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Food Matters Live Christine Losecaat

11/20/2014

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THE UK GOVERNMENT’S AMBITIONS

Doubling UK exports to £1 trillion

a year by 2020;

Getting 100,000 more UK

companies exporting by 2020;

Getting one in four UK

companies to export (European

average) rather than one in five at

present; and

Maintaining the UK’s position as

the most favoured location in

Europe for inward investment.

UKTI TRADE SERVICES PORTFOLIO

• Inward trade missions

• Business opportunities

• High Value Opportunities (HVOs)

• Aid-funded business

• Tradeshow Access

Programme (TAP)

• Gateway to Global Growth

(for experienced exporters)

• Open to Export

• Venture Capital Unit

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UK AT EXPO MILANO 2015

@UKPavilion2015

EXPO MILANO 2015 FEEDING THE PLANET: ENERGY FOR LIFE

1st May – 31st October 2015

20 million visitors

Participants include: China, Brazil, USA, UAE

UK PAVILION CORE FUNDERS

Lead Department:

UK Trade & Investment

OBJECTIVES

• Increase positive perceptions of Britain’s unique selling

points – as the most open, flexible and diverse nation;

creative and innovative; a global leader solving shared

challenges and promoting international development;

• Promote UK global leadership and innovation in the

creative, life science, agri-tech, healthcare, food & drink

and technology sectors to UKTI target markets.

UK TARGET AUDIENCES

The UK’s target audiences, in order of priority, are:

• Opinion formers and leaders in the food and drink,

creative, life sciences, healthcare, agri-tech and

technology sectors in UKTI's priority target markets

• Public, business and VIP visitors to the Expo.

UK THEME: GROWN IN BRITAIN

Core / Priority Sectors: Food & Drink, Agri-tech, Technology, Life sciences,

Healthcare, Creative Industries

GROWN IN BRITAIN CAMPAIGN

The UK theme and narrative will underpin 4 major strands of

activity:

• Grown in Britain: Global Business

• Grown in Britain: International Development

• Grown in Britain: Global Policy & Research

• Grown in Britain: Creativity & Culture

The events under each of the strands will take place in 3

locations:

• The UK Pavilion on the Expo Site

• Milan City

• Internationally

Global

100-150 ‘Grown in Britain’ activities - China | US

UAE | Americas | Europe

UK

1 - 9 OGD Events 1 - 9 UKTI Events

ITALY

30 Business Events

MILAN

6 GREAT Weeks & Milan Events

UK PAVILION

6 VIP Business Events

Anuga Food trade show

International Food Expo -

London

Sapore | Vinitaly

GREAT Week Food & Drink

Tutto Food

Food & Drink showcasing &

receptions

Food & Drink example events

4000 visitors per day & non-

business activity

Public & non-UK Interactions

600 local and global

interactions

800 local and global

interactions

800 local and global

interactions

3000 local and global

interactions

GROWN IN BRITAIN

GLOBAL BUSINESS PROGRAMMEWNGROWN IN

ON SITE – UK PAVILION

• UK Pavilion Business Suite

• Stunning Roof Terrace

• Chef Programme

• Cookery Demonstrations

• Music Performances

• VIP Receptions

IN MILAN

• A series of events that celebrate and showcase the UK’s creativity including:

• Pop-up restaurants / Chef Residencies in leading hotel

• UK DJ Residencies in leading night clubs

• Pop-up retail spaces showcasing British Food, Fashion and Furniture

• Street Performances and Art

.

• Grown in Britain Global Business Programme

• GREAT Weeks

Milan Expo 2015 Themes

• Food & Drink

• Food Safety & Traceability

May Food Safety

• Water, Food & Energy

• TBC HM Queens Birthday Party

June Urban & Rural Development

• Agri-tech (& Food Sustainability)

• Technology

July Sustainability &

Biodiversity

• TBC Aid-Funded Business August Cooperation

• Creative Industries

• Fashion & Retail

• Advanced Engineering

September Conservation &

Creativity

• Innovations (Healthcare & Life Sciences)

• Agri-tech

• Legacy

October Technical Innovation

BEYOND MILAN

• The UK’s theme GROWN IN BRITAIN will form the underlying narrative for all relevant UK government supported events taking place throughout the world in 2015 / 2016

• Key target markets include:

• China

• North America

• Gulf States

• Brazil

• South Korea

• Africa

• www.ukti.gov.uk