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BRAND DRIVEN social BRAND DRIVEN social nick westergaard | branddrivensocial.com | fall 2012 Making the Case to Business Leaders Large and Small Why You Should Care About Social Media

Why You Should Care About Social Media

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Page 1: Why You Should Care About Social Media

BRAND DRIVEN socialBRAND DRIVEN social

nick westergaard | branddrivensocial.com | fall 2012

Making the Case to Business Leaders Large and Small

Why You Should Care About Social Media

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Not Your Father’s Advertising*

Source: amctv.com * Except in my case

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Source: baekdal.com/analysis/market-of-information

The Shift

Local Marketplace

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A Story About a Sandwich

Photo via Flickr user beltzner

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By the Numbers

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There are a BILLION People on Facebook

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Over 50% Have a Social Profile

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Biggest Growth Is 45+

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22% Have “The Social Habit”

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Brand Following Behavior Has Doubled

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Facebook Impacts Buying Decisions

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Source: CMO Survey

Growing Part of Marketing Budget

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What This Means

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Photo via Flickr user .reid

End of an Era

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Photo via Flickr user rox sm

Listening vs. Talking

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Photo via Flickr user BinaryApe

Long Tail

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Photo via Flickr user grace2design

Social Proof

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What You Can Do

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What Now?

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Define Your Social Objective

‣ Branding

‣ Sales

‣ Market Research

‣ Customer Service

‣ Lead Generation

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With a Clear Objective You Can:

‣ Build a Plan

‣ Determine Appropriate Channels

‣ Measure Results

‣ Iterate

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In Conclusion

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Don’t Be Like Him

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BRAND DRIVEN socialBRAND DRIVEN social

nick westergaard | branddrivensocial.com | fall 2012

Questions?blog: nickwestergaard.comagency: branddrivensocial.compodcast: worktalkshow.comtwitter: @nickwestergaard