Ing.tec. iia (n)

S y llabus Estandarizado-UTMACH

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UNIVERSIDAD TÉCNICA DE MACHALA FACULTAD DE CIENCIAS EMPRESARIALES

CARRERA DE INGENIERIA EN MARKETING

SYLLABUS ESTANDARIZADO 1. Data

Asignatura:

INGLÉS TÉCNICO II CÒDIGO DE LA

ASIGNATURA:

MARK.3.05

Eje Curricular de la signatura : Basica Año Lectivo: 2015-2016

Horas Presenciales.

Semanales: 2

Total 32

Año: III “A” Nocturno

Carrera: MARKETING

Horas Teoricas: 16 Horas practicas : 16 Numero de creditos:

2

Horas de atención al estudiante: 3 Horas de trabajo Autonomo 32

Modalidad: Presencial Jornada de trabajo:

Nocturno

Fecha de Inicio:

Mayo 6, 2016

Fecha de Finalizacion:

Septiembre 2015

Prerequisitos: INGLÉS TÉCNICO I Correquisitos: Ninguno

2. Justification

At the present time because of globalization and integration processes worldwide; the use of

the English language is a powerful tool for technology support, cultural and integral of people.

Marketing is considered the medulla of most businesses, since nearly every type of business or

industry utilizes marketing professionals in some way. This is probably because the success of a

business is directly impacted by marketers – from the analyses of markets and consumers, to

the advertising and selling of products.

The module of English for this level, intended to lead the student to mastery of the language

through exercises, activities that develop the four basic skills such as: listen, speak, read and

write, to perform the linguistic transfer from English, in an integrated manner in a meaningful

context. This process will take place in the best conditions allowing to know that the English is

the world’s dominant business language and it has become almost a necessity for people to

speak English within a global workforce.


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We can say that these days shows that English is the main and most used language, in books,

newspapers, airports and air traffic control, the international business and academic

conferences, science, technology, diplomacy, sports, international competitions, music, and

advertising. Most scientists in the world read English; and most of the data is stored in

electronic form is in this language.

2.1 Problema

¿Cómo aplicar el idioma Ingles en los conceptos y prácticas del Marketing?

2.2 Objeto de estudio de la asignatura

El propósito fundamental de este módulo es la aplicación del idioma Ingles en las

prácticas de Marketing.

2.3 Objetivo

Comunicar los conceptos y prácticas del Marketing en el idioma Ingles.

3. Operationalization of the subject with regard to the competences: 3.1. Objective to the subject:

Apply grammatical structures through oral and written communication using the necessary

vocabulary, idioms business on related subjects in addition to their interest and keep an open

mind to review the information with specific focus on marketing and products.

3.2. Subject’s competence

Subject Objectives / competences (2014-2015)

At the end of the course students will be able to discuss what people like about their jobs,

linking to ambitions and future jobs. How to ask formal questions within a business setting. To

begin exploring how to analyze texts objectively while looking at different opinions and bias.

Students are going to be able to understand how to communicate in English for business

usage, meeting people and learning about cultural restrictions when doing business abroad.

Students are going to learn how to build sentences or phrases using correct grammar

structure.


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Students are going to use useful vocabulary in terms of commercial fields.

Students are going to apply technical knowledge by giving solutions to study cases.

Students are going to learn how to communicate in English different Marketing Strategies,

such as those using traditional tools and trending tools too.

3.3. Relationship between subject and learning results

RESULTADO DEL APRENDIZAJE CONTRIBUCION

(alta, media, baja) EL ESTUDIANTE DEBE:

a) Ability to apply knowledge of

mathematics, statistic, aimed at Marketing

Medium

Ability to apply correct vocabulary and

analyze conversations in business Know the

importance of learning English in the career.

Apply the grammar structures correctly and

speak about business topics.

b) Expertise to design, lead

and implement policies of Marketing.

Medium

Read, understand the parts of an essay and

extract the main information of the

readings.

c) Skill in managing private and public companies.

Medium

Analyze the parts of speech of the sentences

and use the structural knowledge of English

language to talk about business.

