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BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
V.01
How to Build Powerful Lead Generation Channels
for Your Business on
About Me
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
02
MAKSYM FRANTSUZOV
Social media marketing manager, lead generation strategist helping small businesses build lucrative social media lead generation channels and fill their sales funnels with fresh social leads.
FROM: KYIV, UKRAINE
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
03
WHY SHOULD YOUR BUSINESS BE ON PINTEREST?
Total number of Pinterest users - 150 million people Number of users in the US - 70 million people Number of users outside the US - 80 million people 1 billion pins50+ billion boards75+ billion ideas to try
Stats as of December 2016
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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WHY SHOULD YOUR BUSINESS BE ON PINTEREST?
Women - 81%, Men - 19%67% of Pinterest users are under the age of 40 The annual income of 50% of users is $50k or more The annual income of 10% of users is $125k or more
Stats as of December 2016
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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WHY SHOULD YOUR BUSINESS BE ON PINTEREST?
72% of active users search the platform for products to buy 93% of active pinners use the platform to plan purchases Pinterest sends as much as ~5% of all referral traffic to websites 80% of it comes from mobile devices
Stats as of December 2016
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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If this is your ideal customer, P interest is a perfect place to
promote your business
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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THE 4 C'S OF SUCCESSFUL PINTEREST MARKETING
Curate Connect Communicate Collaborate
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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CURATE
Find, collect, organize and annotate high quality web content relevant to your potential customer to grow your following, increaseengagement and develop partnerships with content creators whose audiences fit your business.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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CONNECT
Build a warm network of content creators who have relevant audiences of Pinterest followers within your industry. Find, follow and interact with them everywhere on the internet, not just on Pinterest, to be able to establish digital relationships.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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COMMUNICATE
Making a new connection in your industry begins with a meaningful conversation that you can start by leaving a thoughtful comment on their blog, Facebook page, Linkedin post or sending a direct email. In order to maintain your relationships and keep your network warm you’ve got to talk to all your contacts on the regular basis, otherwise you’ll drop off their radar and become a stranger again.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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COLLABORATE
Create collaborative Pinterest boards that fit the category of your products or services and invite your network of content creators to join as board members to pin their relevant valuable content.
Find and join available collaborative boards in your niche to share your best content with their communities.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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YOUR ACTION PLAN
Find pinners to connect Establish relationships Create a collaborative board Invite them to join it Get more board members Grow traffic and leads
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
13
STEP 1: F IND PINNERS TO CONNECT
Conduct a research and compile a list of content creators who have audiences of your potential customers on Pinterest. Find out their websites, emails addresses and profiles in all social networks where they actively hang out.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 2: ESTABLISH DIG ITAL RELATIONSHIPS
Follow all their social media accounts. Regularly like and re-share content they personally create. Regularly discuss their content with them by commenting on their blogs and social media posts. Send them direct emails with your comments, questions, thoughts, suggestions, thanks, compliments, etc. Add them to your CRM tool to keep track and schedule your conversations.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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GIVE IT SOME T IME TO BECOME GOOD FRIENDS ONLINE
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 3: CREATE A COLLABORATIVE BOARD
Your collaborative board is automatically added to each board member’s (collaborator’s) Pinterest profile. Content from your collaborative board reaches each board member’s followers who follow their profile completely (all their boards). Your collaborative board attracts and collects new followers fromeach board member’s profile.
The Immense Power Behind Pinterest Collaborative Boards
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 3: CREATE A COLLABORATIVE BOARD
Research the content created by your network of contacts and pick up a topic for your board that is highly relevant to your business.Make sure your topic is narrow but well covered so that you have a sufficient supply of high quality web content to curate.Create a Pinterest board with a well-thought title and description. Fill it up with curated content.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 4: INVITE THEM TO JOIN IT
This is the quickest and easiest way for a content creator
to promote their content to relevant Pinterest followers of
other content creators in the same niche.
Why Would They Care to Join Your Board?
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 4: INVITE THEM TO JOIN IT
Write a short and sweet invitation message to join your collaborativeboard on Pinterest and send it to your contact through the social media platform that you prefer using to talk to each other.
Social Media Outreach
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 4: INVITE THEM TO JOIN IT
If you communicate on Pinterest - send it via Pinterest messenger. If you communicate on Facebook - send it via Facebook messenger. If you communicate on Twitter - tweet or DM it to them. So on and so forth...
Social Media Outreach
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 4: INVITE THEM TO JOIN IT
Send your contacts personalized invitations by email with anoutreach tool like BuzzStream. If you don’t have their email addresses, it will help you find them as well in no time.
Email Outreach
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 4: INVITE THEM TO JOIN IT
Inviting content creators who don’t know you is definitely by far less effective but it works and this is something you should consider too, especially if you have a lot of Pinterest followers and board members. It’s always better to contact your own group members, blog readers, social media followers and other Pinterest users who at least know you.
