Hosted by JINDAL GLOBAL BUSINESS SCHOOL, Sonepat

Hosted by: JINDAL GLOBAL BUSINESS SCHOOL, Sonepat

AIM - NASMEI

proudly announce

organizing inaugu-

ral FACULTY DE-

VELOPMENT

WORKSHOP for

marketing faculty

being hosted by

Jindal Global Busi-

ness School at

their campus in

Sonepat Haryana

from July 1-5,

2018. The work-

shop will be con-

ducted by world

class faculty from

abroad

The workshop will be divid-

ed in three tracks

Consumer Behaviour

Managerial

Quantitative

Hurry: Only 15

seats in each

track

Criteria for selection:

1. Background and inter-

est in Behavioral, Managerial

or Quantitative aspects of

marketing discipline;

2. Has completed PhD

degree or equivalent (or

completing such a degree;)

3. Some experience in

directing doctoral students’

research or planning to en-

gage in such activities;

4. Experience as an exter-

nal examiner for PhD stu-

dents (preferable, not essen-

tial); and

5. Research publications

in marketing or related sub-

jects (preferable, but not es-

sential) .

AIM - NASMEI FACULTY DEVELOPMENT WORKSHOP

Dates: JULY 1-5 2018

Dr. Jagdish Sheth (Panel) Founder Chairman AIM

Dr. Vithala Rao - Panel /

Quantitative

Cornell University

Dr.Dipak Jain - Panel CEIBS

Dr.Arvind Rangaswamy -

Quant /Panel

Penn State University

Dr.Raj Sethuraman - Mana-

gerial/Panel

Southern Methodist Uni.

Dr. Jaideep Sengupta –C.B/

Panel

Hong Kong Instt. of Science

& Tech

Dr.Angela Lee - C.B /Panel Northwestern University

Dr.Leonard M Lee - C.B. NUS Singapore

Dr.Murali Mantrala - Mana-

gerial

University of Missouri

Dr. Shuba Srinivasan - Man-

agerial

Boston University

Dr.Pradeep Chintagunta -

Quantitative

University of Chicago

Dr. P.K. Kannan– Quantita- University of Maryland

Dr.S.Sriram - Quantitative University of Michigan

Dr.Gary Lilien—Panel Penn State University

For Registration Mail to: Jayant Shah AIM : [email protected] (+91-9341258118)

Meenakshi Tomar Jindal Global University : [email protected] (+918396907465)

Registration fees: AIM Members Rs. 30,000/ - + Tax (includes stay and food for all days)

Others : Rs. 35,000/- + Tax (includes stay and food for all days)

Page 2

AIM - NASMEI Marketing Faculty Development Workshop

Faculty participants (TBD)

We can support up to 3 faculty members per group. Ideally, one or two faculty leaders will be present for all four

days at the location. And, some faculty members may join via skype for presenting and discussing specific topic

areas, facilitated and hosted by the locally present faculty member.

Proposed schedule:

Day 1, July 1, 2018 (Sunday)

Registration, Networking and Welcome Dinner (6:00 – 8:30 pm)

Day 2, July 2, 2018 (Monday)

Time Block A: 8:30- 10:00 (General Session)

Topic: Research Issues and Perspectives relevant to each domain (Behavioral, Managerial, Quant). Ideally, we would

like two faculty members to lead this discussion.

Topics and Speakers: TBD

Time Block B: 10:30-12:00 (Concurrent Sessions)

Behavioral Research Group

Managerial Research Group

Quant Research group

One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins

Speaker TBD Speaker TBD Speaker TBD






Time Block D: 3:30 – 5:00 (Concurrent Sessions)




Teams will work on research pro-

posals


posals


posals

Page 3 Volume 1, Issue 1

Teams of participants (four or so) will work on developing research proposals under the advice and guidance of the aca-

demics present. The proposals will either utilize available data sources in India or identify types of data needed for con-

ducting state-of-the art research.

Day 3, July 3, 2018 (Tuesday)


Topic: : Research Issues and Perspectives relevant to each domain (Behavioral, Managerial, Quant) (Contd.)

Speakers: TBD







Time Block C: 1:30-3:00 (Concurrent Sessions)











posals


posals


posals

Day 4, July 4, 2018 (Wednesday)


Topic: : Research Issues and Perspectives relevant to each domain (Behavioral, Managerial, Quant) (Contd.)

Speakers: TBD







Time Block C: 1:30-3:00 (Concurrent Sessions)











posals


posals


posals

Teams of participants (four or so) will work on developing research proposals under the advice and guidance of the

academics present. The proposals will either utilize available data sources in India or identify types of data needed

for conducting state-of-the art research.

Day 5, July 5, 2018 (Thursday)

Time Block A: 10:30-12:00 (Concurrent Sessions)












Time Block C and D: 1:30-5:00 Presentations of Research Proposals by Teams

Each team will have 15 minutes to present their work on a research proposal. Expect to have 12 teams across the

themes.

[This time block will be adjusted as necessary.]

Topics covered by the faculty in the concurrent sessions. In all eight topics will be covered in each area. Potential topics

are shown below.

No

.




1 Experimentation Principles Market Orientation Data and Overview of Methods

2 Qualitative Research Assessing Value of Marketing Econometric Models for Mar-

keting Mix

3 Motivation Customer Valuation (CLV) Choice Models

4 Perceptions Mergers and acquisitions Text Analytics

5 Attitudes Emerging Markets Bayesian methods

6 Decision making Technology and Innovation Digital analytics

Within each group, apart from covering the methods or topics most relevant for that group, we could cover substan-

tive domains such as branding, pricing, Innovation and new product development, retailing, digital marketing, advertis-

ing and promotion, etc.

Readings to be distributed. For each session, it is best to provide no more than one or two readings.

Documents

Hosted by JINDAL GLOBAL BUSINESS SCHOOL, Sonepat