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Have Pin, will travel: How to drive traffic from Pinterest and expand your reach
Enid Hwang, Pinterest
Natalie DiScala, Style at Home | Oh! Travelissima
What you’ll learn
• How to optimize a Pinterest account
• What content formats perform better
• How to grow your audience on Pinterest
Why Pinterest
• Evergreen content• Information and ideas; not just pretty pictures
Your Pinterest profile and Pins
Choose board covers that best reflect the contentPinners can expect to find
• Keywords matter; hashtags don’t• Put yourself in the shoes of a Pinner
Instructive, actionable – give context!
Go for taller Pins
Text on an image can work if it’s done well
Get specific with your boards
Top Pinned Travel Destinations
Paris
London
New York City
Iceland
Netherlands
Italy
Australia
Rich Pins: Articles and places
• Rich Pins rank higher in search• Article Pins include author,
headline and story description
Rich Pins: Articles and places
Place Pins:Expert guides – not photo albums
Creating a Pin-friendly site
Pin It buttons: Put your audience to work
Your audience
•Unite your channels •Try crowdsourcing
Pin of the Day on other networks
Facebook and Twitter are great places to highlight a specific Pin or board
Other creative cross-promotion
•Four Seasons Pin.Pack.Go•525% increase infollowers
Be part of the community
• Use group boards• Interact with Pinners
Keep learning
• Your profile• Your audience• Domain analytics
Questions & AnswersEnid Hwang:pinterest.com/enid
Natalie DiScala:pinterest.com/nataliediscala