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GROW YOUR PRACTICE REACH MORE THAN 40,000 ATTORNEYS AND EXECUTIVES WHO MAKE LEGAL HIRING DECISIONS BUSINESS EDITION Super Lawyers, a Thomson Reuters business

GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

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Page 1: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

GROW YOUR PRACTICEREACH MORE THAN 40,000 ATTORNEYS AND EXECUTIVES WHO MAKE LEGAL HIRING DECISIONS

BUSINESS EDITION

Super Lawyers, a Thomson Reuters business

Page 2: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

2 SUPERLAWYERS.COM

SUPER LAWYERS BUSINESS EDITIONAn annual reference tool that reaches executives and in-house counsel at Fortune 1000 companies, and 8,000 law firms nationwide

The edition is divided into five practice groups•Business and Transactions

•Construction, Real Estate and Environmental

•Employment

•Intellectual Property

•Litigation

What’s inside?•Compelling stories on general counsel whom

exemplify excellence in practice

•Top law firms in solo, small, medium and large firm sizes from each state within specific business-related practice groups

•Spotlights on firms that receive outstanding results for their corporate clients

•Lists of law firms that include attorneys who were selected to Super Lawyers in 2011 in business-related practice areas

Distribution•A nearly 400-page magazine published

in September to be used as a year-long resource for counsel

•Also available in digital form with the potential to reach an extended audience

Snap this tag for options to download the Super Lawyers Magazine App.

SNAP IT

TWO WAYS TO VIEW THE DIGITAL EDITION1. digital.superlawyers.com

2. Apple or Android mobile devices

Page 3: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

3FOR MORE INFORMATION (877) 787-5290

WHY ADVERTISING WORKS

•This publication puts you in front of the corporate counsel and executives who make legal hiring decisions.

•Super Lawyers provides third-party validation when general counsel makes a hiring decision.

•Attorneys need visibility. Super Lawyers Business Edition provides exposure.

•Super Lawyers Business Edition provides opportunities for both attorney branding and firm branding.

•Being listed is a great honor, but with an ad you stand out.

BUSINESS & TRANSACTIONSBankingBankruptcy & Creditor/Debtor RightsBusiness/CorporateMergers & AcquisitionsSecurities & Corporate Finance

CONSTRUCTION, REAL ESTATE AND ENVIRONMENTAL

Construction LitigationConstruction/SuretyEminent DomainEnergy & Natural ResourcesEnvironmentalEnvironmental LitigationLand Use/ZoningReal Estate

EMPLOYMENTEmployee Benefits/ERISAEmployment & LaborEmployment Litigation: Defense

INTELLECTUAL PROPERTYIntellectual PropertyIntellectual Property Litigation

LITIGATIONAntitrust LitigationAppellateBusiness LitigationCivil Litigation DefenseCriminal Defense: White-CollarInsurance CoveragePersonal Injury Defense: GeneralPersonal Injury Defense: MedicalPersonal Injury Defense: ProductsProfessional Liability: DefenseSecurities Litigation

The five practice groups include the following areas of practice

READ ON FOR OPTIONS TO INCREASE YOUR VISIBILITYFor more information, call (877) 787-5290 or contact your Associate Publisher

Page 4: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

4 SUPERLAWYERS.COM

Platinum Profiles provide high-impact visibility in both the print and digital versions of the Super Lawyers Business Edition. A professional photographer and copy editor will help prepare these high-quality profiles. In addition, you will receive many bonuses, like reprints of your profile and extra copies of the publication. Platinum Profiles are offered in four fresh looks and are available in a two-page spread, full page and half page horizontal. Platinum Profiles must feature at least one selected attorney.

Features:•Services of a professional photographer and copy editor

to assist in the preparation of the profile

•Basic Listing appears in red and references profile page number

•25 bonus copies of Super Lawyers Business Edition

•300 Platinum Profile reprints

•A framed reprint of the Platinum Profile

PLATINUM PROFILES

1/2 Page .............$6,530Full Page ............$9,5602-Page Spread ................ $17,135

Premium Positions Available

Platinum Profile Deadline: June 8

RATES

2-PAGE SPREAD SAMPLE

1/2 PAGE SAMPLE

Page 5: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

5FOR MORE INFORMATION (877) 787-5290

Please Note: Super Lawyers provides the services of a professional photographer and editorial assistance in the preparation of the Platinum Profile. Copy limit differs between ad size and ad design. While the final layout will be similar to the samples shown in this brochure, Super Lawyers will determine the layout and design of the profiles to ensure a uniform and cohesive presentation. Super Lawyers reserves the right to make design modifications to ensure the best presentation of the profiles.

