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MFashion and Quality at the best
UNIVERSITATEA A. I. CUZA IAŞIFACULTATEA DE ECONOMIE ŞI
ADMINISTRAREA AFACERILOR
EXTENIUNEA BĂLŢI
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Content:
About H&M The M!"et#$% M# 'o! H&M
(!o)u*t
(+*e
(!#*e
(!o,ot#o$ S-OT A$+/#/ H&M
Co$*+u/#o$.
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The 'u++ *o,0$ $,e He$$e/ & Mu!#t1 2/ !eb!$)e) to H&Mto
/#,0+#' 2o!+)2#)e 0e!*e0t#o$ o' the b!$).
H&M #/ *+oth#$% /to!e 2ho h/ ,!"et/ #$ A/#3 Eu!o0e3
M#))+eE/t & No!the!$ A'!#* $) No!th A,e!#* 2h#*h *o$/#/t/ o'
43566/to!e/.
About H&M
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About H&M H&M t!%et/ #$'$t/3 ou$% )u+t/ $) +/o
2o!"#$% $) !et#!e) #$)#7#)u+/.
Co$/u,e!/ *$ 0u!*h/e the +te/t *+oth#$% #te,/3
/hoe/ o! **e//o!#e/ 'o! +o2 *o/t ,u*h *he0e!th$ H&M8S
*o,0et#to!/.
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(!o)u*t2#)e !$%e o' *+othe/ $) **e//o!#e/ 2#th +o2
0!#*e $) !e/o$b+e 9u+#t3 #$/0#!e) b the +*t2+" t!e$)/:
H&M o''e!/ /0o!t/2e!3 +#$%e!#e3 *o/,et#*/ $ho,e
)e0!t,e$t:A!ou$) the 2o!+) H&M *+oth#$% #/ "$o2$ 'o
+2/ be#$% #/ /t+e $) 'o! #t/ h#%h 9u+#t.
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(+*eThe!e !e 4;66 H&M /to!e/ 2o!+)2#)e #$
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(!#*e (!#*e H&M !e "$o2$ 'o! #t/ *h#*3
/t+#/h *+oth#$% 'o! +o2 0!#*e/
H&M bu/#$e// *o$*e0t #/ too''e! '/h#o$b+e $) h#%h9u+#t
*+oth#$% 2#th the BEST(RICE
The 0!#*e o' *+oth#$% t H&M #/9u#te *he03 !!e+ 2#++ ou
/ee
$ #te, o7e! >66?
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H&M tt!*t #t/ *u/to,e!/ $)
+/o %et *+eb!#t#e/ to ,o)e+ #t/*+oth#$%. Fo! ee,0+e #$
the0#*tu!e be+o2 3 #t /ho2/ '/h#o$b+e #te, *o/t#$% 7e!
+#tt+e be#$% 2o!$ b M)o$$.
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H&M /0e$) ,$ e''o!t o$ 0!o,ot#o$3 $o ,tte! theout)oo!
)7e!t#/#$%3 )#!e*t ,!"et @ H&M ,%1#$e3 $)+/o the 0!e// e7e$ the
',ou/ b+o%%e! $) 2o!+) *e+eb!#t#e/:2o!) o' ,outh #/ 0o2e!'u+
too+:
The *o,0$ u/e/ 7#)eo )7e!t#/e,e$t/3 0!#$t
)7e!t#/e,e$t/ $) the *o$*e0t o' e,!"et#$% to ,eet the*o$/u,e!/
'!o, e7e!2he!e:
H&M #$7e/t +ot #$ )7e!t#/#$% $) ,!"et#$% *,0#%$.
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Strengths Weaknesses
-providing quality fashion at best price throughstrong
procurement and designing strategy
-wide geographical market presence-collaboration with
designers
-product recall
Opportunities Threats
-business expansion in new and existing markets- H&M Home
initiative
-establishing a footprint in apan
-declining consumer confide-intense competition
S-OT A$+/#/ H&M
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H&M Collaboration
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Co$*+u/#o$ H&M be+#e7e/ tht %#7#$% the *u/to,e! u$betb+e
7+ue b o''e!#$% '/h#o$ $) 9u
the be/t 0!#*e #/ 2ht ,"e/ the, /u**e//'u+.
The *o,0$ 2o!"/ *o$/#/t/ o' '#7e #$)#7#)u+ b!$)/ /u*h / H&M3
COS3 Mo$"#3-ee") $) Che0 Mo$"e. Th#/ #$/u!e/ tht the /to!e/ 2#++
h7e 7!#et o' /t++ %e %!ou0/.
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The )e7e+o
