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How Great Leaders Inspire Action
• What is motivation? – It is the intention of achieving a goal – Also includes ability and skill
• Common Misconceptions about what motivates employees– Salary, Benefits and job security
• Fredrick Herzberg– Regarded as one of the great original thinkers in
management and motivational theory– Herzberg's motivation and hygiene factor
How Great Leaders Inspire Action
• Herzberg's research identified that true motivators were other completely different factors, notably:
• Achievement• Recognition• Work itself • Responsibility• Advancement
How Great Leaders Inspire Action
• 8 Steps to Motivate Employees to enhance employee engagement in your company:– Select employees who are predisposed to
engagement. – Provide training opportunities. – Provide mechanisms for self-checking work and
receiving feedback. – Provide opportunities for recognition/appreciation. – Address problems quickly. – Conduct regular employee surveys. – Create communication opportunities with senior
executives. – Remember that it is an on-going process.
How Great Leaders Inspire Action
• Herzberg's 'hygiene' needs in the workplace are:– policy– relationship with supervisor– work conditions– salary– company car– status– security– relationship with subordinates– personal life
How Great Leaders Inspire Action
How Great Leaders Inspire Action
• Jon Gordon– Believes motivational speeches don't work
for today's employees
– Leaders who have the ability to motivate can rally teams through challenging times
How Great Leaders Inspire Action
• Gordon offers six strategies for motivating employees: – 1. Don't be too busy to communicate. – 2. Lead with optimism. – 3. Share the vision. – 4. Develop relationships that build real
motivation. – 5. Create purpose-driven goals. – 6. Nourish the team.
Reference• Amabile, T. and Kramer, S. (2011), The Progress
Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, Harvard Business School Publishing, Boston, MA.
• BlessingWhite, Inc. (2011), Employee Engagement Report, BlessingWhite, Inc., Princeton, NJ.
• Hamori, M., Cao, J. and Koyuncu, B. (2012), "Why top young managers are in a nonstop job hunt", Harvard Business Review, Vol. 90 Nos 7/8, p. 28.
• Herzberg, F. (1968), "One more time: how do you motivate employees?", Harvard Business Review, Vol. 46 No. 1 , pp. 53-62.
Two Multiple Choice Questions
1. Who is considered to be one of the first motivational great thinkers? A. Fredrick HerzbergB. Jon Gordon C. Minder ChenD. Fredrick Hook
2. Which one of the following is not one of Jon Gordon’s strategies for motivating employees?A. Share the visionB. Nourish the team C. Conduct regular employee surveys D. Don't be too busy to communicate
