©2017 Integrated Decisions & Systems, Inc. (IDeaS - A SAS COMPANY) – All Rights Reserved. All other trademarks are the property of their respective owners. *Spreadsheet Only Lodge is a compilation of IDeaS clients who have traveled a similar path to success. FLYR0015-00-EE-ID 08/17 Hotel Adventures SPREADSHEET-ONLY LODGE * The Spreadsheet-Only Lodge (SO Lodge) had a manageable spreadsheet process that helped them achieve their revenue goals. As they began incorporating more data into their strategy—such as competitor information, online sentiments and demand intelligence—spreadsheets were no longer ideal for managing their business. Spread thin with manual processes and facing increasing competition, SO Lodge concluded it was finally time to adopt a new technology strategy. After creating a wishlist that included an automated, cloud-based solution, integrations with existing hotel systems, length-of-stay pricing capabilities and comprehensive client support, they vetted various solution providers. They were drawn to IDeaS Revenue Solutions, but SO Lodge’s primary concern was a lack of pricing confidence because of their spreadsheet limitations. 1 After learning about the lodge’s business dynamics (which included competitive pressures), IDeaS suggested a popular service, Pricing Analytics & Market Positioning. This involved reviewing and validating competitive set and an analytical value assessment of the property. 2 IDeaS then reviewed a variety of indicators, including business mix comparison and optimal retail price projections by room type, to deliver an actionable roadmap for a more optimal market positioning, pricing and segmentation strategy. 3 These insights gave SO Lodge confidence to restructure their pricing with an automated technology platform. Setting their course with flagship solution IDeaS Revenue Management System, the lodge experienced smooth implementation, innovative training and overall excitement for achieving their revenue goals. 4 Accessing their forecast at various levels and market segment groups significantly improved the lodge’s revenue strategy. As demand forecasts continue to improve and influence pricing strategy, the hotel saw more intelligent rates and inventory decisions that were responsive to changing market conditions. 5 The lodge uses customizable reporting functionalities to schedule reports that keep the hotel teams updated on occupancy forecast changes. This reduces meeting times and improves productivity throughout the hotel. The restaurant, front desk and housekeeping departments are all staffed accordingly, and employee morale thrives by being well-informed of expected hotel activity. 6 Revenue culture broadens even further as the group sales team begins to use IDeaS Group Pricing evaluations. With visibility into business displacement, they can identify the most profitable bookings and help the hotel exceed revenue goals. 7

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*Spreadsheet Only Lodge is a compilation of IDeaS clients who have traveled a similar path to success. FLYR0015-00-EE-ID 08/17

Hotel Adventures

SPREADSHEET-ONLY LODGE*The Spreadsheet-Only Lodge (SO Lodge) had a manageable spreadsheet process that helped them achieve their revenue goals. As they began incorporating more data into their strategy—such as competitor information, online sentiments and demand intelligence—spreadsheets were no longer ideal for managing their business. Spread thin with manual processes and facing increasing competition, SO Lodge concluded it was fi nally time to adopt a new technology strategy.

After creating a wishlist that included an automated, cloud-based solution, integrations with existing hotel systems, length-of-stay

pricing capabilities and comprehensive client support, they vetted various solution providers. They were drawn to IDeaS Revenue Solutions, but

SO Lodge’s primary concern was a lack

of pricing confi dence because of their

spreadsheet limitations.

After learning about the lodge’s business dynamics (which included competitive pressures), IDeaS suggested a popular service, Pricing

Analytics & Market Positioning. This involved reviewing and validating competitive set and an analytical value assessment of the property.

2 IDeaS then reviewed a variety of indicators, including business mix comparison and optimal retail price projections by room type, to deliver an actionable roadmap for a more optimal

market positioning, pricing and segmentation strategy.

These insights gave SO Lodge confi dence to restructure their pricing with an automated technology platform. Setting their course with fl agship

solution IDeaS Revenue Management System, the lodge experienced smooth implementation, innovative training and overall excitement for achieving their revenue goals.

4Accessing their forecast at various levels and market segment groups signifi cantly improved the lodge’s revenue strategy.

As demand forecasts continue to improve and infl uence pricing strategy, the hotel saw more intelligent rates and inventory decisions that were responsive to changing market conditions.

5 The lodge uses customizable reporting functionalities to schedule reports that keep the hotel teams updated on occupancy forecast changes.

This reduces meeting times and improves productivity throughout the hotel. The restaurant, front desk and housekeeping departments are all staffed accordingly, and employee morale thrives by being well-informed of expected hotel activity.

Revenue culture broadens even further

as the group sales team begins to use IDeaS Group Pricing evaluations. With visibility into business displacement, they can identify the most profi table bookings and help the hotel exceed revenue goals.