Use the reading comprehension skills to

analyze the negotiations

d) multidisciplinary working

High

Apply the strategies of English learning

through cognitive, inductive and deductive

mechanisms that facilitate independent

learning.

e) Analyze Solve problems

profession

High

Understand and produce correct grammar

structures; apply them in their daily life.

f) Commitment to ethical

professional responsibilities.

High

Apply professional ethics in the

development of strategic marketing

processes.


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g) Effective Communication

High

Introduce strategic outcomes in the

Marketing framed in clear and relevant

language.

h) Impact on the profession and social context

Medium

Apply acquired knowledge in different areas

of Marketing.

i) Learning for life.

High

Submit provision permanent update.

j) Use of techniques and instruments

High

Update knowledge and skills according to

the latest market trends in the business

area, and besides read and analyze different

kind of themes about business in Marketing

k) Contemporary Issues

High

Increase the knowledge and improve the

ability to analyze different kind of essays

about business in marketing

l) Capacidad para liderar, gestionar o emprender

proyectos

Medium

Be able to make role play to talk about real

situations in the career.

3.4. Project of the subject

The students are going to group 6 students for their final project. The theme of the project is

the following:

Students will launch a product, where they will show their skills using the English language

learnt to give to know the improvement of it

4.1. Structure of the subject by units

UNIT SKILLS LEARNING RESULTS

UNIT 1

English basis review

1. Develop the core elements of

conversational language required

within the marketing sector.

2. To identify core details when

learning cultural barriers

3. To acquire the skill to fully use time expressions

- Students will be able to understand

the core vocabulary used within

the sector

- use this knowledge in practice in

order to interpret short written

poses on the topic


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4. Develop the ability to write with

in the business sector

5. To fully comprehend the verbal

tenses

6. To have a fully understanding of

sales and buyer’s vocabulary

- Students will be able to

differentiate

- Students will be able to write

emails, letters and write transcripts

of fax messages.

UNIT 2

Marketing Glossary and tools

1. Students are going to apply technical knowledge by giving solutions to study cases. 2. Students are going to learn how to communicate in English different Marketing Strategies, such as those using traditional tools and trending tools too.

3.Talks how people promote about t Marketing Mix basis - P`s (Product,

Price, Place, Promotion) 4.Writes brief job descriptions

5.Describes their future jobs 6.Asks formal questions 7. Listens and complete the different activities. 8. Analyses the texts and give opinions about it.

-Describe about different jobs -Review and analysis of vocabulary and idiomatic expressions to be used theme.

- Rendering of dialogs according to the theme.

- Settlement activities booklet.

- use negotiations within the tourist sector - exhibit the role of customer service

within the tourist sector - highlight the strengths of key

business strategies -Listen to the dialogs to complete the activities.

-Applies grammatical rules in their writing.

-group workshops -Extra-class tasks.

4.2. Detailed Structure by subject

Detailed Structure by subject

UNIT I English basis review

Weeks

Theme Content Learning Strategies

Mayo 7 Y 8 del

2015

Introduction

to Marketing

with business

English.

Marketing mix I and II

Group work on usage of

greetings and business

protocol

2


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Mayo 14 y 15

del 2015

English basis

review

Learning about cultural barriers

Group activities

implementing

vocabulary, comparing

different cultures

2

Mayo 21 y 22

del 2015

English basis

review

Time expressions

Group work.

Matching different time

expressions.

Putting them to practical

usage.

2

Mayo 28 y 29

del 2015

Junio 4 y 5 del

2015

English basis

review

Verbal tense

Review of verb tenses 2

Present and Progressive for future

in business fields

Group work,

tense workshop on

present and progressive

tenses.

2

Junio 11 y 12

del 2015

Junio 18 y 19

del 2015

English basis

review

Present Conditional as a

forecasting marketing tool

Group work

Grammar focus on tense

inconsistences

2

Past simple and past perfect to

communicate ideas and strategies

Practical usage of the

simple and past perfect

Who to differentiate

between the differences

2

Junio 25 y 26

del 2015

Julio 2 y 3 del

2015

English basis

review

Present perfect to explain

continuing projects in the

entrepreneurial environment

Group work on the usage

of the present perfect

Mind maps on the

entrepreneurial ventures

2

Sales and Buyer´s vocabulary

Vocabulary brainstorm

Group, teams of sellers

and buyers.

