ENG 352Oral Presentation

John Recine

Lego Group Company History

• Danish toy company started in 1932• Lego is derived from two Danish words,

leg and godt, which means“play well”

• Sixth largest toy manufacturerin the world

Previous Lego Logos

Lego Group Brief Timeline1958 first Lego bricks manufactured1962 introduction of the first electric motors1966 first electric trains manufactured1969 introduction of the Duplo series1974 first Lego mini-figure created1977 introduction of the Technic series1986 Lego computer control invented1994 first series for girls introduced, BELVILLE1998 partnership began with LucasFilm 2001 Bionicle series introduced2006 Mindstorms series introduced

Lego Group Facts

• Sixth largest manufacturer of toys in the world• World’s largest manufacturer of all rubber tires• Approx. 4 billion mini-figures produced• Average 62 Lego bricks for every person on Earth• Lego bricks are manufactured to within .002 mm

tolerance• 5 themes parks: one in California, one in England,

two in Germany and one in Denmark

The Lego Mini-figure

• Characters created by The Lego Group• First ones did not have arms• Made of 6 pieces: head, torso, arms, hands,

legs and hips• Many different combinations• Most common Mini-figures: Town,

Space, Star Wars, Harry Potter collections

My experiencewith Lego bricks

• Started playing with Lego DUPLO when I was 3 (in 1985)

• My parents had already bought some Lego brick sets for me, for when I grew older

• Favorite set from that time: #6392, Lego Airport, 1986

My experience with Lego bricks, cont.

• Over the years, I acquired many different Lego sets, town, space, medieval, Technic and model team kits

• As I grew older, I became interested in the more complicated sets, such as Model Team

• Model team was a series of advanced Lego sets, each onepatterned off of aninterpretation of a real lifevehicle; once assembled,they made impressive models

Top Lego Kits: Star Wars

• Sets created after vehicles and locations in the Star Wars universe

• Sets span all 6 movies, the new Clone Wars movie and its accompanying TV series

Top Lego Kits: Harry Potter

• Lego sets created after vehicles and locations from the Harry Potter books.

• Currently there are sets from each of the movies; each movie spawns a release of related sets

Top Lego Kits: Lego MINDSTORMS

• Robotics kit• NXT fully programmable microcontroller,

capable of controlling 4 servos and 4 sensors• Expandable, two NXT bricks can communicate

with each other.• Programmed by a USB

computer interface and software

Lego-related Games

• Lego has created a number of games related to themed sets that have been created.

• Games are for multiple platforms, Wii, Xbox 360, Playstation 3 and computer

• Lego Star Wars• Lego Indiana Jones• Lego Harry Potter

The End