How to Make Money Using Etsy a Guide to the Online Marketplace for Crafts and Handmade Products 0

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How to Make Money Using Etsy a Guide to the Online Marketplace for Crafts and Handmade Products 0

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  • ContentsCover

    Praise for How to Make Money Using Etsy

    Title Page

    Copyright

    Dedication

    Preface

    Introduction

    Chapter 1: All About EtsyEtsy DefinedEtsy Terms You Should KnowThe Etsy Community

    Chapter 2: Getting to Know You and Your ProductBasic Product QuestionsMarketing and BrandingGeneral Online SellingProduct ResearchBasic Google SearchGoogle TrendsGoogle InsightseBay PulseEtsy Search

    Chapter 3: Your Etsy Shop Setup

  • SEO DefinedKeyword ResearchWalking through Your Etsy

    Chapter 4: Listing Your First ItemWhere Is the Etsy Title Tag Found?ShippingUploading Pictures

    Chapter 5: Four-Step Game Plan for More ViewsEtsy ForumBloggingTwitterFacebook

    Chapter 6: Advanced SEO for Your Etsy ShopKeyword Research and PlacementCompetitionGlobal Monthly SearchesKey Phrase EvaluationIncreasing Your Google Rank with Quality Backlinks

    Chapter 7: Handmade Blogging EssentialsEssentials for Blogging in the Handmade Scene20 Tips for Handmade Blogging SuccessTop Blogger Interview Sum-up20 Tips Expanded

    Chapter 8: Twitter for Etsy SellersBasic Twitter Terms You Should KnowQuick Twitter Overview

  • Chapter 9: Facebook for HandmadeFacebook StatsFacebook TermsFan Page versus Personal ProfileFan Page versus Facebook GroupsPromoting Your Products and Links on FacebookFacebook InsightsFinal Words

    Chapter 10: Top Etsy Seller Interviews

    Conclusion

    About the Author

    Index

  • Praise for How to Make Money Using EtsyIf you want to learn solid techniques to get noticed online, spend time with expert Etsy seller,Tim Adam. Tim is up on the latest how-to plus his passion to share his knowledge will get youmotivated and improve your online presence and sales.

    Alison Lee, host of CRAFTCASTTim has been a real asset to the handmade communityhe never ceases to impress with hiswealth of knowledge and his passion to share it with the community. The sites he has createdhave become hubs of information for handmade entrepreneurs all over the world.

    Mallory, missmalaprop.comSince I first met Tim in Etsy Forum in 2007, I knew he had a special talent beyond hisartwork. He always stepped outside of his own box and brought new ideas and discoveries onhow to sell, promote, educate, succeed, and support each other as fellow artisans. Tim'sapproach and teaching style is always fresh, fun, and engaging. From the Handbook toHandmade series to Handmadeology, Timothy Adam has come a long way!

    Andrea, Swan River Stone (Etsy Seller)I met Tim on the Etsy forums in early 2008, when he was working on Vol. III of TheHandbook to Handmade. At the time, I felt as if I had hit a pulse, a heartbeat into Etsy. Howright I was! Tim has been in the right place at the right time and has skyrocketed past all of us!In flight, he brought me up to speed on the basics, starting with copy/paste. We moved on tothe how to's of blogging, virtual links, Google Analytics, keywords for my Etsy shops to beon the top of the search engine, Facebook, Twitter, Handmadeology, and most important,everything linking back to selling on Etsy. I am delighted for Tim's tremendous success, andeven more so, to call him friend.

    Amy Lilley, Amy Lilley Photography (Etsy Seller)Tim was a great friend before I even started my Etsy shop. I couldn't pay my bills one monthand remembered a conversation I had with Tim about how he was rocking on Etsy. I thought,What do I have to lose? A few helpful suggestions early on and his blog have helped myown shop become more successful than I ever imagined!

    Paul Holcroft, Holcroft (Etsy Seller)Tim Adam is a real voice for the handmade community online, always at the cutting edge ofnews, ideas, and progress. His information and communication style have made him anauthority on success to a whole new generation of artists and crafters. Tim seeks to combineinnovation with the age old art of crafta beautiful combination.

