Build Your Business with a Powerful GBH Sponsorship

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Build Your Business with a Powerful GBH SponsorshipRADIO • TELEVISION • DIGITAL • PRINT • PODCASTS • EVENTS

Updated 10/06/21

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship 2

GBH is such a critical part of the cultural and artistic landscape of Boston. The independent journalism really is something special that resonates with our customers and with our company in general.

Brendan MurphyVice PresidentM. STEINERT & SONS

Build a Powerful Multimedia Sponsorship with GBH

”

GBH offers companies the opportunity to align their brand with the nation's flagship public media organization. GBH offers sponsorship on all these platforms to extend your reach, and sponsor messages stand out in our uncluttered environment.

PLEDGE§ Enhance

your image

“Local Corporate Sponsorship

DIGITAL§ One click away

PLEDGE§ Enhance

your image

YOURBUSINESS

RADIO§ Frequency

TELEVISION§ Broad reach EVENTS

§ High touch

PRINT§ Home-

delivered


Award-winning news with local in-depth reporting, perspective and exclusive content form the core of the programming lineup on GBH 89.7.

With a sponsorship message on 89.7, you’ll reach valuable public radio listeners who are loyal to 89.7’s vibrant blend of exclusive content: popular national programs from NPR like Morning Edition and All Things Considered, the full array of Marketplace programs, plus explorations of local issues that are important to your customers.

89.7 is award-winningWinner of five 2020 Regional Edward R. Murrow Awards

Source: GfK MRI 2020, Doublebase

Government and Its ImpactMike Deehan,State House Reporter

Justice, Security and InvestigationsPhillip Martin, Senior Investigative Reporter

Higher Ed and K–12Kirk Carapezza, Higher Education Editor

The Curiosity Desk Edgar B. Herwick III, Reporter

89.7 GBH BEATS GBH BUREAUSWhen compared to the average adult NPR listeners are:

§ 261% more likely to have a doctorate degree

§ 225% more likely to be an active member of any group that tries to influence public policy or government.

§ 93% more likely to have a household net worth of $1M+

§ 91% more likely to have an investment portfolio worth $250K or more

Covering the Commonwealth

Reach an engaged news and information audience

RADIO

GBH NEWS Bureaus§ Boston

- BPL- Dorchester - State House

§ Cape Cod§ Springfield§ Worcester


4%

39%

Age 18-24

Age 25–64

Age 65+

Audience Composition

58% of CRB’s audience is A25-64

How to read: Compared to the average adult 18+ in the Boston DMA, listeners of 99.5 are 110% more likely to have contributed to an environmental organization in the past 12 months

Source: Scarborough–Boston 2/19–2/21, 99.5 M–F 6a–7p AQH, past 12 months

Environmental

Education/Academic

Arts/Cultural

Military/Veterans 125

154

158

207

210

Social Care/Welfare

MARKET AVERAGE

Source: Nielsen Audio/TAPSCAN, Jan–Apr 2021, Weekly Cume

Affluent ListenersIn comparison to the average adult in the Boston market, listeners of CRB Classical 99.5 are:

62% more likely to have a net worth of $2,000,000+

42% more likely to consult a financial planner

Source: Scarborough–Boston 2/19–2/21, 99.5 M–F 6a–7p AQH

In the past 12 months, listeners of CRB Classical 99.5 are more likely to have contributed to these types of organizations…

Reach a loyal and enthusiastic audience of classical music lovers

RADIO

CRB Classical 99.5 connects with listeners in Boston and the surrounding area by playing music to accompany a busy, rich lifestyle. The region’s only 24/7 classical music station, CRB attracts a valuable and hard-to-reach audience of classical music fans.

CRB devotes more time than any other station in the country to broadcasts by local arts organizations, with more than *50 full-length broadcasts by the Boston Symphony Orchestra, along with other concerts recorded and produced by CRB by the Handel and Haydn Society, the New England Conservatory, the Boston’s Children’s Chorus, Rockport Music, the Steinway Society Piano Competition, the Cantata Singers, The Boston Early Music Festival and others.

*Subject to change

> Unique to CRB in the public radio space, sponsors have the ability to air either 15- or 30-second messages in 99.5’s uncluttered all-classical environment.

Available on both RADIO and PODCAST


TELEVISION

History, drama, news, public affairs, science, nature, lifestyle and children’s programming—GBH television offers an unparalleled array of award-winning programming and sponsorship opportunities.

Customized sponsorships meet your marketing goals§ Program sponsorships: From NOVA and PBS NewsHour to Simply Ming and Sesame Street, align

your brand with an iconic program and engage its loyal audience.

§ Genre sponsorships: Sponsor a program genre to target audiences that have a passion for arts, news, cooking, or children’s programming.

§ Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience with a run-of-schedule sponsorship across a wide range of quality programs.

