How to Continue

Mobile Device Evolution

Dr. BS So

Memory Product Planning

Device Solution

Samsung Electronics Co.

2/37

� Where We Were

� What are New Evolutions?

� Smartphones Continue to Grow?

� Devices’ Trends and Challenges

� Collaboration

Contents

3/37

Units, M

1

10

100

1,000

10,000

100,000

1960 20201970 1980 1990 2000 2010

Mainframe

Minicomputer

PC

Wired Internet

Mobile Internet

Source: Morgan Stanley

10X

Computing Growth Drivers Over Time

Mobile is leading the evolution of computing

4/37

� User Scenario Analysis

Blurry Boundary between SP, Tablet and PC (PC like computing Capability)

8%

3% 5%

1%

22%

4%

9%

5%

20%

7%

2%

6%

6%9%

6%

3%1%

9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

A B C

Information

Office,e-book

SNS

Game

Web-access

Radio/MP3/MOVIE

Camera

Call/SMS

Enhanced User

Experience

Enhanced User

Experience

Mobile Computing

N-Screen

Multi-Tasking

Web / Apps

E-Mail/MMS

Energy Efficiency

Security

Compatibility

Connectivity

5/37

� The liberty of choice makes new diversities

Transitioning to a Post-PC World

PC WorldPC World Post-PC WorldPost-PC World

Source: CISCO

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What are new evolutions?

7/37

• Sensor Enabled

• Environment-Aware

• Hands-Free

• Easy Access

• Always On/Always Connected

• Development Platforms

• Wider Markets/Applications

� Wearable devices may drive the next wave of mobility

Mobile Device Evolvement

. . . And they all need memory!

8/37

Visual Quality Evolvement

Display

Resolution

Camera

Pixels

Video

Quality

800X480

5Mp

720p

1920X1080

13Mp

20Mp

4K

1080p

3840x2160

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Mobile Era Continues Evolving

Connected

Device

Devices

InternetSocial Networking

Connected

People

Connected

Everything

Connected Everything

10/37

� Everything will be connected and operated intelligently to

improve comfort, convenience, efficiency and security

Mobility, Cloud, Big Data

“By 6:00 pm”

Traffic, Oil, Gas station

Road construction

Car accident, Building fire

Others transportation

etc

“No problem”

11/37

� Top 5 Business Models

IoT Applications

Smart Product Management

Remote Factory/Farm Management

Health

Care

Smart

Factory

RetailEmerge

ncy

Aging

Care

Special devices to monitor

Population Aging

Traffic Accident

12/37

BYOD drives innovation

� This is not the future, it is the new normal…

� BYOD touches the entire business

� 38% Companies expect to stop providing to workers by 2016

Source: CISCO, Knox

School

PC world

Post-PC world

Workplace

13/37

� 3D printing

The 3rd Industrial Revolution

Source: Vienna University of Technology, 2012

14/37

Just Take a Look at 3D Life

15/37

Evolving Mobile Environment

Then, Smartphones Continue

to Grow?

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� Feature phones are being replaced by Smartphones

� 47% increase in sales of smartphones from 2012 to 2013

Smartphones Market Overview

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E

Mil

lio

ns

of

Un

its

Mobile Phone Sales

Sources: Strategy Analytics, June 2013

First year smartphones outsell

feature phone world wide @2013

Feature Phone

Smart Phone

17/37

Tablets Growing Faster Than Smartphones

�Tablet shipments surpassed DT/NB PC’s in Q4-12

�Large Screen and Computing Power are strongly required

Sources: KPCB, Morgan Stanley Research, Gartner

18/37

� Explosion of VOD and Cloud Service

’14 LTE expansion to Mid, L/E SegmentS

pe

ed

ADSL

8Mbps

VDSL

20Mbps

100Mbps

EVDO

2.4Mbps

HSDPA

14.4Mbps LTE

75Mbps

LTE-A.

