HCEA Annual Meeting“Waves of Change”

Cherie JacksonPromotional Strategies for Meetings and Conventions

Spring 2009Mrs. Zacherl

IntroductionSource of industry enlightenment, education, networking,

industry issues and updates on marketing laws affecting the healthcare conventions field, and economizing their exhibit program

For healthcare convention and exhibit marketers, managers and coordinators, medical association show organizers and exhibit managers, medical meeting planners, exhibit and convention industry product and service companies, pharma, medical device and biotech marketers, and CVB and destination marketers

The HCEA Annual Meeting will take place June 13-16th,

2009 in Tampa, Florida at the Tampa Convention Center and Tampa Marriott Waterside

Offers attendees educational workshops /sessions, offers tons of entertainment, eleven networking events, industry specific case studies, the one of a kind HCEA exhibition, panel expert discussions, meals and a keynote speaker (Steve Donahue), ancillary events and much more.

Wiki

Introduction cont.The event is a meeting and exhibition“Waves of Change”Streaming video HCEA NewsBrochureEducational sessions/workshopsAncillary eventsMeeting events Keynote speaker

Introduction cont.HCEA 7th Annual MeetingOnly association solely dedicated to improving the

effectiveness of all conventions, meetings and exhibitions for the healthcare convention marketing and exhibition industry

Almost 60 total learning opportunities, 13 learning tracks targeting the most critical areas of the healthcare convention marketing and exhibitions industry, 7 seven expert panel discussions and five groundbreaking market research studies, 11 official networking events

Featuring over 100 exhibitors in the unique, newly refurbished HCEA Exhibition

offers its attendees entertainment, education, networking, and industry enlightenment.

RegistrationOnline only registration Must pay online or send in a checkSuper Saver discount $200 off before April

10th, 2009Seamless registrationPricing

Type of Membership

Early Registration Deadline – May 10

Registration After May 10

Member Price

Non-Member Price

Member Price

Non-Member Price

Regular $695 $915 $795 $1,015

Associate $645 $865 $745 $965

Supporting $1,095 $1,315 $1,195 $1,415

Tampa Convention Center

Hotel InformationTampa Marriott

Waterside Hotel and Marina

The HCEA special room rate is $179 per night.

8 miles from airport and right off the highway

12 blocks adjacent to Tampa Convention Center

Press KitIncludes:

Press Release - wikiBrochureHotel informationSpecialty advertising itemsKeynote Speaker informationVenue informationTickets

HCEA vs. TSEAJuly 20 – 23, 2009 @

McCormick Place in Chicago

Exhibition included as well

Almost 70 educational sessions

Keynote speaker series

HCEA is more beneficial because-Costs lessMore entertainment

and fun offeredMore networking

opportunitiesBetter location for

vacationHotel room is less -

$179 vs. over $189 and ^.

Before May 15

May 16 - June 15

After June 16

Registration Fee

$825 $925 $1,025

Sponsorship Opportunities50 sponsors at the 2009 HCEA Annual MeetingTiered into 6 levels:

Diamond - $20,000 Platinum - $10,000 - $19,999Gold - $5,000 - $9,999Silver - $2,500 - $4,999Bronze - $1,000 - $2,499President’s Circle - $500 - $999

Most are from within industryExhibitus and Xibit Solutions in the futureROI – sales increase after event, using the HCEA tickets for a

discount on their servicesSponsorship form

Sponsorship Opportunities cont.Sponsorship Benefits

Diamond

Platinum

Gold

Silver

Bronze

Preside

nt

Free meeting registrations 3 2 1 $400 discount

   Recognition in HCEA Edge (monthly e-newsletter)

Logo Logo Name Name Name

Name

Recognition on HCEA website (Grand listed first, then various sizes)*

Logo Logo Name Name Name

Name

Recognition in Preliminary Program (Grand listed first, then various sizes)*

Logo Logo Name Name Name

Name

Recognition in HCEA show magazine (Grand listed first, then various sizes)*

Logo Logo Name Name Name

Name

Recognition on Signage (Grand listed first, then various sizes)*

Logo Logo Name Name Name

Name

Verbal recognition during keynote general session (Company name mentioned)

a a        

Recognition on multimedia presentation during official lunch (various sizes)*

Logo Logo Name Name Name

Name

Exhibitor Prospectus HOURS Sunday, June 14: 10:00 AM – 12:30 PM Monday, June 15: 10:15 AM – Noon &

