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10 oktober 2011
Highlights uit 30+ jaar business innovation
Hans BakkerThe Bridge business innovators
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Ervaringen vanuit een diverse praktijk
• TU-Industrieel Ontwerpen (+ Interfaculteit Bedrijfskunde)
• DICO – diversificatie
• TNO Innovatie Advies Groep (+ Project Industriële Innovatie)
• Innotech Corporation USA
• New Business Search & Development (Asia, Europe, USA)
• The Bridge business innovators/HighlandWorldWide
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The Bridge business innovators backed by a strong international network
425 managers & consultants business performance & operational excellenceprogramme & project managementleadership & change managementICT implementation
Highland Worldwide Network
35 offices, 2500 managers & consultants, North America, Europe & Asiastrategy, growth & renewal, business innovation, enterprise performance, IT management
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Member Contact Information
Alfa ConsultingPhone: +34-902 23 20 20Email: Alex [email protected]
Oresys
Phone: +33 1 44 90 18 18Email: Luc [email protected]
North Highland
Phone: +1 404 975 6576Email: Steve [email protected]
Bonfiglioli Consulting
Phone: +39 335 430582Email: Giovanni [email protected]
The LiTMUS Group
Phone: +61 1300 366 929Email: Brad [email protected]
Twynstra Gudde
Phone: +31 33 4 67 77 46Email: Harold [email protected]
Qedis
Phone: +44 207 8 1264 60Email: Andrew [email protected]
FRANCE & BELGIUM
UNITED STATES OF AMERICA & CHINA
AUSTRALIA & SINGAPORE
GERMANY, AUSTRIA, SPAIN, SWITZERLAND, HUNGARY, ROMANIA, UAE
ITALY
THE NETHERLANDS
UNITED KINGDOM
Horváth & Partners
Phone: +49 711 66919 0Email: Michael [email protected]
SPAIN
GENEX Partners
Phone: +81 3 5795 3211Email: Hirotaka [email protected]
JAPAN
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Our global partnership offers Centers of Excellence with Subject Matter Experts for all industries, including:
•Financial Services
•Life Sciences
•Energy & Utilities
•Media, Telecom & Entertainment
•Travel & Transportation
•Automotive & Industrial Goods
•Retail & Consumer Packaged Goods
•Public Services
Our Industries
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Onze missie
The Bridge ontdekt, ontwikkelt en realiseert new business voor bedrijven. Dit doet zij door op een andere manier naar het bestaande te kijken, in businessconcepten onverwachte combinaties te maken, en bij de realisatie verrassende bruggen te slaan.
The Bridge zoekt de vernieuwing, incrementeel of sprongsgewijs, en neemt een leidende rol in de versterking van een duurzaam business ecosysteem.
In het werken met haar klanten staat de impact op het integrale bedrijfsresultaat centraal. Professionals van The Bridge hebben bewezen een vernieuwing doelgericht om te kunnen zetten in concreet business succes.
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Partial listing of clients The Bridge
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Frameworks die helpen (1)
1. Management of Phased Scope - Development and investment decision Chemie -> stage gate -> gesloten funnel (onnodige beperking) -> open innovation.
2. Corporate models & functionsModellen over centraal/decentraal, aparte entiteit, incubators, venturing.
3. Outside-in, backcasting & roadmapsScenario’s, roadmapping, memories of the future, backcating, doorbreken van teveeldenken vanuit assets.
4. Business model innovation (customer value, earnings)Venture Capital aanpak, Hamel, Ostenwalder.
5. Expert opinionsOnderzoek en methodiek naar de rol van expert-opinies bij open, toekomstgerichte vraagstukken (vervolg op Delphi aanpak).
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Frameworks die helpen (2)
6. Venturing, Intrapreneurship & TeamsIntrapreneurship in Action (Pellman/Pinchot). Lessen uit VC-praktijk toegepast in corporate wereld.
7. Time to … (Market, Profit) real bottom line impactBijdrage van “discovery planning” als taakstellende aanpak voor businessmodelling en verdienmodellen.
8. Go to market and commercial driveDe link tussen gekozen go-to-market (Lavon Koerner), verdienmodellen, klantrelatie en benodigde competenties.
9. Venture Capital & Return on InnovationGrondslagen voor waardering van ventures, portfolio’s in alle stadia van stage-gates.
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Toepassing huidige praktijk The Bridge
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Realizing more of the same isn’t (good) enough:
The creation and profitable use of the new
Discover- exploring the unknown,
Develop - making the strange familiar, and then
Deliver - converting the new into 3P success.
