Digital MarketingMBA2 Group B

Preawpran SAE-EAWpr3aw@yahoo.com

1. Read the entire article – then choose one Resolution that you think would have the most + positive impact on a hotel's internet success -

The resolution I believe that would most positive impact on hotel’s internet success is to create exciting and engaging post on facebook.

Provide your analysis:Why do you feel this particular Resolution is most important

The reason why I find this resolution would make a strong impact is simply because it is a two-way communication. By leading off post with an open-ended question, fill-in-the-blank or having the viewers guess about the posted photo create interaction which keep the post on the top of news feed for facebook users and their friends can see these also in the recent activities on profile page. Not only because this resolution allows us the measure the effectiveness of the message,but also it has the fun factor to keep people entertained.

for what types of hotelsThe types of hotel that could benefit more from this resolution would be those whose

business are aiming for tourists and also renting out space for events such as weddings. Regardless of the size or location of the hotel,whether they are big or small,situated in the city center or in country side,this method is free therefore it will not effect the budget. Only creativity and attention is needed to make the posts and to monitor in order to reply promptly in the set-tone which coherant with the hotel’s theme.

What additional actions would give that Resolution even greater impact – drive more impressive results

Additional actions which could create greater impact to the chosen resolution are: Incorporate the post with photo and vdo clip as the graphic media can

create and illustrate such emotional impact than only words alone Offering the hotel’s available services to those who are willing to do

volunteer work in exchange is great way to keep the talk about the hotel going. Those people who are joining the program would automatically share their experience on either by blogging,on facebookm status or tweet about it.

Replying in the post by address people by their name shows that the hotel respect and recognize each person as an individual. This gives the message personal touch and create a mutual bond.

Research 3 examples of hotels (or other businesses) that are successfully executing this Resolution online

Take screenshots of each example

Comment below the screenshot how the examples you have chosen supports the selected Resolution

With the youtube link,people are able to take a virtual tour of the hotel in the location that they may not even plan to visit before seeing the clip. It can create demand in advance even before the hotel is officially open.

Disneyland Resort use facebook to communicate about volunteer program and get people to sign up and their official website.

Hilton hotels and resorts reply promply to the messages and talk to each person individually to answer their question clearly.

2.From the article, what role does technology play in a hotel's internet strategy success?

Technology such as internet plays major roles is hotel’s strategy success: It allows hoteliers to learn more about their customers by following the

conversations,to be able to identify their needs and values. Hotel then create a strategy to stimulate engagement of the customers. Thanks

to internet,the strategy can be measured and adapted in real time because the response is spontaneous.

Two-way communication leads to success when everyone has the right message and able to share or even influence others.

If you are an independent, limited budget hotel (or business) what steps would you take to compete effectively online?

These are the steps to take to be able to compete effectively online: Create a guideline for social media use

o The tone which how the essence of the businesso Respect the expressed opinions of the clientso Be credible and transparent to help others to feel connected with

the companyo Be responsible to protect consumer’s privacy

Listen and learn about what is currently happening on each social media Get involved and give incentive to those who are able to influence,in

other term,bring more clients Influence the consumer’s choice and keep their engagement for

relationship

Research 2 hotels or businesses that are creatively reaching customers, without expending large resources – as the large chains are capable of doing.

Take screen shots of those examples, include in your answer

Here are the screenshots of 2 boutique hotels using facebook to communicate and educate their customer.

From the Build Your Own Brand video series – what are they KEY elements to online branding, according to Loic LeMeur?The key elements to online branding are:

o Create Social Media Platform o Reach the clients and get them engagedo Monitor and reply to the post promply with professional yet personal

toneo Making and sharing VDOo Blogging

Research 2 hotels or businesses that are using the KEY elements successfully, in your view

Take screenshots, include in your answer comment on why you have chosen these 2 examples

Mr & Mrs Smith offers booking to boutique and luxury hotels. Their blog is well made, informative, attactive and well maintained.The layout is simple and easy to read. The style of writing inpleasant,especially when combined with the photo that they incorporate on the blog.

%6%. The Ritz-Carlston hotel is considered to be successful using facebook for online branding. In this example,they are using social media tools across channel,combining VDO on youtube with facebook post. They are able to reach the clients and get them to participate as we can see by the amount of people that clicked “like” on this post and there are various replies,showing that the clients are interested in the topic.

%6%. From the Build Your Own Brand video series – choose any 2 online tools that were mentioned:

1)Include a text link to each tool2)Describe how a hotel could use these tools to effectively engage their customers3)What actions would be needed to put the tools in place, in a hotel?4)How could the selected tools be utilized across channels5)What problems would the use of the selected tools solve6)What problems would the selected tools create7)Why did you selected these specific tools

Blog1)http://blog.com/

2)By Blogging, hotels can keep an instant update of what is happening in and around the hotel to engage their customers.

3)Actions needed to be taken are:o Communicate to all responsible key persons to provide necessary input for the

blogo Create a guideline stating in which content area and how often the hotel should

post a new blog and how often to reply to the comments.o Find a person or team that would be responsible and monitor among each othero Setting up a blogo Constantly update the blog so it is up to date

4)Blog can be utilized across channel by allowing sharablity and like which link to facebook. The other way around,the link to the blog can be put on other social media pages such as facebook and twitter.

5)The advantage of blogging is that it is so simple that the hotel doesn’t need to rely on a web designer to update the content about the hotel. Therefore it can solve the issue of the obsolete and out of date information online. Plus blog have potential to help the organization develop stronger relationships and brand loyalty with its customers and receive feedbacks.

6)The problem that blog could create is the maintaining side. It is true that it is easy to start a blog. The problem is to keep writing about interesting things in coherent tone. The thinkng and writing creative process that can take up a lot of time.

7)The reason that I selected this specific tool because it is an excellent,inexpensive way to share the information where comments can be used analyzed as feedback to the blog.

VDO

1)http://www.youtube.com/

2)Instead of classical way to show testimonial and review of the hotel in text,VDO can be used for interview and then upload online. This media is animated and sounds can be included.

3)Actions needed to be taken are:o Prepare the device for recording,it can be simple as digital camera or mobile

phone.o Come up with interesting questionso Make the interview and edit the vdo to enhance the attractivenesso Set up youtube accounto Upload the VDO clip and post it on other social media site

4)Posting the VDO link on facebook and twitter or even on the blog would bring more audiences.

5)The VDO can make the guest feel the experiences and the vibe of the hotel without physically being there. They can quarantee in advance for the pleasant stay,thus avoid disappointment. The guests can expect the certain experience from activities and scheme seen in the vdo.

6)The possible problem would be that if the VDO is badly made or made by unsatisfied guests,it will harm the image of the business tremendously.

7)I choose this tool because image and sound,when combined,can create such strong reaction in the consumer’s mind and it retains in the thought for longer than simple text. It is sharable and usable across the media and more important,it doesn’t cost a fortune.

%6%. Select 5 of of the following terms. Define in your own words – include a screenshot example of each term

Plug and Play : term used to describe devices that work with a computer system as soon as they are connected. The user does not have to manually install drivers because the computer automatically recognizes the device and begins to work with the newly connected device.

White Label : product which is manufactured by one company and may be slightly

modified ,re packaged or labelled and sold under other companies’ name as their own.

Social commerce : use of social media in the context of e-commerce, which allows shoppers to browse and buy online the products and from online retailers

who offer products both from their own site and directly from social networks.

Tweets: post or status update on Twitter which only allows messages of 140 characters or less.

Social Media : media for social contacts where individuals or business allowed to create a profile and then use for making connection, communicate and express their views.