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NEXT GEN NETBALL

COMMERCIAL MANUAL Includes the Ruby Series – North and South Competitions

HART Sapphire Series brought to you by

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Table of Contents

1. Introduction .................................................................................................................................... 3

2. Approval Process ............................................................................................................................. 3

3. Definitions ....................................................................................................................................... 3

4. Intellectual Property & Brand Guidelines ....................................................................................... 6

5. Sponsorship ..................................................................................................................................... 7

6. Uniform Branding Guidelines .......................................................................................................... 9

7. Club Match and Training Kit .......................................................................................................... 16

8. Static Signage Information ............................................................................................................ 17

9. Digital Signage ............................................................................................................................... 17

10. Ticket Sales Income - Match Days ............................................................................................. 18

11. Ticketing and Pricing ................................................................................................................. 18

12. Match Day Activity .................................................................................................................... 19

13. Competitions ............................................................................................................................. 20

14. Licensing and Merchandise ....................................................................................................... 20

15. Athlete Appearances and Use of Player IP ............................................................................... 21

16. Live Streaming, Media, Communications & Digital .................................................................. 22

17. Finals ......................................................................................................................................... 23

18. Compliance ............................................................................................................................... 23

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1. Introduction

Netball Queensland recognises the Sapphire Series (SS) to be the premier netball competition in

Queensland, providing the best opportunities and development environment for elite netballers and

officials throughout the State.

The purpose of this document is to provide commercial, branding and communication guidelines for

the Sapphire Series, whilst clearly identifying the roles and responsibilities of all parties involved.

This document should be read in conjunction with accompanying Sapphire Series documentation,

including the:

• Club Participation Agreement

• Competition Manual

• Operations Manual

• Brand Guidelines

From time to time, there may be proposed commercial activities raised by either the League or a

Club that are not defined within the Commercial Manual. In these instances, the League must

reasonably consult with the Club/s, and the Club/s must seek approval from the League for the

proposed activity. The consultation process for any significant changes to the league or the

documents pertaining to it, are outlined in Clause 27 of the Club Participation Agreement.

2. Approval Process

Items listed in this document which require approval from the League must be submitted in writing

utilising the relevant form, as per the contact information listed in Appendix 1 of this document. The

League will not unreasonably withhold approval and will endeavour to provide a response within

five (5) business days.

3. Definitions

Club means the netball entity known who will enter a team or teams in the Sapphire and or Ruby

Series Competitions (League) in accordance with this Agreement.

Clubs collectively means the netball entities whose owners have been granted the right to participate

in the League by NQ.

Club Commercial Rights means the commercial rights that may be exploited by the Club as set out in

clause Error! Reference source not found. of the Club Participation Agreement and detailed in this

Commercial Manual.

Club Licensing Rights means the licensing rights pertaining to intellectual property, which enable to

League and the Clubs to secure Product Licensees to produce Licensed Products for sale and or

distribution to promote the League or the Club respectively

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Club Participation Agreement means the governing agreement entered into by all Clubs

participating in the League.

Club Partner(s) means a sponsor of the Club that has been appointed by the Club.

Club Property means any or all of the Club name, logo, colours, branding, mascot, kit design (including

playing strip), song, trademarks, business name, domain name and any other Intellectual Property

Rights associated with the Club or its participation in the League created or generated by or on behalf

of the Club which have been approved in writing by NQ under clause Error! Reference source not

found. from time to time.

Collective Player Agreement refers to the document agreed to by all SS Clubs, the Australian Netball

Players Association (ANPA) and Netball Queensland to protect the rights and interests of netballers

in the SS competition

Confidential Information of a Party means the following information in any form, including:

(a) all information relating to the business, operations or affairs of that Party or any related

body corporate of that Party from time to time (including financial or accounting

information, customer and member names, lists and databases, terms and conditions of

supply, sales records, marketing analysis, research and reports, trade secrets,

confidential know-how, market research and strategies, sponsor information, operating

procedures and technical information) of which the other Party becomes aware, both

before and after the day this Agreement is executed; and

(b) the contents of this Agreement.

Confidential Information of NQ includes the Match schedules and any League information that

has not been made public.

Finals Series means the semi-finals, preliminary final and grand final of the League or any other

configuration as determined by NQ from time to time.

Home Venue(s) means the venue(s) currently known as Brisbane Arena, or such other venue or venues

approved by NQ in writing under clauses 7.2 and 7.3

Integrated League Logo means a vertical or horizontal integration containing both the League Logo

and Principle Partner logo. This designation is limited to the Principle Partner of the League.

Intellectual Property Rights means all intellectual property rights, whether subsisting now or in the

future, including:

(a) patents, copyright, rights in circuit layouts, registered designs, trademarks and the

right to have confidential information kept confidential; and

(b) any application or right to apply for registration of any of those rights.