Business Innovation; the essence
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How innovation actually happens
SUCCESS
INSPIRATION GOALSINSPIRATION
GOALSPLAN FOOLING AROUND
MISTAKES DOING
FAILURE
ACTION
INSPIRATION
PLAN
GOALS
PLANS
SOME OTHER ACTION
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∗∗
NEW BUSINESSFERMENTER
∗
∗∗
SPIN OUTS
∗INVESTMENTS$ €
Start-upsLATER STAGEFEEDSTOCK
IdeasEARLY STAGEFEEDSTOCK
WASTE
∗ = SMART VALVES
INVESTMENTRECYCLE
BUSINESSES$ €
Business Creation as a process
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Twelve success factors determine the climate for innovation
individuality
intuition
analytical planning
collectivity
0123456789
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strategic coherence
enabling bureaucracy
business realism
need for speed
innovation champions
committed innovators
freedom to experiment
informal underground
creative dreaming
evolution time
collective pride
shared responsibility
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Key dimensions for enhancing the innovationcompetence
Growth/innovationambition
Commu-
nication
Knowledge&
insights
Processes&
ToolsClimate
Resources
Reputation. Internal and external communication oninnovation projects & successes/failures, sharing best practices, collaboration across time zones
Strategic intent,success criteria, profile of portfolio, Mix incremental/ radical, time horizon risk/reward profile.Return on Innovation
Required competenties, diversity, resources allocation/attractionteam roles, connect & develop,talent development,
models for cooperation
Processes, tools enabling & stimulating innovation: business modelling, earning models, scenario’s, open innovation, business gaming, stage gate, portfolio, Go-to-market, innovation metrics, ICT tools, program/project management office, etc.
Innovation climate, leadership, autonomy balance of individuality/ collectivity, planning/intuition,top down/bottom-up, risk-taking/risk adverse, operationalexcellence, supporting challengers& mavericks, intrapreneurship, availability ofcasino money
Data, information, insights, roadmaps, outside in, voicesfrom the outside, Knowledgemanagement, corporatememory
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Main stream + 3 additional revenues streams
3.. Business as unusual
2. Re-inventing your business
Rad
icaa
lIn
crem
ente
el
Currentrevenues/margins
Addititonalsources of revenues
1. Making new andbetter things
Deg
ree
of n
ewne
ssin
the
busi
ness
por
tfolio
More of thesame
Revenues/margins
New sources
of revenues
Terra Cognita
Terra Nova
Terminate/exit
business
Focus: disruptive/radical innovation
Focus: incremental Innovation
projects
Nature of the sources of revenues and margins
Makingthings better
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Components/materials/technology clusters with Client relevance
International technology &
material roadmaps
2020- 2030 perspective: The future of Mobility -> Future of Automotive, Trucks, Busses(more of the same and breakthrough new concepts)
Transition path for current driveline &power train
concepts, components, materials,
assemblies, technologies
Future driveline &power train concepts
Orchestrating expert opinions for getting to technology/opportunity areas (example in automotive)
Current & Future competitive arena (OEM, Tier 1&2,
challengers)
ClientFilter/criteria
Portfolio of functions/materials technology clusters with Fit to the Future Market
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Early Stage Business Planning:guidance for teams
rolloutplan
team profile
businessmodel
3P businesscase
business plan
people, planet, profit roadmap
business modelroadmap
action/work plan (short/medium term)
team, competencies,partner roadmap
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III
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business model format
customer value curves
IP & technology evolution path
competitive arena
go to market strategy
value chain
earnings modelvalue proposition
cash curve
Time to Market/Time to Profit
commerical launch & momentum
are you an entrepreneur?team roles
competencies profiles& gap analysis
alliance/cooperation profilepath for validating assumptions
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Rolling document approach
NBDIdea
NBDConcept
IdeaFormat
BusinessConceptFormat
NBDProjectNBD
Council
BusinessPlan
Format
NBDCouncil
IIIIIIIV
I
II
III
IV
IIIIII
IV
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From information to intelligence and decision-making
Presentation
Rolling document
Supportingmaterials
Presentation to management
Rolling document using format that integrates all insights on 4 dimensions: business model, business case, team and roll out plan
Routinely updated to reflect newinsights that are detailed in supporting materials
Technical data, visit reports, market studies and otherworkingdocuments
21voorstel The Bridge business innovators
Hans BakkerStationsplein 1P.O. Box 9073800 AX AmersfoortThe Netherlands
+31 33 467 74 70
www.thebridge.nl
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