Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.

Sara Atkinson17 May 2011

Cisco Capital FinancingHelping you differentiate and get the ROI your campaign deserves

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Why financing matters in today’s

marketplace

How financing can help your

business

Available programs and offers

How to integrate financing into your

marketing activities

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Lending criteria

remains tight

Rates are down

significantly but there is

less money available.

Cash preservation is

critical

Tension between

managing cashflow

while investing for future

growth

Spending is being

scrutinized

CIOs are being held

more responsible for

business results

IT must link to driving

business results not

simply technology

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Company Cash/Internal Funds

Banks

3rd Party financing organisations

Vendor financing

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Source : IDC Customer Survey: May 2010; N = 154

agree the availability of

financing was critical in

choosing their IT

supplier

rely on leasing to

protect against

obsolescence and

establish a discipline

for equipment

replacement (lifecycle

management)

state that leasing is a

way to free up capital

for other uses

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Leader in the provision of

financial solutions for

Cisco, its partners, and

customers

Founded in 1996 as a

wholly-owned subsidiary

of Cisco Systems, Inc.

Customer Financing is

offered in over 97

countries, strong credit

appetite (90%

acceptance)

Cisco Partner Financing is

offered in

145 countries

Cisco Certified

Refurbished Equipment is

available in over 80

countries

Secure and reliable:• Over $7 billion in assets

• 500 employees worldwide

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Primary focus not lease profitability.

We take real product risk through aggressive residual values.

Technology experience no one else could offer. Ability to create true lifecycle models.

Long term business initiatives directly aligned with customer initiatives.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

It is the use of equipment that generates profits,not ownership

Appreciates

Buy it

Depreciates

Finance it

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Differentiate your offer

Offer a financially compelling

solution

Satisfy price point pressures

Integrate Capital early for

maximum success

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Maximum lease term 36 months

Minimum deal size £1000

Maximum deal size £200,000

Minimum Cisco

solution required70%

Minimum Cisco

hardware component10%

DurationAvailable until 31 July

2011

• Genuine 0% offer

backed by Cisco

• What you see is what

you get

• Easy to use

• Great headline offer

• Good for price

sensitive customers

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

EasyLease 0%

Financing

EasyLease Low Rate Financing

(4% interest)

EasyLease Low Rate Financing

(5% interest)

• Competitive

interest rates

• Longer terms suit

some customers

• 2% payment on

net value of

funded deal

• Increases deal

margin

• Available until 31

July 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Co-branded collateral at and

focused on financing

Highlight offers on via pre-developed Web

Banners

campaigns

Inclusion in communications -

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“Cisco Capital EasyLease

0% financing is a fantastic

way to grab customers

attention and increase the

Cisco penetration into

clients who would have

otherwise considered

other solutions”

Daniel Bumby, Business

Development Director

• Website content

• Email campaign

• Raising internal awareness on financing

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Resource Sites:

www.cisco.com/go/growit

_europe

Partner Marketing Central

• Utilise offers to

strengthen messaging

and campaigns

• Partner Marketing

Central - ready to use

campaign

saratkin@cisco.com 07740 449578

Thank you.