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League means Netball Queensland’s premier netball league known as the Sapphire Series and also

includes the Ruby Series North and South as appropriate. The League will also be referenced when

referring to the governing body of the competition.

League Sponsor(s)/Partner(s) mean the official live stream partner, sponsors and suppliers of the

League that are granted League Sponsorship Rights or Broadcast Rights by NQ.

Locked Up Logo means an image which contains a Club Partner and the Club Logo in a fixed position

in which the two logos share equal presence. The Locked-Up Logo differs from an integrated logo in

that the two logos are not connected in anyway and are normally stacked vertically or side by side.

Match Kit means the approved match dress, match bibs, warm up t-shirt, training singlet, tracksuit,

media polo and any other items pertaining to team or club uniform

Netball Queensland is the governing body for the sport of netball in Queensland and the owner of

the Sapphire Series.

Nominated Venue is the venue nominated by the Club as their home venue at which they may

choose to play home games. The Nominated Venue will need to meet the standards outlined by the

League

Original Logo refers to the Club logo sans any other branding including principle partner or naming

rights partners and is the Logo that will be registered, protected and owned by the League. The

Original Logo forms the core element of the Integrated Logo

Operations Manual means the operational manual relating to the staging of the League during the

Term, as developed, amended and updated from time to time in accordance with clause Error!

Reference source not found., including the minimum standards in relation to Match day operations,

branding, broadcast and media requirements, security requirements and broadcast and sports

presentation that the NQ and the Club must ensure that it, its Personnel and the Home Venue

complies with in relation to the staging of Matches.

Other Events mean other events or functions organised or controlled by NQ relating, directly or

indirectly, to the League, including any official pre-season tournament between Clubs which is

organised or sanctioned by NQ, training matches involving Clubs, any all-star type matches involving

Players and any ceremonies, awards nights, official dinners or functions organised by NQ. Clubs will

be advised with at least six (6) months’ notice if the League is to organise any Other events that will

incur reasonable financial cost.

Other Matches means any match played by the Club other than a Match or Other Event (which may

include training or exhibition matches).

Partner is an organisation who has entered a commercial sponsorship, of either cash or contra value,

with either a Club or the League.

Player means any person who has a current signed Standard Player Contract or either type of

Replacement Player Contract with the Club to play for its Club/s.

Policies means policies, guidelines and rules, as developed, amended and updated from time to time

in accordance with clause Error! Reference source not found., including without limitation those

standards, requirements and rules referred to in this Agreement, the Competition Rules, the

Operations Manual, the Commercial Manual, the Compliance Rules and the Branding Guidelines.

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Product Licensee refers to an external company who is engaged by the League or the Club to

product licensed products

Ruby Series means the competitions directly underpinning the Sapphire Series. The Ruby Series will

be split into two sections – South and North. All Ruby Series teams will have a direct link to a Sapphire

Series Club.

Season means the period NQ sets aside for the conduct of the League within any 12-month period,

including the Finals Series and any pre or post season tournament or knockout competition or

Matches organised and/or sanctioned by NQ.

Share of Voice (SOV) means the relative percentage of exposure afforded to an entity in relation to

branding

4. Intellectual Property & Brand Guidelines 4.1. NQ will work with each Club to create an Original Club logo which reflects the overall

direction and style of the League for which the League will register and retain ownership of

in perpetuity.

4.2. The Club in collaboration with NQ may then also create a Locked-Up Logo which

incorporates their naming rights club sponsor and the original Club logo (Club/League logo

lockup). The Club/League Locked Up Logo needs to be approved by the League.

4.3. Brand Guidelines will be provided for the League and for each Club. This will include

versions of the Club logo and the Club/League Locked Up Logo, in full colour and mono.

4.4. NQ will retain ownership of all Intellectual Property which comprises the Sapphire Series,

Ruby Series’ League Original and Locked UP Logos and all Original Club Logos. The full

details of this are outlined in the Club Participation Agreement (CPA).

4.5. Netball Queensland will be responsible for IP registration and the cost to protect the League

logo, League logo lockup and the Original Club Logos, but not the Locked up or Integrated

Club Logos.

4.6. The Club must include the League Logo or Locked Up League Logo on all Club marketing and

promotional collateral including but not limited to websites, posters, flyers, banners, Club

apparel and merchandise, Club forms and contracts. In summary, whenever the Club logo

appears it must be accompanied by the League logo, unless otherwise approved by the

League.

4.7. Wherever possible all logos should be produced in colour. The logos should never be

cropped, distorted, compressed, extended or altered in any way. The logos should never by

applied on an angle.

4.8. The League logo can never be smaller in size than the Club logo (based on area).

4.9. The League logo should be positioned adjacent to the Club logo consistent with the Uniform

Guidelines. For example, on apparel, the League logo will always be on the right chest, the

Club logo will be on the left chest.

