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First unit: Research Program analysis Branding identity Concept formation
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hospitality design
ID 201 studio IIa
Hosp
italit
y pr
ojec
t typ
e
RestaurantsHotels
First
uni
t: Re
sear
ch
Program analysisBranding identityConcept formation
Program Analysis
is…
Process of identifying the scope of the architectural problem
Don’
t re-
inve
nt w
heel
Interior Design Graphic standards
proj
ect t
ype
data
prog
ram
cha
rts
Bubb
le d
iagr
ams
Bubb
le d
iagr
ams
usin
g Po
werP
oint
with
Rev
it
stac
king
dia
gram
prog
ram
cha
rtFunction Unit Size Ea. # Unit sub-total
Management SuiteManagers General, Hotel , and reservations 120 SF 1 120 SFStaff sales Workstations 45 SF 6 270 SFConference for 6 Enclosed room 150 SF 1 150 SFOffice Reception Open area 200 SF 1 200 SF
740 SFReceptionCheck-in Desk Counter, incl. computers, fax, copier 120 SF 1 120 SFBack counter Room - no door 120 SF 1 120 SF
Accounting/Cash Private office 80 SF 2 160 SF Safe room 80 SF 1 80 SFReception / Lobby area With seating 1,000 SF 1 1,000 SFNewsstand / sundries Open room 150 SF 1 150 SFSafety Office Office 80 SF 1 80 SFLuggage Storage Room 80 SF 1 80 SFMen Room 200 SF 1 200 SFWomen Room 200 SF 1 200 SF
2,190 SFCorePassenger Elevator 90 SF 1 90 SFElevator mechanicals 35 SF 2 70 SFStaff/Freight Elevator 120 SF 1 120 SFFully enclosed stair 100 SF 2 200 SFCustodial 50 SF 1 50 SFService entrance
530 SFConferencing/ Finction roomsLarge Meeting Room Seating min. 20 at the table 500 SF 3 1,500 SF
Ballroom 2,000 SF 1 2,000 SF
Shared breakout space 200 SF 1 200 SF
Transient work stations 20 SF 4 80 SF
Shared breakout space Space for pastry and coffee service 200 SF 1 200 SF3,980 SF
RestaurantBar Incl. backbar & liquor storage 180 SF 1 180 SFBar Seating At bar, per person 6 SF 10 60 SF In Bar area 13 SF 20 260 SF
Flex: either bar or restaurant 18 SF 30 540 SFDining Primarily 4-tops 44 SF 40 1,760 SF
Private Dining Rooms, each seating 8 180 SF 1 180 SFKitchen & back-of-house Commercial layout; service entrance 3,100 SF 1 3,100 SFMale and Female Restrooms 120 SF 2 240 SF
6,320 SFGarden, Loading dock, outdoor seatingCirculation 4,130 SFGrand total first floor 17,890 SF
branding identity
end
user
sTarget demographicsLocal market segmentConceptual goals of client
greenhipeleganteliteuniversaletc
Boutique hotel BostonElegant hotel BostonAffordable hotel Boston
see Hotel Precedents in separate document
cons
train
ts/
oppo
rtuni
ties
Building specific issuesProject-type requirementsSpace planning needsAdjacencies of program elementsBuilding and accessibility codes
partí
/ M
etap
hor /
big
idea
Experiences of project typePrecedentsSub-conscious associationsCool idea you left out of the last projectExternal agendas (political, philosophical, etc.)
abst
ract
con
cept
s
3D it
erat
ive
sket
ches
spat
ial c
once
pts
wher
e to
impl
emen
t: Plan layout (line, hand, loop, etc)Section (daylighting, visual connections, spatial variation)Design details (think metaphors)
Stairs like a flowerCounter like a rock outcroppingCorridor like a arch of treesColors like a kaleidoscope
synthesis
Socia
l tra
ditio
nsWelcoming travelersWelcoming strangersPlace for the eliteTravel literatureBack-packersTea housesFlop housesLocal vs. global culture
star
ting
a pr
ojec
tmake a folder for this semestermake a folder for this classmake a folder for this projectsave all interstitial documents (desk critique prints, sketches, first drafts, second drafts, discarded ideas, etc)
homework for Tuesday
back up every day
Read Interior Design Graphic Standards section on Hotels (on GullNet)Bubble diagrams