Hospitality Business Middle East, Media Pack 2014

Media Pack2014

9,587Total circulation

33,554Total readership

Delivering to the industry the tools and information needed to stay on top in an ever competitive market, Hospitality Business ME focuses on business dynamics, key revenue drivers and pain points of the hotel business through a mix of news, interviews, reports, buyers’ guides, networking events, round tables and analysis.

Published in association with government departments and with the support of the industry’s top trade bodies and analysts, the topical and relevant content in Hospitality Business provides today’s hoteliers with the insight they need to compete in an ever crowded market place.

In short, Hospitality Business ME focuses on how to drive profits up while keeping costs down. Across numerous markets, it’s your one stop solution.

Why Hospitality Business Middle East?

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Issue 22 • February 2014 • www.hospitalitybusinessme.com

INSIDE

www.arabIa The launch of the Arabic

internet and what it means for hotel websites

buSINESS or SErvIcE?

The future of F&B in the face of a booming standlone market

and changing licensing laws

INSIDE GulfooD What’s new for 2014, from

the World Food Security Summit to the Tea House

StEphaN vaNDEN auwEElE

The Sheraton Dubai Creek GM on the redefining

refurbishment

Keys to the KingdomIHG’s India Middle East and Africa COO, Pascal Gauvin speaks about the world’s largest Holiday Inn and the 50% growth trajectory that will

hit a 7,765 room target by 2018

Data tENDErS

& jobS in a new pull out and

keep section

0 COVER FEB 2014.indd 20 2/3/14 2:04 PM

www.hospitalitybusinessme.com

Key Facts

Inside Hospitality Business Middle EastStructured to present procurement issues, trends, and interviews with senior industry executives, investors and developers, Hospitality Business ME includes an essential pull-out data section inclusive of jobs and tenders; a procurement section designed specifically for the decision makers suppliers want to meet; and a number of exclusive industry interviews.

Each issue of Hospitality Business ME features coverage of the latest roundtable meeting facilitated by the magazine editor. Gathering representatives from sectors as diverse as technology, interior design and F&B, each discussion explores the most pressing issues across various sectors, providing a platform for professionals to interact with peers and competitors.

Supporting the core magazine content, throughout the year CPI Media Group publishes a series of supplements and special publications, profiling the top players across a number of sectors, or exploring new industry trends. Previous publications have covered the activities of hospitality’s primary verticals, from front of house IT to outdoor furniture.


UAE

KSA

Qatar

Other GCC/MENA

Readership Profiles

Readership by country

• General Managers• Purchase Managers• Procurement Managers• Finance Managers• Designers• Developers• Hotels Owners• Consultants• Architects• Engineers• Customer relations, FOH• Admin

63%

17%

12%8%

• IT systems• Security, fire, safety• Housekeeping, cleaning• Interior design, furnishings• HR, recruitment, training• Marketing, advertising, branding• F&B• Conferences, events, weddings• Spas• Health, fitness, sport• Business services

2014 Editorial calendarJANUARY

FEBRUARY

MARch

APRil

MAY

JUNE

THEME SpECiAl FEATUrE 1 SpECiAl FEATUrE 2 rOUND TABlES

F&B

Sustainability

Education

IT

refurbishment

In room facilities

Security

Recruiting with agencies

The lobby experience

inspirational hotels

wellness and fitness

Guest services

Hygiene

lighting

education & management

African investments

Driving revenue in F&B

Sensible procurement

Sustainability

Interior design

Nationalisation

26special feature

FEBRUARY 2014 hospitalitybusinessme.com

As the luxury market continues to grow, established hotels are taking a competitive stance against the newcomers, with extravagant and endless refurbishments. Sophie McCarrick reports

Hotel name: Le Royal MéridienLocation: Abu Dhabi In operation since: 2005 under the Le Méridien brand, but established in 1993Refurbishment details: Full redesign of public spaces, F&B outlets and all rooms and suitesCompletion due: April 2014 Cost: Undisclosed.

Having launched the first half of its grand refurbishment on October 1 2013, Le Royal Méridien guests are now reaping the benefits of entirely revamped rooms and suites in the Deluxe Tower, which feature new fittings and furnishings, finished off with modern day gadgets for today’s sophisticated business and leisure traveller. Thus far, additional highlights of the project include implementation of a traditional lobby, redesign of the all-day dining restaurant

Café Palmier and the artisan bakery and bistro, Wheat, and introduction of Le Royal Club Lounge. “The decision to carry out the refurbishment was made in order to bring the hotel into a modern and contemporary class within the hospitality market and to enrich our guest experience with stylish Le Méridien concepts. The objective is to keep the hotel as one of the best when it comes to 5-star hospitality,” explains Shaun Parsons, GM. This year’s renovations will see three of the hotel’s main F&B destinations launched into the lavish redesign; Latitude 24, Amalfi and Stratos. “We fully understand the importance of outstanding F&B to our business, which is why we are introducing new culinary offerings while revamping our existing restaurants to engage guests with exciting and diverse dining experiences,” Parsons concludes.