4.10. Any application of the League logo (original or lockup) requires League approval.

Submissions for approval should include a mock-up or draft artwork of the logo application

and an overview of the planned use and/or distribution of the collateral.

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5. Sponsorship 5.1. Exclusive and Restricted League sponsorship categories

• NQ holds complete rights to all sponsorship of the League.

• Clubs are not permitted to enter sponsorship agreements with companies that are:

• A conflict of the Principle Partner of the League (currently HART Sport), or

• A conflict of the Principle Partner of NQ / Queensland Firebirds (currently Lorna

Jane)

• Non-alcoholic beverages (soft drink, sports drink and water) – Coca-Cola Amatil

• In addition, no Club may enter into a partnership which conflicts with NQ partners in

the following categories:

• Personal & Business Banking, general & business insurance, wealth products and

services (excluding superannuation and private medical insurance) - Suncorp

• Sporting Equipment, including balls – HART SPORT

• Chocolate and Confectionery - Cadbury

• Health Fund – HCF

• Supermarkets - Woolworths

• Shoes / footwear - MIZUNO

• Automotive - Nissan

• Alcohol

• Gaming

• Gambling

• Tobacco

• Adult Category

• Junk Food

• A conflict of any protected partner through Netball Australia as part of the commercial

national deal structure between Netball Australia and Member Organisations, those

being:

• Motor Vehicle Category

• Technology – Samsung – includes phones, tablets, whitegoods, home appliances,

headphones

• Banking and Financial – any of the “BIG 4” banks, Westpac, Commonwealth,

National Australia and ANZ (including any sub brands or subsidiaries)

• Property and Construction Category – AV Jennings

• If the League secures a Principle Partner for the League after a Club has secured a Club

sponsor that is a competitor of that League Principle Partner, the Club sponsorship will

stand until the end of the agreement.

• The League requires that, any new prospective sponsor to a club within the League,

must be approved by Netball Queensland to ensure there is no risk of conflict.

• Where there is an obvious existing conflicting sponsorship, the Club must contact the

League six (6) months prior to the expiry of the current agreement and afford the

League’s exclusive category sponsor an opportunity to secure the Club sponsorship

moving forward. Should the League Principle Partner decline this opportunity, the

Club will be able to renew their sponsorship with their existing partner.

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5.2. Non-Exclusive League Sponsorship Categories • Clubs are permitted to acquire sponsors who are competitors of other non-exclusive

Netball Queensland partners, but must notify NQ in writing before they enter into any

sponsorship agreement.

• Clubs entering into any agreement with a partner that conflicts with the non-exclusive

categories below must complete a Sponsorship Approval Pro Forma (Appendix 2) and

submit it to the League.

• The following categories are currently non-exclusive:

• Massage Cream – fisiocrem

• TV Broadcaster - Channel 9

• Telecommunications & Technology - Telstra

• Camping and outdoor products - OzTrail

• The League reserves the right to enter into agreements with additional sponsors.

Conversely, sponsors from the above list may choose to discontinue their involvement

from year to year. The League will advise Clubs of changes to this list whenever

changes occur.

5.3. Prior to the commencement of the season, Clubs will be required to submit Sponsor

Approval Form (Appendix 2) outlining their proposed sponsorship agreements and current

sponsorship agreements.

5.4. Club Sponsorship Structure • Clubs can establish a sponsorship structure that is suitable to their own situation.

Netball Queensland recommends a tiered model which provides commercial partners

with layered access to use of the Club logos and marks. The following is an example of

a suitable structure but is not mandatory. A pictorial example of this can be found in

Appendix 3:

• One (1) Club Principle Partner (also known as Naming Rights Partner)

• Multiple Club Major Partners

• Multiple Club Official Partners

• Multiple Club Suppliers

• One (1) Apparel Partner

5.5. Asset Allocation – League and Clubs Below are the allocations of key commercial assets across the League and Clubs. Clubs are

prohibited from commercialising League assets, and the League is prohibited from

commercialising Club assets.

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Match Day Assets

Asset League Club Comments Branding on Match balls Principle Partner Branding on Post pads Principle Partner Umpires Shirt Branding Major Partner 1 Score bench officials Major Partner 1 Ball kids Major Partner 2 League Media backdrop

League Partners Used when League creates

content Courtside A-frame signage in live-stream arc

50% League 50% Teams

Can be used for sponsors or Club

logo Hydration stations League Drink bottles Club Player towels Club Club bags/luggage Club Club media backdrop Club Used when Club

creates content

6. Uniform Branding Guidelines 6.1. The branding of official Club match and training kit, as well as coach and Club official

apparel, is at the discretion of Netball Queensland.

