Welcome to the Green Age of Hip Hop!

Hip Hop Is Green

A Plant Based Hip Hop Multi Media Organization

About Hip Hop is Green

Hip Hop is Green produces cultural and educational events and programming to empower leadership and connect communities to health and wellness resources.

PURPOSE

MISSION

VISION

To support holistic health and the transformation of urban communities.

To be the world's resource for everything Hip Hop, healthy and green. Our goal is to empower people to lead healthy lives.

Since 2009, Hip Hop Is Green (HHIG) has been a health & wellness leader through our live events which includes the Hip Hop Green Dinner and 10th Element of Hip Hop Symposium & Concert. We represent a health and wellness movement that informs, inspires and introduces plant based food, products and ideas to youth and families in urban areas. We are pioneers in this new Green Age of Hip Hop and we make being healthy cool to young people. Hip Hop encompasses an entire culture that goes beyond music. Hip Hop is the world’s most popular genre and art form, simultaneously influencing politics, social issues, culture and society as a whole. We focus on raising consciousness through positive messaging that resonates with youth and Hip Hop fans of all ages. For the younger generation Hip Hop Culture is a powerful force and by moving Hip Hop in a “green” direction, ultimately the world will move in a green direction. HHIG’s team of artists and performers use Hip Hop to speak to youth and spark positive change in their lives. For the past two years, we have the distinction of producing the first nation-wide plant based Hip Hop tour in history and have impacted the lives of thousands of people. The Hip Hop is Green team would be honored to partner with you. Your support helps to sustain these events and reach more people. Together we can galvanize our youth and communities and achieve the goals of vibrant health and eliminating preventable diseases caused by poor diet and sedentary lifestyles.

Who We Are

Keith Tucker has been a committed community activist and

businessman for over 20 years. He has worked hundreds of

businesses, youth groups and community organizations throughout

the years. He has worked with many icons in the entertainment

business as a promoter, activist and culture builder.

He spearheaded protests against the stereotyping of Hip Hop artists

and mentored many youth over the years. He received the Martin

Luther King County Executives Award for Community service, the

African American Achievement Award and the 2015 Jefferson Award.

Keith was honored to be one of 5 people in America considered for

the “Catalyst for change award Impact award” from Michael Obamas

organization , A partnership for a healthier America for his work in

brining health & Wellness to urban communities.

In 2009 he held the first Hip Hop Green Dinner in history. Since then he has produced Hip Hop Green

Dinners around the country and assembled the largest team of Hip Hop artist and educators in the

world all with the goal of bringing health and wellness to youth and families. In 2015 he was the

architect of the Hip Hop is Green tour, first ever national plant based Hip Hop tour in history. In 2016 he

drafted the official 10th Element of Hip Hop proclamation and thus created a new element in Hip Hop

culture, the 10th Element which is “ Health & Wellness”, and he produced the historic 10th Element of

Hip Hop Health & Wellness tour.

Americas Biggest Challenge is Obesity Over the past three decades Americans have been on a path towards serious chronic, lifestyle driven diseases, rising health care costs and the overall health of families. Most states have obesity rates of over 25% and every state is now above 20%. Obesity numbers have more than tripled since 1990 and there have been major consequences evidenced by the rise of Cancer, Heart Attack, Stroke, High Blood Pressure and Kidney Disease in young people. In fact health experts have said that “This generation of young people are slated to not outlive their parents.” There is a direct correlation between health outcomes and nutrition and fitness. A Business Week article stated that “ No matter where you live in America, obesity threatens to unleash a wave of chronic disease in the next few years that will swamp the health-care system and add an economically crippling $344 billion a year to total health spending by 2018.“

GROWING DEMAND for PLANT BASED FOODS INDUSTRY Increasing consumer demand for plant-based foods is driving unprecedented growth in our industry. EXAMPLES INCLUDE: 36% of consumers buy plant-based meats Mintel » 26% of consumers say they ate less animal meat in the past 12 months Nutrition Business Journal » U.S. sales of plant-based meats were $553 million in 2012 Mintel ». The global plant-based meat market is projected to reach $5 billion by 2020 Markets and Markets » Plant-based protein could represent one-third of overall protein by 2054 Lux Research » Introductions of new products with plant-based proteins grew 14.7% in 2014 (while animal protein grew 7.5%) Innova Market Insights » 36% of consumers prefer plant-based milks Nutrition Business Journal » U.S. sales of almond milk topped $1 billion in 2014 Packaged Facts » Globally, the dairy alternatives market is predicted to be worth $19.5 billion by 2020 Markets and Markets » Non-dairy milk sales are up 30 percent since 2011, representing a $2 billion category, and growth is expected to continue outpacing dairy milk sales at least through 2018 Mintel » 60 percent of millennials consume plant-based meats, according to a survey » conducted by 210 Analytics. Plant Based Food Association

Hip Hop Youth Green Dinner We serve youth and families a sit down plant based meal with speakers and performers to inspire and provide tools for youth and families to adopt a healthier lifestyle.