    Tara, Scoutiegirl.com

  • Copyright 2011 by Tim Adam. All rights reserved.Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

    Published simultaneously in Canada.The term Etsy is a registered trademark of Etsy, Inc. This publication has not been prepared,

    approved, or licensed by Etsy, Inc.No part of this publication may be reproduced, stored in a retrieval system, or transmitted in anyform or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise,except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without

    either the prior written permission of the Publisher, or authorization through payment of theappropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive,

    Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web atwww.copyright.com. Requests to the Publisher for permission should be addressed to the

    Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201)748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

    Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their bestefforts in preparing this book, they make no representations or warranties with respect to theaccuracy or completeness of the contents of this book and specifically disclaim any implied

    warranties of merchantability or fitness for a particular purpose. No warranty may be created orextended by sales representatives or written sales materials. The advice and strategies contained

    herein may not be suitable for your situation. You should consult with a professional whereappropriate. Neither the publisher nor author shall be liable for any loss of profit or any othercommercial damages, including but not limited to special, incidental, consequential, or other

    damages.For general information on our other products and services or for technical support, please

    contact our Customer Care Department within the United States at (800) 762-2974, outside theUnited States at (317) 572-3993 or fax (317) 572-4002.

    Wiley also publishes its books in a variety of electronic formats. Some content! that appears inprint may not be available in electronic books. For more information about Wiley products, visit

    our web site at www.wiley.com.978-0-470-94456-1 (paper)978-1-118-03382-1 (ebk)978-1-118-03383-8 (ebk)978-1-118-03384-5 (ebk)

    Printed in the United States of America10987654321

  • I want to thank my wife Christina for the constant encouragement that she gives me to pushforward and keep designing, creating, helping, and writing. I also want to thank the handmade

    community for reading and visiting my blogs and for your support over the years. The realstar of the show is my little boy Camden Reid: born July 31, 2010 during the writing process

    of this book. Thanks buddy, for being such a calm and happy baby.

  • PrefaceWhile searching for a direction for my metal furniture and art, I stumbled upon Etsy. Etsy quicklybecame my new home and launching pad for many adventures. New designs, connections withartists, learning, blogging, and teaching can all be traced back to the day I joined Etsy. How toMake Money Using Etsy came about because of a need that I saw in the crafting and handmadescene for a guide to selling arts and crafts online. Packed full of information, starting with settingup your Etsy shop, to interviews with top sellers and bloggers, this guide is designed with alllevels of sellers in mind.

  • Introduction

    Art and design have not always been a part of my life. Growing up in Northeast Ohio, creatingand designing were the furthest things from my mind. I played soccer all my life and was alwaysinterested in science. I studied environmental engineering in college and wanted to become apark ranger. Shortly after finishing college in Ohio, I moved to Grand Rapids, Michigan, to getmy degree in secondary education, and be near Christina, the girl I was going to marry. In thesummer of 2004, Christina's sister, who is a furniture designer, needed some help with a fewmetal projects. I wanted to lend a hand in building these projects but, at the time, had never evenwelded two pieces of scrap metal together. I wound up taking a welding course and fell in lovewith the trade. I mean, who wouldn't love melting metal? The summer of 2004 changed my life,and it was then that I realized what I wanted to do for the rest of my life. I found my passion andmy creative outlet that I didn't even realize I needed.

    Taking the skills and tools from that summer experience, I went back to Grand Rapids, where Istarted creating and designing furniture. I designed and built a portfolio of about 20 pieces and Ihit the road running. Grand Rapids, Michigan, and its surrounding communities are packed full ofgalleries and shops, but with such an industrial-modern furniture style, it was difficult to findshops that would carry my work. Most shops did not have the room to carry furniture, until oneday I walked into a shop in East Grand Rapids. I remember sitting down with the shop owner andher business partner as they looked through my portfolio. I was so used to being rejected, I wassurprised and overwhelmed when they started pointing out pieces they wanted in their shop. Thiswas the turning point. This was when I knew that I could do what I loveand love what I do!

    Galleries, shops, custom work, and art shows drove my part-time metal design business forabout three years. This was all on top of my regular full-time job, so it kept me very busy, but Iloved every minute of it, so I wasn't about to stop. If you've ever been in an art or craft show, youknow how time consuming they are! Art and craft shows are an amazing way to get your name outlocally, but they can be very time consuming and sometimes not even profitable. It was in 2005,in the middle of the art and craft show season of my life that Christina and I got married, andanother new chapter of my life began.