6.2. Sponsor logo placement and sizing guidelines for Club apparel branding are outlined in the

following sections. Please note the following:

• Only one (1) sponsor brand may be placed in each available logo position

• No logo can exceed the maximum length and height specifications, and no logo can

exceed the maximum allowable square centimetre area. Please note, maximum height

and length measurements do not always equate to maximum square centimetre area.

Drawings are not to scale.

• All League Sponsor logos must be applied exactly as directed by Netball Queensland.

• It is the Club’s responsibility to ensure hem line logos are not encroached upon once playing kit is hemmed. Please allow enough room to ensure this happens.

• The dimensions in each instance relate to the total logo, not the letters within the logo.

• On the side panels, the beginning of the Club Principle Partner logo must start under the armpit and run towards the hem, running the same way on each side.

6.3. Match Playing Kit

Logo Maximum Length

Maximum Height

Maximum area

Integrated League Logo (right chest) 7cm 7cm 49cm2

Netball Queensland logo 6cm 6cm 36cm2

Apparel supplier logo (back) 5cm 3cm 15cm2

Club logo (left chest) 7cm 7cm 49cm2

League Principle Partner (Front Chest) 23cm 6cm 138cm2

League Bib Partner (front & back) 13cm 3cm n/a

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League Partner Hem (Front) 10cm 6cm 60cm2 League Partner Back (Above Surname) 20cm 5cm 100 cm2 Club Partner Back (below Bib) 15cm 6cm 90cm2 Club Principle Partner Side Panel (x2) 11cm 38cm 418cm2

Club Partner – Shoulder Strap (x2) 7cm 3cm 21cm2 Club Partner Front (below bib) 18cm 6cm 108cm2

Club Partner Hem (Back) 10cm 6cm 60cm2

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6.4. Bibs

• The dimensions of each bib are 22.5cm (h) x 19cm (w). The positional lettering on each

bib must appear 15cm high.

• Bib lettering must be a contrasting colour to that of the bib.

• Bib branding is outlined below. The sponsor logos can also appear in the same location

on the dress – printed directly on the dress, under where the bib sits.

• Branding is to appear on the front and back bibs in the same location on all seven (7)

netball positions.

6.5. Media Polo

Logo Maximum

Length Maximum Height

Maximum area

Integrated League logo (right chest) 7cm 7cm 49cm2

Netball Queensland logo 6cm 6cm 36cm2

Apparel Supplier logo 5cm 3cm 15cm² Club logo (left chest) 7cm 7cm 49cm² League Principle Partner logo (chest) 23cm 6cm 138cm² League Partner Right Sleeve 7cm 7cm 49cm² League Partner Front Hem 10cm 6cm 60cm² Club Partner – Collar (x2) 3cm 3cm 9cm² Club Partner Left Sleeve 7cm 7cm 49cm² Club Partner Back 23cm 6cm 138cm2

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6.6. Training/Warm Up Shirt

Logo Maximum Length

Maximum Height

Maximum area

Integrated League logo (right chest) 7cm 7cm 49cm2

Netball Queensland logo 6cm 6cm 36cm2

Apparel Supplier logo 5cm 3cm 15cm2 Club logo (left chest) 7cm 7cm 49cm2 League Premier Partner (chest) 23cm 6cm 138cm2 League Partner Front Hem 10cm 6cm 60cm2 League Partner Right Sleeve 7cm 7cm 49cm2 Club Partner – Shoulder Strap (x2) 5cm 5cm 25cm2 Club Partner Back 23cm 6cm 138cm2

Club Partner Left Sleeve 7cm 7cm 49cm2

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6.7. Training Singlet

Logo Maximum Length

Maximum Height

Maximum area

Integrated League logo (right chest) 7cm 7cm 49cm2

Netball Queensland logo 6cm 6cm 36cm2

Apparel Supplier logo 5cm 3cm 15cm2

Club logo (left chest) 7cm 7cm 49cm2 League Premier Partner (chest) 23cm 6cm 138cm2

League Partner Hem (front) 10cm 6cm 60cm2 Club Partner – Shoulder Strap (x2) 5cm 5cm 25cm2 Club Partner Back 23cm 6cm 138cm2 Club Premier Partner Side Panel (x 2) 8cm 28cm 224cm2

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6.8. Tracksuit Top

Logo Maximum

Length Maximum Height

Maximum area

Integrated League logo (right chest) 7cm 7cm 49cm2

Apparel Supplier logo (back) 5cm 3cm 15cm2 Club logo (left chest) 7cm 7cm 49cm2 League Premier Partner (right chest) 7cm 4cm 21cm2

League Partner (right chest) 7cm 4cm 21cm2 League Partner Right Sleeve 7cm 7cm 49cm2 Club Partner Back 23cm 6cm 138cm2

Club Partner left chest 7cm 4cm 21cm² Club partner left chest 7cm 4cm 21cm2 Club Partner Left Sleeve 7cm 7cm 49cm2

