Half Marathon 2014 Event Report

  • View
    222

  • Download
    4

Embed Size (px)

DESCRIPTION

 

Text of Half Marathon 2014 Event Report

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    Event Report 2014

    Image

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    Contents 00

    2

    01 Introduction 3

    02 Our Audience 8

    03 Charity 13

    04 Partners 16

    05 Merchandise 84

    06 Expo 89

    07 Marketing 102

    08 Website 137

    09 Signage 141

    10 Registrations 144

    11 Hospitality 148

    12 Winners Results 154

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    01 Close to 12,000 runners took to Sydneys streets on Sunday, 18 May to compete in the 23rd annual Sydney Morning Herald Half Marathon.

    Competitors were seen off by official event ambassador Stephanie Rice, who fired the starting gun for the 21.1km

    event which wove its way from St Marys Cathedral and past some of Sydneys most iconic landmarks including the Royal Botanic Gardens, Harbour Bridge and Sydney Opera House.

    Fairfax Events would like to extend their thanks to all our valued sponsors, supporters and volunteers for their

    assistance in staging another successful Sydney Morning Herald Half Marathon.

    3

    Introduction &

    Thanks

    Image

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    First half marathon in an actual event, beat my PB

    for the distance by 5

    minutes. Thought it was

    really well organised and

    had a blast! Was amazed

    by how many people

    were out there, but what

    a beautiful morning for it.

    Congrats to all of you

    Chris Garey, May 19 at

    2.59pm - Facebook

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    The Course

    Commencing on College Street, adjacent to St Marys Cathedral the 21.1km Half Marathon course winds its way past some of Sydneys most iconic CBD landmarks. Heading across the Western Distributor and taking in some great views across Darling Harbour the course enters into the leafy suburb of Pyrmont. At approximately the 7km mark relay runners

    change over for runner 2 to complete the rest of the course. Completing a lap around Pyrmont before returning to the

    CBD and heading towards the Harbour Bridge and onto the Cahill Expressway for the best view of the Sydney Opera

    House. At approximately the 17km mark the course turns into the Royal Botanic Gardens before heading back onto

    College Street and turning for the spectacular finish line in Hyde Park in front of the Archibald Fountain.

    5

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    6

    The Course - Relay

    In 2013 The Sydney Morning Herald Half Marathon Relay was introduced to open the event up to participants who may

    not be able to complete a Half Marathon distance but still wanted to participate in the event. The Relay component

    consists of teams of two. Runner one completes the first 6.5km of the course before transitioning with runner two who

    completes the final 14.5km.

    The Relay provides the perfect stepping stone into Half Marathon running. It allows new participants to long distance

    running an opportunity to experience the stunning Half Marathon course and hopefully encourage them to extend to the

    full distance the following year.

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    7

    02 Our Audience Interstate Entrants

    ACT

    NSW

    NT

    Outside Au

    QLD

    Overseas Entrants

    USA UK Netherlands Spain South Africa Switzerland

    Singapore NZ Belgium Brazil Canada Finland

    France Germany India Indonesia Ireland Italy

    Malaysia Nepal Netherlands Norway Phillipines

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    8

    Our Audience

    Total Entrants: 11,757

    Half Entrants. Starter, Finisher Comparison

    Total Entrants 11,377

    Total Female Entrants 4,767

    Total Male Entrants 6,610

    Total Finishers 9,323

    Female Finishers 3,865

    Male Finishers 5,458

    Relay Entrants. Starter, Finisher Comparison

    Total Entrants 380

    Total Female Entrants 269

    Total Male Entrants 111

    Total Finishers 337

    Female Finishers 244

    Male Finishers 93

    0

    50

    100

    150

    200

    250

    300

    350

    1

    Top Suburbs

    Bondi

    Bondi Beach

    Bondi Junction

    Coogee

    Darlinghurst

    Manly

    Maroubra

    Mosman

    Neutral Bay

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    9

    Our Audience

    Total Entrants: 11,757

    0

    500

    1000

    1500

    2000

    2500

    3000

    0-1

    2

    13

    -15

    16

    -19

    20

    -29

    30

    -39

    40

    -49

    50

    -59

    60

    -69

    70

    -79

    80

    -89

    Entries By Age Division

    Male

    Female

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    10

    Our Audience

    Male

    58%

    Female

    42%

    Half

    Male

    29%

    Female

    71%

    Relay

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    03 Charity The Charity Program

    Online Fundraising System

    Everyday Hero (EDH) was appointed to create a personalised, web-based fundraising system for the

    event. The online system was promoted to all participants as the easiest way to raise money. The system

    was used to calculate the total amount of money raised across all charity organisations.

    The online fundraising system was accessed directly from the event website through the Give Gauge

    fundraising tally, and had the following features:

    allowed participants to choose their favourite charity, then create and personalise their own fundraising website page

    participants each had a unique website link which they could send onto their friends and family to seek sponsorship

    the participants fundraising page had a fundraising tally, and personalised target participants could create their own blog to update friends on their progress

    if a participants favourite charity did not appear on the website, they could request it to be added. Everyday Hero would then sign up the charity.

    12

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    Overall Total

    The overall total funds raised for 2014 was $576,387.

    Online Fundraising Results

    A total of 820 hero pages were created in this years event with 74% of these pages being active.

    124 registered charities received donations

    The average raised per active hero page was $945

    The top fundraising charities were:

    The Royal Hospital for Women Foundation

    Australian Cancer Research Foundation

    Black Dog Institute

    Make-A-Wish Australia

    Cancer Council NSW

    Collectively these charities raised a total of $350,554.42.

    One-off Donations Results

    During the registration process entrants were given the chance to donate an amount of their choosing to a list

    of registered charities.

    This year 602 entrants donated a total of $17,088.50 funds upon registering.

    13

    Charity

    Half Marathon 2014 Fundraising Totals

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    14

    Charity

    Highest Fundraisers

    Top 5 Individuals

    Top 5 Teams

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    04 Partners

    15

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

  • Fairfax Events I The Sydney Morning Herald Half Marathon Sunday, May 18, 2014

    adidas were in there 2nd year of being a

    major partner of The Sydney Morning Herald

    Half Marathon for 2014

    adidas used the Half Marathon once again

    to continue to push their Boost shoe

    messaging

    Discounts were offered to runners pre event

    with some great deals at the Expo

    The Expo space was decked out with the

    Official Merchandise. Along with a space for

    MiCoach and Boost shoes. You knew you

    were entering an adidas/Boost area as soon

    as you entered the Expo with adidas

    branding occupying the entrance hall to the

    expo. A large wall as you walked down into

    Lower Town Hall was also used to brand the

    expo space

    On event day adidas occupied a space

    outside The Art Gallery of NSW and hit the

    runners with a massive Boost by using a

    gigantic 10 metre wide by 2 metre high

    digital screen. The screen played adidas

    ambassador messaging. The likes of Elysse

    Perry, Harry Kewell, Caroline Wozniacki and

    Beau Ryan were used to Boost the runners at

    the 17.5 km and 19km mark

    At the finish, runners were able to enjoy

    some sweets, a juice and a massage at the

    adidas champion finish which was open for

    all participants to enjoy. The massages

    certainly proved popular with long queues

    at the peak finishin