Embed Size (px)
Citation preview
10,187 23,490Total circulation Total readership
Hospitality Business Middle East magazine is the go-to read for management in the industry.
Readership by Country
Readership Profiles
Hotels: Owners/Corporate
management/ Property managers/
Department heads
Tourism: Promotional and
governmental bodies/Destination
management companies/ Operational
managers
Industry stakeholders: Suppliers/ Developers/ Architects/
Consultants/ Analysts
We guarantee the quality of our
distribution networks by partnering
with government departments, trade
bodies, professional associations and
tourism development councils, who
work closely with us.
Qatar
Other GCC/MENA
UAE
KSA
63%
17%
12%8%
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
2
ww
w.h
osp
italitybu
sinessm
e.com
3
Editorial focus
Relevant data and statistics Hotelier / Chef / Client
interviews Market focus In-depth analysis Product features Expert opinion Round tables Event reports
Industry drivers
89 per cent increase in regional travel and tourism revenues by 2024 in the Middle East $3t Middle East investment
in infrastructure and accommodation 870 aircraft to be purchased
by the region’s airlines by 2027 100 per cent growth rate
predicted in both leisure and business travellers by 2020
The opportunity is undeniable.With existing 4- and 5-star
hotels in the UAE, plus the host already announced for opening pre-2020, millions and millions of dollars are going to be invested into the industry in the next few years. Globally, the industry contributes 10 per cent towards all GDP and in the Middle East, the World Travel and Tourism Council (WTTC) predicts an 89 per cent increase in annual travel and tourism revenues over the coming decade. In addition, infrastructure and accommodation investments will hit $3t in the Middle East. Both the leisure and business tourism sectors are predicted to see up to a 100 per cent increase in activity and revenue over the same period.
As hospitality has been a core element of Arabic culture for centuries, today, it is also a huge economic driver across the Middle East region,
Why Hospitality Business Middle East?
particularly in the UAE.Hospitality Business Middle
East aims to leverage the opportunities this thriving industry offers, giving industry insiders an intelligent, informed read, while providing suppliers with a targeted platform. With a distinct voice and style, the magazine is set to become the ultimate authority on the industry, with industry insights, in-depth analyses and practical advice. Reaching senior decision makers and specifiers of 4- to 5-star hotels, the highly focused editorial is structured into five distinct sections to reflect the key operational areas of hospitality.
With events and special supplements throughout the year to complement this content, Hospitality Business Middle East builds communities in the industry to help drive business. Welcome to the club!
MagazineSections
Main Target Audience
Focusing fully on the business of running a hotel, this section covers areas such as risk management, accounting, HR, training, staff development, hiring, financials, resource planning, insurance, facilities management and more. Our content includes case studies, analytical features, and interviews with leading industry figures.
• Hotel Owners• Hotel Chief Executive Officers • Hotel General Managers • All Hotel Senior Management
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
4
Main Target Audience
F&B led editorial, based on chefs and their inspirations, focusing on the fine dining sector, with interviews, round tables, industry trends, and recipes. Whether it’s restaurant design and culinary trends, or tableware, procurement, glassware, cutlery, crockery, pans, refrigeration, and banqueting, we’ve got it covered.
• Chefs and Sommeliers• F&B Directors • Restaurant Managers and Maitre D’s • Purchasing and Procurement Managers
MagazineSections
MagazineSections
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
6
Main Target Audience
A look into the physical aspects of a hotel, from interiors to architecture. Content focus ranges from in-room, lobby, bathrooms and spa design, to furnishings, furniture, staff accommodation, art, landscaping, furniture, flowers, sustainaibility, refurbishment and lighting, with our fingers on the pulse of the latest in design trends around the world.
• Hotel Owners • General Mangers • Purchasing and Procurement Managers • Design Heads
Main Target Audience
This vertical zooms in on the latest developments in hotel IT innovations. Features will bring focus to back- and front-office systems, energy management, cloud computing, networking, in-room technology, POS hardware and software, loyalty and CRM systems, mobility, security, online marketing and data mining amongst other topics.
• Hotel Owners and General Managers • Front of House Staff • Heads of IT • Marketing Managers
MagazineSections
ww
w.h
osp
italitybu
sinessm
e.com
7
Main Target Audience
A 360° look into the overall maintenance of a hotel, covering everything from cleaning products and equipment, to linen, uniforms, laundry, floor care, pest control, food safety, spa and gym hygiene, sustainability, and fire safety, among plenty of other topical subjects. This section is also supported by The UAE Professional Housekeepers Group.
