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Integration of packaging design and manufacturing process
RafeeqObeikan Graphic CenterPrepress & Technical Manager
WOW!
WOW! drivers in Packaging.
• Economic• Creativity• Functionality• Localization• Cultural
• Science & technology
• Environmental• Personalization• Etc.
OOPS!
Oops! drivers in Packaging.
• Text Content• Translation• Graphic content• Structural content• Regulatory content• Brand Integrity
• Long approvals• Time to market• Cost control• Color consistency• Repeatability with
multiple packaging suppliers, etc.
The packaging production process…
Oops! Text & Translations!!!
Oops! Graphic content
Oops! Structural content
Oops! Regulatory content
Oops! Color consistency through digital proofing (also remotely)
Oops! Long approvalsaffecting time to market
Oops! Repeatability with multiple packaging suppliers