Final Report Mission Attendees Namibia Value Partners ROI ... · Futurismo Azores Adventures Infinite Safari Adventures Juvet Landscape Hotel Kili Base Adventures Malawian Style Matiti

"The ATWS was a definite highlight this year, both professionally and personally, and it was such a privilege to be part of the Tribe!”

BRIGIT BEKKER, WILDERNESS SAFARIS NAMIBIANAMIBIA

"It was another AMAZING Summit! You guys outdid yourselves this year — stellar performance all around.”

BRYAN KINKADE, ASSOCIATE PUBLISHER, AFARUNITED STATES

Final Report Mission Attendees Namibia Value Partners ROI Roster

[Summit Opportunities]

Explore Namibia

1.Network with

industry leaders from over 60

countries

2.Create

relationships with peers and media

3.Learn about Product

Development, Marketing,

Sustainability and Industry Trends

4.Promote your

product, brand and destination to industry decision

makers

5.


[Imagine. Inspire. Invest.]From October 26-31, approximately 650 delegates gathered daily in Namibia, to explore, learn, be inspired and to invest in creating a more sustainable adventure travel industry.


[Attendees]Operator, Agent & Accommodation

Industry Partner

Tourism Board

Media

Association Partner 1%

12%

17%

23%

47% North America

Africa

Europe

South America

Pacific

Other

Asia 2%

3%

3%

8%

18%

26%

39%


[Featured Speakers]

President of Namibia, Hifikepunye Pohamba Pico Iyer, Writer

Anna Pollock, Conscious Travel

Zita Cobb, Shorefast Foundation / Fogo Island Inn

Chief Ian Campbell, Squamish First Nation Hannah Messerli, World Bank

Dr. Philip Stander, Desert Lion Conservation Tim Cahill, Writer

Imagine. Inspire. Invest. Featured speakers from around the globe each approached the Summit theme with their unique perspective and background. A sample of this year’s featured speakers included:


“This year’s Summit was another great chance to get face to face with so many in our industry. As we see it, this is a business about relationships. The annual Summits are one of the most important events for Bannikin, an opportunity to continue to build those relationships and learn what’s happening outside of the conference hall.”

SHANNON GUIHAN, DIRECTOR, BANNIKIN TRAVEL & TOURISM CANADA

[Namibia]

A key focus of each Summit is an opportunity for the adventure travel community to experience the host destination. Namibia hosted all Summit attendees on two-days of adventure. In addition, Namibia hosted international media and buyers on pre-Summit adventures. Time in the destination allowed delegates to understand what adventure travel offerings Namibia has to offer.

Please indicate any changes to your

perception of Namibia as an adventure travel

destination:

1%16%

83%

More favorable perception of Namibia as an adventure travel destination

Same perception of Namibia as adventure travel destination

Less favorable perception of Namibia as adventure travel destination


280 Delegates Reporting

"Namibia! This country was trying hard to steal my heart before the plane even landed. Once on the ground and on my PSA, my heart was officially stolen. We criss-crossed Namibia by mountain bike and 4X4, visiting the Namib desert, Sossuvlei while ticking off some wildlife along the way, most notably giraffe. H&I Adventures is now working hard to finalize a new mountain bike safari tour to this wonderful country, Namibia!"

EUAN WILSON, DIRECTOR, H&I ADVENTURES LTD SCOTLAND

[A Conservation Story]A centerpiece of the 2013 Summit was Namibia’s communal conservancies as shining examples of a model for the future of communities and wildlife management.

Did you get a clear understanding of

Namibia's conservation story during the

Summit?

1%16%

83%

Yes

Some understanding

No


282 Delegates Reporting

[Summit Value]Every Summit attendee’s time is valuable and for that reason the ATTA creates an environment at the ATWS where delegates and partners leave with actionable and tangible results.

Average number of new, valuable contacts made by delegates at the Summit:


[Partner Attendees]• Created awareness of destination or product/

service for key industry influencers and media.