• Hotel Owners• Hygiene Managers • Purchasing and Procurement Managers • F&B Managers• Directors of Housekeeping
MagazineSections
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
8
Inside Hospitality Business Middle East
ww
w.h
osp
italitybu
sinessm
e.com
9
May
Jun
Jul
aug
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
SECTIOn
Sustainability
Recruitment
Laundry innovation
Bathroom design
ROunD TaBlE
Management schools
Chefs at home
Landscaping
Social media
Kitchen hygiene
Brand positioning
Seafood
Furniture trends
ICT mobility
Floor care
Sharia compliance
Tableware
Bedding & linens
Wi-fi wars
Pest control
Staff training
Meat
Lighting
BYOD
Maintenance
FOCuSFEaTuRE
EVEnTS & SPECIalS
- Abu Dhabi tourism
- Housekeepers Association event
- Sharjah tourism
- Housekeepers Association event
- Sharjah tourism
SEPT
OCT
nOV
DEC
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
SECTIOn
In-room tech
Halal food
Fire safety
ERP systems
ROunD TaBlE
EVEnTS & SPECIalS
- Kitchen design
- CRM systems
- Spa special (supplement)
- Conference
Our comprehensive approach to editorial, and targeted reach ensure your brand’s visibility with the right audience, giving you unprecedented ROI on your media spend.
Focused solely on the business of hospitality: Hospitality Business Middle East is structured to cover the key areas of an industry that underpins the economic development and social trends of a highly significant region. With in-depth analysis on market feasibility and the impact of new social and economic trends, plus the latest benchmarking and performance metrics, we cover the entire gamut of hospitality management with end-to-end content. Focus areas include:
• Operations: Discussions with business leaders and operational and corporate managers to enable strategic growth
• Procurement: Product news from the industry’s top brands
• Development and investment: With emphasis on the pre-opening stage of a hospitality asset
2015 Editorial Calendar May 2015 TO DECEMBER 2015* Details are subject to change // *Round tables schedules may vary due to bespoke client demands.
20
DESIGN & TECHNOLOGY
As new technology continues to out-smart the tired methods of yesterday, it becomes increasingly apparent that hotels can drive loyalty, boost return visits and generate new business, simply and smartly, by getting connected.
GETSMART
By Sophie McCarrick
It wasn’t so long ago that hotel guests were satisfied by clean linens, welcome drinks and complimen-tary airport transfers. However, in today’s fast-paced world, growing demands of the tech-savvy traveller have heightened the need for advanced technology, creating a competitive market for the smartest hotel.
Although the luxury destination traveller of the 21st century still finds pleasure in extraordinary architecture and impressive design, technology has become the underlying backbone standing between what distinguishes a good hotel from a great one.
Today, hotels are rapidly implementing smart solutions in order to gain a competitive edge and even boost revenues. One solution which has been implemented by chains like Sheraton, Intercon-tinental and Marriott is Cisco’s Smart Hospital-ity solution. The unified solution integrates voice, mobility, high-speed Internet access, and TV with existing back-office systems onto one single plat-form, meaning guests can programme room fea-tures to their preferences – be it room temperature or TV channels.
It also enables them to receive highly-person-alised voice and video messages, communicate with friends, family, and hotel staff, anywhere on the premises. “The world’s becoming increasingly
Photo Credit: Photo Credit: Photo Credit: Photo Credit: Photo Credit: Photo Credit:
Photo courtesy of Cisco.HOSPITALITY BUSINESS MIDDLE EAST 21HOTELS & RESTAURANTS MIDDLE EAST
WITH SUCH EXPLOSIVE GROWTH OF MOBILE DEVICES AND THE DEMAND FOR HIGH-SPEED WI-
FI, MORE AND MORE GUESTS NOW SIMPLY EXPECT TO ENJOY THE SAME QUALITY CONNECTIVITY NO
MATTER WHERE THEY ARE.
DESIGN & TECHNOLOGY
10
CHECK IN
Stylish board meeting room at Waldorf Astoria Ras Al Khaimah.
Photo courtesy of Walfdorf Astoria Ras Al Khaimah.HOSPITALITY BUSINESS MIDDLE EAST 11
CHECK IN
Said to be the purest
reflection of the UAE’s natural
beauty, Ras Al Khaimah with its
rugged terrain, archaeological
sites and adventurous
outdoor locales,is fast becoming
the UAE’s newest outlet for MICE tourists seeking
unique getaways.
MemorableMEETINGS
BySophie McCarrick
HOSPITALITY BUSINESS MIDDLE EAST
14
TREND TALK
Troy Simoni, CEO of in-house revenue boosting company, SweetBeam, expects guest nights to nearly double during 2015 to 3.4 million,
compared to 1.8 million across all its partner hotels in 2014.