For the 18th year in a row, PBS has been chosen

#1 in public trust

Marketing & Research Resources, Inc (M&RR), Jan 2021

Associate your brand with the best television on television

One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship

Quality85% of PBS viewers believe that PBS sets the standard for quality and excellence that sets it apart from cable TV.

Impact52% of PBS viewers would prefer to buy a product or service from a company because they sponsor on PBS.Source: : KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020

#1

How to read: Compared to the average Boston Adult 18+, PBS viewers are 42% more likely to own a home valued at $1M+.

Reach the valuable GBH audienceGBH viewers are more likely to have:

120

122

135

142

Investments in money market funds

Own a home valued at $1MM+

Spent $5,000+ on last vacation

Home worth $750,000+

Source: Scarborough–Boston Metro 2/19–2/21 WGBH M–Su 4am–2am

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gbh.org is a destination for GBH fans who want to engage with our in-depth content, stream classical and news programs, and opt in for eNewsletters to stay informed about all of the terrific programming and events available at GBH. gbh.org has over 1.6MM monthly visits.* Expand your reach of the GBH audience with display ads positioned throughout the site.**

Reach a valuable audience on gbh.org

gbh.org delivers public media advantages§ Desirable demographic§ Trusted, brand-safe environment§ Benefit from the GBH “halo effect”§ Multiplatform sponsorship opportunity with television

and/or radio in a non-commercial and uncluttered landscape

§ Value for your sponsorship dollar*Source: Google Analytics, Avg Monthly Jan–Apr 2021 | **The ad creative must be in keeping with the non-commercial nature of public media.

320 x 50 Display Ad

Display Ad Sizes§ 970 x 250 § 300 x 250§ 970 x 90 § 320 x 50§ 728 x 90 § 234 x 60

300 x 250 Display Ad

38%

30%

32%

Visitors to gbh.org are more likely to have:

DIGITALExpand your reach on gbh.org and drive traffic to your website

Source: Scarborough Boston 2/19–2/21

Contributed to an arts/cultural organization*

Attended a symphony concert, opera, etc. in the past 12 months

A post-graduate degree

A household net worth of $2M+

A home with a market value of $750K+

How to read: Compared to

the average A18+ in the Boston DMA,

visitors of gbh.org are 221% more likely to have contributed

to an arts/cultural organization.

Source: Scarborough Boston 2/19–2/21; visitors to gbh.org in past 30 days; *past 12 months

DIGITAL Digital Demographics

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship

Adults 35–54

Adults 55+

Adults 18–34

970 x 250 Display Ad

321

286

245

207

186

MARKET AVERAGE

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EXPLORE GBH is one of the most popular member benefits!

▪ EXPLORE GBH is mailed monthly to GBH members and available online as a PDF at gbh.org

▪ Print circulation: Almost 166,000 members*

▪ Over 50% refer to it multiple times a month**

Source: *EXPLORE GBH Circulation (monthly average) Apr–Sep 2021 **GBH Member Survey February 2020

PRINT

ONLINE

The all-new EXPLORE GBH magazine features an engaging design with original content that invites members to explore GBH in the community, on television, radio and online.

GBH members will find robust sections—Drama, Journalism, Science, For Kids, History & Culture and Living—with colorful photos and a mix of highlights from across GBHprogramming, including GBH 2, GBH 44, GBH 89.7, CRB Classical 99.5, GBH WORLD, GBH Create, gbh.org and more.

Extend your company’s visibility to GBH’s loyal members

▪ Behind-the-scenes articles and interviews with producers and filmmakers

▪ Learning Together featuring GBH’s work in education and outreach to students and teachers ▪ Happenings about fun GBH community events▪ All Ears highlighting the stories and music that make GBH 89.7 and CRB Classical 99.5 favorite

radio destinations▪ Savor recipes from one of GBH’s award-winning cooking shows or

Time Out crossword puzzle with clues from popular programming

▪ Come Join Us with a monthly calendar of GBH events

PRINT

Local Corporate Sponsorship One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorship

2020WINNER

EXPLORE GBH won a 2020 outstanding publication award in the nonprofit sector from MarCom for their new design.

HALF-PAGE BANNER AD(Double Truck)


EVENTSWhatever you’re interested in—news, history, the arts or fitness—GBH's rich roster of events offer unique sponsorship opportunities that connect sponsors with their target audience from the comfort of their own home. From live music recordings, lectures and screenings to our virtual Book Club and more, sponsors can stay connected to our community. And our loyal audience appreciates the corporations that make the events they value possible.

Make a lasting impression on prospective clients with a GBH event

BOOKS

Meet the AuthorBi-MonthlyThe Forum Network, Boston Public Library and American Inspiration partnership series presents video conversations featuring celebrated authors and their new books.