In with the new

26-32 REFURB.indd 26 1/30/14 3:43 PM

28special feature


Hotel name: Kempinski Mall of the EmiratesLocation: Sheikh Zayed Road, DubaiIn operation since: 2006Refurbishment details: Thorough enhancement of rooms, F&B outlets, lobby and drivewayCompletion date: During 2014 Cost: Undisclosed

An elaborate enhancement plan, set out in 2012 continues to see luxurious improvements and alterations being made at the Kempinski. So far, a complete redesign of Aspen by Kempinski has been carried out, transforming it from a lobby café into a lavish coffee lounge/restaurant. In addition to a stylish

lobby revamp and an extension of the hotel’s driveway, which now features four lanes instead of two, with Arabic influences, elegant marble and lights. “The hotel is only seven years old, but the enhancement programme is a chance to further improve our facilities. We have worked hand in hand with our owners, who understand the importance of innovation and novelty in the industry, to upgrade the hotel and to ensure an even more comfortable stay for our guests,” explains Konstantin Zeuke, GM at the Kempinski Hotel Mall of the Emirates. Throughout this year, the hotel expects to introduce two new dining concepts and complete the ongoing refurbishment programme of all guest rooms.

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27

hospitalitybusinessme.com FEBRUARY 2014

Hotel name: Beach Rotana Location: Abu Dhabi In operation since: 1993Refurbishment details: Renovation of 152 rooms and F&B venues Completion date: 2014 end Cost: Undisclosed

A large-scale renovation project launched last year at Rotana’s first property is bringing fresh, modern vibes to its residence. Under refurbishment during 2013, Italian restaurant Prego’s was the first F&B outlet to be completed on the programme. The venue now boasts a warm, acquainted welcome with new beige, black and red hued furnishings and intimate, decorative lighting. Hotel restaurants Trader Vic’s, Benihana, Brahaus and Finz also undertook a sprucing-up last year. Continuing into this year, all hotel apartment rooms will be revived with modern décor and trendy furnishings, coupled with simultaneous refurbishment of The Café at the Suites and possible upgrade of facilities at the beach club. “Management is always looking for the best way to serve our guests, enabling them to have a memorable stay. Based on this foundation we understand that the key to remaining competitive within the market is to upgrade the product, which is where our plan to refurbish some of our outlets and hotel rooms came in. Following refurbishment completion, our hope for the hotel is to maintain continuous high occupancy and most importantly ensure our guests’ satisfaction,” says Jörg A. Hauri, hotel GM. “Considering the growing competition in Abu Dhabi, my main expectation is to maintain our position in the market place,” he adds.

special feature

In with the new

26-32 REFURB.indd 27 1/30/14 3:43 PM

30special feature


Hotel name: Le Méridien Al AqahLocation: Dibba Road, FujairahIn operation since: 2002Refurbishment details: Full redesign of 218 rooms, pool and lobby Completion date: Q4, 2014 Cost: $6.8 million

Initiated last year, this ambitious renovation and modernisation programme, now sees more than half of the hotel’s rooms refurbished, encompassing new Le Méridien brand design concepts. Introducing an appealing blend of style and technology, main features in the new rooms include Bluetooth connectivity to the flat screen TVs, wireless high speed internet and

Bose music systems. The guest room environment is inspired by Furairah’s surroundings such as waterfalls and long beaches, bringing a natural, relaxing beauty to the rooms. According the Patrick Antaki, complex GM: “The hotel continues to set the benchmark for hospitality on the East Coast despite growing competition, and as market leaders our commitment to quality remains steadfast. “The decision to refurbish the rooms was a natural one based on guest feedback and a need to remain contemporary.” Currently enjoying an average occupancy of 83%, Antaki is certain this number will increase following project’s completion.

26-32 REFURB.indd 30 1/30/14 3:43 PM


JUlY

AUgUst

sEPtEMBER

OctOBER

NOvEMBER

DEcEMBER

Revenue

Alternative drivers

Market trends

in-room tech

H1 performance drivers

revenue drivers & finance

MICE

Chefs / fine dining

AV

Training techniques

sustainability

bathrooms

Cruise

Uniforms

Marketing

Recruitment & retention

The GM H1 Review

Owner/ Operator relations

IT

F&B Procurement

Refurbishments

JANUARY 2014 TO DECEMBER 2014 * Details are subject to change

*Roundtables are subject to change due to bespoke client demands.