StimulatedSPENDING
By Sophie McCarrick
What do you predict will be the key factors affecting hospitality perfor-mance in 2015? Hospitality performance in 2015 and beyond is increasingly going to be driv-en by guest engagement. That means having guests use the hotel as more than just a bed and a shower. Study after study shows that guests who experience even one hotel outlet have a higher satis-faction index, are more likely to recom-mend the hotel to friends and family, and are more likely to return and pay a premium rate.
With the proliferation of social media, a high satisfaction index can quickly translate to increased business. Moreo-ver, the increasing pressure on room rates means that on-property spend is more important than ever.
I expect the number of guest nights to nearly double during 2015 to 3.4 million, compared to 1.8 million guest nights across all our partner hotels in 2014. As the luxury hotel market becomes increas-ingly competitive, hoteliers are looking for ways to maximise revenues and are realis-ing that engaging in-house guests is key.
Communication with hotel guests has developed almost beyond recognition in a relatively short period of time.
Will there be further developments in this field this year or do you expect this to plateau for a while? The rate of technological change is ac-celerating, making a constant stream of new capabilities available to hoteliers. The problem is the risk associated with these capabilities. Is the mode of com-munication chosen by the property go-ing to be one that guests want to use to communicate? Are there certain types of guests that prefer certain channels of communication? Is the platform I choose going to further evolve, making mine outdated?
New studies from the Cornell Center for Hospitality Research indicate strong guest dissatisfaction when certain in-teractive technologies replace employee engagement, so the choices to be made are not trivial.
Smart hoteliers will only shift to new media that meet the needs of a broad majority of guests and that does a spe-cific job very well – either stimulating awareness and providing information or allowing deep interaction.
In light of the changing hospitality landscape, what tactics should GCC hotels be using to capture more rev-enue in 2015?
Photo courtesy of SweetBeam.HOSPITALITY BUSINESS MIDDLE EAST 15
TREND TALK
WITH THE PROLIFERATION OF
SOCIAL MEDIA, A HIGH SATISFACTION INDEX CAN QUICKLY
TRANSLATE TO INCREASED
BUSINESS
Troy Simoni, CEO, SweetBeam.
HOSPITALITY BUSINESS MIDDLE EAST
Super-charging revenue
Organic food
Swimming pool design
Back office systems
Pool safety
Succession planning
Banqueting
Art
Energy management
Gym hygiene
Budgeting
Local sourcing
Child-friendly design
Cloud computing
Public areas
Industry trends
Knives
Resort design
Security
Product picks
InDuSTRyFOCuS
Hospitality Business Middle East creates a number of special publications throughout the year, from product guides to themed supplements that provide a decisive insight into specific hospitality industry verticals.
Brand Extensions
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
10
Round tablesThroughout the year, the editorial team of Hospitality Business Middle East hosts a monthly round table of senior professionals to discuss a topic of interest or concern to the industry, which is covered in a focused feature in the following month’s magazine. Each round table can have a single main sponsor, who will be invited to take part in the debate. In addition, bespoke round tables can be arranged at any time for your target market to meet your specific marketing requirements.
Buyer guidesPutting your products in front of procurement managers, tailored buyer guides exclusively profile a select number of suppliers within a specific vertical. Past publications have included the ‘Top 25 Hospitality Companies You Need to Know’, plus various issues covering five key suppliers within a given vertical, such as the ‘Top 5 Front of House IT Companies You Need to Know’. Inclusion in our guides can be backed up with face to face meetings with top procurement managers, and boosted by extended distribution at industry events.
Sponsored supplementsA monthly supplement, poly-bagged with the magazine, which in the past has been executed by sponsors, RAK Porcelain, and Meat & Livestock Australia. These six month sponsored supplement package featured ten leading regional chefs each month, presenting a recipe on a specially chosen RAK plate, or using Australian beef. Supplements such as this allow clients to gain significant mindshare in the local market, and can be developed to match all individual marketing requirements.
Supplier publicationsFrom catalogues to bespoke supplements, and booklets that will showcase products, our expert editorial team can co-ordinate photo shoots and editorial coverage of your product catalogue in succinct, intelligently designed publications, which are distributed in a series, poly-bagged with a set number of magazine editions.
Hospitality EventsEvent Categories• Round tables
• Awards
• Hospitality Business Summit
• Tutored Masterclasses
• Conferences
Affiliate Bodies• The UAE Professional Housekeepers Group
• The Procurement Network
On a regular basis, Hospitality Business Middle East organises a variety of events, which bring together key department heads in the hospitality industry to discuss and debate topical issues driving the industry, and also reward the same leaders for their innovative work at an award ceremony.