Cold Outreach
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 4: INVITE THEM TO JOIN IT
Most people will not want to join your board if you have
a small Pinterest following and no board members as of
yet. So in your invitation messages you need to explain
that you’ve just started working on getting many of the
greatest content creators in your niche together and
sooner they’ll be joining it too.
IMPORTANT
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
24
PROFITABLE COLLABORATIVE BOARD EXAMPLESSOCIAL MEDIA MARKETING BOARD BY MELONIE DODARO (TOPDOGSOCIALMEDIA.COM)
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
25
PROFITABLE COLLABORATIVE BOARD EXAMPLESSOCIAL MEDIA MARKETING BOARD BY MELONIE DODARO (TOPDOGSOCIALMEDIA.COM)
32 Collaborators as of
February 4, 2017 including
Kim Garst (20k Pinterest
followers) and Kristi Hines
(2,5k followers), top social
media marketing influencers.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
26
PROFITABLE COLLABORATIVE BOARD EXAMPLESCLEAN EATING BOARD BY EATING WELL MAGAZINE (EATINGWELL.COM)
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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PROFITABLE COLLABORATIVE BOARD EXAMPLESCLEAN EATING BOARD BY EATING WELL MAGAZINE (EATINGWELL.COM)
9 Collaborators as of February 4, 2017 including:
Allrecipes (allrecipes.com) - 540k Pinterest followers,
Shape Magazine (shape.com) - 397k,
Fitness Magazine (fitnessmagazine.com) - 280k,
Family Fun Magazine (familyfunmag.com) - 75k,
Healthy Seasonal Recipes
(healthyseasonalrecipes.com) - 64k
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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PROFITABLE COLLABORATIVE BOARD EXAMPLESDIY HAIRSTYLES BOARD BY DIY PROJECTS (DIYPROJECTS.COM)
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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PROFITABLE COLLABORATIVE BOARD EXAMPLESDIY HAIRSTYLES BOARD BY DIY PROJECTS (DIYPROJECTS.COM)
5 Collaborators as of February 4, 2017 including:
DIY Joy - Crafts (diyjoy.com) - 332k Pinterest
followers,
Makeup Tutorials (makeuptutorials.com) - 180k,
DIY Projects for Teens
(diyprojectsforteens.com) - 141k
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 5: GET MORE COLLABORATORS
Once you have a few board members (collaborators), start a new outreach campaign mentioning their names in your invitation message for social proof. It’s very encouraging for content creators to see their peers already there so you can expect a higher conversion rate inviting new pinners.
Strategy #1
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 5: GET MORE COLLABORATORS
The more influencers join your board, the easier it gets
to bring new collaborators. The more famous a person
in your niche becomes your board member, the more
influencers will be eager to join it ASAP too...
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 5: GET MORE COLLABORATORS
Perform cold email outreach to your collaborator’s professional network. Contact and invite their friends and business partners who have relevant following on Pinterest mentioning your board member’s name that means a lot for them.
Strategy#2
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 5: GET MORE COLLABORATORS
Perform cold outreach to influencers whose content you curate on your collaborative board to let them know about it and invite them to become your collaborators.
Strategy#3
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 5: GET MORE COLLABORATORS
Announce that you accept new collaborators in your board description asking pinners to email you a join request. But don’taccept everyone, you need influencers with decent following that fit your business only.
Strategy#4
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 5: GET MORE COLLABORATORS
Promote your board everywhere you can to increase your boardfollowing. The more people follow your collaborative board, the more influencers will accept your invitation to join it.
Strategy#5
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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HOW TO GET MORE COLLABORATIVE BOARD FOLLOWERS
Embed it on your blog Embed it on other blogs within your guest posts Announce it to your email list Join relevant collaborative boards created by others and re- pin posts from yours in there from time to time Repost your pins to other social networks Use Pinterest ads to boost your pins
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 6: GROW TRAFFIC & LEADS
Create and pin mesmerizing visuals to your collaborative board linking back to your blog posts and webinar registration pages on the regular basis.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 6: GROW TRAFFIC & LEADS
Your collaborative board will get followers from the profiles of your collaborators as they grow.Your pins will reach your collaborators and some of their audiences, receive massive likes, re-pins and go viral.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 6: GROW TRAFFIC & LEADS
Boost your brand exposure and social awareness. Generate massive targeted traffic and leads.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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STEP 7: SCALE IT UP
Create multiple Pinterest collaborative boards to turn into lead generation channels for your business. Rinse and repeat. Multiply your profits.
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
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NEED HELP?
Work with a social media marketing team that has managed over 3,000 brands. Pros will handcraft your content and grow your audience into the millions...
START NOW
BY MAKSYM FRANTSUZOV /LEAD GENERAT ION STRATEG IST
42
NEED HELP?
Hire a highly experienced dedicated social media marketing manager to engage with your target market and build a community that loves your business.
START NOW
Thank you!
B Y M A K S Y M F R A N T S U Z O V / L E A D G E N E R A T I O N S T R A T E G I S T
V.01
FOR YOUR TIME
Maksym FrantsuzovTo Your Success,