    For the next two years, I pressed on with the art shows, approaching galleries to try to get mywork accepted, and I had a handful of custom jobs for clients here and there. I loved these threemethods of exposure, but I kept wishing there was a way I could get my work visible to morepeople in more places than just West Michigan.

    In January 2007, one of my good friends told me about Etsy. She talked about how you couldlist an item for four months for only 20 cents! The thought of only spending 20 cents to have mymetal furniture online for the whole world to see was enough for me to investigate further into theworld of Etsy. After reading success stories and learning more about how to set up an Etsy shop,I jumped in headfirstthat's pretty much how I am about everything I get involved in.

    At the time of launching my Etsy shop, I had no prior knowledge of the Internet besideschecking e-mail, shopping on eBay, and watching funny videos. I knew my wife had somethingcalled a Facebook page, but I had no clue what it was and I wasn't really interested in finding out.

  • I had no personal experience with product photography, search engine optimization (SEO), onlinemarketing, or even selling anything online. Luckily, Christina and I are good friends with anamazing photographer, and he helped me shoot some of my furniture pieces so I could start listingthem on Etsy.

    With my drive and passion to get my furniture out there, I filled my Etsy shop with metal. Threeweeks after opening my Etsy shop, I made my first sale! It was a $20 candle holder that I had soldmany of at art shows. I still remember that feeling of knowing someone in another state found mycandle holder in my Etsy shop, liked it, and purchased it! This was just the beginning of amazingthings to come. Etsy had given me a way to get my metal in front of people that would never haveknown about little old me. I had finally expanded my reach from West Michigan to the rest of theworld.

    During the first few weeks of selling on Etsy, I discovered the Etsy forums and community, anever-growing, ever-changing resource of knowledge. I was chatting in the forums one eveningwhen a seller mentioned that they liked my metal furniture, home accessories, and art, but Ineeded to expand my shop into the jewelry scene. Being a welder metal guy, I thought jewelrywas not for me at all. But after browsing Etsy a bit and seeing other amazing metal jewelryartists, I decided to try my hand at jewelry.

  • By creating jewelry, I found a way to express my creativity in a smaller, less time-consumingway than I did with my furniture. I love expressing my artistic ability and style in a one-inch-by-one-inch piece of scrap metal. The incorporation of jewelry and smaller, less expensive itemsinto my Etsy shop was the change I needed to start selling more items and eventually quit my dayjob.

    Through hard work and dedication, I taught myself what I needed to know to maintain asuccessful Etsy business. Since first joining Etsy in 2007, I have continually strived to improvemy photography skills, customer service, and online marketing, and keep designing new lines ofproduct. How to Make Money Using Etsy is designed to teach you what you need to know tosuccessfully set up an Etsy shop and take the fear out of selling your handmade goods online. Youwill also learn the important skills to promote your Etsy shop on Facebook, Twitter, and yourvery own blog.

  • Chapter 1

    All About Etsy

    Etsy's mission is to enable everyone to make a living, making the things they love, and to connectmakers with buyers from around the world. Founded in 2005, Etsy is a worldwide handmadecommunity that spans over 150 countries. To me, as a seller, Etsy is a life changer, and as abuyer, I know when I make an Etsy purchase, I'm helping artists like myself.

    Is Etsy the right online marketplace for you? Take a look at what some Etsy sellers and buyersare saying about Etsy and decide for yourself.

    Etsy has given me courage as a seller to try new things! It was a new way for me to be ableto do what I love. Easy to get started and maintain a shop. My creativity has come alive!As a buyer, I love it because I can make personal contact with those who actually MAKEwhat I purchase. That connection is very gratifying to me as a customer.Etsy is an ENABLER!! They enabled me to be a successful at-home Mom!I love Etsy! First thing I love is the simplicity of the design. I dislike clutter of ads allover, so Etsy does this well. I found all the things one needs to do to set up a shop supereasy, and signed up for the weekly e-mails on what is new. I stay abreast in the forums, theStorque (Etsy's blog). I do tons of treasuries. That is where we get to pick twelve productsfrom Etsy artists. One can even be our own now. Then it goes public for all to see. Just afun thing, but it gets more views for those who see them. I also tweet my treasury to helpout the artists I pick. I also created my own team, after finding out how many people righthere in my own town were on Etsy. We call ourselves OCEANOregon Coast Etsy ArtistNetwork. This has helped me grow and share what we learn. All of us are older womenwho want to make a living, selling our art online. I love the new Rearrange...