Hip Hop is Green Healthy People Events

10th Element of Hip Hop Symposium The 10th Element of Hip Hop is Health & Wellness. Our expert panelists discuss health & wellness topics and screen the documentary films like “Invisible Vegan” with special celebrity guests such as NBA legend John Salley

Our Hip Hop Green Dinners are dining experiences featuring a sit down plant based meal, discussions and performances by hip hop artists, health experts and celebrities to inspire and empower youth and families to live healthier lives.

Please Click on photos

to view video footage

We make being plant based cool

View our photos here

We showcase the artists in the videos and show the videos at our Hip Hop Green Dinners. Hip Hop is

the perfect vehicle to influence young people and their families to become healthy.

"Purest Poison" - Joyce Lee and Joshua

Merchant (The Bigger Picture Campaign)

Candy Man" - Frak (The Bigger Picture Campaign)

"By Any Sweets Necessary" by Luke Tailor (The

Bigger Picture Campaign)

These videos listed here reach young people with a important

messaging geared towards diabetes, heart attack and stroke.

10th Element of Hip Hop

STYLES P JOHN SALLEY LAUREN VONDERPOOL

SA ROC ASHEL SEASUNZ STIC of DEAD PREZ

Health & Wellness Symposium Panelists

Effectiveness The Hip Hop Green Dinner was a night filled with helpful information and great cruelty free food. I was already on the way to veganism when I attended, however my compassion grew when I heard the vegan message presented through song and poetry. Now I know the power of the consumer voice and a plant-based diet for life and longevity. ”

Testimonials

Jasmine Javier

April 21st 2016 - On this day The Green Age of Hip Hop was born! Prominent artists, chefs,

healers and activists supported this historic event including: John Salley, Stic of Dead Prez,

Queen Afua, Styles P and Jadakiss, Lauren Von Der Pool, Ashel Seasunz, Afya Ibomu, Sa Roc,

Keith Tucker and the Legendary Easy AD of the Cold Crush Brothers. -– Harlem- NYC Schomburg

Center for Research in Black culture.

Hip Hop is Green 10th

Element of Hip Hop Health & Wellness Proclamation & Awards Ceremony

Queen Afua received the Hip Hop is Green

Vanguard Award

Ashel Seasunz & Keith Tucker

10th Element of Hip Hop Health &

Wellness Proclamation signing

ceremony April, 21st 2016

John Salley winner of the first Hip Hop is

Green 10th Element of Hip Hop Health &

Wellness Award

Lauren Von Der Pool received the Hip

Hop is Green 10th Element of Hip Hop

Health & Wellness Award

Styles P winner of the Hip Hop is Green

Community Health & Wellness Award

(from left to Right Jadakiss, Keith Tucker,

Styles P and Easy AD

The Proclamation displays the present intent and

the future goals to evolve Hip Hop culture and

improve the health of our community, especially

youth. Hip Hop encompasses an entire culture

that goes beyond music.

Hip Hop is the world’s most popular genre and art

form, simultaneously influencing politics, social

issues, culture, and society as a whole. We

recognize that over time, Hip Hop culture has

been devalued and degraded through wayward

commercialization that glamorizes violence,

drugs, excessive drinking and other forms of

unhealthy and destructive lifestyle habits that

have become symbolic of hip hop culture and has

unduly influenced our youth.

The 10th Element of Health & Wellness and our

Proclamation reclaims the original intent and

purpose of Hip Hop culture by disrupting the

negative narrative and by using the power and

influence of Hip Hop to create a healthier

community that will sustain and support future

generations.

Please click on document to review

In 2015 Keith Tucker created and

authored the 10th Element of Hip Hop and

the 10th Element of Hip Hop Health &

Wellness Proclamation. This idea came

to him as a result of his previous years

work with KRS One and the Temple of

Hip Hop and the study and promotion of

the Hip Hop Declaration of Peace. This

historic document outlined the principles

of Hip Hop culture and shared for the first

time the original 9 elements of the culture.

In August of 2015 he drafted a “letter to

Hip Hop”. This letter outlined the concept

for the new 10th Element of Hip Hop. This

letter garnered support from many top

people in Hip Hop to the addition of this

new element and to come to New York

for the 10th Element of Hip Hop Signature

Ceremony.

Keith Tucker & Easy AD of the Legendary Cold Crush

brothers signing the 10th Element of Hip Hop Health &

Wellness Proclamation April 21st 2016

Health & Wellness – (The practice of wellbeing, self-discovery while living

in balance with ourselves and the planet). People in Hip Hop that are on a

personal mission to achieve and promote holistic health through a new

lifestyle that has taken on many forms, such as plant based eating,

organic gardening, fitness, meditation, sobriety, food justice and

animal rights activism.

