Research Study:

New Evidence Reveals How to Grow in an Uncertain Economy

Critical strategies.Avoidable Mistakes.New Business Approaches.

Trailer Version

© Copyright - 2010

Why did Early Express commission a research-based study?

2

This study was developed as a public relations effort and as a way for us to help the companies we work with to grow and prosper.

When they grow… we grow!

Researched and produced by

© Copyright - 2010

Major drivers of stagnancy

3

The Report includes 4 Reasons Companies Fail to Grow

Top Reason: Poor Marketing•64%- Minimize the importance of promoting the business properly•55% - Don’t understand the competition•47% - Too much focus and reliance on one customer/client

Source: U.S. Bank Study Business Failure 2008

© Copyright - 2010

Advertising can prevent stagnation

4

Source: Forbes Magazine, June 2008

The Report includes 4 Marketing Mistakes

Mistake #3: Reducing Budgets

Forbes Magazine reports…• Reducing ad spending by 50% for

one year meant a 23% drop in revenue…..with a 2 year recovery period

• Totally eliminating ad spending meant a 75% drop in revenues and a 5 year recovery period

© Copyright - 2010

Strategies for Growth

5

Source: Direct Marketing Association 2009

The Report includes 3 Marketing Strategies Designed to Grow your Company

Strategy #3: Use tactics you can target and measure

New Personalized URL technology can track which prospects hit your website…in real-time.

Some of the more effectively designed programs can achieve returns of 20 to 30 percent.

© Copyright - 2010

Top of Mind Awareness

6

Source: : DMA: Power of Direct Marketing Report December 29, 2009: 2009 Direct Marketing Association: Response Rate Report: March 3, 2009

The Report includes The 7 Musts of Marketing for Top of Mind Awareness

Must #2: Direct MailDirect Mail’s ROI is increasing even in today’s climate an investment of $1 in direct marketing advertising, on average, across all industries, produced in incremental revenue … even in a downturn of:

•$11.61 - 2008

•$11.65 - 2009

•$11.73 - 2010 (projected)

© Copyright - 2010

Producing Revenue

7

The Report includes 7 Steps to Revenue Producing Marketing

Step #2: Develop “Dream Prospect” list•Identify prospects who will pay larger margins, buy faster, in greater quantities and more frequently than any other buyers.•Attack this smaller, targeted group with repeated marketing efforts.

Source: The Ultimate Sales Machine author: Chet Holmes

© Copyright - 2010

The Full Report

For the full Executive Briefing please

contactCindy Woodward

800-278-1074or visit howbizsgrow.com/LICW

8