Hocoso Corporate Brochure - Hospitality Consulting Solutions

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Team | Our Team & Network

Shaping the future of hospitality

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Team | Our Team & NetworkHospitality solutions that work

Swiss-based HoCoSo (Hospitality Consulting Solutions), brings together teams of global experts to create tailor-made solutions for clients. The team specializes in the extended-stay hospitality market, the boutique sector, and resort developments in Europe, the Middle East and Africa (EMEA). Our team creates innovative and future-oriented solutions for each of our clients across the following core services:

■ Product & Concept Creation, for both portfolio & individual asset developments.

■ Strategic Project Scoping, Execution & Asset Management, with a focus on strategic business planning, partner selection, andmarket&financialfeasibilitystudies.

■ Hospitality Education for Companies and Academic Institutions, with a focus on course development, training and teaching innovation.

“We focus on your goals in the hospitality industry”

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Team

Right people,right decisions.

HoCoSo brings together a world-class team of talented, perceptiveanddynamicexpertstoensureclients’needsaremet.

The team provide a personalized and personal service, tailor- made solutions that challenges the status-quo and sets new trends.

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Irene ZijlmansProject Director

Katharine Le QuesneSenior Director

Jonathan HumphriesOwner and Chairman

Lana ZhangResearch Manager

Kilian VollbachMedia and Hotel

Analyst

Rhea WatfaMedia Manager

Johannes KoelblResearch Director

Ruoshi ZhangHotel Analyst

OrganizationSpecialist

Expertise: Organizational Design,Project Management,Change Management

Experience: 25 years

Legal Partner

Expertise: Contracts,

IntellectualProperty,Negotiations


Chief Negotiator

Expertise: Negotiations,

Africa Hotel Development,Operations


Creative Director

Expertise: Design,

Branding, Publications


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Jonathan Humphries Owner and Chairman

[email protected]: +41 794777016

Twenty years experience in the hotel and real estate sectors: For eleven years Jonathan supported the expansion of Marriott International’s(MI) fifteen brands across EMEA in the role of Vice President Development Planning. He delivered the company’s first evercomprehensive development strategy, across 55 countries, for the African continent.

He has been engaged on major acquisitions, renovations, extensions, re-brandings, contract extensions and terminations, and created strategic road maps for both countries and cities across EMEA.

JonathanisresponsibleforthedevelopmentofthefirsteverHotelAsset Management and Hotel Development education course at École hôtelière de Lausanne (EHL) andGlion Institute of Higher Education (Glion) andis also a guest lecturer at a number of world-class hotel schools. He is a repeat panel host and speaker at international conferences.

Katharine Le QuesneSenior Director


Katharine has spent two decades as a professional advisor to the travel, hospitality and leisure industries. She works all over the world in emerging and mature markets, helping clients to assess opportunities for value creation. She loves what she does and has a particular specialism in: development strategy; destination resorts; luxury and lifestyle brands; andthemeparks.

Katharine began her career with Jones Lang LaSalle in China, during China’sfirst realestateboom.Prior to joiningHoCoSosheworked forglobal professional services firms Arthur Andersen and Deloitte inEurope and Asia, Katharine is a regular speaker at industry events, a writer on industry issues and has been a professional advisor on the World Economic Forum Travel & Tourism Competitiveness Report. SheisalsoaVisitingLectureratanumberofworld-classhotelschools.

Katharine speaks English, Mandarin Chinese and French.

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Irene has over 17 years of experience in thehotel industry across Europe. She is a senior hotel development executive with experience in hospitality consulting, hotel asset management and hotel development.

She has run her own company in recent years, directed European expansion for Mövenpick Hotels & Resorts, asset managed a large UK hotel portfolio on behalf of a large UK Bank forVisionAssetManagementandworkedonhundreds of market demand and feasibility studies for hotels and mixed-use projects for PKF London.

IrenespeaksDutch,EnglishandGerman.

Lana graduated from the École hôtelière de Lausanne, Switzerland and has over seven years of experience in the international hospitality sector. Her most recent role was as a Hotel Analyst in Jones Lang LaSalle’s Hotel & Hospitality Group in London.

Prior to this she worked as a Development Feasibility Analyst at Marriott Internationalin Zurich. Her experience includes market feasibility studies across EMEA and hotel valuation.

Lana speaks Mandarin Chinese, English and French.