Health & Wellness is the study of the inner voice and the connection to the

soul. It is in this silence and introspection that we find our true selves and

through this self-discovery it has led many in Hip Hop to share this

knowledge with one another. This path leads us to make the connection to

all living things, the animals, the forest, the seas and our environment and

challenges us to make a change as a society.

Please click on photo to review element definitions _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Hip Hop’s Newest Element

Events & Plant Based Tour- Making History

2016

Making History

We have started our own Radio network geared towards education and entertainment. Each week we will focus on a special person in Hip Hop culture that is a leader in bringing health & wellness to their community.

This year we published “Phresh Start Magazine.” This is the ever magazine geared towards plant based lifestyle and Hip Hop culture. We will distribute these booklets at all our events and online.

Ready to Live -10th Element of Hip Hop CD features 35 songs from artist that are on the

vanguard of this new Green Age of Hip Hop with inspiring messages for all. This is a one of a

kind special collector’s item for our all and a great marketing tool for all our partners.

Hip Hop is Green and Stic of

Dead Prez are proud to

announce the first ever mix

tape geared towards Global

Health & Wellness

“ Ready to Live-

The 10th Element of Hip Hop”

Music for our movement

After each Hip Hop Green Dinner we plan to

kick off a new direction of health in our

communities, a direction where the youth and

their families can be directly plugged into real

life learning resources that will empower them

to lead healthy lives.

Our goal will be to identify each area that we

will focus on such as Plant Based Eating

Organic Farming, Fitness, Sobriety, Food

Justice, Animals Rights this will all be

introduced through the 10th Element of Hip

Hop Health & Wellness program. .

Hip Hop Green Dinner | 10th Element of Hip Hop Health & Wellness program

TO DATE WE HAVE ESTABLISHED 25 CHAPTERS AROUND THE COUNTRY AND CANADA

Chapter Testimonials

Seattle Tribal Oakland Hampton, VA

Arielle Bangs

Hip Hop is Green for me is

about a revolutionary way

to heal our souls through

community, nourishing our

spirits and transforming

our health,Wholistic with

purpose!

Health, Wealth and Knowl

ede of self.

Adrienne Oliver

I am excited about laun

ching a Hip Hop is Gre

en chapter in Oakland,

CA because The Town

is a place where revol

ution happens. Oaklan

d is a powerhouse of a

place to be on the foref

ront of a hip hop revolu

tion.

Joyce Jones

The mission of the tribal tour

s and Hip Hop is Green

Chapters in Indian country

are to support,inspire and

educate youth through unity.

"

Coming together is a

beginning.Keeping together

is progress.

Working together is success.

" Henry Ford

Kay Brown

We are super excited here in VA to h

ave our very own (and first) Hip Hop

Is Green Chapter! When thinking ab

out Hip Hop, we have to remember t

hat it's not just about the music. It's a

cultural movement that has become

a global phenomenon. We are looki

ng forward to embracing all 10 elem

ents of Hip Hop while emphasizing H

ealth & Wellness as an integral part

of the culture. We're proud to be in t

his revolution! Health is wealth!

Kay Brown

Sweat N Swag™ Fitness

Chapter Testimonials

Portland, OR Vancouver, BC Charlotte, NC

Samantha Weese

Hi I’m Samantha and I am incredibly

excited and humbled to be working o

n the Portland, Oregon chapter of Hi

p Hop is Green. I believe that every

one has a right to be connected with

their bodies and the Earth through h

ealth and wellness, yet I realize a lot

of times there are barriers to achievi

ng this. I hope that with this chapter

the Portland community can empow

er one another by creating accessibil

ity to healthy eating and living throug

h the power of hip hop and unity.

DJ Jane Blaze

Aside from being a Culinary Nutritionis

t, I am also a DJ, with over a decade o

f experience in the music industry. Wh

en I found out about the Hip Hop Is Gr

een movement, I knew I had to get inv

olved! My passion for health & wellnes

s is just as great as my passion for mu

sic, so it just makes sense to build a H

ip Hop Is Green chapter in my commu

nity. This movement is a necessity to

educate people, of all walks of life, on

the benefits of health & wellness and e

ating a plant-based diet. It’s a win-

win for everyone involved!

TD Loving

I am very excited about startin

g this chapter because here in

the south food is a big part of t

he culture and we have the op

portunity to share healthier nut

ritious and delicious options an

d foster a lifestyle of wellness.

Media Coverage

Black Vegans Rock

CLICK ON LOGOS FOR FULL STORY

BEATS, RHYMES AND VEGANISM

HIP HOP IS GREEN IN THE MEDIA

Thank you For more information contact : Keith Tucker | Founder | HipHopIsGreen.com | PH: 206-234-9565