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ResearchObjectives

Theory/FrameworkUsed to Develop the

Hypotheses

HypothesesTested

Variables Included (ineach hypothesis) and

the nature of thevariables

ResearcherControl ofVariables

Type of ResearchDesign Used

What is theresearch purpose ofthe study? (asopposed to thegeneral purpose specific info shouldbe provided)

Why has theauthorcreated thispaper?

What is hedoingdifferently topreviousresearchersin this field how is headding to thetopic area?

Is the authordeveloping anewidea/makingchanges toan existingidea/disproving anexisting ideaetc.

This informationcan usually be

located within thefirst section of thearticles either page1 or 2.

What specific keytheories and/orconceptual models hasthe author used as thegrounds for hisresearch paper? Eg.Aakers brand equity

model/transaction costtheory etc.

IF key theories are notused in the paper, pickout a couple of the keypieces of literaturethat the author refersto. The point isshowing that the paperwas developed fromsomething substantial.You might like toconsider this a pointfor the critiquesection if thetheory/framework ofthe papers seemsminimial.

This information isusually addressed ingeneral in the articleintro, then morespecifically explained inthe literature/theoriessection it will vary.

This is prettystraight forward start by telling mehow manyhypotheses thereare

List the

hypotheses whichare tested in thestudy.

I would alsoexpect that thenature of thehypotheses beidentified i.e.descriptive/relational

The hypothesesare often listedfollowing theliterature section ofthe article - this willvary.

If there are MOREthan 5 hypothesesin your paper, justgive a pagereference for theremaining ones.

This sectionrequires you to listALL of the variableswhich are tested inthe article.

List each one, thentell me its nature

(dependant/independent/moderating/control/mediating)

ALTERNATIVELY,you may choose tocreate subheadingswithin this sectionaccording to eachTYPE of variable(IV/DV etc.) and thenlist the correspondingvariable underneath.

These variables will beoutlined and explainedusually towards themiddle of the paper before the author jumpsinto the methodologyand testing etc. This willvary.

Are any of thevariablescontrolled ormanipulated bythe researcher?If so, whichones?

Mostexperiments willinclude somekind of variablecontrol

If no control ofvariables takesplace you stillneed to fill in thiscell make sureyou use thecorrectterminology for

this. Its in thetextbook.

usually locatedwithin theintro/methodsection

State the type ofRD which is used by theauthor. You should beable to pick out thecorrect one, based onthe definitions providedin the textbook

It is not enough tosimply state the type ofRD used and leave itthere somejustification as to whyyou believe the articleis for eg. Explanatoryis needed. Not toomuch detail keep itbalanced.

Sometimes acombination of RDtypes could be used. Inany case, justify yourchoice.

It might help to have alook at the wording of thehypotheses as this mayindicate the type of RDwhich is utilised.

Data CollectionMethod

Research Environment Time Dimension Findings Future ResearchDirections

Limitations of theStudy

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State thetype/s of datacollection methodused by theauthor - based onthe definitionsprovided in thetextbook eg.Primary/secondary/surveys/telephone/mail/communic

ation vs.monitoring studyetc.

Some very briefdetail from paper eg.communication 500 surveysdistributed

As the headingsuggests you wouldlook under themethodology

section of the articlefor this info thenuse your researchknowledge toidentity they keytype/s of DCM used

What type of researchenvironment does theauthor use for histesting phase i.e.fieldconditions/controlled/simulated.

Once again, briefdetail from articlecontent to justifyresponse to this

section is expected. detail on where thestudy takes place isusually located within themethod section

Is the timedimensioncross-sectionalor longitudinal?

Justify yourselection brieflywith contentfrom yourarticle. If nospecific timeframe is

provided givea generaljustification inyour own wordseg. the studywas representedas snapshot intime, so study iscross-sectional.

usually locatedwithin theintro/method section

As the headingsuggests what werethe key findings? Youcan choose to writeup this section howyou like the mainpoint to get acrosshowever is, whichhypotheses weresupported/partiallysupported/not

supported.

This detail is locatedtowards the beginning ofthe end of the article.

What futureresearchdirections arenoted by theauthor inregards to hisstudy? Listthem here.

As previous if none areexplicitly listed

use your ownjudgement.

This is usuallythe last section ofthe article.

As noted inclass, rememberNOT to simplycopy & paste theinfo for these last 3cells straight fromthe article.Paraphrase and put

into your ownwords.

What limitations arenoted by the author inregards to his study?List them here.

If no limitations areexplicitly listed (whichis rare) use yourjudgement to list whatyou believe to be theevident drawbacks ofthe paper.

This is usually thesecond last section of thepaper