• Increased credibility within the adventure travel industry

• Valued as adventure travel industry champion

• Achieved intimate networking support, facilitated by ATTA

• Created new business opportunities with Summit attendees

!“In 20 years of working in the travel and tourism industry, ATWS is the most effective B2B experience I have ever had. That was my first impression in Lucerne and it was more than confirmed in Namibia.” YAN BACKOWSKI, SNOWMASS TOURISMUNITED STATES


[Summit Partners]

Our partners’ involvement is key to the success of the Summit. A clear return on investment is important and, for that reason, we match our partners with the opportunities that we jointly think will best showcase their destination or brand.

Partners utilize the ATWS for product sampling, extensive networking and lead generation, brand building and promotions, while other partners dedicated support to specific speakers, initiatives or events.

Summit Host Namibia Tourism Board

Summit Dinners Tourismo Chile & Ireland Tourism

Summit Lunches South Africa Tourism, Mexico

Coffee Break Ecuador

Cocktail Party Brazil

Energy Lounge Switzerland / Lucerne

Summit Connections Blue Mountains, Lithgow & Oberon Tourism

Speaker Engagement Visit Anchorage / National Geographic Traveler

Scholarship Program Rome McGuigan P.C.

Peer to Peer Exchange Alaska

MediaConnect Peru

Marketplace Snowmass Tourism

Adventures Namibia Tourism Board

Room Partners Salta, Botswana Tourism Organisation

Closing Party Jordan Tourism Board / Columbia

Storytelling Team Namibia

Air Discounts Air Namibia & South African Airways

Program Printing Ripon Printers

Other partners - Innovation Norway, Wanderlust, Global Rescue, World Nomads, Northern Cape Tourism Authority, ExOfficio, First National Bank,

Fjord Norway, Standard Bank, Visit Greenland, Windhoek Lager


[Return on Investment]Over the course of a partnership, a major partner can expect to receive at least 1.5 million impressions (across a broad array of channels from emails, press, website and event marketing) in addition to social media exposure through Facebook, Twitter and LinkedIn among others.

Please note that these impressions are with qualified adventure travel professionals and industry influencers. All impressions are based on data as of December 2013 and are conservative estimates.

Branding During the Summit Included:

Summit program and in Summit Connections event app

Large banners in event locations

Rotating visuals on screen prior to presentations

Social media posts about events

Partnership specific opportunity well-branded for destination/brand


[Attending Buyers]09West

Adventure Life

Africa Adventure Consultants

ASI - Alpinschule Innsbruck

Asia Pacific Travel, Ltd.

Austin-Lehman Adventures

Authenticore

Äventyrsresor

Baumeler Reisen AG

Big Five Tours & Expeditions

BikeHike Adventures

BikeToursDirect

Borton Overseas

Butterfield & Robinson

Ciclismo Classico

CW

Cyclomundo

Deeper Africa

Diplomat Travels & Tourism Agency

Enchanted Expeditions

Escape Travel Sweden AB

EverGreen Escapes - Cascadia & International

Explore! - North America

Gondwana Brasil Ecoturismo

Greenloons

H&I Adventures Ltd

Hauser Exkursionen International

Immersion Journeys

Intrepid Travel

JOURNEYS International

Macs Adventure

National Geographic Adventures / National Geographic Expeditions

Natural Habitat Adventures

Orvis Travel

Ponte Travels

Quivertree Family Expeditions

REI Adventures

Riksja Travel

ROW Adventures

S-Cape Countryside Travels srl

Saddle Skedaddle

SHEjourneys

SNP Natuurreizen

Splash White Water Rafting

Summer Feet Cycling

Tafari Travel

Thika Travel

Thomson Family Adventures

Thomson Safaris

Tierra del Volcan / World Bike Adventures

Viventura GmbH

Water By Nature Rafting

Wilderness Travel

“The Summit is nothing like the traditional fairs - participants come from varied kinds of business, varied profiles. The mix of people enhances the exchanges. This mix is very rich in terms of nationalities of businesses: media, bloggers, buyers, suppliers and all from various sizes, from the big companies to the individuals. We gained much this week - lots of ideas, but also the support on the directions to follow and the issues to solve to develop our own strategy. After this Summit, we are part of the adventure travel community and tribe. No doubt, I got hooked. The ATWS is the event not to miss.”