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6.9. Tracksuit Pants

Logo Maximum Length

Maximum Height

Maximum area

Integrated League logo (top left leg) 7cm 7cm 49cm2

Apparel Supplier logo (back) 5cm 3cm 15cm2 Club logo 7cm 7cm 49cm2 Club Partner logo (leg) 7cm 4cm 21cm2

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6.10. Training Short

Logo Maximum Length

Maximum Height

Maximum area

Integrated League logo (top left leg) 7cm 7cm 49cm2

Apparel Supplier logo (back) 5cm 3cm 15cm2 Club logo 7cm 7cm 49cm2 Club Partner logo (leg) 7cm 4cm 21cm2

7. Club Match and Training Kit 7.1. Clubs will be entitled to source their own apparel partner and provide each player and staff

member with the following team kit as a minimum, free of charge.

• Match dress - 1 for each player

• Media polo - 1 for each player, coach and official

• Warm up shirt - 1 for each player

• Training singlet - 2 for each player

• Tracksuit Top - 1 for each player, coach and official

• Tracksuit Pants - 1 for each player, coach and official

• Training Short - 2 for each player

• Set of bibs - 2 per Team

7.2. NQ will provide suitable copies of League Partner Logos to Clubs to provide to apparel

partners for production

7.3. Clubs are encouraged to discuss their apparel requirements with NQ’s apparel partner but

are not obligated to use this provider.

7.4. Final designs, colours and branding will be subject to League approval. A full sample of the

match dress and media polo must be provided to NQ for approval prior to full production

occurring. The sample must include all League sponsor logos on the apparel.

7.5. Clubs can purchase additional items of kit at their own cost. Clubs may also design kit items

additional to those listed above, with all items subject to approval by the League.

7.6. Only items from the approved Club apparel for the current season may be worn by Players

or Club Staff in any official Sapphire Series environment. This includes warm-ups, media

appearances and player appearances.

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8. Static Signage Information 8.1. Netball Queensland retains all signage rights at Sapphire Series League matches

8.2. There will be a designated Home Club for every match

8.3. The Home Club will be given 50% of static venue signage for their match, the League will

receive the other 50%. Static signage will include as a minimum sixteen corflute courtside

A-frame signs which will be displayed at each match within the live streamlining arc. Eight

(8) of these will be League signs, the other eight (8) will be Home Club signs. Please note

that once the new venue is completed this section may be updated to reflect additional

static signage opportunities

8.4. A Frame signs will be stored on-site at the venue between matches

8.5. Away Clubs will have no signage rights

8.6. Clubs can use their allocated signs to feature their sponsors’ logos or their own Club name /

logo.

8.7. Club and League sponsor signage should be alternated. Any given sponsor (Club or League)

can have a maximum of two consecutive signs placed together.

8.8. The League will co-ordinate production of ALL Clubs’ corflute courtside A-frame signage,

production costs will be passed on to the Clubs and or their respective sponsors.

8.9. Club media banners can be used by Clubs on game day for post- or pre-game interviews

with their players, or at any other time, whenever the content is being produced by the

Club. Club media banners will need to include the integrated League logo, which must take

up a minimum of 25% share of voice. Clubs will be responsible for producing their Club

Media banner, which will be subject to League approval.

8.10. The League will use the League media backdrop on game day and non-game days

when the content is being produced by the League.

8.11. Netball Queensland encourages Clubs to seek individual legal and financial advice

when negotiating and contracting sponsorships.

9. Digital Signage 9.1. All teams will be afforded the opportunity to have Principle Club Partner sponsor branding

during the live stream broadcast as part of their lockup team logo as well as during breaks

and when full screen statistic graphics are used.

9.2. The League will retain advertising space on the League website from which the Live Stream

is broadcast.

9.3. The League will retain 50% SOV for advertising through the big screens in venue, while the

Clubs will share in the remaining 50% SOV through all games

Asset League Club

Sapphire Series Web Page - Live Stream Vision Border X

On screen scoreboard - permanent X X

Watermark (naming rights with League Logo) X

Replays/ Highlights Packages - shared via Social Media Platforms X

Pre-game/ Post game stories -shared via web and socials X

In game interviews - roving camera X

Full Screen Stats / Pop Ups in Game X X

Player Tracking Data - GPS X

Additional Video Content / Stories X

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Unique Camera Angles X

Game Clock X

In game - Centre Pass, Stoppage re-start X

In broadcast advertising - breaks - 10 second adverts 50% 50%

10. Ticket Sales Income - Match Days

10.1. The League and the Clubs are responsible for driving match attendances will share in

20% of paid ticket revenue for regular season games played at the Brisbane Arena allocated

on pro-rata basis for the number of games played at the Brisbane Arena by each Club.

These funds will be distributed back to Club’s within 30 days of the SS01 Grand Final.

10.2. The League will be responsible for ticketing for matches played at the State Home of

Netball.

