13

Habari Media Overview 2013

Embed Size (px)

Citation preview

Page 1: Habari Media Overview 2013
Page 2: Habari Media Overview 2013
Page 3: Habari Media Overview 2013

Facebook's mission is to give people the power to share and

make the world more open and connected. Millions of people

use Facebook every day to keep up with friends, upload

photos, share links and videos, and learn more about the

people they meet.

Habari Media is the official partner for Facebook across sub

Saharan Africa with a key focus on Kenya, Nigeria and South

Africa. The Habari Media Facebook team helps marketers

reach their customers on Facebook whilst educating them on

best practice techniques to meet business objectives.

Habari Media’s Facebook team is pioneering digital innovation

into Africa by working with top tier brands including P&G,

Unilever, GM, Vodacom, MTN and Diageo to build effective

page, media and technology strategies that engage and

resonates with their target audience.

Page 4: Habari Media Overview 2013

//PROFESSIONAL

Page 5: Habari Media Overview 2013

Digital infrastructure, providing global reach, and an“always on” mentality has been re-drawn along digital andsocial lines, putting people back at the heart of business.

As digital has evolved rapidly from indexed content, to

algorithmic search, to social, consumers increasingly havemore tools to manage online activity into a moreinteractive, personalised experience.

Habari Media’s Professional team offers a unique 360-degree approach to speaking to your target market, fromworld news, niche business and investment, corporate,

personal finance and social media insight platforms.

Page 6: Habari Media Overview 2013

Digital infrastructure, providing global reach, and an“always on” mentality has been re-drawn along digital andsocial lines, putting people back at the heart of business.

As digital has evolved rapidly from indexed content, to

algorithmic search, to social, consumers increasingly havemore tools to manage online activity into a moreinteractive, personalised experience.

Habari Media’s Professional team offers a unique 360-degree approach to speaking to your target market, fromworld news, niche business and investment, corporate,

personal finance and social media insight platforms.

Page 7: Habari Media Overview 2013
Page 8: Habari Media Overview 2013

Habari Media Lifestyle includes a range of high profile passion

websites with a core focus on entertainment, lifestyle and leisure.

Most noticeable is the audience’s continued interaction and high

level of engagement with the platforms, due to the relatable

content to user’s hobbies, daily interests and the level of

entertainment the sites offer.

All aspects of daily life are covered and through this, a diverse

range of brands are compatible across the platforms and are

able to easily connect and engage with their target markets.

The team is linked directly to the platforms’ ability to reflect the

attitudes and values of their readers, as well as satisfy their

intricate needs, wants and aspirations.

Page 9: Habari Media Overview 2013

PI = 1,141,160 and UB = 114,066

Average age: 21-40

PI =257,593 and UB = 94,735

Average age: 18-35

PI = 22,456,862 and UB = 565,209

Average age: 25-45

PI = 233,290 and UB = 50,562

Average age: 40

PI = 233,290 and UB = 50,562

Average age: 40

Page 10: Habari Media Overview 2013
Page 11: Habari Media Overview 2013

Mobile has evolved into the 7th Mass Media channel with more cell

phones in the world than all televisions and PCs combined. There are

now 45 million registered SIM cards in South Africa with the most active

user base of mobile internet in Africa.

This gives mobile huge reach with over 85% penetration through

various LSM levels. Mobile advertising is interactive, targeted,

instantaneous, cost effective and absolutely measurable. It offers age,

gender, location and handset targeting. The mobile medium offers

unique moments of consumer engagement due to the close and

personal relationships people have with their phones; moments that

other platforms are unable to deliver.

Habari Media’s mobile team can structure a package suitable to your

target market and provide you with a comprehensive mobile

advertising strategy.

Page 12: Habari Media Overview 2013

UB = 80 500Average age: 16-26

PI = 72 000 000 UB = 4 500 000Average age: 30

PI = 35 000 000 UB = 12 000 000Average age: 30

PI = Unlimited

Network

PI = 1 700 000

UB = 114,066

Average age:

41

PI = 300 000

UB = 95 000

Average age:

25-44

PI = 1.3 Billion

Network

UB = 2 000 000

Mailer Base

PI = 60 000 000

Network

UB = 11 000 000

SMS Base

Page 13: Habari Media Overview 2013

Contact