Already the largest international hotel company in Saudi Arabia, IHG is on a 50% growth trajectory to hit a 7,765 room target by 2018. India

Middle East and Africa COO, Pascal Gauvin reveals the plan

Keys to the Kingdom

In the 50 years since its Middle East debut – back when the market was so under-developed this was the first international hotel chain in the region – Intercontinental Hotel Group

has become the largest international hotel company in Saudi Arabia, with 24 properties operating today and a further

1975IHG opened Saudi Arabia’s first international hotel

STATS50% mandate for growth over the coming five years.

The growth isn’t just underpinned by the kingdom’s travel and tourism receipts – that lie in excess of $14.9tr – or the 15.8m tourists that are expected this year. Nor is it solely attributable to the 8.5% growth rate of the hotel

industry. “The world is changing and our customers don’t stand still. The owners have a different way of thinking today, business is diversifying, pilgrimage is increasing dramatically and the country is secure,” observes COO for Middle East India and Africa, Pascal Gauvin. “We will grow as the market grows, or more if we

40VP SPOTLIGHT

40-44 COVER/VP.indd 40 1/30/14 4:23 PM

hospitalitybusinessme.com FEBRUARY 2014

41VP SPOTLIGHT

1975IHG opened Saudi Arabia’s first international hotel

5,880 rooms operated by IHG in Saudi Arabia, over 24 hotels, rising to 7,765

50% growth in Saudi Arabia to 2018 under the current growth trajectory

STATS

have a greater market share than our competitors,” he says while continuing to reveal that, in actual fact despite the strength of the market it will be the latter part of that statement most likely to ring true.

Last year the group announced it is to build the world’s largest Holiday Inn in Mecca at 1,238 rooms, due to open in 2016 and will debut the Staybridge Suites brand, with two openings scheduled for Jeddah and a further seven properties also in the pipeline.

Referring to the country as nothing short of “fascinating”, in Gauvin’s eyes Saudi Arabia is one of the most critical territories for IHG’s brands; where recognition and affection for the Holiday Inn, Crowne Plaza and Intercontinental names has been nurtured over decades.

“Owners understand that and follow the market. We conduct our studies to understand who the customer is and if there is a market for the hotel. Management contracts are 15 to 20 years and it’s a long time, you have to know the market today, what’s affecting it and then make an informed prediction of how it will develop. We are operating in the region and we have inside knowledge. Because we have been there for a long time we have a good understanding of what the future will look like.”

As investments, business and pilgrimage guest numbers continue to soar – the latter currently standing at more than 3m – the future Saudi Arabia will benefit from a raft of new extended stay properties, short stay brands formerly targeted to the business-focused Riyadh or leisure oriented Red Sea will increase in frequency to serve the markets between the hubs and the total mix of global and local chains will become ever more eclectic.

“Saudi Arabia is a fascinating country and is very important for us. It has always been a place where we can develop business very quickly, it has an

international and domestic market and it is very diverse,” he says. The strength of IHG’s operations today is more than just a reflection of the mite of an international brand. The commitment to Saudi Arabia itself signals the country’s own market maturity, where a range of brands can successfully be absorbed.

“When you enter an emerging market you start with the highest level brands and then you start introducing other

brands, which can go for younger customers for example, or different star ratings.”

Recalling the journey to become the operator with more rooms in a single country than some operate globally, Gauvin continues: “We started with Intercontinental 50 years ago and then the other brands came in and people began to understand the variety and how they cater to the range of guests, especially in a mature market like Saudi Arabia.”

Growing together The success isn’t unique to the region. Globally in Q3 last year, IHG’s RevPAR increased 3.3%, up 18% year on year, and took the pipeline to 180,000 rooms at the quarter end.

Growth between Q1 and Q3 tipped

InterContinental Dubai Festival City.

Holiday Inn Riyadh.

40-44 COVER/VP.indd 41 1/30/14 4:23 PM

42


VP SPOTLIGHT

3.6% and globally units increased by 8,000 taking the total number of rooms to 679,000 up 1% YoY.

In emerging markets RevPAR was up 5.4%, led by 5.0% rate growth and Southeast Asia recorded a 10.1% increase in the third quarter driven by continued strength in Indonesia and Thailand. The 11.7% RevPAR growth in Japan reflects increased international business for IHG with particular strength in Tokyo and Okinawa.

AMEA RevPAR led, increasing 6.2%, following the opening of 2,000 rooms.