2


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Julio 9 y 10 del

2015

Julio 16 y 17 del

2015

Can/can’t and could/couldn’t for

objections

Asking for bills, prices and

information

Group work on the

correct usage correct

usage of can/can’t and

could/couldn’t.

Linking to ask for bills and

information

Conversational role play

within groups

2

Introducing products and services

Groups assessments of

products and services

Try to develop an

understanding of its

practice in Ecuador.

2

1.13 Pronunciation and

conjugation of regular verbs

Group work,

pronunciation guess

work.

Verb workshop.

What are the most used

with in marketing

2

TOTAL HOURS

EXAMEN DEL HEMISEMESTRE

Unit II Marketing Glossary and tools

Weeks Theme Content Learning strategies Hours

Julio 23 y

24 del 2015

Introduction

to written

English

Marketing Strategies 2.1 Marketing Mix basis - 4 P`s (Product, Price, Place, Promotion)

2.1.2 Communication Strategy

(Promotion tools9 2.1.3 Positioning strategy

Group discussion on

the usage on the 4 p’s

Communication

strategy, Who does

English help?

Positioning of top

companies discussion

of their strategy

2


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Julio 30 y

31 del 2015

Introduction

to customer

relationship

management

2.2 Customer Relationship Management Differences between client, consumer and customer

CRM system and strategy

B2B (Business to business relationship)

B2C (Business to consumer relationship)

2.

Group work on

customer relationship

management

Group comparisons of

business to business

relationships and

business to consumer

relationships

2

Agosto 6 y 7 del 2015

Tools for building phrases

2.3 Tools for building phrases

Comparative and

superlative

Some, any or no.

Frequency adverbs

Phrasal Verbs most

common in business

Group workshop on building phrases

Speaking practice

Listening to correct usage

2


Marketing Strategies

2.4 Outsourcing services for executing Marketing Strategies

Communication channels

Traditional channels for publicity

Trending channels for publicity (social media,

sponsoring, public relations and others)

Group brainstorm on publicity

Social media and trending

2


Management

strategies

2.5 Management strategies and techniques

Leader's skills and

vocabulary

Organizational culture

and behavior

Read articles on leadership

Group on who is the best leader with business

2


Permission at work

2.5.5 Giving and asking for permissions at work

Do's and Dont's

Giving commands and instructions at work

Group work on the commands

Speaking practice within groups

2


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Septiembre 3 y 4 del 2015

Case Study

2.6 Harvard Business School Case

Study

Review of the Harvard Business case study

2

Elaboration of the Project : Launch of a product

Final Semester Exam and giving students their final score

Recuperation Exam

5. METHODOLOGY

5.1. Method and techniques

According to the proposed theme, classes and activities will be:

a) Direct and Indirect method which will present the issues in theory, displaying and

analyzing examples.

b) Group work, to develop the elements of the scientific literature (cards, quotations

and references), operating as a resource to develop the scientific paper.

c) Self-employment or non-contact hours, which is the basic material for the

student's folder structure (or notebook) to be added to the group work:

1. Student Tasks, bibliographic work weekly individual type.

2. Bibliographical research, individually or in groups.

d) Organizational forms of classes, students attend classes with the material guide

(book) reading ahead of class, subject to the prior instruction of the teacher, on or

momentous highlights will be exposed. From these analyzes bibliographic work

will be to develop and deliver later.

e) Technological means to be used for teaching:

• Blackboard for liquid chalk markers of various colors.

• Books, flashcards, conceptual maps

• Internet sites and material.

• Tape recorder


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6. Research component:

6.1. Kind of research

The research will be formative, and will aim to acquire a better pronunciation or grammatical

structure, and also to training specific sounds or intonation patterns to help them become

intelligible speakers of English, and it improves their comprehension of spoken Engl ish, signing

critical confrontation bibliographic production forms written and spoken in regard to the

matter as trials research project, review.

