GUEST WIFIA Community WiFi Proposal

by

Improve internet connectivity

• Strengthen the Branding

•

• Improve Citizen/Visitor Experience

GOALS

Key Objectives :1. Create WIFI Hot Spots in community congregation

areas.

2. Complement mobile network coverage.

3. Establish a uniform experience and a consistent

performance throughout the WIFI network.

4. First level learnings and visitors insights.

TointroduceaGuestWiFi Accessfor clientsObjective

USER Experience

• Social Media Sign-On.• Single Sign-On.

• Sign Up only once and we willremember you

• Fast Browsing Experience–2Mbps per User (customizable)

• 30 minute FreeUsage(customizable)

Add-onFeatures:

• Customise Login

• Premium Paid Citizens (for better bandwidth)

Customise Splash PageThe marketing tools available within the WiFi platform provides a

comprehensive method to monitor and actively promote and market

the business. Businesses can tailor your splash (log in) pages with

specific branding and advertising. The URL redirect page they land on

after logging in is also customisable; Making the splash page truly

unique.

Localise MarketingBusinesses can also create unique emails and couponing to

engage with their customers in real time, based on behaviour.

The portal allows a bespoke marketing campaign based on

individual needs.

Social & WiFi Marketing

Learn About Your VisitorsWith our WiFi Portal, you can access a wealth of information collated

from the WiFi system. Our analytics platform provides real-time

customer data and insight. Secure and available at any time, a vast

array of tools will help you analyse and segment your audience.

Geo-fencing is also now possible, meaning you can draw invisible lines

within your venue. By setting up key areas to monitor WiFi activity, you

can instantly see who is within your network and where, and what’s

more, trigger messages as they move into different areas of the

building

Track & Gain InsightsReal time data can be accessed at any time.

User demographics such as age, gender

and location, length of internet use, total

amount of users and data usage are just

some of the statistics you can collect. This

deeper level of analytics will enable you to

deploy your marketing messages to the

right people, at theright time.

Performance & Presence Analytics

WiFi Key FeaturesWiFi AnalyticsLearn about yourcustomers

Our analyticsplatformprovides real-timecustomerdataand insight. Secure and availableatanytime,avastarrayoftools will help you analyseand segmentyour audience likenever before.

WiFi MarketingCommunicate with yourcustomers

WiFi gathers information that allows you to identify and segment youraudience, createtailor-madecampaignsand drive customerloyalty,repeatcustomand sales.

WiFi Security & LegalBe legallycompliant

Our platform ensures your community WiFi is legally compliant, i.e. that it adheresto currentlegislation on public wirelessinternetusage.Publictrafficisalsoseparated from your internalnetworksenablingyou to be safe,secureand protected.

Presence AnalyticsMaximise your venue’spotential

Our ground-breakingpresence analyticstechnologymeans that venues can finallyunderstandtheircustomersinthe samewayasthe online world. Isacustomer new or repeat,what's thefootfallby hour,how loyalaremycustomers and manymore insightsregardlessofwhethertheyconnectto thenetwork.

Social WiFiUse social Wifi tomarket your business

Using socialmedia to improve your socialpresence isanimportant part ofmarketing intoday’ssociety.Our SocialWiFisystem gives you the opportunity to engage and interact with customers immediately and inrealtime.

Content FilteringFamilyFriendly

WiFi hotspots arecontent filtered;accesstoinappropriate websites is blocked and managed by us ensuring that your network is safe and familyfriendly.

Features Roll-Out PlanStages of functionalities

Phase I Phase II Phase III

UserAccess Options

• Social Media Login• Social Media Login• User RegisterLogin• Customize Login

• Social Media Login• User RegisterLogin• Customize Login

Type of Data Do We Want To LookAt?

• Location(Access)• Location(Origin)• Gender• Age

• Location(Access)• Location(Origin)• Gender• Age• Interest• Device• Application• APN -Telco• Location(AP)

• Location(Access)• Location(Origin)• Gender• Age• Interest• Device• Application• APN -Telco• Location(AP)• Usage Pattern• Access Pattern• Multi Device Behavior

What Can We Offer? • GenericAds• LocationBased Promo

• LocationBased Promo• LocationBased

Advertisement• Psychographic

s Retargeting

• Customised toUser Ads/Promo

• Psychographics Retargeting

VALUE CREATION FROM XEN HOTSPOTD

ire

ct

Va

lue

Ind

ire

ct

Va

lue

1

4 5 6

2

Increase Visitor RateUser database can be collected & email campaigns can be created to entice visitors to return.

Increase Internal

Sales• Vouchers can be issued to

WiFi users for instant

redemption at retail shops,

food stalls, etc.

• Improve sales within the

mall compound.

3

Improve

Customer

Experience

User need not waste their telco

data quotas if use wifi.

Customer

Insights• Client will be able to capture

WiFi user demographics and

analyze traffic

• Data can be used to understand

visitors better and improve

marketing plan

AdvertisingRevenuePotential to make revenues via WiFiadvertisements.

SponsorshipRevenueSponsorship deals on WiFi can potentially be secured.

Public Wifi Digital Displays Site WayfindingCitizen Portal

WiFiinfrastructurewillallowus to expand and integrates other common public serviceswithinthecity

3 million sessions daily250 stations

5,000 concurrent users

on peak

1st Wi-Fi 2.0 deployment 150,000 users a month

London Underground

Bicester ShoppingVillage

San Francisco& San Jose

BirminghamAirport

SELANGOR FREE WIFI GENERAL OVERVIEW

SELANGOR FREE WIFICAPTIVE PORTAL PAGE

• Social Media

• One-time Registration

• Issued Voucher

SIGN IN

METHOD