How Relevant is My Arts Organization? · equivalents to what the well-dressed fashionistas are wearing today. The result will be a massive disruption in a number of industries ranging

Opportunity EverywhereTM Workshop

©2017AudienceAvenue,LLCwww.AudienceAvenue.com

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HowRelevantisMyArtsOrganization?Answereachquestiononascaleof5(HighlySatisfied)to1(NotatallSatisfied).

HOWSATISFIEDAREYOUTHAT…

1. TheaimofourMISSIONSTATEMENTisimportant. 5–4–3–2–1

Evenifyoucan’tquoteordon’tlovethespecificwordsofyourorganization’smissionstatement,answerbasedonyourunderstandingoftheintentionitexpresses.

2. OurARTISTICCHOICESfulfillourmission. 5–4–3–2–1Answerthisbasedontheartisticdecisionsmadewithinthelast24months.

3. WepossesstheCAPACITYtopursueourmission. 5–4–3–2–1Howsatisfiedareyouwithyourfinancial,human,physicalandintellectualresources?

4. Weunderstand&agreeonwhatdrivesRELEVANCEfromthe 5–4–3–2–1perspectiveofthepeoplewhoattendandsupportouractivities.

Thisquestionasksnotjustwhatyou“know”aboutyouraudiences,buthowfullyandthoughtfullyyourorganizationconsidersaudience/visitor/customer/donor/stakeholderperspectivesasitmakesallsortsofdecisions.

5. WeownthefulljourneyoftheAUDIENCEEXPERIENCE. 5–4–3–2–1Howmindfulandproactiveisyourorganizationaboutthevariouspathsbywhichattendeesdiscover,decide,attendandevaluatetheirexperiencewithyou?

6. WesatisfythegrowingimperativeofCONNECTIVITY. 5–4–3–2–1

Socialmediacanandshouldbemorethanjustawayto“blast”outmarketingmessages.Howcreativeandeffectiveareyourorganization’sefforts?

7. Ourcompanyiswell-embracedbya“VILLAGE”. 5–4–3–2–1

Justas“ittakesavillagetoraiseachild,”howwellsupporteddoyou,personally,feelbyyourorganization’sBoard,donorsandstakeholders?Whateveryourposition,feelinglonelyordistantisalegitimatecausefordissatisfaction.

8. Beyondsurvival,there’sarealCAUSEtoourefforts. 5–4–3–2–1

Anotherwaytothinkofthisquestion:Howmuchofyourday-to-daystressis“worthit”whenyouconsiderthegreatercausebehindwhatyourorganizationisworkingtoaccomplish?

9. WeexcelatmakingpeoplefeelCONNECTED. 5–4–3–2–1

Everynon-profitarts&culturalorganizationhasa“mission”atitscore.Howwelldoesyourorganizationconnectthatmissiontoaudiences,volunteers,donors,members,visitors,stakeholders,vendors,staffmembersandotherswithwhomitcomesincontact?

TOTALSCORE__________Max=45



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1. What does it mean to “Be More Entrepreneurial”?

2. “Work __________ your business, not __________ it.” - Michael E. Gerber, The E-Myth Revisited

• My objective(s): _____________________________________________ _____________________________________________ _____________________________________________

3. Business Model “Canvas” Business Model Generation Alexander Osterwalder & Yves Pigneur John Wiley & Sons, 2010 Join the online community: www.businessmodelgeneration.com/hub

Today’s Focus: __________________ & _______________________



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4. Value Proposition

• 1 - 3: “A Purposeful Act of Art” (max 15) _____

• 4 - 6: “Expectation & Fulfillment” (max 15)_____

• 7 - 9: “Cultivating Meaning” (max 15)_____

• TOTAL: (max 45) __________

Robust = _____ Promising = _____ Challenged = _____ Concerned = _____

5. What investment(s) can/should/could you make now to increase your organization’s Value Proposition? • BOARD – Make Ambition a Habit • MANAGEMENT – Steer toward Mindful & Purposeful • STAFF – Nurture Curiosity & Assessment



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6. Customers/Audiences/Visitors/Members

“Core” “Community At-Large”

6. Customer Imperative: ASSERT Customer Opportunity: MORE – SEGMENT - TRANSFORM



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7. 3 (not so) Obvious Potential Actions…

Who? Who? Who? When? When? When? How? How? How?



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The World in 2025: 8 Predictions for the Next 10 Years BY PETER DIAMANDIS MAY 11, 2015 http://singularityhub.com/2015/05/11/the-world-in-2025-8-predictions-for-the-next-10-years/

In 2025, in accordance with Moore's Law, we'll see an acceleration in the rate of change as we move closer to a world of true abundance. Here are eight areas where we'll see extraordinary transformation in the next decade: 1. A $1,000 Human Brain In 2025, $1,000 should buy you a computer able to calculate at 10^16 cycles per second (10,000 trillion cycles per second), the equivalent processing speed of the human brain. 2. A Trillion-Sensor Economy The Internet of Everything describes the networked connections between devices, people, processes and data. By 2025, the IoE will exceed 100 billion connected devices, each with a dozen or more sensors collecting data. This will lead to a trillion-sensor economy driving a data revolution beyond our imagination. Cisco's recent report estimates the IoE will generate $19 trillion of newly created value. 3. Perfect Knowledge We're heading towards a world of perfect knowledge. With a trillion sensors gathering data everywhere (autonomous cars, satellite systems, drones, wearables, cameras), you'll be able to know anything you want, anytime, anywhere, and query that data for answers and insights. 4. 8 Billion Hyper-Connected People Facebook (Internet.org), SpaceX, Google (Project Loon), Qualcomm and Virgin (OneWeb) are planning to provide global connectivity to every human on Earth at speeds exceeding one megabit per second. We will grow from three to eight billion connected humans, adding five billion new consumers into the global economy. They