THOMAS BOUTIN, ACTIVE 4 ADVENTURES - DISCOVER FRANCEFRANCE


[Attending Suppliers]3eTravel

Adventure Slovenia

Adventure Travel West, Inc.

African Bikers Tours

African Eagle

African Profile Safaris - Namibia

Amigo Trails - Mexico's Copper Canyon Specialists

Antarpply Expeditions

Argovia Finca Resort

Atlantis Divers

Baumeler Reisen AG

Boogie Pilgrim - Madagascar

Brazil Ecotravel

Bunyonyi Safaris Ltd

Cabo Expeditions Mexico

Campus Trekking

Canopy River

Central de Ecoturismo

Delfin Amazon Cruises

Eco Team - Sri Lanka

Ecoexperiencias Tour Operadores

Ecuador Adventure / Opuntia Galapagos Ecojourneys / Colombia Adventure

Enchanted Expeditions

Encounters Asia / Jungle Lodges

ETours Travel Czech Rep.

ExoAdventure / Exotissimo Travel Group

Expediciones Mexico Verde

Expediciones Sierra Norte de Oaxaca

Experiencias Xcaret

Fiore tours

Gondwana Brasil Ecoturismo

Great Walks of Australia

Grosvenor Tours

Hike'n Sail in Turkey

Ibex Expeditions, India

Icelandic Mountain Guides

Indian Outskirts by Indebo

Jeri Off Road

Kallpa Tour Operator- Argentina & Chile

Land Tours Ghana LTD

Luxury India Holidays Pvt Ltd.

Mabaruli African Safaris

Macedonia Experience

Maritaca Turismo

Mountain Lodges of Peru

Mountain Sport Mexico

Namibia Reservations CC

Nomadic Journeys

Okavango Expeditions

Pack Safari

Pure Brasil

PureQuest Adventures

Rainforest Expeditions

Real Life Adventure Travel

RED Sustainable Travel

Rventures Holidays

Safari Legacy

Say Hueque - Argentina Tours

Sense of Africa

Snow Leopard Adventures Pvt. Ltd

SouthExpeditions / TravelEcuador

Springbok Atlas Tours & Safaris

Summits Africa

Surtrek South American Travel

Terres Nordiques

The Muddy Boot

Ultimate Safaris Namibia

Viaventure Central America

Wild Dog Safaris

Wilderness Safaris

Wilderness Scotland

Ygarapé Tour

Zoar Tours and Safaris


[Attending Tour Operators]Attending tour operators not designated as Supplier or Buyer in the Marketplace.

Absolute Travel

Active 4 Adventures - Discover France

Adriatic Kayak Tours / Jadranske Kajak Ture

Africa Journeys Escapes Ltd

Africa Nomad Tours & Safaris

Africa Travel Co / Wildlife Adventures

African Footprints Tours

Aqua Expeditions S.A.C.

Aracari Travel

Askja Reizen

ATI Holidays

Banjara Camps & Retreats

Bike Asia

Chameleon Holidays & Travel

CMH Heli-Skiing & Summer Adventures

Connemara Wild Escapes, Ireland

Cristales Aventura Tours

Detours Jordan

EcoTraining South Africa

Eldertreks

Erta Ale

EuroAmerican Travel & Sustainable Tourism

ExperiencePlus! Bicycle Tours

Extreme Ireland

Fantastico Sur

Futurismo Azores Adventures

Infinite Safari Adventures

Juvet Landscape Hotel

Kili Base Adventures

Malawian Style

Matiti Safaris

Mercury Himalayan Explorations INDIA

Mongolian Travel

Mountain Travel Sobek

My Adventure Namibia

Namibia Exclusive Safaris

Namibia Horse Safari Company

Namibia Individual Travel / Mountain Bike Namibia

Namibia Tracks and Trails

Naturally Namibia

Nature Friends Safaris

O.A.R.S.