Beyond the PageMonthlyThe GBH Book Club provides reading goals and discussion questions so that bookworms don’t go through the journey alone. Each event features an author and is hosted by a GBH personality.

PANEL DISCUSSIONS

Ask the ExpertBi-weeklyLearn something new, spend an hour hearing from experts in different fields and ask questions about how it’s done.

BostonTalksMonthlyHosted by GBH News Curiosity Desk reporter Edgar B. Herwick III, this series combines short speaking programs and a chance for guests to join the conversation.

LIFESTYLE/STORYTELLING

At Home with…Monthly

An exclusive fundraising event limited to 50 guests. Join GBH talent as they sit down for an exclusive virtual chat from their home to yours.

Stories from the StageMonthlyStories make us laugh and cry and open our hearts to the world. This series invites storytellers from around the world to share extraordinary tales of what it means to be human.

EVENTS


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A GBH corporate pledge drive sponsorship brings visibility and prestige

GBH's programming informs, educates and elevates the entire community, young and old. Walmart is proud to partner with GBH because your mission enhances the quality of life in greater Boston.

– Chris Buchanan, Director, Public Affairs and Government Relations, WALMART

“

”

§Gain valuable TV exposureYour company and employees will appear on air across the New England region, reaching thousands of potential customers and clients.

§Enhance your corporate imageReinforce your association with the respected PBS brand—one of the most trusted public organizations in America.

§Demonstrate your corporate philanthropyYour company’s support for high-quality, educational programming will be front and center throughout the pledge drive.

§Enhance employee relationsBoost employee morale and camaraderie while offering your employees a fun and meaningful way to give back to the community.

§Leverage additional supportAs a corporate sponsor, your contribution serves as a springboard for other pledges, challenging viewers to match your gift. Here’s a sample announcement:

“We have a challenge from [company name] of [location], [description of business]. They will match all gifts of [$XX]. If you act now, you can double your gift to GBH, thanks to [company name]”

PLEDGE

Reach thousands of viewers across New England as the sponsor of a GBH pledge drive. Your employees will appear on air as your corporate challenge grant inspires viewers to join you in supporting GBH’s award-winning programming.


