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Elisa Di Pasquale Top 7 TIPS to create a SOCIAL MEDIA STRATEGY for your START UP

Top 7 TIPS to create a SOCIAL MEDIA STRATEGY for your START UP

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Elisa Di Pasquale

Top 7 TIPS to create a SOCIAL MEDIA STRATEGY

for your START UP

1: Identify Business Goals Your objective of

increasing leads by 10%-20%-30%...

must be:

1. S pecific

2. M easurable

3. A chievable

4. R ealistic

5. T imely

Positive !!!

Specific What exactly do you want to achieve?

The more specific your description, the bigger

the chance you'll get exactly that.

S.M.A.R.T. goal setting clarifies the difference between

'I want to be a millionaire' and

'I want to make €50.000 a month for the next ten years by creating a new software product'.

Specific Questions you may ask yourself when setting your goals

and objectives are: § What exactly do I want to achieve?

§ Where? § How? § When?

§ With whom? § What are the conditions and limitations? § Why exactly do I want to reach this goal?

M easurable You have to be able to determine

if the goals are reached, the goals must be sufficiently

measurable. Examples of what can be measured are eg.

quantity, quality, time and cost.

A chievable Goals should be achievable; they should

stretch you slightly so you feel challenged, but defined

well enough so that you can achieve them.

You must possess the appropriate knowledge,

skills, and abilities

needed to achieve the goal.

R ealistic

“Can it be done ?”.

When the goal is not realistic, it demotivates you and your employees

T imely

Goals should be linked to a timeframe

that creates a practical sense of urgency,

the goal should have a timeline during which the objective is

supposed to be realized.

POSITIVE FORM The negative form can be disempowering

your subconscious mind reads all statements that you feed it as being positive.

So if you state “I don’t want to be a loser” your subconscious mind hears “I want to be a loser”.

You have to say I want to win or I’m a winner!!!

2: Set your Marketing Objectives

for each channel

You have to set a deadline for achieving the goal

your efforts, resources and attention may be pulled in correct direction.

you know which primary and secondary social networks you should focus on.

Ex. increase your likes on your Fan Page on Facebook in November

and Lead the new audience to your website

in December

3: Identify your Audience

Define your TARGET:

AGE

GENDER INTERESTS

LOCATIONS… in the right channel (Linked-in, Facebook, Google+, …) at the DAY and the TIME that you decided with a SIMPLE and CLEAR message  

Your audience is UNIQUE,

so you need to test and figure out

the best strategy for your Company.

4: Study your Competitors

Researching your competitors gives you an idea of

what’s working, so at first you can MODEL those successful strategies, in

this way you begin to TEST how it works and then you will create your own contents.

WHAT they write, HOW (humorous, promotional, etc.), WHEN and how they’re answering to their fans.

5: Create a Content Strategy

There are 3 main components to a successful social media content strategy:

type of content, time of posting and

frequency of posting.

6: Allocate Budget and Resources

7: Create your team Assign Roles • Who search images and create visual contents • Who create written content • Who share posts and manage your community • Who control post before they will be published • Who will immediatly edit in case of mistakes? • Who create and manage your campaign? • Who will respond during the week-end?

Top Social Media

mistakes

IMAGES

HASHTAG

STUDY THE TRENDY HASHTAG

And CREATE YOUR OWN

CALL TO ACTION ATTENTION!!!

Remember to write at the end of your POSTS a CALL TO ACTION

A call-to-action (usually abbreviated as CTA) is a text that prompts your visitors to take action.

The action you want people to take could be anything: sign up for a newsletter, get a coupon, attend an event,

download an ebook, etc.

EDUCATE YOUR AUDIENCE 1.  Connect with your audience using empathy (they need to

TRUST IN YOU) 2.  Follow your followers on their social accounts, be polite

and sociable, you are still not a Diva 3.  In you call to action ask only ONE THING, One UNIQUE ACTION. (Check it out my video, Sign up for my newsletter, Download a free ticket, Share with your friends,...)

ELISA:

IT’S BETTER GIVING VALUES/

GIFTS THAN ASKING!!

#1: Identify Business Goals #2: Set your Marketing Objectives #3: Identify your Audience #4: Study your Competitors #5: Create a Content Strategy #6: Allocate Budget and Resources #7: Create your team

What you have learned today:

WHAT DO YOU HAVE TO DO NOW?!? Define

§  type of content, §  time of posting

§  frequency of posting. §  what you want/like § study Competitors

HOW I CAN ADD VALUE TO YOUR COMPANY ???

HOW I CAN ADD VALUE TO YOUR COMPANY ???