Exercising in the presentation of academic papers and developing cultural productions.

The methods and techniques will be analysis and synthesis and communicative.

7. PORTFOLIO OF THE SUBJECT

As evidence of classroom work and contribution of students the portfolio will contain:

Mask, Index, Program, Introductory section detailing the main points of the subject

studied, and results orientation. Documents, Guides, received in the development of the subject, Teaching strategies used in the classroom.

Materials used: Contributions of students, in terms of tasks, development of themes, reports.

Reference material and have been made by students. Concluding remarks and activities of outstanding content.

8. EVALUATION SYSTEM:

The evaluation will be diagnostic, formative and summative, considering necessary and

complementary for a comprehensive and objective assessment of what happens in the

teaching and learning situation. Students will be assessed with the following parameters,

considering that the final exam grade of each part correspond to 30% of the total value, the

remaining 70% would be distributed according to the other parameters, using a minimum of

five parameters.

8.1. Partial Evaluations:

Partial evaluations in the process to determine the advance in class; written reports as a product of bibliographic research and participation in classes from the student's

independent work, each partial evaluation it will be at the final of each unit.

8.2. Tests:

There are two kinds of tests: Oral and written.

The oral tests will be evaluated in each last class, and the written tests will be at the

final of each unit.

Also there is a written test and it is at the final of the (19 th. week), established in the


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academic calendar.

8.3. Parameters of Evaluation

PARAMETROS DE EVALUACION PORCENTAJES

1er. PARCIAL 2do. PARCIAL

Pruebas parciales dentro del proceso 10 10

Presentación de informes escritos 10 10

Investigaciones bibliográficas 10 10

Participación en clase 10 10

Trabajo autónomo 10 10

Prácticas de laboratorio 10 10

Prácticas de campo 10 10

Exámenes Finales 30 30

Total 100 100

9. Bibliografía

BIBLIOGRAFÍA BÁSICA

Mascull, Bill (2010). Business Vocabulary in Use. Cambridge University Press (elementary, intermediate, and advanced

Mckeown, Arthur and Wright, Ros (2011). Professional English in Use Management

with Answers Paperback

BIBLIOGRAFIA COMPLEMENTARIA

9.1.FINNIE Rachel, FRAIN Carol, HILL David, THOMAS Karen, TOP GRAMMAR (from Basic to upper-intermediate), England, Helbling Languages, 2010, 410 p.

PAGINAS WEB

DEPARTAMENTO de Bib liotecas. Universidad de Cambridge. Biblioteca (en línea). Actualizada:

21 Febrero 2012. Disponible en: http://www.lib.cam.ac.uk.

BUSINESS Enterprise, Free Dict ionary (en línea).Actualizada: 20 Febrero 2012. Disponible en

http://www.thefreedictionary.com.

LEARNERS O ENGLISH. Oxford Dictionaries (en línea). Actualizada: 21 Febrero 2012. Disponible

en http://oxforddictionaries.com/

BUSINESS start up. Portal de Recursos para aprendizaje de vocabulario técnico (en línea).

Actualizada: 18 de Noviembre 2011. Disponible en

http://icp.ge.ch/dip/langues/anglais/language/vocabulary/business-start-up-1-wordlist

http://www.thefreedictionary.com./

http://oxforddictionaries.com/

http://icp.ge.ch/dip/langues/anglais/language/vocabulary/business-start-up-1-wordlist


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ENGLISHTOWN. Aprende Inglés (en línea). Actualizada: 15 Enero 2012. Disponible en

http://www.englishtown.com.

10. Datos del Docente. Maria Asuncion Rojas Encalada

Licenciada en ciencias de la Educación Especialidad Ingles.

Dirección: Av. Bolivar Madero Vargas

Teléfono: 0989918257

____________________________________

Lic. Maria Asuncion Rojas

Docente de la asignatura

http://www.englishtown.com./

Education

Ing.tec. iia (n)