TELEVISION

WEEKDAY PROGRAMMING

Monday Tuesday Wednesday Thursday Friday

6am PBS KIDS

5pm Ask This Old House This Old House

5:30pm BBC World News America

6pm PBS NewsHour

7pm Greater Boston Specials

7:30pm Rick Steves' Europe

8pmAntiques Roadshow

SpecialsNature

This Old House Stories From the Stage

8:30pm Ask This Old House Open Studio

9pm Antiques Roadshow NOVA

Specials Great Performances/ Arts Specials

10pm Independent Lens / POV FRONTLINE Specials

11pm Amanpour and Company

12am Greater Boston

12:30am Rick Steves' Europe


TELEVISION

WEEKEND PROGRAMMINGSunday

6am PBS KIDS

10:30am Open Studio

11am Weekends with Yankee

11:30am Family Ingredients

12pm Samantha Brown's Places to Love

12:30pm To Dine for with Kate Sullivan

1pm Specials

2pm Nova

3pm Specials

9pm Masterpiece

10pm Specials

Saturday

6am PBS Kids

10:30am Sara's Weeknight Meals

11am Kevin Belton’s Cookin’ Louisiana

11:30am Food Over 50

12pm New Scandinavian Cooking

12:30pm Pati's Mexican Table

1pm Steven Raichlen’s Project Fire

1:30pm Lidia's Kitchen

2pm Simply Ming

2:30pm My Greek Table

3pm America's Test Kitchen

3:30pm Cook's Country

4pm Chris Kimball's Milk Street

4:30pm Ask This Old House

5pm This Old House

5:30pm This Old House

6pm Antiques Roadshow Recut

6:30pm British Antiques Roadshow

7pm Specials

9pm Masterpiece

11pm British Antiques Roadshow

11:30pm Stories from the Stage


TELEVISION

Monday Tuesday Wednesday Thursday Friday6am Amanpour and Company

7am Rick Steves' Europe

7:30am Travelscope

8am Lidia's Kitchen

8:30am Christopher Kimball’s Milk Street

9am Great British Baking Show

10am Pati's Mexican Table

10:30am Sara's Weeknight Meals

11am The French Chef In Julia’s Kitchen Julia Child Cooking

11:30am America's Test Kitchen from Cook's Illustrated Cook’s Country

12pmArt Specials

Antiques RoadshowSpecials

Nova This Old House

12:30pm Ask This Old HouseScience Specials1pm Antiques Roadshow Specials

2pm PBS KIDS

7pm Great British Baking Show

8pm Midsomer Murders Specials Mallorca Files Pride & Prejudice

Washington Week

8:30pm To Dine for

9pmSilent Witness

Masterpiece

The Indian Doctor Beecham House on Masterpiece

Firing Line

9:30pmFRONTLINE

10pm Unforgotten Season 2 on Masterpiece

Before We Die Specials10:30pm Specials

11pm PBS NewsHour

12amAntiques Roadshow Specials Specials

This Old House Washington Week

12:30am Ask This Old House Firing Line

WEEKDAY PROGRAMMING


TELEVISION

6am Second Opinion

6:30am To the Contrary with Bonnie Erbe

7am Consuelo Mack Wealth Track

7:30am Firing Line

8am Laura Flanders Show

8:30am Start Up

9am Washington Week

9:30am Amanpour and Company

10:30am MotorWeek

11am On Story

11:30am Open Studio

12pm Escape to the Chateau

1pm Antiques Roadshow

Saturday

6am PBS Kids

11am Laura Flanders Show

11:30am Start Up

12pm Specials

4pm Rick Steves’

4:30pm Windows to the Wild

5pm PBS NewsHour Weekend

5:30pm To Dine for with Kate Sullivan

6pm Specials

11pm Front Row Boston

12am Bluegrass Underground

1:30pm Lidia's Kitchen

2pm Simply Ming

2:30pm Milk Street

3pm New Scandinavian Cooking

3:30pm Jamie’s Ultimate Veg

4pm Steven Raichlen’s Project Fire

4:30pm Articulate

5pm PBS NewsHour Weekend

5:30pm Open Studio

6pm Specials

Sunday

WEEKEND PROGRAMMING


RADIO

Saturday

6am The Pulse

7am Wait Wait… Don't Tell Me!

8am Weekend Edition

10am On the Media


12pm Innovation Hub

1pm This American Life

2pm Snap Judgement

3pm A Celtic Sojourn

6pm Radiolab

7pm It’s Been a Minute with Sam Sanders

8pm Says You!

9pm Jazz with Eric in the Evening

12am Jazz 24/7

Sunday

6am On Being

7am The New Yorker Radio Hour

8am Weekend Edition

10am Hidden Brain


12pm On the Media

1pm Reveal

2pm The Moth

3pmChristopher Kimball’s Milk Street Radio

4pm Travel with Rick Steves

5pm All Things Considered

6pm Under the Radar with Callie Crossley

7pm Selected Shorts

8pm Arts & Ideas

9pm Jazz with Eric in the Evening

12am Public Radio Remix

3am BBC

Monday–Friday

5am Morning Edition/Marketplace Report

10am 1A

11am Boston Public Radio

2pm The Takeaway

3pm PRI's The World

4pm All Things Considered

6pm Marketplace

6:30pm All Things Considered

7pm PBS NewsHour

8pm PRI's The World

9pmBoston Public Radio (Mon–Wed)Innovation Hub (Thu)Jazz with Eric in the Evening (Fri)

10pmBoston Public Radio (Mon–Wed) Radiolab (Thu)Jazz with Eric in the Evening (Fri)

11pmSound Opinions (Mon) The Takeaway (Tue–Thu)Jazz with Eric in the Evening (Fri)

12amAs It Happens (Mon–Thu) Jazz Night in America (Fri)

1amPublic Radio Remix (Mon–Thu) Jazz 24/7 (Fri)

PROGRAMMING


RADIO

REGULAR SCHEDULE | September–June

One Guest Street | Boston, MA 02135 | 617.300.3730 | gbh.org/sponsorshipLocal Corporate Sponsorship

TANGLEWOOD SCHEDULE | July and August

Saturday6am Classical Music with Tyler Alderson

11am Classical Music with Olivia Waring

4pm Classical Music with Roger Pierce

7pm Classical Music with Alan McLellan

8pm Boston Symphony Orchestra


Sunday5am Pipedreams

6am The Bach Hour with Brian McCreath

7am Boston Sunday Brunch

12pm Classical Music with Olivia Waring


7pm WCRB In Concert


Monday–Friday

5am Classical Music with Laura Carlo

10am Classical Music with Cathy Fuller

3pm Classical Music with Chris Voss

8pmBSO Encore (Mon)Classical Music with Alan McLellan (Tue-Fri)


Monday–Friday

5am Classical Music with Laura Carlo

10am Classical Music with Cathy Fuller

3pm Classical Music with Chris Voss


Saturday6am Classical Music with Tyler Alderson

11am Classical Music with Olivia Waring



8pm BSO at Tanglewood


Sunday5am Pipedreams

6am The Bach Hour with Brian McCreath

7am Boston Sunday Brunch

12pm Classical Music with Olivia Waring


7pm BSO at Tanglewood


Laura Carlo Ron Della Chiesa Brian McCreath Alan McLellan Chris VossTyler Alderson Cathy Fuller

Documents

Build Your Business with a Powerful GBH Sponsorship