3:00 PM – 4:30 PM Tuesday, June 16: 10:15 AM – Noon

BOOTH PACKAGES: • $1,595-- 10x10 Standard Package (includes one full registration) • $2,190-- 10x10 Upgraded Package (includes two full registrations) • $3,190-- 10x20 Standard Package (includes two full registrations) • $4,380-- 10x20 Upgraded Package (includes four full registrations) • $10,000—20x20 Island Package

(includes four full registrations)

A deposit of 25 percent of the total cost of the booth space must accompany the application. Full payment must be made by April 6, 2009, or the deposit and assigned booth space will be forfeited. Liabilities, restrictions

Info on contractors, decorators, electrical, plumbing, telephone, Internet, security, shipping, storage

Insurance requirements

Rules, regulations, and other requirements of exhibiting

Set-up/tear-down deadlines

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Tampa Convention Center

House Ad/ Advertising

Comprehensive Content Sponsorship

6-Month 12-Month

Be seen on every public page, site wide. Average annual impressions: 103,000

Headline Position

Skyscraper Position

Margin Position

Headline Position

Skyscraper Position

Margin Position

Rotating* Web Content Sponsor

$3,408 $3,072 $1,968 $5,680 $5,120 $3,280

Targeted Content SponsorshipSponsor content related to certain sections of the website.HCEA Home Page (32,000 annual impressions)

Rotating* Web Content Sponsor

$1,704 $1,536 $984 $2,840 $2,560 $1,640

HCEA Members-Only Section (10,500 annual member-oriented impressions) Rotating* Web Content Sponsor

$2,045 $1,843 $1,181 $3,408 $3,072 $1,968

*Non-member advertisers add $800 to listed pricing.

HCEA Certified Manager of Exhibits Program (CME) and Certified Manager of Healthcare Exhibits (CME/H)

House AdAdvertising opportunities

Specialty Advertising ItemsBeach Ball for all attendees

12-can convertible duffel bag for all VIPs, committee and board members

$1.25 for 900 = $1,180 Set-up charge- $55 Shipping- $14.88 Grand total =$1,194.88.

$13.16 for 200= $2,632Set-up charge- $100Additional color- $130cost Shipping- $170.60Grand total $3,032

MerchandisePre-registration mailing list for members

PDF List ($175.00 per printed list) EXCEL List ($395.00 per list)Pre-Reg. Mailing List

2008 HCEA Annual Meeting workshopsWorkshopsBack-end revenue

Direct Mail StickerWhite gloss paper stock. Contagious Graphics- a

roll of 1000 2.5” x 2.5” stickers printed with white gloss would cost about $93.

Additional fee of $165 for the three extra colors (blue, gold, and teal).

Total = $258

Advertisement•Meetings and Convention Magazine

• 1/3 page ad in four colors and is printed the maximum amount of times, which is 26, it would cost $17,900

•Exhibition Services and Contractor Association website

•banner ad = $200 a month -non-member and $100 a month if you are a member

June 13-16, 2009 – Tampa, FloridaTampa Convention Center &

Tampa Marriott Waterside Hotel and Marina

2009 HCEA ANNUAL MEETING

60 Educational Session

7 Expert Panel Discussions

11 Industry-Specific Case Studies

5 Landmark MarketResearch Studies

11 Official Networking Events

The HCEA Annual Meeting will be the must-attend industry event of 2009 for all healthcare exhibit and

convention marketers, medical association exhibit managers and

medical meeting planners. The HCEA Annual Meeting s your

source of industry enlightenment, knowledge and connecting with

your peers from the world's leading healthcare exhibiting companies

and medical associations.

For more information visit hcea.org or call Sally Brown (404) 252-3663

Register now to save!!

Event SurveyUsed a variety of quantitative and qualitative

questionsPost-eventQuantitative questions- used a lot of analytical

rating system and get hard, quick dataQualitative questions- for opinions, and

performance observations, and objectivesWiki