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Proposal for Commercial Street
Jan 2016
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Overview
Inspired by the eventCiclovia
(in Bogota, Columbia)
Aims to provide citizens with the opportunity to reclaim their
streets
Objective is to create awareness about and promote non-motorized
transport, rights of pede
the community reclaim the streets of their city.
Every Sunday, proposal to cordon off for 3-4 hours in the
morning, for citizen engagement in
Street.
Citizens use this stretch to for fun activities like Yoga &
Zumba, play games and above all enjo
Huge response has been seen from the people in the range of 8k
to 10k every week at place
Mumbai, Ahmedabad etc.
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Commercial Street Broad Plan
Top aerial view of Commercial Street. The street will be
completely vehicle free,
with kiosks (suggested) in between, for users to indulge in
fun.
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Event Mechanics
Timings: 8:00 am to 1:00 pm
Fun and engaging street games for kids and adults; fitness
ac
TG Profile: SEC A - young families, youth, kids, cycling
enthus
folks.
The first event is being planned on 3rdJan 2016 at Commerci
Street
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Print Ads (Reference)
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Print Ads (Reference)
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On-ground Activities (Reference)
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On-ground Activities (Reference)
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TOI Coverage
5th Jan, 2015 29th Dec, 2015
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Media Plan to promote the Event
Print 2 insertions, 400 SCM Ad in the Bangalore Edition of The
Times Of
& Bangalore Times
Social
FB & Twitter updates
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Sponsor Benefits
Sponsorship status on the event
Media mileage across Bangalore city through logo presence in
Ads promoting TOI Happy Streets
On ground event collaterals at the venue
Social media activation
Good amount of brand awareness and exposure among people at
the
Pure play ads in TOI products
Title Sponsor:
Stall Space of 6ft x 8ft at the venue
One Integrated activity on the stage
Associate Sponsor:
Stall Space of 4ft x 6ft at the venue
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Sponsorship OpportunitiesMedia Vehicles Insertions
DeliverablesAssocia
Sponsor
Print Ads TOI Bangalore, Bangalore Times 2 Logo presence as
Powere
Editorial TOI Bangalore, Bangalore Times 2 NA
Onground Branding Backdrops 1
Logo presence as Powere
Instruction Boards 6
Branding Boards 6
Onground Activity 1 Onground activity on Main stage 1 NA
Social Media FB & Twitter updates 2 Logo presence as
Powere
* Indicative costs, subject to activities & engagement.
Deliverables will also vary accordingly.
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Sponsorship Options
Options Expected No. of
Sponsors
Amount (Rs.) nett
TITLE - ABC PRESENTS 1 25 lacs
THE TIMES OF INDIA HAPPYSTREETS
IN ASSOCIATION WITH EFG & IJK 2 10 lacs
14.5% service tax is applicable on Sponsorship, which will have
to be paid directly to the
The above amount is only for a single event
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THANK YOU