represent tens of trillions of new dollars flowing into the global economy. And they are not coming online like we did 20 years ago with a 9600 modem on AOL. They're coming online with a 1 Mbps connection and access to the world's information on Google, cloud 3D printing, Amazon Web Services, artificial intelligence with Watson, crowdfunding, crowdsourcing, and more. 5. Disruption of Healthcare Existing healthcare institutions will be crushed as new business models with better and more efficient care emerge. Thousands of startups, as well as today's data giants (Google, Apple, Microsoft, SAP, IBM, etc.) will all enter this lucrative $3.8 trillion healthcare industry with new business models that dematerialize, demonetize and democratize today's bureaucratic and inefficient system. Biometric sensing (wearables) and AI will make each of us the CEOs of our own health. Large-scale genomic sequencing and machine learning will allow us to understand the root cause of cancer, heart disease and neurodegenerative disease and what to do about it. Robotic surgeons can carry out an autonomous surgical procedure perfectly (every time) for pennies on the dollar. Each of us will be able to regrow a heart, liver, lung or kidney when we need it, instead of waiting for the donor to die. 6. Augmented and Virtual Reality Billions of dollars invested by Facebook (Oculus), Google (Magic Leap), Microsoft (Hololens), Sony, Qualcomm, HTC and others will lead to a new generation of displays and user interfaces. The screen as we know it — on your phone, your computer and your TV — will



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disappear and be replaced by eyewear. Not the geeky Google Glass, but stylish equivalents to what the well-dressed fashionistas are wearing today. The result will be a massive disruption in a number of industries ranging from consumer retail, to real estate, education, travel, entertainment, and the fundamental ways we operate as humans. 7. Early Days of JARVIS Artificial intelligence research will make strides in the next decade. If you think Siri is useful now, the next decade's generation of Siri will be much more like JARVIS from Iron Man, with expanded capabilities to understand and answer. Companies like IBM Watson, DeepMind and Vicarious continue to hunker down and develop next-generation AI systems. In a decade, it will be normal for you to give your AI access to listen to all of your conversations, read your emails and scan your biometric data because the upside and convenience will be so immense. 8. Blockchain If you haven't heard of the blockchain, I highly recommend you read up on it. You might have heard of bitcoin, which is the decentralized (global), democratized, highly secure cryptocurrency based on the blockchain. But the real innovation is the blockchain itself, a protocol that allows for secure, direct (without a middleman), digital transfers of value and assets (think money, contracts, stocks, IP). Investors like Marc Andreesen have poured tens of millions into the development and believe this is as important of an opportunity as the creation of the Internet itself.

Bottom Line: We Live in the Most Exciting Time Ever We are living toward incredible times where the only constant is change, and the rate of change is increasing. Peter Diamandis Dr. Peter Diamandis is the Chairman and CEO of the X PRIZE Foundation, which leads the world in designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. Best known for the $10 million Ansari X PRIZE for private spaceflight, the Foundation is now launching prizes in Exploration, Life Sciences, Energy, and Education. Diamandis is also the co-Founder & Executive Chairman of the Singularity University, a Silicon Valley based institution teaching graduates and executives about exponentially growing technologies and their potential to address humanity’s grand challenges. Diamandis recently co-Authored Abundance – The Future Is Better Than You Think. Diamandis has founded or co-founded many of the leading entrepreneurial companies in this sector including Zero Gravity Corporation, the Rocket Racing League and Space Adventures. He also counsels the world’s top enterprises on how to utilize exponential technologies and incentivized innovation to dramatically accelerate their business objectives. Dr. Diamandis attended MIT where he received his degrees in molecular genetics and aerospace engineering, as well as Harvard Medical School where he received his M.D



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8. This is my BIG & BOLD audience prediction for the next 5 years:

9. Customer Relationships – “THE GREAT FOMO-A-GOGO”



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10. Channels – What’s a Worthy Experiment?

11. Key Partners

o Individual Donors & Family Foundations

o Foundations Institutional

o Corporate Philanthropy

o Corporate Sponsorship

o Public Funding

12. Skill Development Priorities for Engaging Key Partners

a. _______________________________

b. _______________________________

c. _______________________________

13. New Models of Key Partner “Engagement”?

a. _______________________________

b. _______________________________

c. _______________________________



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14. Key Activities – Top 3 Priorities:

• Leadership

• Management

• Artistry

• Planning

• Finances

• Logistics

• Production

• Cost Control

• Marketing

• Research

• Communications

• Partnerships

• Evaluation

• Story Telling

• Human

Resources

• Teamwork

• Social Media

• Customer

Relationship

Management

• Fundraising

• Evaluation

• Morale/Culture

• Special Events

• Customer

Service

• Technology

Infrastructure

• Governance

• Succession

• _____________

• _____________

• _____________

15. Key Resources

a. Physical

b. Intellectual

c. Human

d. Financial

Transformative Connections (circle ONE immediate priority!)

1. Board of Directors

2. Unleashed/Learning Culture

3. “Away-Teams”

4. Peers as Guest Evaluators

5. University Partnerships

6. Successful Entrepreneurs

7. Audience & Stakeholders



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16. Priorities for YOUR Future

Financially Sustainable

Engaging & Inclusive

Artistic Mission

Documents

How Relevant is My Arts Organization? · equivalents to what the well-dressed fashionistas are wearing today. The result will be a massive disruption in a number of industries ranging