10.3. Clubs hosting home games in their own venue will incur 100% of match hosting costs

and retain 100% of match revenue for that match. The home Club will be responsible for

ticketing for matches played in their own venue.

11. Ticketing and Pricing 11.1. Match ticket prices will be determined by the League and will be consistent across

all venues.

11.2. Ticket purchased online to games at Brisbane Arena will be priced as follows (all

prices include GST) and will allow the attendee to watch all Sapphire Series and Ruby Series

games played in the venue on that day.

• Adults $10

• Concession/Students $5

• Children Under 15 – Free

• Family Entry (max of 5) $25

11.3. General admission pricing will be as follows (all prices include GST) and allow

patrons to watch all Sapphire Series games in the venue on that day:

• Adults $12

• Concession/Students $7

• Children Under 15 - Free

• Family $30

11.4. All tickets will be general admission, there will be no reserved or dedicated seating

11.5. The League will provide season accreditation passes (free entry into all matches) for

• Players

• Club Coaches

• Club Managers

• Club Medical staff / Strength & Conditioning

• Club Operations Manager and other Club staff

11.6. For all matches played at Queensland State Netball Centre (QSNC), the League will

provide each Club (Home and Away) with ten (10) Free-of-Charge (FOC) tickets. These can

be used at the Club’s discretion for sponsors or other stakeholders.

11.7. Should Clubs require any additional tickets, they may be purchased from the League.

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11.8. Netball Queensland reserves the right to provide FOC tickets to a range of

stakeholders at any Sapphire Series match, including hosted games outside of the Brisbane

area. These stakeholders include League sponsors and guests, NQ guests and VIP’s and NQ

Staff (including match and Club officials).

12. Match Day Activity 12.1. Below is a summary of the allocation of key game day assets - League and HOME

Club for games played at the Brisbane Arena.

Activity League Clubs Notes Activation rights (I.e. giveaways, foyer sponsor activations, half-time activity, coin toss etc)

X X To be mutually agreed - shared

between League & Club

PA / MC announcements 50% 50% Shared between

League & Clubs

Promotion on big screens (if operating)

50% 50% Shared between League & Club

Breaks (¼, ½ time and in between games)

100% Option

12.2. The League will be responsible for event presentation, including all costs, at matches

played at the Brisbane Arena.

12.3. Home Clubs will be responsible for event presentation and associated hosting costs

for all matches played at their nominated venue(s) in line with the match hosting and

operational requirements which the League will require all reasonable efforts to be made to

meet.

12.4. Clubs will have the right to activate at their home matches, wherever they are

played. This is at their discretion (i.e. foyer sponsor activations, giveaways, product

sampling, face-painting, sponsor half-time activity, and coin toss). Organising activations

will be the responsibility of the home Club. All activations will be subject to League

approval.

12.5. The League and League sponsors will have the same activation rights at Home Club

Venues as they do for all matches played in the Brisbane Arena

12.6. The League and Home Club will mutually agree on activations that take place at any

given match. If Clubs wish to activate during breaks in games, they should apply to the

League to do this detailing the plan for the activation.

12.7. Clubs will have no activation rights at their away matches.

12.8. The League will organise and fund a courtside announcer for all matches held at

Brisbane Sports Arena.

12.9. Clubs are invited to suggest people for this role and for live stream commentary if

they are hosting matches in their own Venue

12.10. The courtside announcer will deliver home Club and League messages for their

respective sponsors. Their responsibilities at each game will include -

• Introducing match officials

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• Introducing each Team member one by one

• Calling time outs, scores, League and Club partner recognition and anything else of

interest to attendees

12.11. If the League choose to use video screens at the State Home of Netball, League and

Home Club sponsor messaging will be shared 50:50.

12.12. The Home Club will be responsible for organising and funding courtside announcers

for Club Hosted Home matches not held at the Brisbane Arena.

12.13. For matches not held at the Brisbane Arena, home clubs will be required to submit

an MC script as per Appendix Seven. The League will advise prior to the season commences

when these MC scripts are due, along with League partner messaging required to be

included.

13. Competitions 13.1. Clubs will be offered the opportunity to manage the underpinning competition, the

Queensland Premier League (QPL) within their catchment area. Clubs will be afforded the

opportunity to commercialise these competitions as part of securing commercial partners.

13.2. Full details of obligations and benefits will be outlined in the QPL competition

documentation

14. Licensing and Merchandise 14.1. Replica Supporters’ Apparel

• Club replica supporters’ apparel can only be produced by Club’s apparel partner. All

costs of producing replica merchandise will be borne by the Club, and all profits from

the sale of replica items will sit with the Club.

• All Club replica supporters’ apparel must include the integrated League logo, Club logo

and the same sponsor branding as the Club kit.

• League and Club Sponsors must be used on Club replica apparel

• All artwork and designs are subject to League approval.