With only a handful of the most insightful panelists selected to participate in round table events, the discussions provide an unrivalled opportunity to read the thoughts of key industry decision makers, regulators and advisors, and gain their insight on a range of topical issues, which are then published in the magazine and on-line. To support your business further, bespoke sponsorship and paid attendance packages are available to ensure that a key sector or audience is reached.
Tailored events such as The UAE Professional Housekeepers Group, The Procurement Network, the Hospitality Business Summit, and Tutored Masterclasses, all target very specific sectors, to provide both suppliers and head of departments with the opportunity to come together for an insightful, education and fun experience.
ww
w.h
osp
italitybu
sinessm
e.com
11
Tailoring events to your precise marketing needs is central to all our activity.
Print Advertising RatesPOSITION SINGLE ISSUE SIX SERIES TWELVE SERIES
STANDARD ADVERTISING PRICE PER ISSUE PRICE PER ISSUE
Outside Back Cover
Gatefold Front or Back
Inside Front Cover
First Right Hand Page
Inside Back Cover
Double Page Spread
Double Page Spread Advertorial
Full Page
Full Page Advertorial
Half Page
Poly Bag Sponsor
Belly Band
Bookmarks
Inserts (printing supplied by client)
$9,775
$10,500
$8,125
$6,500
$7,475
$8,500
POA
$5,750
POA
$3,450
$8,625
$8,625
$8,625
$8,625
$8,050
$9,500
$6,900
$5,000
$5,750
$7,500
POA
$4,250
POA
$1,725
$6,900
$6,900
$6,900
$6,900
$6,900
$9,000
$5,750
$4,000
$4,600
$6,500
POA
$2,875
POA
$1,150
$5,750
$5,750
$5,750
$5,750ww
w.h
osp
italit
ybu
sin
essm
e.co
m
12
PageSpecifications
Full page (FP) Half PageHorizontal
Half PageVertical
Double-page spread (DPS)
24cm x 30cm 48cm x 30cm(4mm bleed) (4mm bleed)
24cm x 15cm
12cm x 30cm
ww
w.h
osp
italitybu
sinessm
e.com
13
5-Star Hospitality Membership Package(10 lIMITED PACkAGES AVAIlABlE)
A full page advert once a month for 12 consecutive months
USD34,500 / AED126,270
A website leaderboard for three months on one of the relevant 5 titles
USD10,500 / AED38,430
2 htmls dispatched to a unique database of just over 33,000 decision makers in 4 & 5 star hotels
USD10,000 / AED36,600
2 full page advertorials
USD13,000 / AED47,580
VIP complimentary invitations to one of Hospitality Business ME focused events hosted by CPI Media Group
USD300 / AED1,098
Added to the on-line directory – tier 2 package
USD2,000 / AED7,320
One profile in one Hospitality Business Middle East supplement
USD8,000 / AED29,280
FREE PR support for any new launches or initiatives – Online analytical information provided
FREE one monthly post of Facebook, Twitter and Instagram – Relevant posts
FREE one SMS to relevant database
Networking with key decision makers.
Discussion to incorporate brand and products, as appropriate.
Round table coverage in next issue of the magazine with sponsor branding and company background as a box out.
Positions company as an industry authority.
Print and online advertising
ROUNd TABLE(Price on request)
Focused reference for decision makers.
Opportunity for advertiser to position itself to the market.
Mirrored online on the magazine Web site.
Reprints of relevant pages can be used as sales collateral.
SUPPLEMENTS(Price on request)
We can organise anything from an informal lunch meeting to a half-day conference, depending on your marketing requirements.
