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Creating Dynamic Conference Sessions
JoAnn HarrisDirector, Educational Services
DivisionAmerican Society of Health-System
Pharmacists
Melinda KendallVice President, Business Solutions
Freeman
Polling question
What piece of the industry do you represent?Event managementExhibit managementVendor/HotelOther
What we will cover
• Learning and accreditation standards• Engagement techniques• Session formats that engage• How do we get there?
Learning: Accredited Healthcare Providers
ACE AARC CCMC CME CNE CPE PACE etc.
Standards in Place
• Needs Assessment • Practice Gaps• Active Learning
Learning: Cognitive Psychology
The brain doesn’t pay attention to boring things. 1. Emotions get our attention 2. Meaning before details 3. The brain cannot multitask 4. The brain needs a break
Brain Rules, by John Medina
Audience Response
• Hand Raising• Response Cards• Technology– Audience Response System– Event App– Poll Everywhere
Audience Engagement
• Think, Pair, Share• Table break-out discussions• Full-room discussions• Games, activities
Session Formats
Discussion:What session formats are there?
Poll: What session formats does your event currently use?
• Single presenter• Panel• Workshop• Town Hall• Interview• Debate
(hand raising)
Panel
TV Panel Discussion
Event Panel Discussion
TV Interview
Event Interview
Likelihood to Implement Interview?
A. Very LikelyB. MaybeC. I’ll think about itD. Probably notE. Not on your life
(Audience participation cards)
Short Topics
Short Topics
• Lightning Talks: 5 to 10 minute limit• TED Conference: 18 minutes• PCMA 2012: 3 Twenty-minute keynotes
ASHP Clinical Pearl SessionsOne idea, concept, or fact that has been useful in day-to-day practice, and may not be widely known, understood, published, or taught.
Overall Session Topic5-minute Introduction
Five 5-minute PearlsTen-minute Q & A
Five 5-minute PearlsTen-minute Q & A
Five 5-minute PearlsTen-minute Q & A
Two-Hour Session
Pecha Kucha
20 seconds per slide
20 slides
Engage the AudienceBegin Pecha Kucha
Engage the Audience
• Town Hall• Fireside Chat• Salon• Structured Discussions• Working Group• Campground
Town Hall
Town Hall Q&A
Fireside Chat
Fireside Chat
Structured Discussion
Structured Discussion
Brainstorming
Problem solving
Executive roundtables
Industry issues
Working Groups
Working Groups
AIHA Breakthrough Thinking Challenge• Important issue in Industrial Hygiene• Panel of experts – Introduces issue– Sets guidelines
• Break-out groups solve issue• Compete to present to board
Campgrounds
Campgrounds
Case Study
Expert outlines the situation
Audience quizzes the expert
Audience figures out the solution
Case StudyIndustrial Hygiene Unsolved Mysteries
Hands-On Training
Hands-On Training
Hands-On Training
Demonstrations
Engage the Audience
Tapping the expertise in the room
Getting details from experts
News-related information
Question and answer
Problem solving
Hands-on training
Demonstrations
End of Pecha Kucha
Salon
Reality TV Theme
Setting the record straight.
Preparing for new regulations in the industry.
Becoming a scientific writer
Winning methods for solving therapeutic dilemmas
Car Talk
Project Runway
TV Debate
Are Debates Appropriate for Association Events?
Moderator: Chris Metzger
Pro JoAnn Harris 1 minuteCon Melinda Kendall 1 minuteRebuttal Pro JoAnn Harris 30 secondsRebuttal Con Melinda Kendall 30 seconds
“The Great Debate” Debate
Who Won?
Yes, debates are appropriate to my event!No, certainly not!
Talking Head
Powerpoint Principles
• Healthcare presenters like lots of data• Healthcare presenters need guidance• Provide guidance to presenters
For example:• Fewer words on slides• Font size• Use graphs, incorporate pictures
How do we get there?
• Session formats• Call for proposals• Best speakers• Industry experts • Industry journalists/moderators• Timely or controversial topics– Trends– Technology– Regulations– Challenges
Summary
Think about engagementDesign your sessionsInvite great speakersInvite real discussionDon’t be boring
Presenters:[email protected]@freemanco.com
