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The Truth About Social Media For Professional Conference Organisers
Thursday, 6 December 12
@Selina_Power@PCOASN
#PCO2012
Event Hashtag
Tweet Tweet
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Friends
Work Colleagues
Adam
Adam’s Friend
Launch Party
Family
Target Employee
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Thursday, 6 December 12
I had a goal and a strategyand when I was not reaching my goal
I changed tact.
This is the key: A flexible Social Media Strategy
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What is your story?
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Social Media in one wordThursday, 6 December 12
Will it blend?Thursday, 6 December 12
Share
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1 Billion Active Users X 140 friend connections = 140 Billion
Friend connections
SHARE & RETWEET
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Give A Backstage Pass to FansThursday, 6 December 12
Thursday, 6 December 12
Set up Google AlertsThursday, 6 December 12
Find your potential clientsThursday, 6 December 12
Thursday, 6 December 12
www.tweepz.com
www.aussietwittersearch.com
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Twitter for Events
Have an event hashtag eg: #PCO2012
Interview your speakers on Twitter
Do a best Tweet competition / or best TwitPic competition
Do a last minute ticket give away.
Make an eBook from the event tweets.
Live tweet key takeaways from your conference
Thursday, 6 December 12
Read Your Tweets!Thursday, 6 December 12
Ask your fans what they want!Thursday, 6 December 12
Could Pinterest be for you?Thursday, 6 December 12
Connect Instagram to TwitterThursday, 6 December 12
Question
How would you deal with this comment?
Reza Borgin says “Can’t believe I paid for this stupid conference. I will never get this time back thanks!”
Thursday, 6 December 12
Question
How would you deal with this comment?
Reza Borgin says “I hope your receptionist does not fall down the stairs and break her neck. Just saying.”
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Question
How would you deal with this comment?
Reza Borgin says “[company name] has the worst service. And that b***h receptionist should be fired, do your self a favour!”
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Search for LinkedIn GroupsThursday, 6 December 12
Use LinkedIn EventsThursday, 6 December 12
Share your presentationsThursday, 6 December 12
Google AuthorshipThursday, 6 December 12
Email Marketing is still king
Emails = a bowl of riceTwitter = 6 grains of rice
Facebook = 2 grains of rice
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Facebook Advertising
Location Demographics Likes and Interests
Education and work
Gender
Filter By
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Event BloggingThursday, 6 December 12
Think outside of the boxThursday, 6 December 12
Question TimeThursday, 6 December 12
Have FunThursday, 6 December 12
Create Social Media Strategy For Professional Conference Organisers
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@Selina_Power@PCOASN
#PCO2012
Event Hashtag
Tweet Tweet
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Thursday, 6 December 12
Thursday, 6 December 12
What is your Social Media Goal?
Brand Recognition
Ticket Sales
More Sponsors
Form a community of like minded people
Market research
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How will you measure Success?
20% Facebook community growth per month
Growth in ticket sales
More Sponsors
Number of retweets per month
Heighten website traffic?
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When is your deadline
Measure your goal regulary to ensure you are on track.
This is your key to a flexible social media strategy!
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Who are you key target client / customer
Who are they?
Buyer Persona 1
Age
Relationship Status
Where do they work?
Who are they connected with?
What are their interests/ hobbies?
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Who are you key target client / customer
Where are they online?
Buyer Persona 1
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Risk AssessmentHow will you monitor your online reputation?
Buyer Persona 1
What could go wrong?
What tools will you use?
Who will respond if there is a crisis?
Consider your three step approach.
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Three Step Approach
Buyer Persona 1
1. Customer / Client complaint
2. Defamatory, racists , sexist or contains curse words.
3. Threatening and company threatening
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Who has accessIs this included in your Social Media Policy?
What happens when an employee leaves with access?
What if a persons account gets hacked?
What can be spoken about on social media?
Are you passwords secure?
Social media does not have business hours!
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What is your story?
Buyer Persona 1
The History of your company
Latest news about your industry
What inspires you
Behind the scenes
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What problem can you solve?
Buyer Persona 1
They need more professional development?
They need a venue and assistance?
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How can you tell your story?
Buyer Persona 1
Through Facebook’s timeline
Blog postTwitterPictures
Status UpdatesWebsite
What story can you follow?
Email Marketing
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What platform will you use and how?
Buyer Persona 1
Different platforms should serve different purposes
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Secure your URL
Buyer Persona 1
What names can you secure.
What if your company name is taken?
www.namechecker.com
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Get an editorial calendar
Buyer Persona 1
Plan ahead for best results!
How often are posting to each platform?
What is the optimum time for your persona to see it?
Preschedule your post!
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Who are you key target client / customer
Who are they?
Buyer Persona 2
Age
Relationship Status
Where do they work?
Who are they connected with?
What are their interests/ hobbies?
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Who are you key target client / customer
Where are they online?
Buyer Persona 2
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Question TimeThursday, 6 December 12
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