How to Make the Most of a

SWOT Analysis

You’ll discover:

What is a SWOT Analysis?

How does my business rate?

Which areas should I concentrate on first?

How to apply the SWOT technique to increase Growth, Profitability and Liquidity in your business

SWOT Analysis

What is a SWOT Analysis?

SWOT Analysis A SWOT Analysis is a process that

allows you to asses all aspects of your business in 4 categories

These 4 categories are:- Strengths- Weaknesses- Opportunities- Threats

SWOT Analysis

How does my business rate?

SWOT Analysis

Let’s analyse your business

Strengths Weaknesses

Opportunities Threats

SWOT Analysis

Which areas should you

concentrate on first?

SWOT Analysis

It is often common for businesses to commence a business improvement strategy by addressing weaknesses

Our recommendation is to start by first examining your STRENGTHS and ensuring that you have a solid plan in place to maintain success with areas that are currently strong

It is essential to make sure that your existing processes do not suffer in your attempt to improve other areas of your business or pursue new opportunities

SWOT Analysis

Then determine which items will have the greatest improvement in your business. This may be addressing a weakness, exploiting an opportunity, putting risk measures in place to counter act a threat or even promoting an existing strength further.

SWOT Analysis

SWOT Analysis

How apply the SWOT Analysis to Increase Growth,

Profit & Liquidity in Your Business

It’s now time for you to conduct an individual SWOT analysis on each of these three key areas in your business:

1. GROWTH2. PROFITABILITY3. LIQUIDITY

SWOT Analysis