How to create a SWOT Analysis for your

CompanyBy Naomi Hatton

Why does your company need one

• SWOT analysis allows everyone in the company to see where there is room for growth

• Gives you the ability to think rationally of where your company stands in your respective competitive markets

• Gives a quick and easy visual of where the company needs to improve

• The company can better leverage its strengths, correct its weaknesses, capitalize on opportunities, and deter potential threats

What does a SWOT analysis look like

Negative

Internal

Positive Strengths Opportunities

Weaknesses Threats

External

Internal Analysis

• A comprehensive evaluation of internal strengths and weaknesses of a company

• Factors to be evaluated• Company Image

• Key Staff

• Access to natural resources

• Brand name

• Exclusive contracts

• Patents and trade secrets

External Analysis

• Looking at the changes in the external environments

• Things that can change in the external environment• Customers

• Competitors

• Market Trends

• Supplier

• Partners

• Technology

• Economy

• Political

• Regulation

• Legal

Things to remember

• Try not to confuse Internal and External

• Internal- Things the company can personally control

• External- Things the company can only REACT to (not control)

Strengths

• Internal Capabilities• Effectiveness, efficiency, employees

• What internal advantages do you have?

• What do you see as things your company does well?

• What do your competitors see as your strengths?

Weaknesses

• Internal ineffectiveness• Employee turnover, unproductive areas, mismanaged budget

• What areas in your company have room to grow?

• What do your competitors believe they do better than you?

Opportunities

• Things in the market the company may exploit

• Social Media trends, technology advances

• Partnerships

• Research

• Legal regulations

Threats

• External forces that may hinder growth

• New regulations

• Different demographics, trends

• Competition, new products, substitute products

• Consumer taste

Thank you!

• If you need more help please contact me!

• Naomi@whiconsulting.com