OCSC SAILING - SAN FRANCISCO CA USA

Odysseia-In Travel Ltd, Bulgaria

Prima Vera Tours Safaris & Travel Ltd

Rahhalah Explorers

Safari Destinations

Safaris Unlimited -The Trailhopper Namibia

Salaton Safaris Ltd

SeaTrek Sailing Adventures

Secret Patagonia

Southern Explorations

Spirit of Africa

Tasermiut, South Greenland Expeditions

Terra Nova Tours

The Adventure Islands

The Kangaroo Traveller cc

Tour d'Afrique

TrekTrek d.o.o

Uptuyu Adventures

Vagabond Adventure Tours of Ireland

Venezuela Elite

Viator Travel

Volcanoes Safaris

Zbulo! - Discover Albania


[Attending Media]Gary Arndt Everything - Everywhere Outlets: Everything-Every-where.com Everything-Everywhere.com

Ellen Barone EllenBarone.com Outlets: Independent Trav-el Content Producer ellenbarone.com

Laura Begley Bloom Travel + Leisure Outlets: Travel + Leisure travelandleisure.com

Berne Broudy Freelance Writer and Pho-tographer Outlets: Outside, Sierra, Bike, Men’s Journal, Popu-lar Science, Climbing and more... authenticoutdoors.com

Ashley Castle AFAR Outlets: afar.com travelwithcastle.com

Melissa DiDonato Grannies on Safari granniesonsafari.com

Mingrui Du Freelancer/Consultant Outlets: Chinese Editions: GQ, Esquire, Men’s Health, Outside, Titan Sports, Na-tional Geographic Traveler

Regina Fraser Grannies on Safari Outlets: PBS, Huffington Post, AARP Travel, Share-care granniesonsafasri.com

Wendy Geister The Adventure Post Outlets: The Adventure Post theadventurepost.com

Graeme Green Journalist, Travel Writer & Photographer Outlets: Wanderlust, Na-tional Geographic Traveler, The Sunday Times, The Guardian, The Indepen-dent, Metro, The Daily Ex-press, TRVL, Vacations & Travel, South China Morn-ing Post... graemegreen.org

Pam Grout Freelance Writer Outlets: CNN Travel, Huff-ington Post, Men’s Journal, many more pamgrout.com

Aaron Gulley Freelance Writer Outlets: Outside Magazine, Virtuoso Life, Islands Mag-azine, Men’s Journal, Des-tin-Asian, Sport Diver www.aarongulley.com

Diane Haithman Freelance Travel, Arts and Entertainment Writer Outlets: Studio City Patch, Paddling.net, Los Angeles Times dianehaithman.com

Mark Edward Harris freelance photographer/writer/author Outlets: Outdoor Photog-rapher, DigitalPhoto Pro, Travel Weekly, TravelAge West, Conde Nast Traveler, JAL Skyward, Getty Imag-es MarkEdwardHarris.com

Annika Hipple Freelance Writer, Editor, and Photographer Outlets: Various print and online travel and environ-mental publications annikahipple.com

Eric Hiss wandermelon media LLC Outlets: Conde Nast Trav-eler, Delta Sky, Robb Re-port, wandermelon.com wandermelon.com

Lyn Hughes Wanderlust Travel Media Outlets: Wanderlust, wan-derlust.co.uk, Unique Hon-eymoons, freelance for UK newpapers, radio & TV wanderlust.co.uk

Juno Kim Runaway Juno Outlets: runawayjuno.com, mastertravelphoto.com

Bhaskar Krishnamur-thy Dewworks Outlets: AAA Home & Away, Departures, Lonely Planet dewworks.com

Elaine Lee Ugogurl Productions Outlets: pathfinders.com,essence.com, Jet Magazine, Black Enterprise Magazine ugogurl.com

Dennis Lewon Backpacker Outlets: Backpacker maga-zine and digital editions backpacker.com