150Mbps

1GBps

’99 ’14’05

19/37

� Display & Camera

� Converge to 5” Smart Phone Display

’14 Smart Device H/W Trend

Display

Camera

N-screen

Video

I/F

Density

13MP

FHD (1920x1080)

F-HD

LPDDR3

1080p

16MP

QHD (2560x1440)

F-HD

LPDDR3E

1080p

2GB 3GB

‘2013 ‘2014

3.5”

4.0”

4.x”4.99”

4.8”

4.0”

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� Killer Applications through 3S: Security, Sensor & Screen

’14 New Added Value

Security

: Authentication,

Bank, Shopping App

Sensor

: Health Care App

Screen

: Cloud, Wifi-D, UX

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� Contents Creation for Personal Cloud

� Growth of Killer Applications

Mobile World Changes

- Wearable Device

: Health Care

- Create Device

: Music, M/V, SNS

- Security Device

: Finance, Payment

NFC

‘13

Tech

‘13 ‘15

Security

Sensor

Tech

‘15

Cloud

(w/ Network)

‘13

Tech

‘13 ‘15

Computing

Power

Tech

‘15

22/37

� Future mobile devices will be the hub for personal creation

Mobile Technology Momentum

Security, Sensor, Screen

MP3, Phone, Safari

2007

2013

2014+

Personal Creation

Integrated to Smartphone

23/37

Devices’

Trends, Challenges

24/37

� Mobile processors reaches PC processors

Processor Trend

2005 20102000 2015

Dual core Quad core

1GHz

2GHz

3GHz

64bit processor

Desktop CPUDesktop CPU

Mobile CPUMobile CPU

25/37

� Mobile GPUs are catching up rapidly

GPU Trend

4.2

10

100

10000

1000

DirectX 10

No

rma

lize

d P

erf

orm

an

ce

2010 2015 20202000 2005

9.0c

3.3/4.0

3.0

26/37

� Face a challengeable BW in mobile DRAM

Memory Bandwidth Trend

0

20

40

60

80

100

120

00 02 04 06 08 10 12 14 16 18 20

NB_GFX

NB_GFX+7Y

PC_Main

Mobile

GB

/s

27/37

� Scale-down will be very challengeable for the future

DRAM Scaling Challenges

Cell Capacitor Barrier(Performance & Cost)

Tech

no

log

y N

od

e (

nm

)

0

10

20

30

40

50 ArFi

ArFi DPT

Patterning Barrier(Cost)

EUVDPT

ECC, PPR + α

2015 20202010

30nm class 20nm class 10nm class

‘10 ‘15 ‘20

Co

st/b

it

Trend line

Sub-20nm era

28/37

� Thinner smartphone requires thinner PKG

� Thinner PKG leads warpage challenge

Form Factor Challenges

0

2

4

6

8

10

12

14

2008 2009 2010 2011 2012 2013 2014

Thin

Warpage

Smartphone Thickness Trend PKG Thickness

29/37

� Thermal management is another barrier for the performance

improvement

Thermal Challenges

30/37

� Power consumption is a key

Power Challenges

Power estimation condition: IDD4R@1.2V, Channel efficiency 100%, 120ohm ODT @ LP3E-2133, 40ohm Ron , Cload=5pF(WIO2=1.5pF)

25.6GBps

[mW] [mW/GBps]

54 54

63

54

37

17

0

50

100

0.0

500.0

1000.0

1500.0

LP3_1600

12.8GBps

LP3_1866

14.6GB/s

LP3_1866

17GBps

LP3_4Ch LP4 WIO2

Power_total(mW) Power efficiency(mW/GBps)

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Collaboration

32/37

Future Memory Considerations

Release Row Access In DRAM Refresh

Remapping Protocol

BAD

BAD

RemappingPhysical AddressPhysical AddressPhysical AddressPhysical Address Logical AddressLogical AddressLogical AddressLogical Address DRAM/*

Host

33/37

Future Storage Considerations

Secure Storage

Office

Home

S/W Solutions

File Manager

Smart information

Device optimization

Super performance

High Speed

Low Power

Smart Solution

• Improve Security, file management, and power efficiency

34/37

AP & Memory Collaboration

MSM8974

APQ8084

SOC

Memory

35/37

LPDDR4 Collaboration

36/37

Collaboration for Future Technique

Effective collaboration

for the next generation

LPDDR5/UFS2.0

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For Smart Mobile Life

Thank you