“The UAE is definitely a very vibrant market. We are operating 18 hotels and just announced the new Crowne Plaza in Dubai Marina. We will open the second Intercontinental in the city in Dubai Marina, so it’s great potential. We also

have Staybridge suites in the UAE and there are three more in the pipeline,” Gauvin reports.

With such outstanding performance, the concept of the world’s largest Holiday Inn in this region could be seen as a natural progression, but taking such decisions lightly is far from Gauvin’s style.

“I think it was down to three things. Holiday Inn is an amazing brand and there are not many brands that can open a hotel of this size. Secondly, the market in Mecca allows for a large volume of people. They

need effective facilities and the owners understand the market well. They wanted to build these facilities to provide what people need today.

“Then the brand plus the vision of the owners for a market which exists as the result of this.”

While growth in other regions, predominantly Asia, has resulted in the addition of new culturally-tailored

brands Gauvin maintains such an exercise would be irrelevant in the Middle East. However the delivery of that brand experience, regardless of which brand

20 years ago as a GM, I would have managed my hotel within my management style. Today it’s a bit different

Staybridge Suite Cairo.

Holiday Inn Riyadh - Meydan.InterContinental Dubai Festival City.

40-44 COVER/VP.indd 42 1/30/14 4:23 PM


44VP SPOTLIGHT

7 new hotels will be opened by IHG in Saudi Arabia before 2018 end

1998 the year Staybridge Suites debuted in Cairo, the first branded property in MENA

1,224 rooms at Holiday Inn Macao Cotai, China, the largest currently

STATS

We have a very large growth plan which is very ambitious and important for us and I also want to be successful in India

it is, he predicts to be one of the most important industry developments over the coming years.

“A GM has a lot of responsibility to ensure the guest experience is impeccable. We are measuring our customer satisfaction every day and we have a lot of data and this region has grown by four points on a scale of 100 over 15 months and that is remarkable. Even to grow one point is an achievement,” says Gauvin who credits this single element of his role as the proudest moment of his COO tenure to date.

“I have a mission to ensure we are delivering the promise to our customer. The mission is heavy on my shoulders and you need to have your successor ready for you, to get the continuity in the company to see that we are delivering on the company promises,” he continues.

In practice, the philosophy works by analysing who the customer is and why they are staying at the hotel. As Gauvin

summarises: “We don’t say ‘I’m going on honeymoon to a 4-star hotel’. We are much more likely to name a destination and a brand.”

So important is the initiative there is even an internal training programme “the general manager as a brand manager”, which aims to ensure a Holiday Inn doesn’t deliver the brand promise of an Intercontinental.

“20 years ago as a GM, I would have managed my hotel within my management style. Today it’s a bit different. The GM is in charge of the brand so he is in charge of delivering that brand experience. It’s so important; if a traveller goes from one Intercontinental to another, they need to find consistency in the way they are welcomed, the

Club Lounge, the room, the service, the amenities, recognition. If somebody plays it too low or too high the guest will not recognise the brand and will not return.”

It’s a bold observation in an age where price comparison and review websites are cited with undeniable influence on consumer behaviour, yet the academics

also agree and everything from research papers to books back Gauvin’s hypothesis. As well as the financial results.

Looking ahead to 2014, when Gauvin will mark two years in his current role,

the focus will be on India and continuing to enhance operations, which are continually fine-tuned for optimisation.

“We have a very large growth plan which is very ambitious and important for us and I also want to be successful in India. I call it a continent, not a country. It too is fascinating to me.

“We are in a part of the world that is so dynamic and that’s part of the things I want to focus on, in addition to the three consistencies of guests, the brand experience, and clarity in delivering that brand experience.”

Staybridge Suites Abu Dhabi.

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THEME SpECiAl FEATUrE 1 SpECiAl FEATUrE 2 rOUND TABlES

Events

RoundtablesEach month, Hospitality Business ME gathers key department heads to discuss and debate driving industry trends with each other. With only a handful of the most insightful panelists selected to participate, the discussions provide an unrivalled opportunity to read the thoughts of key industry decision makers, regulators and advisors, and gain their insight on a range of topical issues.

Published in the magazine and on-line each discussion provides an ideal opportunity to align your brand values with the industry’s hottest topics. To support your business further in this opportunity, HBME can tailor a number of bespoke sponsorship and paid attendance packages to help ensure that you reach a key sector or audience. Separate to the scheduled discussions, HBME’s well connected editorial and commercial teams will introduce your company to the brands, outlets and decision makers you need to know and facilitate a discussion that will provide insight and observations from the very markets you wish to tap.