14.2. Non-replica Supporters’ Apparel

• The Club is responsible for the production and sale of their own non-replica items of

supporter merchandise. All costs of producing non-replica supporters’ merchandise

will be borne by the Club, and all profits from the sale of replica items will sit with the

Club.

• All Club non-replica supporters’ apparel must include the integrated League logo and

Club logo.

• All artwork and designs are subject to League approval.

14.3. Licensed Product

• Clubs may choose to produce Licensed products for sale or to giveaway either at match

or through their own channels.

• The Club may choose to use the Original or Integrated Logo on the licensed products.

• League and Club Sponsor Logos may be used on non-replica apparel but are not

required.

• The Club is responsible for all costs associated with production of Licensed Products

and in turn retain all revenue from sale or distribution of the same products.

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14.4. At-match Merchandise Sales rights

• Both the League and the Clubs will have rights to sell merchandise at matches, from

dedicated sales outlets.

• The League will work with Clubs in the management of sales at matches, but Clubs will

be responsible for the management and sale of stock and will retain 100% of revenue

taken through income from the sale of Club stock

• League merchandise sold at matches will be generic in nature. It won’t feature any

Sapphire Series Club IP i.e. Netball Queensland-branded, Sapphire Series-branded or

Firebirds-branded products).

14.5. Use of Individual Player Property

• Some non-apparel licensed products may include the use of player property. While the

players involved in this League, it is the intention of the League to abide by the SSN

Collective Player Agreement regulations relating to the use of Player IP.

• Use of Player photographic imagery is able to be used by the League and Clubs for use

on product or promotional material. A minimum of three (3) players must be used by

Clubs or Product Licensees in all executions, except for Player Trading Cards

• Proposed products that feature less than three (3) players require the approval of the

player(s) featured on the product.

• Further key points relating to the use of Player Property are:

• Approval of the players’ IP will be the responsibility of the player or if under 18,

their guardian or parent.

• If the Club or League does not receive approval within five (5) days, approval will

be assumed as given.

15. Athlete Appearances and Use of Player IP 15.1. Clubs and Product Licensee acknowledge that they have an obligation to support the

marketing and promotion of the League.

15.2. Each Contracted Player and Coach will provide up to forty (40) hours or 400 hours

per Team per year, of appearance time to promote the Club, the League and Netball in

general. This may include, but not be limited to:

• League and Club Season Launches

• League and Club Media Appearances

• Club Community Engagement Activities

• Club Association Visits

• Pre-game media

• Fan Days and similar promotional activities for the Club or the League

15.3. The League will utilise a Player Appearance Request form (Appendix 5) when

requesting Player appearances. The League reserves the right to request specific player/s

for appearances and will identify these players on the Player Appearance Request form

(where possible) at least ten (10) working days prior to the appearance date.

15.4. The League and Clubs will acknowledge the Players rights in relation to their

individual IP. The League and Clubs will not offer as part of the League or Club sponsorship

offerings, individual player sponsorships/ambassadors without the prior written approval of

the athlete.

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15.5. For the avoidance of doubt, players will not be expected to forgo employment or

University attendance to complete appearances for Netball. It is anticipated most of this

appearance work will be conducted on weekend’s at Netball Associations within the Clubs’

Aligned Associations.

15.6. The Club is responsible for any costs associated with delivering these appearances

and should seek commercial support to assist with this.

15.7. The Club’s Operations Manager will oversee the distribution of player hours to

Aligned Associations during the term of their contract. The Operations Manager will also be

responsible for managing and recording the appearances completed by each player during

the year to use during the annual review process.

16. Live Streaming, Media, Communications & Digital 16.1. Netball Queensland retains all broadcasting and live streaming rights to the Sapphire

Series and will be responsible for live streaming all matches, including all costs associated

with matches played in the Brisbane Arena.

16.2. The League and Club are dually responsible for promoting the Sapphire Series to

build a local fan base, sell tickets and build the profile of the League, Clubs and individual

athletes

16.3. NQ will create a dedicated League website which will include basic information on

each on the Clubs. The League website will also include a link to each Club website. NQ will

manage the League site, run League social media, write and produce content. All digital

assets will sit with the League.

16.4. Clubs will be required to create and manage their own Club website and be

responsible for running social media, writing and producing content. All digital assets on the

Club website will sit with the Club.

16.5. The allocation of digital assets is summarised below.

Asset League Club League website X League Facebook X League Instagram X Club website X Club Facebook X Club Instagram X

16.6. Clubs are encouraged to work with Netball Queensland’s media staff to assist with

developing stories and social media content, and to assist with making players and/or Club

staff available for local media opportunities.

16.7. Where required, Clubs are to make available the Head Coach and Captain or player

representative to make comment for media. This may occur on-site after the conclusion of

the match, or via phone and email in the days leading up to or following the conclusion of

the match.

