Health Care Social Media

Payden Dowling, Leah Miller, Shanna Couch,

Amy Renfro, and Brandon Kotschwar

Social Media is the information shared within a service, platform, or site that is designed to connect people that share interests, ideas, activities, events, or real-life experiences.

So what is it…?

Why is it important in health care…?

Different Types of Social Media Covered Today

Personal Websites

LinkedIn

Twitter

Facebook

Websites, Business or Pleasure?

How Did They Start?THEN:

In the early 1990s, shortly after the creation of the World Wide Web in 1993, Web sites became new form of advertisement

Spread to advertising of a more intimate, personal nature, personal ads online

NOW:Business Sites are more alive and booming than

ever Personal sites are just a fun way to keep people

updating on life events

Website StatisticsBusiness

:40-60%

increase in leads with a

websiteCreates

15-25% sales

increase

Personal: Andrew

Emmett’s Blog Statistics

“My blog receives the majority of visits from search engine traffic, followed by referring sites”

“The most visits I had in one day was 42”

“My visitors live in 38 countries or territories”

The Vanishing Personal Site

As more and more people turn to Networking sites such as Facebook, Twitter, and Linked In,

the personal website is slowly becoming a thing of the past.

“Our personal sites, once our primary points of online presence, are becoming sock drawers for

displaced first-person content.”

Taken from Zeldman.com

How to Create your own website: DIY vs. HIRE A

PROFESSIONALThere are tons of “build it yourself” web site options:• Bluevoda.com• Iconosites.com• Webstarts.com• Site2you.com• DOODLEKIT.com• Intuit.com• Most are free to design and charge

a $7.99/month hosting fee…

There are also tons of Web Design/Creation Companies:• Mostly used for businesses, not

personal• Cost anywhere from a $500 -

$100,000+• Professional design, maintenance and

hosting to ensure optimal consumer traffic

• Write your own content or have it written professionally

• SEO• search Engine Optimization• Your company comes up first on

a Google ® search

Quick Facts161 million members

> 200 countries, 17 languages1.5 million healthcare professionals registered

Estimated 130,000 registered medical professionals in the US

Professional, business-oriented Network

LinkedIn… What is it?

Sharing KnowledgeNetworking with other professionals

through groups:Student DoctorMedical DeviceRegistered NurseHealthcare physicianPatient-client interaction

Patients look online for answers

Why LinkedIn ?

Recruiting/ AdvertisementHealthcare Recruiting: post open

positions and identify possible future employeesActs as a resume for candidates

Less paper, easier, quickerCreate a professional online identity

for you and your business: Patient’s often ‘Google’ clinics

Why LinkedIn ?

HealthcareCrossingOnce in LinkedIn, typing healthcare leads you to

Healthcare CrossingHas over 14,000 membersAlmost 3,000 discussion posts in a monthWould a newspaper or magazine receive that kind

of attention?

LinkedIn Success Story

Twitter-What it’s all about Information network that allows you to see what’s important to

you the moment it happens. Instant access to the latest news on friends, family, celebrities,

politicians, professional businesses, and the world of healthcare Information you see is based solely on your interests One tweet is 140 characters and can include photos and

videos…small but mighty! Don’t have to tweet to be on twitter. Just having a username

gives you automatic access to the things you want to hear about.

Think of it as your very own newspaper

Twitter and Healthcare?A relationship that is under serious debate

Must be careful not to release personal health information about patients

Should also be cautious about whether the information they are providing is reliable, accurate and up-to-date

Possibility of a loss in profits due to less doctors visits and more self diagnosing

BenefitsFor healthcare businesses twitter can:

Share information about their latest products and services (great marketing tool)

Provide direct links to their own websites

Help with the visibility of their business through search engines

Stay in touch with the public, their patients and other healthcare communities

Keep employees up-to-date on time-critical information like disease outbreaks, drug safety warnings and disaster alerts

Twitter Success StoryHenry Ford HospitalDr. Craig Rogers tweeted while removing a cancerous

kidney tumor from patientUsed twitter as a way to help people know that a tumor

can be removed without removing an entire kidney.“Trying to get the word out” says Dr. Rogers It’s a way to help potential patients understand what’s

going on while under anesthesia.May be more “online” surgeries due to the change in

the way people communicate nowadays.

Facebook:What Most Everybody Already Knows

Facebook was created by Mark Zuckerberg in February 2004 when he was 19. At the time he was studying psychology at Harvard University

Initially Facebook was meant to be a way to connect or reconnect with friends an was limited to Harvard students. As Facebook rapidly grew in popularity it's membership was expanded to include other colleges, then high schools, and eventually anyone over the age of 13.

Facebook TodayToday Facebook is widely popular and according

to www.pcworld.com, as of April 24, 2012 Facebook had 901 million active users.

An active user is classified as someone who visits their Facebook page once a month.

As Facebook nears 1 billion active users and remains free it's easy to see why many businesses have expanded to use Facebook as an invaluable marketing tool.

Growing a Small Business with Facebook

Since creating a Facebook page is free the only cost to the business is time. Although a successful Facebook marketing campaign takes a lot of time.

Using Facebook businesses can communicate directly and efficiently with a large number of consumers.Creating "Events" quickly promotes upcoming

salesRespond to customer complaints or suggestions

The more popular a Facebook page becomes the easier it is to find the page"Likes”Fan page members

Facebook: A Success StoryDr. Marc Bisseck -- Cosmetic and Reconstructive Surgeon

Uses Facebook to educate the public about plastic surgery, while offering specials to his

fans!

Resources Slide 1-3:

http://populardoctor.com/wp-content/uploads/2012/02/social-media-icons-300x226.png (All Slides) http://en.wikipedia.org/wiki/Social_networking_service http://socialmediatoday.com/daulton-west/545540/social-media-grows-force-healthcare

Slide 5-8: Emmett, Andrew. "Personal Website Statistics-January 2011." Andrew Emmett. Zine Press Theme, 19 Jan

2011. Web. 22 Jun.2012.<http://www.andrewemmett.co.Uk/personal-website-statistics-january-2011/ >.

Intuit, Inc.. 2012. Graphic. n.p. Web. 22 Jun 2012. <http://www.intuit.com/>.

Robert Renfro. Distinct Design.2011. Graphic. n.p. Web. 22 Jun 2012.<http://www.distinctdesignus.com/.

Zeldman, Jeffrey. "The Vanishing Personal Site." The Daily Report. Happy Cog Hosting, 27 Apr 2008. Web. 22 Jun. 2012.<http://www.zeldman.com/2008/04/27/content- outsourcing-and-the-disappearing-personal-site/>.

Slide 9-12: http://healthcareers.about.com/od/professionalresources/p/LinkedInHealth.htm http://www.linkedin.com/groups?gid=3423614&trk=group-name

Slide 13-16: http://www.sciencedaily.com/releases/2009/08/090824141043.htm http://www.cnn.com/2009/TECH/02/17/twitter.surgery/index.html http://www.ragan.com/SocialMedia/Articles/15_business_benefits_of_Twitter__44058.aspx www.twitter.com

Slide 17-20 : http://www.pcworld.com/article/256367/experts_question_the_need_for_a_facebook_smartphone.html https

://www.facebook.com/dialog/oauth?client_id=180444840287&redirect_uri=http%3A%2F%2Fapps.facebook.com%2Ftheguardian%2Fauthenticated%2Ftechnology%2F2007%2Fjul%2F25%2Fmedia.newmedia&scope=publish_actions,email,user_birthday,user_location

http://www.facebook.com/drmarcbisseck http://mediadocmarketing.com/a-medical-social-media-success-story