Kilian is a hospitality enthusiast. He began hiscareer inoperationswiththePanPacificHotels Group in Canada, before moving to Europe and joining the Ritz Carlton Arts Hotel in Barcelona. Drawing on these experiences,hewentontostudyInternationalHospitality Management at the Hotelschool The Hague in Amsterdam before joining HoCoSo.

Kilian specializes in product and concept development projects, executes research analyses and supports the execution of HoCoSo’s media and communication strategy. He speaks German, English and Spanish.

Irene ZijlmansProject Director


Lana ZhangHotel Research Manager


Kilian VollbachMedia & Hotel Analyst


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Rhéa studied Marketing and Advertising in Lebanon and specializes in Marketing and Communications. She has worked with one of Switzerland’s top hospitality schools, Ecole hôtelièredeLausanneandhasoverfiveyearsof experience with Lebanon’s leading winery, Château Kefraya.She leads HoCoSo’s communication strategy, ensuring that the bright ideas, innovations and expertise of the company’s consultants are communicated effectively through publications, education, digital marketing, social media, media outreach, conferences and events.

Johannes is an accomplished qualitative market researcher, specializing in brand positioning, communication strategy, creative copy and product concept development. He has over 15 years of experience in coordinating national and global research projects; B2C, B2B and across a range of sectors. Typically, Johannes fulfils a creative collaboration role,helping to identify the most exciting and original path, from creative brief to great execution.

Ruoshi studies International Hospitality Management at Ecole Hôtelière de Lausanne.As the president of The Finance Club, she organized multiple internal and external events for EHL students. Her operational internships were undertaken at HSBC, Hangzhou, China and The Ritz Carlton, Tokyo.

Ruoshi joined HoCoSo as a Hotel Analyst Internduringher studies andhas remainedwith the business. She has worked on asset managementprojects andhelped todefineand formalise internal work processes.

Rhéa Watfa Media Manager


Johannes Koelbl Research Director


Ruoshi ZhangHotel Analyst


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Services | Product and Concept Creation

Concept Development

HoCoSo creates innovative and feasible concepts that anticipate future trends. Our sustainable solutions create new industry standards and optimize investors returns.

Portfolio Creation

HoCoSo guides clients through the product portfolio development process from start to finish, includingmarket research, positioning, concept development, brandingandroll-outprogram.

Strategic Project Scoping

At the bottom of all business activities, lies the requirement to understand market conditions. Our expertise enables us to provide clients with realistic market projections based on carefully scoped market and feasibility studies.

Project Execution

Fundamental to a successful and sustainable concept is a robust and objective business plan. HoCoSo strives to provide clients with achievable business plans for their hotel or development project, and offer guidance with practical implementation. Through HoCoSo’s professional network, we are able to select the right partners to create optimum teams, for successful client project execution.

Asset Management

HoCoSo focuses on clients’ strategic hospitality asset management needs, such as repositioning, rebranding and re-conceptualization. Whether HoCoSo provides services to a distressed asset, a development project, or as an owner’s representative, the overall aim is to competitively position the asset to achieve sustainable profitability and optimizevalue.

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Services | Strategic Project Scoping, Project Execution & Asset Management

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Track Record | Extended-stay

HoCoSo brings together over a decade of experience advising on the extended-stay sector. Whilst this burgeoning segment has grown phenomenally over this period, this market is still highly fragmented and immense investment opportunity remains. New, well-placed extended-stayproductsaredoingexceptionallywell, frombothaperformanceandaprofitabilitystandpoint.Bothconsumersanddevelopers driving interest in the extended-stay concept, creating an exciting moment for development.

Apart Hotel Switzerland■ Zurich, Switzerland■ Luxury extended-stay boutique hotel■ Concept creation■ Business plan ■ Operator selection

Residence Inn by Marriott■ Properties developed in Munich, Germany, Edinburgh, United Kingdom Kuwait City, Kuwait, Manama, Bahrein■ Upscale extended-stay hotel Concept creation■ Targeting investors for roll-out

Apart Hotel Europe■ Confidentialclient■ Concept development■ Project team creation■ Portfolio rollout throughout Europe

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Track Record | Branded Residences & Mixed-use

At HoCoSo, we recognize the need to realign luxury hospitality with consumer preferences. We witnessed a shift in consumer demand from guest amenities, room sizes, service levels and product quality towards the overall guest experience, and continue to challenge traditional hotel services and cultures to align with this.