16.8. Clubs agree that all Club players, coaches and Club staff adhere to the Netball

Queensland Social Media Guidelines. Please refer to Appendix 6 for this document.

16.9. All media and photographers at Sapphire Series events must be approved by Netball

Queensland.

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17. Finals 17.1. Below is a summary of the changes in commercial and match day arrangements for

Finals matches, as compared to Home and Away games.

17.2. All Finals matches will be played at the Brisbane Arena

17.3. All ticket sales income (100%) will be retained by the League

17.4. The League reserves the right to increase general public ticket prices for Finals

matches

17.5. Netball Queensland will make corporate boxes available on request for participating

Clubs, at no charge. Any food and beverage costs will be at the expense of the Club

17.6. Static courtside A-frame signage will be allocated as follows -

• League - 50% (8 signs)

• Club 1 - 25% (4 signs)

• Club 2 - 25% (4 signs)

17.7. The League and both Clubs will have activation rights at Finals matches. The League

will work with the Clubs to mutually agree on what activations take place, when and where,

at Finals matches. All activations will be subject to League approval.

17.8. The League and BOTH Clubs will have at-match merchandise selling rights at Finals,

from separate outlets

17.9. Only the League media banner will be used at Finals matches (no Club media

banners)

17.10. Courtside announcer sponsor messaging, and promotion on video screens if used,

will be split as follows -

• League sponsors - 50%

• Club 1 sponsors - 25%

• Club 2 sponsors - 25%

17.11. All other commercial arrangements will be as per normal Home and Away matches

played at the State Home of Netball.

18. Compliance 18.1. The commercial integrity of the Sapphire Series is fundamental to the future success

of the League, and ultimately the benefit of all stakeholders.

18.2. NQ is committed to ensuring that a consistent approach is taken with all Clubs in a

transparent manner and thus any breaches of the manual will be treated seriously.

18.3. Netball Queensland will seek a written explanation from the Club regarding any

breach.

18.4. Netball Queensland reserves the right to penalise the Club for a breach in any

manner it deems appropriate.

19. Charities

19.1. If a Club would like to support a charity for a particular round of the Regular Season

or Finals Series, they should provide details in writing to the League Manager five (5) days

prior to the schedule fixture. Approval for such shall not be unreasonably withheld.

19.2. If the League or a Club would like all Clubs to participate for a particular cause or

charity, where possible the maximum lead in time is advised, however it is acknowledged

that this may not always be possible.

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20. Appendices

Appendix 1 – Key Contacts

ROLE NAME CONTACT INFORMATION

Acting League Manager (LM) Richard McInnes 0428 687 691 Richard.mcinnes@netballq.org.au

Acting Media Manager Amy McDonald 0439 790 645 media@netballq.org.au

Accreditation and Allocation Officer

Cameron Williamson 0437 532 816 Cameron.williamson@netballq.org.au

GM – High Performance and Sport Entertainment

Richard McInnes 0428 687 691 Richard.mcinnes@netballq.org.au

GM – Commercial Justin White 0452 298 691 Justin.white@netballq.org.au

GM – Marketing Chanah Mulawa 0488 038 843 Chanah.mulawa@netballq.org.au

Events Manager Rhiannon Smith 0400 572 060 Rhiannon.smith@netballq.org.au

Appendix 2 – Approval Forms • Sponsor Approval Forms – to be added

• Uniform Approval

• Product Licensee Approval

• Merchandise Approval

Appendix 3 – Example of Sponsor Logo Designations Designation Logo Usage Example of Image

Principle Partner

• Development of integrated League / Partner Logo to be used by both League and Partner

• League will always use integrated logo on all material

• Partner able to use league logo independently

• Image Types provided – tbc

• Image Resolution provided – tbc

Major Partner (n2)

• Development of Integrated League Logo included written designation of Major Partner, able to be used by Partner

• Image Types provided – tbc

• Image Resolution provided – tbc

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Official Partner (n4)

• Official Partner provided with Integrated League Logo with written designation of Official Partner

• Image Types provided – tbc

• Image Resolution provided – tbc

Suppliers • Official Supplier provided with

Integrated League Logo with written designation of Official Supplier

• Image Types provided – tbc

• Image Resolution provided – tbc

Appendix 4 Venue Signage Map Example to define the broadcast arc

Appendix 5 Player Appearance Request Form to be added

Appendix 6 Social Media Policy – will be delivered in 2019

Appendix 7 Compliance Checklist – to be finalised in 2019

Task Completed

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Club Sponsor Approval Sought

Apparel Approval Sought

Uniform Design Approval Sought

Digital Marketing Plan approved

Digital Marketing Plan implemented

Merchandise Approved

Home Games Hosted Appropriately

Revenue Stream Diversification

Appendix 8 MC Script template – will be delivered to all teams prior to first match.