· Hospitality education

· F&B

· Engaging Gen Y

· Interior design

· FoH IT

· In room facilities

· HR

· Hygiene

previous roundtable discussions have covered:


Brand Extensions

Hospitality Business creates a number of special publications throughout the year, from product guides to themed supplements that provide a decisive insight into specific hospitality industry verticals.

Putting your products in front of procurement managers, our range of buyer guides exclusively profile a select number of suppliers within a specific vertical, for distribution to our database and at the key industry shows we partner with throughout the year. Either categorising 25 industry related suppliers in the 25 Hospitality Companies You Need to Know, or covering five key suppliers within a given vertical, as in the Top 5 FoH IT Companies You Need to Know, inclusion in our guides can be backed up with face to face meetings with top procurement managers, or extended distribution channels at industry events.

Buyer guides

From data to market reviews and exclusive interviews, if you have exclusive industry insight you wish to share with top professionals, CPI Media Group has the distribution channels and publication expertise required to position your company as a knowledge leader.

Industry trends

From catalogues to bespoke supplements, and booklets that will showcase your products, our expert editorial team can coordinate photo shoots and editorial coverage of your product catalogue in succinct, intelligently designed publications, that are distributed in a series, poly-bagged with a set number of magazine editions.

Supplier publications



CPI Media Group Events

Some of our valued clients

CPI Events and conferences supercharges the ability of SMEs, larger corporates and government entities to reach valued markets and access their chosen keynote prospects. With a span and scope encompassing the major GCC markets, CPI Events also provides keynote sponsors the opportunity to foreground their image and reputation to the targeted audiences who matter most.

Creating events that range in scale from round tables with 10-12 industry experts through to some of the largest gala functions in the Middle East, CPI Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up. This includes and is not limited to major stage furnishing and back-drop; high quality sound and light systems - videography services. Key marketing and branding elements, a complete on-line and social media campaign to deliver on the objectives of the event.

creating content –

adding value

Importantly, CPI provides expert content management for every scale of event, providing title, contents and agenda and the ability to provide VIP speakers across diverse industry sectors. Delivering a full ‘one-stop’ service of this kind also involves the ability to source delegates fully in line with demographic requirements, working with leading database specialists to ensure the application of rigorous selection criteria. All events can then be promoted through the raft of relevant CPI publications and on-line media, reaching a highly specific, pre-selected target audience.

Cpi Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up

Print Advertising RatesPOSITION SINGLE ISSUE SIX SERIES PRICE TWELVE SERIESSTANDARD ADVERTISING

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MANAGEMENTDominic De Sousa

Chairman

Nadeem HoodGroup CEO

Georgina O’HaraGroup COO

EDITORIALGroup Director of Editorial

Paul [email protected]

+971 4 440 9105

Group Managing EditorMelanie Mingas

[email protected]+971 4 440 9152

Assistant EditorSophie Mccarick

[email protected]+971 4 440 9150

ADVERTISINGGroup Director of Sales

Carol [email protected]

+971 4 440 9110

Director of SalesSarah Motwali

[email protected] +971 4 4409113

Sales ManagerJulie Caulton

julie.caulton@ cpimediagroup.com +971 4 440 9112

MARKETINGHead of Marketing and Events

Julia [email protected]

+971 04 440 9131

DESIGNHead of Design

Glenn Roxas

Senior Graphic DesignerChris Howlett

production Manager Va DevaprakashDistribution Manager Rochelle Almeida

Data Manager Rajeesh Melath

Head OfficePO Box 13700, Dubai, UAE

Tel: +971 4 440 9100 Fax: +971 4 447 2409

For two decades, Dubai-based CPI has published magazines and guides, organised events and run successful marketing campaigns across the GCC.

From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market.

Privately owned by its founder, Dominic De Sousa, CPI has grown organically from a single title to its current stable of over 25 titles, over 20 web portals, over a dozen awards ceremonies and numerous b2b events and conferences. Aggressive expansion plans mean more will follow in the next two years.

Proud of its multinational staff mix, CPI is a flexible and ideas-driven company, reacting quickly to opportunities in the market. Over the past year, for example, most titles have launched their own annual awards and many now run regular events, road shows and conferences.

CPI is committed to a digital future and is already exploiting social media to enhance its brands, as well as investing heavily into upgrades of its multiple Web sites. Marketing solutions for clients typically include a mix or print, digital and event-based solutions.

CPI has enjoyed several long term partnerships with leading global brands – IDG and BBC Worldwide. All of these major players chose CPI over competing publishers because of our innovation and understanding of the regional market.

Importantly, CPI never stands still or takes its past successes for granted.

www.cpimediagroup.com

About CPI Media Group

Documents

Hospitality Business Middle East, Media Pack 2014