Ritz-Carlton & Residences, Israel■ TelAviv,Israel■ Mixed-use development ■ Luxury hotel ■ Serviced apartments■ Branded vacation residences

Ritz-Carlton & Residences, Kazakhstan■ Astana, Kazakhstan■ Mixed-use development ■ Luxury hotel■ Branded residences

Residence Inn & Courtyard by Marriott, Bosnia and Herzegovina■ Sarajevo, Bosnia■ Dual-branded development ■ Upscale hotel ■ Extended-stay hotel

Edition Hotel Istanbul, Turkey■ Istanbul,Turkey■ IanSchragerdesignhotel■ Concept development■ Full business plan

Firmdale Hotels, United Kingdom■ London, United Kingdom■ Portfolio of four luxury boutique hotels■ Financial projections■ Valuation

Lakeside Hotel, Switzerland■ Zurich, Switzerland■ Luxury lifestyle concept■ Concept development ■ Business plan■ Operator selection

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Track Record | Luxury & Lifestyle

Lifestyle concepts have disrupted the traditional hotel industry in the past decade. Today most major hospitality companies have caught on to this development trend and launched their own lifestyle products. At HoCoSo we understand that the informality of guest servicelevelsandtheflexibilityaroundproductspecificationspotentiallymakelifestylehotelsacompellingproposition,basedontheirdesirability and potential.

Hotel du Vin, United Kingdom■ Cambridge, United Kingdom ■ Luxury boutique hotel■ Financial projections ■ Valuation

Costa Navarino, Greece■ Destination resort■ Strategic review ■ Financial analysis

Multiple Resorts, Libya■ Multiple locations■ Strategic country review■ Feasibility review

Residence Inn & Moxy Hotels,Europe■ Lyon, France■ Stockholm, Sweden■ Düsseldorf, Germany■ The Hague, The Netherlands■ Financial feasibility

Mixed-use Resort, Morroco■ Marrakech, Morocco■ Masterplan review■ Feasibility study■ Returns analysis

Moxy Airport Hotels,Europe■ Zurich Airport, Switzerland■ Brussels Airport, Belgium■ ViennaAirport,Austria■ Financial feasibility

Destination Resort, Albania■ Master planned mixed-use resort■ Demand analysis■ Concept development

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Track Record | Luxury & Lifestyle

Leading Lifestyle Brands, United Kingdom■ Vendorduediligence■ Commercial review■ Successful disposal

Boutique Lifestyle Brand, Finland■ Commercial due diligence ■ Lifestyle market review

Operator Selection, United Kingdom■ Prime location, London■ Luxury new build development■ Branding review

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Track Record | Strategic Development Planning

Corporate Strategy; worldwide■ Luxury hotel owner■ World wide portfolio■ Global expansion strategy

Corporate Strategy; worldwide■ Iconicluxurybrand■ Branded residences review■ Strategydefinition

Strategic Review;Jordan■ Strategic review of domestic hotel portfolio ■ financial,operationaland market analysis■ Recommendations

Corporate Strategy; worldwide■ Niche operator■ Global market review■ Strategydefinition

Development Strategy; Africa■ Global hotel company ■ 55 countries■ 15 brands

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Track Record | Emerging Markets - Africa

Boutique Hotel, Ghana■ Accra, Ghana■ Luxury boutique concept

Marriott International Hotels, Africa■ Ikeja(Lagos),Nigeria■ RenaissanceIkeja■ Upper upscale concept

Marriott International Hotels, Africa■ Le Méridien Accra, Ghana■ Under construction■ Upper upscale concept

Marriott and Marriott Executive Apartments Libreville, Gabon■ Dual-branded development■ Upscale hotel ■ Luxury serviced apartments

Atuabo Free Port, Ghana■ Confidentialclient■ Extended-stay hotel ■ Conference center

Marriott ExecutiveApartments, Ethiopia■ Addis Ababa, Ethiopia■ Luxury serviced apartments

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Track Record | Resorts

Destination Resort;Dead Sea■ Mixed-use re-development concept■ Preliminary master plan■ Financial projections

Port Vell; Barcelona ■ Now the W Barlcelona■ Dual branding analysis■ Feasibility studies

Costa Navarino; Greece■ Destination resort■ Strategic review ■ Financial analysis

Commercial Review;Tunisia■ Resorts and urban hotels■ Resort market review■ Due diligence

Destination Resort;Albania■ Master planned mixed-use resort■ Demand analysis■ Concept development

Mixed-use Resort;Morocco■ Marrakech, Morocco■ Masterplan review■ Feasibility study■ Returns analysis

Multiple Resorts;Libya■ Multiple locations■ Strategic country review■ Feasibility review

Theglobalresortsegment iscomplex,dynamicandhighlycompetitive. Innosegment is itmorechallengingandmore importantto assess rigorously the demand drivers, location constraints and operational considerations of a development. As travel and tourism demand continues its upward trajectory, new resorts and leisure destinations are being created. HoCoSo leads teams of world class experts to support investors in creating value in monetary, social and environmental terms.

