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© 2012 WIPRO LTD | WWW.WIPRO.COM 1 Evolution of Mobile devices: User experience and design challenges By Debasish Chanda, Wipro Technologies

Evolution of Mobile devices: User experience and design ... · Evolution of Mobile devices: User experience and design challenges ... Agenda Evolution of mobile phone Latest Smartphone

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Page 1: Evolution of Mobile devices: User experience and design ... · Evolution of Mobile devices: User experience and design challenges ... Agenda Evolution of mobile phone Latest Smartphone

© 2012 WIPRO LTD | WWW.WIPRO.COM1

Evolution of Mobile devices: User experience and design challenges

By Debasish Chanda, Wipro Technologies

Page 2: Evolution of Mobile devices: User experience and design ... · Evolution of Mobile devices: User experience and design challenges ... Agenda Evolution of mobile phone Latest Smartphone

© 2012 WIPRO LTD | WWW.WIPRO.COM2

Agenda

Evolution of mobile phone

Latest Smartphone trends

Challenges faced

Understand mobile user

Rapid application development

2

3

1

4

5

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© 2012 WIPRO LTD | WWW.WIPRO.COM3

Agenda

Performance bottleneck

Device nuances

Road ahead-convergence

7

8

6

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© 2012 WIPRO LTD | WWW.WIPRO.COM4

Evolution of mobile phone

1st

generation

Feature phone

Smart phone

Yo

ur w

ish is its co

mm

an

d

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© 2012 WIPRO LTD | WWW.WIPRO.COM5

Latest Smartphone trends

Top 10 trends rule 2012 - Gartner

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Challenges faced

Business

• Differentiation

• Shorter life cycle

• Cost effective

• Market Fragmentation

Technical

• Understand user

• Rapid application development

• Performance bottleneck

• Device nuances

• Security

Regulatory

• Patent war

• Conformance/Certification

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© 2012 WIPRO LTD | WWW.WIPRO.COM7

Understand mobile userDifferent users

Repetitive Now

Bored now

Urgent Now

User experience

User exp

erience a h

olistic

experien

ce E

ach layer co

ntrib

utes to

User expectation evolution

Application centric

Intention centric

Information mash-up

Understanding user requires specific skill

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© 2012 WIPRO LTD | WWW.WIPRO.COM8

Rapid application developmentChallenges

Code re-usability

• Write once use everywhere

• Tool chain

Development supports

• Proprietary OEM architecture

• Non co-operation from major player

Derivative model

• Localization

• Maintainability

• Scalability

Solution

Tool /language

• Cross platform tool

• IDE for layout

• HTML5

• ZYPR like API for social networking

Support management

• Choice of open platform

• Platform abstraction*

Flex development

• Understand localization need

• Product line management

• Focus on configurability

• Work flow optimization

* Platform abstraction is one of the hardest things to do

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© 2012 WIPRO LTD | WWW.WIPRO.COM9

Performance bottleneckPerformance constraint

Tips for high performance

Look & feel trade-off

Optimize signature element

Speed up perceived performance

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Device nuances

Form factor

• Slick design

• Battery/keyboard/display

• Robust user interface

Platform issue

• Openness

• Support system

• Vendor specificity

Processor capability

• High speed processor

• Need for parallel processing

Form factor design

• Usage of OLED

• Power optimization

• Design gesture/SIP

Platform usage

• Usage of development forum

• Platform Abstraction /virtualization

High performance

• Usage of co-processor for graphics/multi-media

• Increase processor speed/ Better memory design

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© 2012 WIPRO LTD | WWW.WIPRO.COM11

Road ahead - Convergence

Converge Smartphone with other media platform ( e.g.; TV, Head-unit)

Mobile - Medical device

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Thank You

Debasish Chanda, Sr Technical Architect, Wipro [email protected]: (+91) 9903897797