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Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
By Deborah Chaddock Brown
Creating a Customer-Focused
Social Media StrategyAttendees will learn how to:
• Identify their primary goals for social media
• Determine their audience and the specific value they bring
• Create a brand strategy that incorporates all online accounts
• Determine personal commitment
• What they’ll do
• How often they’ll do it
• Fit their social media participation into their jam-packed day
• Determine the value of a Policy for Social Media for their company
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Questionnaire
2
What is your goal – what do you hope to accomplish with social media? (circle all that apply)
Build Credibility Create a Community Listen for Feedback
Grow Sales Market events Network
Who are you trying to reach? (circle all that apply)
Peers Customers Prospects
What is your unique story – in 140 characters or less. What results do you produce? Who do you help?
I help _______________ achieve ______________________________.
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Questionnaire
3
What amount of time are you willing to commitment to social media?
One hour daily One hour weeklyOne hour 2 or 3 times a week Not ready to commit yet
Prioritize your social media vehicle of choice (1 = most important)
____ Twitter ____ LinkedIn ____ Facebook
____ Blogging _____ Other
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
My Social Media Accounts
4
Vehicle User Name Password Vehicle User Name Password
LinkedInNing
FacebookSquidoo
TwitterGo to
Meetings
YouTubeDim Dim
FlickrStumble
Upon
Blog: Digg
Blog: Delicious
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Brand Overview
5
Social Media Site Map Brand:
Brand Description
Who You Help
Problem You Solve
Why You Are Unique
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Primary $$$ites
6
URL $ Source
Primary Money Sites
Website
Blog
Membership Site
Products
Newsletter
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Secondary Sites
7
URL $ SOURCE
Secondary SitesPoint to Primary Sites
Facebook Primary
Facebook Fan Page
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Resource Sites
8
URL $ Source
Internet ResourceSites
Point to Primary Sites
Flickr Account
YouTube Channel
Other
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Social Media Strategy example
11
Daily Weekly MonthlyCheck Google and Twitter for mentions 2x/dayWrite a blog post – MBM x 20x/moWrite a blog post - Home 3x/week 12x/moComment on other blog posts xTwitter update and retweets 2x/dayLinkedIn – start a discussion in a group or participate in one
1x/week
LinkedIn – ask or answer a question 2x/moFacebook – status update 1x/day
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
My Social Media Strategy
12
Daily Weekly Monthly
Google Alerts and Twitter for mentions
Write a blog post
Comment on other blog posts
Twitter update and retweets
LinkedIn – start a discussion in a group or participate in one
LinkedIn – ask or answer a question
Facebook – status update
Other:
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Fitting Social Media in Your Life
13
• Determine your goals
• Select the vehicles you will embrace fully
• Set a day and time commitment
• Put it on the calendar
• Keep the appointment
• When the time is up STOP
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
Policy for Social Media
14
• December 1, 2009 FTC ruling on Endorsements
• Customers look to connect with individuals
• Expand your buzz impact
• Define the social media sandbox
• Give your associates a voice
• Visit: www.PolicyforSocialMedia.com
Copyright 2010 Deborah Chaddock [email protected]
330-414-8792
• www.Mashable.com Social Media resource center
• FTC Ruling on Endorsements and Testimonials http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
• http://mashable.com/2009/10/27/social-media-roi/ Measure the effectiveness of social media.
• http://www.ducttapemarketing.com/blog/2009/01/22/my-social-media-system/ Example of a social media strategy from Duct Tape Marketing
• Fitting social media into your schedule: http://www.simplewebtoolbox.com/finding-time-to-engage-in-social-media/
• Policies for Social Media: http://www.policyforsocialmedia.com
Resources
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