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Track Record | Theme Parks

Theme Park,UAE ■ Part of Dubai Parks & Resorts■ Feasibility study■ Operating considerations

Multiple Theme Parks,China■ Attendance estimates■ Feasibility study■ Strategy

Water and Theme parks, Vietnam■ HoChiMinh,Vietnam■ Feasibility study■ Operating synergies

The global theme park market continues to grow, embracing consumer trends and technological advances – the most recent being the useofvirtualrealityinridesandattractions.Incountrieswithemergingmiddleclasses,thesectorisrecordingunprecedentedgrowth.HoCoSo works with operators and investors to assess development opportunities and strategic expansion around the world, both on a standalone basis and as part of a destination resort.

Travel and Tourism is one of the fastest growing sectors of employment globally. It is absolutely critical to have well- educated graduates and well-trained management to drive the sector forward successfully.

The HoCoSo team understand this need and actively participate in the education and training of our current and future industry leaders and professionals, through:

Academic education within the areas of asset management, development and product creation, through course innovation, program development, team creation and teaching.

Corporate education covering asset management, development and product creation, through training programs and workshops for professionals.

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Services | Education

“Education is our passport to the future.”

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Glion Institute of Higher Education

■ Glionisoneoftheworld’sfinestSwisshospitalitymanagementschools. Founded in 1962, it has been at the forefront of Swiss hospitality business degrees for decades.

■ Jonathan Humphries has been appointed as Head of Specializations to deliver Glion’s new Hotel Development and Hotel Asset Management programs, launched in 2018. Katharine Le Quesne is Head of Destination Resorts, also a new specialization at the school.

École hôtelière de Lausanne

■ For the past two years Jonathan Humphries was a Senior Lecturer for Hotel Asset Management, Hotel Planning and Development at EHL, and was charged with creating and delivering new industry focused courses. HisfirstHotelAssetManagementcourseforEuropeandcoursesinHotel Development & Planning were completed by over 1100 students.

■ KatharineLeQuesnewasalsoaVisitingProfessoratEHLfortwoacademic years, delivering Hotel Planning & Development to final year students. This intensive course was consistently highly-rated by her students.

Education | Track Record

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Education | Our Team & Network

Beijing Hospitality Institute (BHI)

■ BHI, established in May 2008, offers a four-year Bachelor of Arts in Hospitality Management program of study, with the academic certificationof Ecole hôtelière de Lausanne (EHL).

■ Jonathan Humphries delivered a tailor-made course on hotel asset management and development to 90 final year bachelor students at theBeijingHospitalityInstitute(BHI)in2017.

University of Zurich (UZH)

■ Jonathan Humphries is a repeat guest lecturer at the University of Zurich andCUREMandlectureson“HotelInvestment&MarketDueDiligence”.

■ The University of Zurich and CUREM (Centre for Urban & Real Estate Management) offer a RICS-accredited real estate masters program. CUREM was founded in 2004 by real estate professionals and is completely focused on the real estate industry, aiming to contribute towards its professionalization. Fro the start, CUREM has endeavored to bring international knowledge to Switzerland,wich is reflected by both the Swiss and European background of its teaching staff.

Jonathan Humphries and Katharine Le Quesne are repeat speakers and panel hosts at major international hospitality conferences. Successfully, they lead discussions and debates, guiding experts and panelists through insightful discussions.

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Conferences & Events

“Sharing expertise and learning from one another”

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Contact Us

www.hocoso.com

HoCoSo, HSC Ltd (Gmbh) Seestrasse 97, 8800 Thalwil, Switzerland

[email protected]

@HumphriesHoCoSo

www.linkedin.com/company/hocoso

@hocosoexperience

Documents

Hocoso Corporate Brochure - Hospitality Consulting Solutions