Whitepaper

HOW TO BUILD A POWERFUL CONTENT MACHINE blirt.com.au

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1KNOW THE POWER OF CONTENT

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KNOW THE POWER OF CONTENT

In A Digital World The Pen Is Mightier Than The PaidContent marketing delivers higher value ROI to small business

In general, those who deploy content marketing tactics receive 55% more visitors, have 97% more inbound links, index 434% more web pages and receive 70% more leads.

Content marketing unifies search, blogs, site optimisation and conversion tactics to create a free flowing lead generation funnel.

Add some paid media across social, search or display and you have the foundations of a world class lead generation system.

CONTENT MARKETING COSTS LESS THAN 62% OF OUTBOUND MARKETING, YET GENERATES 3 TIMES AS MANY LEADS.

Be found, be seen, get more traffic & leads

OPTIMISED CONTENT ATTRACTS VISITORS & LEADSWriting new content and blogging has a bigger impact than you think. Businesses who blog experience...

55% MOREVISITORSVisitors convert to customers + sales

97% MORELINKSNatural inbound links from other websites build credibility

434% MOREPAGESIndexed pages help build your rankings + credibility

70% MORELEADSBlog just 1-2x /month and expect more leads

Stuart Leo - CEO, Blirt

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Content Powers The Zero Moment Of TruthThe Zero Moment of Truth (ZMOT) is a term coined by Google and refers to the research which is conducted by a user online about a product or service before taking any action.

That research creates a ZMOT which determines what action the prospect will take next; engage, convert, buy or abandon?

YOUR CONTENT POWERS YOUR FUTURE CUSTOMER’S ZMOT

FIRST MOMENT OF TRUTH

SECONDMOMENT OF TRUTH

ULTIMATEMOMENT OF TRUTH

STIMULUS

SEARCH

WATCH VIDEO

ASK NETWORK

P.O.P EXPERIENCE

REPUTATION

SHARE VIDEO

SHARE ON SOCIAL

SHARE BACKLINKS

WRITE REVIEWSREPUTATION

SHARE

READ REVIEWS

ZERO MOMENT OF TRUTH

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2Build & Grow YOUR CUSTOMER DATABASE

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Build & Grow YOUR CUSTOMER DATABASE

Looking to make this the year you seriously grow your customer database?

Look no further than this high-impact list of SEO, content, social media, and digital marketing tactics that will help!

If you're struggling to rise in the rankings, aren't growing at the pace you'd like, or just feel like your content marketing strategy needs a change to help you really connect with your target market, then you need to read this.

Did you know that email marketing is about 40 times better at getting you new customers than Facebook or Twitter?

This year, the e-newsletter is one of the most effective ways to build up your customer database.

In an age where so much of content is short and delivered on social media, it seems that more and more customers want the chance to read longer, and more of a variety, of content about a brand and company they trust.

You can include links to popular products, videos, and images highlighting your services, information about special offers, and even features about customers and employees - all in a single place.

E-newsletters help to grow your customer base because they're simple to sign up for, keep your brand's name in the heads of customers at least once a month, and establish you as an authority in your industry.

You can even send targeted email messages and offers based on a customer's age, interests, gender, and even what they've bought from you in the past!

Also, don't be afraid to send your e-newsletter, or any other marketing email, a second time if you've noticed it has gone unopened.

Recent email marketing research shows that the effectiveness of your emails increases by 54% when you re-send an email to those who didn't open it the first time around.

1.CREATE AN E-NEWSLETTER

Stuart Leo - CEO, Blirt

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4.START A BLOG

Blogging is a wonderful (and fun!) way to grow your customer database.

First of all, it's a great way to ensure that Google and other search engines know that you're frequently updating your website and posting new content. Staying at the top of search engine rankings is a great way to get customers on your site!

Also, blogging is an awesome opportunity to include keywords in your content that well help draw new markets to your business.

Your blog allows you to tell potential customers more about your brand and what sets you apart from your competition. You can explain your products and services in more detail. You can include images and video tutorials in your blog content.

You can even create online quizzes your readers can take to help them find the right product or service you offer.

Don't just start your own blog!

Also make sure you're an active commenter on other blogs related to your business. Showing that you're a part of the conversation doesn't just establish you as an authority in your industry.

It also helps other commenters - people who are likely already interested in what you're selling - find your products and services!

It doesn't matter whether you're doing a poll on social media or on your website - getting visitor feedback is an essential part of growing your customer database.

In addition to giving you an insight into how your target market behaves online and what they're looking for from your brand, you'll also learn what's not working.

You can't get more customers if you aren't offering things that people want.

Be sure to also include a write-in section on your surveys so customers can express themselves more freely.

To increase your customers' incentive to take your poll, offer a small discount off their next purchase, or automatically enter them in a giveaway of your products/services.

GET ACTIVE ON SOCIAL MEDIAIf you don't have social media profiles for your business on multiple social media platforms, it's going to be next to impossible to see the kind of customer database growth you need to even keep pace with your competitors.

Social media doesn't just help you to connect with your target market - it also helps you to reach potential markets that you might not have even known existed otherwise!

Also, remember that each specific platform has a different user base. Instagram is a younger market, Twitter is for witty banter, and Facebook is for pretty much everybody!

This also means that customers and potential customers treat your business social media profiles like an extension of your customer service department.

You'll need to frequently check your messages, respond to comments and questions on your wall, and always try to respond to reviews - both positive and negative ones.

Be sure you're also sharing your products, videos, blog content, and more on social media account.