Don Mankin Adventure Transformations Outlets: Huffington Post, Active Over 50, The Ad-venture Geezer adventuretransformations.com

Grant Martin Freelance Writer Outlets: economist.com, lonelyplanet.com, CNN Money

Jen Murphy AFAR Media Outlets: AFAR Magazine afar.com

Tim Neville Freelancer Outlets: Outside, New York Times, Financial Times, Via, Robb Report, Mountain about.me/timneville

Debbie Pappyn Freelancer classetouriste.be


Everett Potter Everett Potter’s Travel Re-port Outlets: Everett Potter’s Travel Report, National Geographic Traveler, Travel + Leisure, New York, Four Seasons Magazine everettpotter.com/

Laura Powell DailySuitcase.com Outlets: Emirates Open Skies Magazine; Around the World Radio; WU-SA-TV/Washington, DC; The Washington Post; Travel Weekly dailysuitcase.com

Norie Quintos National Geographic Trav-eler Outlets: National Geo-graphic Traveler nationalgeographic.com/traveler

Gigi Ragland Women’s Adventure maga-zine Outlets: Travel Editor Women’s Adventure mag-azine, and freelance travel and food writer for print and online publications womensadventuremaga-zine.com

John Rasmus Men’s Fitness Outlets: Men’s Fitness mensfitness.com

Robert Reid ReidOnTravel Outlets: National Geo-graphic Traveler, Lonely Planet reidontravel.com

Haley Shapley Freelance Writer/Editor Outlets: AAA Journey, Four Seasons Magazine, Fodors.com, etc. haleyshapley.com

Kate Siber Freelance Outlets: Outside, National Geographic Adventure On-line, Boston Globe katesiber.com

Mark Sissons Freelance travel journalist Outlets: Major North Amer-ican newspapers, including the San Francisco Chroni-cle, Dallas Morning News, Globe and Mail, Toronto Star, Vancouver Sun and Huffington Post. marksissons.com

Veronica Stoddart USA TODAY Outlets: USA TODAY travel.usatoday.com

Theresa Storm Storm Communications Outlets: up! (WestJet’s in-flight), Postmedia Network newspapers & Canada.com (largest Canadian news chain), WestJet Vacations, TravelWeek, WildHope

Sancha Trindade A Cidade na ponta dos de-dos Outlets: acidadenapon-tadosdedos.com

Mary Turner Outside magazine Outlets: Outside outsideonline.com

David De Vleeschauwer Freelancer classetouriste.be

Arnie Weissmann Travel Weekly -- U.S. Outlets: Travel Weekly (U.S.), travelweekly.com

Marcus Woolf The Adventure Post Outlets: The Adventure Post, Outdoor USA Maga-zine theadventurepost.com

Other Media Attending Select Days of the Summit:

Kati Auld Getaway Magazine www.getaway.co.za

Nico del Franco WHUDAT.de

Susanne Maier blackdotswhitespots.com

Janine Anne Mare Africa Geographic africageographic.com

“I just wanted to offer a huge thanks

for including me at this year's ATWS.

What a gold mine. I came back excit-

ed and inspired and counting down

the days until next year. I already

have a few assignments lined up and

VJG�RKVEJGU�CTG�Ǫ[KPI�QWV�QH�O[�QWV-box just as fast as I can type them.

What an amazing event.”

Tim Neville, Freelancer and Outside

Magazine Correspondent

[Attending Media]Final Report Mission Attendees Namibia Value Partners ROI Roster

[The ATTA Team]

ATTA Regional Executive Directors

Antonio Del Rosal!Executive Director, Latin [email protected]

Manal Kelig!Executive Director, Middle East & [email protected]

Chris Chesak!Executive Director, North America & [email protected]

Chris Doyle!Executive Director, [email protected]


Documents

Final Report Mission Attendees Namibia Value Partners ROI ... · Futurismo Azores Adventures Infinite Safari Adventures Juvet Landscape Hotel Kili Base Adventures Malawian Style Matiti