Exclusive sponsorship of relevant five sections within Hospitality Business Middle East (3 months)
BESPOKE PACKAGES(Price on request)
Total Value = USD78,300 / AED286,578
Online Advertising RatesTYPE FORMAT dIMENSIONS RATE/MONTH
WEBSITE
NEWSlETTER
HTMl E-blast
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
14
1. leader Board Banner
2. MPU Banner
3. Website Floating Popup Banner
leader Board Banner
MPU Banner
Database $3,000
GIF, JPEG
GIF, JPEG
728 x 90 PIxElS
300 x 250 PIxElS
$1,750
$1,250
GIF, JPEG, PNG
GIF, JPEG, PNG
GIF, JPEG
728 x 90 PIxElS
300 x 250 PIxElS
500 x 500 PIxElS
$3,500
$2,000
$5,000
OnlineSpecifications All artwork should be supplied in either GIF or JPEG formats (in case of animation)
along with the links
Maximum file-size for all these banners should not exceed 40kb
If flash banner, then maximum animation time to be 15 secs and embedded link should
be set with target =”_BlANk” attribute (i.e. the link opens in a new browser window)
Leader Board Banner1
MPU Banner2
Website Floating Popup Banner
3
Marketing Plan Directory banners across all hospitality titles & newsletters
Social media activity promoting the directory
Monthly EDM to hospitality database promoting the directory
Banners on client email signatures
Print advertisement on hospitality titles promoting the directory
Online directory
· Company name, contact details, logo
· Contact form
· Receive notifications via email
· Location details
· 1 sales contact
· Brochure download
· Advanced contact form
· $ 1200 / yr
· Company name, contact details, logo
· Contact form
· Receive notifications via email
· Location details
· Multiple sales contacts
· Brochure download
· Advanced contact form
· Microsite
· Video and photo gallery support
· $ 2000 / yr
Required Details:· Company name· Contact details· Company profile· logo· location details· Sales contact details· Brochure in PDF format· Web details· Videos and photos
Required Details:· Company name· Contact details· Company profile· logo· location details· Sales contact details· Brochure in PDF format
TIER 1 TIER 2
100+ 1,500,000+
25+
17,500+
@hospitalitybusinessmiddleeast @hospitalityBME @hospitalitybusinessme
CPI Media Group
events per year
EDM
database
Number of years since
CPI Media Group was founded
SMS
database
ww
w.h
osp
italitybu
sinessm
e.com
15
Some of our valued clients
CPI Events supercharges the ability of SMEs,
larger corporates and government entities to
reach valued markets and access their chosen
keynote prospects. With a span and scope
encompassing the major GCC markets, CPI
Events also provides keynote sponsors the
opportunity to foreground their image and
reputation to the targeted audiences who
matter most.
Creating events that range in scale from round
tables with 10-12 industry experts through
to some of the largest gala functions in the
Middle East, CPI Events provides a fully-
managed service that includes every aspect
of comprehensive on-site branding and set-
up. This includes and is not limited to major
stage furnishing and back-drop; high quality
sound and light systems; videography services;
key marketing and branding elements; plus a
complete on-line and social media campaign to
deliver on the objectives of the event.
CPI Media Group events
Creating content – adding valueImportantly, CPI provides expert content management for every scale of event, providing title, contents and agenda and the ability to provide VIP speakers across diverse industry sectors. Delivering a full ‘one-stop’ service of this kind also involves the ability to source delegates fully in line with demographic requirements, working with leading database specialists to ensure the application of rigorous selection criteria. All events can then be promoted through the raft of relevant CPI publications and on-line media, reaching a highly specific, pre-selected target audience.
ww
w.h
osp
italit
ybu
sin
essm
e.co
m
16
For more than twenty-five years, Dubai-based CPI Media Group has published magazines and guides, organised events and run successful marketing campaigns across the GCC.
From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market.
Privately owned by its founder, Dominic De Sousa, CPI Media Group has grown organically from a single title to its current stable of over 25 titles, over 20 Web portals, over a dozen awards ceremonies and numerous b2b events and conferences. Aggressive expansion plans mean more will follow in the next two years.
Proud of its multinational staff mix, CPI Media Group is a flexible and ideas-driven company, reacting quickly to opportunities in the market. Over the past year, for example, most titles have launched their own annual awards and many now run regular events, road shows and conferences.
CPI Media Group is committed to a digital future and is already exploiting social media to enhance its brands, as well as investing heavily into upgrades of its multiple Web sites. Marketing solutions for clients typically include a mix or print, digital and event-based solutions.
CPI Media Group has enjoyed several longterm partnerships with leading global brands – IDG and BBC Worldwide. All of these major players chose CPI Media Group over competing publishers because of our innovation and understanding of the regional market.
Importantly, CPI Media Group never stands still or takes its past successes for granted.
www.cpimediagroup.com
MANAGEMENTDominic De Sousa
Chairman
Nadeem HoodGroup CEO
Georgina O’HaraGroup COO
EDITORIALFor all editorial enquiries, contact: [email protected]
Group EditorSudeshna Ghosh
Chief Strategy Officer - EditorialDave Reeder
Deputy EditorSophie McCarrick
SALESBusiness Development Manager
Elaine [email protected]
+971 52 861 1843
DESIGNHead of Design
Glenn [email protected]
Grosvenor Business Tower, TECOMPO Box 13700, Dubai, UAE
Tel: +971 4 440 9100 Fax: +971 4 447 2409
ww
w.h
osp
italitybu
sinessm
e.com
17
About CPI Media Group