Remember that even if only a handful of people share links about your brand to their own social media accounts and pages, that you're getting thousands - perhaps even millions - of eyes on your brand!

Consider working with "influencers" to boost your brand's social media clout. These are people with a high number of followers, who are trusted by people who use the kinds of things your business and brand sells. Work with an influencer, and you'll get invaluable access to the people that are most likely to buy your products.

Finally, one word of warning: be careful what you say.

Consider working with a social media consultant to make sure that one stupid Tweet doesn't undo the years of work you've spent creating your business.

CLOSE TO 80% OF ALL

ACTIVE ONLINE USERS HAVE

A FACEBOOK ACCOUNT

ABP - ALWAYS BE POLLING

DID YOU KNOW THAT OVER 60% OF CUSTOMERS HAVE MADE A PURCHASE BECAUSE OF THE RECOMMENDATIONS MADE ON A BLOG?

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3Build the key steps of your DIGITAL MARKETING PROCESS

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Build the key steps of your DIGITAL MARKETING PROCESS

SEARCH ENGINE OPTIMIZATION

The first step in the marketing process is attracting traffic.

Search Engine Optimization, or SEO, is the practice that helps you rank higher in Google searches.

Millions of searches are performed every day, and if you don't make it on the first page, you will lose out on a huge amount of traffic.

Google, like any other company, is trying to make its users happy. There are no shortcuts to ranking higher. Instead, you just need high-quality content that answers the questions behind the query.

If you want to attract more traffic to your website, start with SEO.

PAY-PER-CLICK ADVERTISING

Some companies, especially in the beginning, have a hard time attracting more traffic using search engine optimization.

When the keywords you are trying to rank for are quite competitive, and you are just getting started, pay-per-click advertising can help.

This step in the marketing process involves placing ads on top of the organic results of Google.

You probably ask yourself how digital marketing really works.

After all, the digital marketing process has many components, and sometimes it's hard to make sense of what would work best for your business.

There are a few steps that each business should take to make sure they attract traffic. They transform their website into a conversion machine, and they ultimately close the sale.

In the following article, I will break down the digital marketing process in a few easy to understand steps that will help you make sense of how you can help your business grow.

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The costs of the ads depend on the demand of the keyword. It also depends on how many clicks you get.

Each time you get a click, you will have to pay for it, hence the name pay-per-click.

SOCIAL MEDIA MARKETING

Social media marketing can be used in almost every industry to connect with your potential clients and create a public image for your brand.

How can you use social media as a business owner?

First of all, create a schedule. There are many free planners that will help you post regularly, even when you don't have the time to post manually.

Second, create posts that are about your product/services while taking a customer-centric approach.

For example, if you're the owner of a real estate agency, don't just promote your business in a short tweet. Instead, give advice to people who want to share their homes. Share articles about how they can redecorate their home for cheap before putting it on the market.

Your potential clients won't be interested in your business unless you offer them something of value.

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Stuart Leo - CEO, Blirt

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CONTENT MARKETING

Without content, you are an invisible business.

Content marketing is a very important step in the marketing process because it is the only one, aside from SEO, that can't be skipped.

You can easily skip pay-per-click advertising if you're attracting enough traffic. You could also ignore social media marketing if you're promoting your business on forums. However, without content, you have nothing to show to your prospects.

Nobody wants to give their hard-earned money to someone who has an ugly looking website with an empty blog.

How will you convince your website visitors that you are an authority in your field when you don't try to help them out?

Also, without a robust content marketing strategy, ranking high is nearly impossible.

When creating content, always focus on educating your readers and helping them out.

Share your knowledge and you will establish yourself as their go-to resource. When they need your product or services, you'll be the first name on their minds.

Content marketing is also a selective step in the buying process.

Website visitors who are searching for answers to their questions are more likely to buy from you since you are offering what they're looking for.

Unlike interruptive ads on television, inbound marketing makes it easier for both businesses and potential clients to find each other.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)A CRM helps you

manage emails and information about your customers (e.g., position, gender, birthday). Based on all this data you can create profiles and test out new marketing strategies.

Also, a CRM like Salesforce is capable of tracking all the sales related activity. It also makes predictions and helps you manage contacts.

A CRM is all about empowering your sales team and reaching out to prospects that are interested in your business.

EMAIL MARKETING

After you observed the behavior of your website visitors, you can deliver curated content to their inbox.

Email marketing is the phase where prospects are nurtured. Even though the inbox is usually an overcrowded space for most marketers, nothing beats personalised emails.

Also, email allows you to directly communicate with your prospects, ask them questions, and offer them discounts if they participate in surveys.

Email marketing is one of the most effective tactics. However, it only works if you have a clear picture of what your audience looks like.

Crafting a buyer persona before you send any emails is an important step in the marketing process.

Some demographics are fond of a certain writing style. Some are more conservative, while others are liberal.

The secrets lie in touching the right cord and making them open your emails.

The subject line in email marketing is as important as headlines in content writing.

Your Marketing Process Will be as Unique as a Fingerprint

Despite the fact that all marketing campaigns have to touch certain steps, the truth is that no marketing process is the same.

Some companies find it easier to use pay-per-click, whereas others attract only organic traffic.

Finding out what suits your needs is one of the most important elements of your marketing strategy.

If you want to find out more about content marketing, automation, customer experience, and many other topics, don't hesitate to take a look at our blog.

We also offer a variety of digital marketing services, from SEO to CRM development and research.

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If you want to find out more about our services, or you simply want to ask us a few questions dealing with digital marketing, feel free to contact us.

www.blirt.com.au

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