Gst5083 mis w1 a1 mashaweer

LECTURER : Prof. Dr. Rusli

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Team Members:§ Cherry Linda Keripin (P14D393P)§ Elina Tiu Chai Hui (P13D160P)§ Alexander Mathew Kana (P14D384P)§ Gesna Michael Jepus (P14D400P)§ Teo Chiat Hua (P14D395P)

GST5083 : INFORMATION SYSTEMMS AND E-COMMERCE

Week 1 (Assignment 1 – Mashaweer Case Study)


Week 1(Assignment 1 – Designing Drugs Virtually)

BRIEF SUMMARY OF CASE STUDY:

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Mashaweer is the first company in Egypt that offers personal services. They act as personal assistants, helping their clients to save time and money to run errands for them and their service is 24 hours a day. Their common services comprises but not limited to, are buying groceries and goods at other places, pay bills, deliver documents and packages and the unusual ones are like delivering presents to client’s fiancé every 15 minutes.


Week 1 (Assignment 1 – Designing Drugs Virtually)


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Everyone in Egypt faces traffic problem which makes it difficult to do couple of errands on the same day. Mashaweer employs riders with motorcycles to help the people of Egypt to do their errands. Since they are riding a motorcycle, it is easy to maneuver through the traffic. Each rider is equipped with PDA (Personal Digital Assistants) which includes a GPS to provide detailed directions. The GPS is also used to monitor rider’s location and thus the operation process can be monitored accurately. Each rider will receive their tasks via their PDA handheld. Through SCADA (Supervisory Control and Data Acquisition) system, Mashaweer will be able to monitor all live orders and measure traffic during rush hour, thus enabling the operation team to react and try a preventive and corrective action.




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People assumed that using Mashweer

is too luxurious and costly, but when they have started using the service, this perception changed and now it is a service that one must have. It creates a cultural change that significantly affects the demand on the service. They find that using the service actually helps them to save time and money. Technological tools and information system has successfully reduce the cost of getting errands done within a day.

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1. What kinds of applications are described in this case? What business functions do they support?



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1. What kinds of applications are described in this case? What business functions do they support?



Continue…

7GST5083 : INFORMATION SYSTEMMS AND E-

COMMERCEWeek 1 (Assignment 1 – Designing Drugs Virtually)

2. What are the benefits from equipping their riders with PDAs?

The benefits of equipping their riders with PDAs are :

They are able to monitor the representative’s delivery process via SCADA (Supervisory Control and Data Acquisition) and aid him in getting to his destination faster, all tasks for representatives are given through their PDA handheld, which reduce the amount of errors in term of delivering the package, which also reduce the costs involved in transporting goods.



What are the benefits from equipping their riders with PDAs?



Was it a good decision to expand the business to Cairo? What are the implications of information systems?

It was a good decision to expand the business to Cairo. When Mashaweer was first introduced in Egypt, it captured 100% of market share for such a service, because it was the first and only company of its nature. When the company started operating in Cairo, it grew at a surprisingly fast pace. Cairo is considered a new pool for Mashaweer to swim in which provides the opportunity to further expand their business. Mashaweer being the pioneer in the business has several advantages which makes them a stiff competitor. On top of that, their service which is enjoyed by the people of Alexandria has given the people of assurance that the service is affordable and can help to save cost of travelling or getting goods to its destination.



3. Was it a good decision to expand the business to Cairo? What are the implications of information systems?

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Mashaweer has invested heavily into their systems to ensure people the quality of their service. By investing heavily into the technology, they have set a high entry barrier for newcomers. Information systems has helped them to coordinate their processes better which helps their clients to save more without jeopardizing their quality of service.



4. Do you think that Mashaweer will be able to accomplish their future strategy and sustain its market share?



4. Do you think that Mashaweer will be able to accomplish their future strategy and sustain its market share?

We think Mashaweer will be able to accomplish their future strategy as long as these strategies have been implemented and executed correctly. Utilizing the call center for other business practices could greatly improve profits and sustain its market share because it is a small impact on current business if they move the operations online they can fully utilize call center for other business and market strategies. Expanding into the rest of Egyptian and the Middle East could prove to be success so expanding into the rest of Egypt and Middle East could huge profits and dominate the personal assistance business.



5. Do you think in near future, the competition between Mashaweer and Wassaly will be aggressive? Why?§ We do not think the competition between Mashaweer

and Wassaly will be aggressive. As of now, Mashaweer is the only organization that operates on this scale. They have invested heavily into the technology and they are able to set a high entry barrier to any newcomers.

§ They are self-investment – which means they do not take any bank loans to support their business.

§ They have database of thousands of loyal customers.§ They owned their own IT company called Innov8.§ They have carefully selected their riders and they are

among the best in the industry. The riders are also highly paid which makes it difficult for competitor company to steal.

§ They have various streams of revenue.

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Gst5083 mis w1 a1 mashaweer