Steps to Make Sure the Google Panda Update Won't Kill Your Online Marketing Business Google has got the best of motives with its Panda update. The goal of the Panda update was to purge searches of all of those spammy content sites that had started to take control of the online searches people were carrying out. You know how sometimes you try to find something in Google and are given a single horribly written article that is published on ten different sites? Google Panda wants to help that stop. It just wants to help people get excellent and relevant search results and not merely be met with spam that is meant to game a system and to increase ad revenue. This is nice but if you are an online marketer, it's natural to be concerned about the changes this update has caused through the market. Ezine Articles, HubPages and other content sites like this have been hit seriously hard--most likely this is where you are getting a lot of your traffic. That does not mean, however, that you're sure to go down in smoke. Not only is that not true but the opposite is true: now your website traffic will be incredibly targeted and more interested in purchasing what you have to sell to them. Obviously, this depends on your capability to work with the system. So how could you get this done? Quit practicing keyword stuffing. It is great to concentrate on a keyword or two but you shouldn't try to smash them into your content in places where they don't fit. This is one of the most important rules in article writing overall but it is much more important now. Panda has made Google spiders more intelligent than they have been. These spiders will know when a keyword is used naturally and when it is being stuffed. Update your site regularly. This can be through the addition of content. Frequent blog updates is another way to accomplish it. It's even possible to do this via the regular sprucing up of your content. Whichever method you select, update regularly so that Google crawls your web site often. Google, particularly since the Panda update was launched, gives more value to web sites which are active. If you let too much time to go between your updates, you will fall in the search rankings. Your content should be completely unique. You shouldn't settle for reformed PLR articles. Don't post something that you grabbed off of an open source repository. Google Panda punishes you rather severely for duplicate content -- even if it just seems duplicated. Publishing content that is not original is a fantastic way to guarantee that your web site is ignored by all of Google's bots and spiders. That won't be healthy for your bottom line, will it? Work as hard as you're able to to give and earn high quality backlinks both outwardly and inwardly. You need to actually earn your back links from websites with good reputations. Traffic funnels and directories aren't going to boost your reputation within Google. They are going to look at source of the link to be sure that it is legitimate. So get to work earning your back links. There are many things you could do to help your business and your web site become more Panda compliant. Sound judgment is the basis for a lot of them. You know what you hope to find when you do your own online searches, make certain your website matches what you have in mind. If you do this, you'll be completely ok. If you would like more information about this please visit: https://www.youtube.com/watch?v=vg7UhZMfwp8