FULL PAGE SAMPLE

FULL PAGE SAMPLE

Source: 2011 Super LawyersReadership Survey

“I have received compliments from colleagues saying they did not realize the success I had achieved in my profession and that resulted in several case referrals.

With the purchase of a Platinum Profile, our production department will help you choose the layout option that best reflects your message. Highlight multiple members of your firm with the design that allows for the highest-word count and accommodates larger groups in photos. Or choose the option that provides a sleek, modern look using white space to make your photo of five people or less stand out. And the classic black-and-white platinum is the perfect complement for profiles that feature one to three attorneys.

Page 6: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

6 SUPERLAWYERS.COM

STANDARD PROFILES

A Standard Profile will highlight your practice with a full-color photo and biography. Available in two sizes, the one-ninth page profiles are sorted following the practice area list pages, and the one-third page profile appears in within and adjacent to the list pages, giving more visibility. Standard Profiles are available to selected attorneys only.

1/3 Page .............. $3,1451/9 Page ..............$1,295

Standard Profile Deadline: June 8

RATES

1/3 PAGE SAMPLE

1/9 PAGE SAMPLE

Source: 2011 Super LawyersReadership Survey

“I have received referrals from other lawyers as a result of being named to the Super Lawyers list.”

Features:•Color photo

•Contact information

• 150-word biography (1/3 page) or 100-word biography (1/9 page)

•Basic Listing appears in red and references profile page number

• 1 bonus copy of Super Lawyers Business Edition

Page 7: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

7FOR MORE INFORMATION (877) 787-5290

DISPLAY ADVERTISING

Display advertising consists of either customer-provided or in-house created content, with high-impact placements within and adjacent to the listings. Twenty-five bonus copies of the Super Lawyers Business Edition will also be provided with a Display Advertising purchase. Call your Associate Publisher for more details or to receive advertising specifications.

1/3 Page .............. $3,1451/2 Page .............$4,8302/3 Page ............$5,895Full Page ............ $7,860Two-Page Spread ...............$14,935 Premium Positions Available

Production Charges May Apply

Display Advertising Deadline: June 15

RATES

1/3 PAGE SAMPLE

2/3 PAGE SAMPLE FULL PAGE SAMPLE

1/2 PAGE SAMPLE

Page 8: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

8 SUPERLAWYERS.COM

FIRM IMPACT LISTINGS

Stand out in the list with a Firm Impact Listing. This product is available within your primary practice group. These Impact Listings will appear in both the print and digital versions of the Super Lawyers Business Edition publication.

Features:• Increased visibility in your practice group

•Firm’s website URL (digital magazine will have a live link)

•Firm contact information

•Firm logo

Bundled................. $495 with another print advertising purchase

Without print bundle ................... $795

Firm Impact Listing Deadline: June 8

RATES

FIRM IMPACT LISTING SAMPLE

Page 9: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

9FOR MORE INFORMATION (877) 787-5290

A Super Lawyers Online Firm Profile provides exclusive online visibility for your entire firm. You can now showcase your law firm on SuperLawyers.com and highlight the attorneys at your firm who have been selected to a Super Lawyers list. Utilize the Super Lawyers Online Firm Profile to help manage your firm’s online reputation and increase its search engine visibility.

Features:•Professionally written overview of the firm

•Visually optimized email contact form and prominently displayed phone number

•Increased visibility in the Super Lawyers online lawyer directory

•Individual firm profile for each office location that has an attorney selected to a Super Lawyers list

•A pie chart that shows the primary legal practice areas your firm specializes in with corresponding percentages

•Interactive map including all firm office locations that have an attorney selected to a Super Lawyers list

•Full administrative access to ensure quick and easy updates to the profile

ONLINE FIRM PROFILE

ONLINE FIRM PROFILES

Bundled..............$3,600 with a print profile or Display Advertising

Without print bundle ................$4,800

RATES

SPECIAL OFFERGet a FREE Premium Online Attorney Profile

for one of the selected attorneys at your firm when you order a

Online Firm Profile.

Page 10: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

10 SUPERLAWYERS.COM

ONLINE ATTORNEY PROFILES

Every attorney selected to the Super Lawyers list will appear on SuperLawyers.com with a free basic listing. To significantly enhance your online visibility consider an upgrade to a Premium or Expanded Online Attorney Profile.

EXPANDED ONLINE ATTORNEY PROFILE

BASIC LISTING

EXPANDED ONLINE ATTORNEY PROFILEFeatures:•Attorney photo

•Office and contact information

•Biography of the attorney

•Details of the attorney’s professional achievements and peer recognition

•Good visibility on SuperLawyers.com

•Heightened visibility of links to firm website, attorney blog, firm newsletter and online white papers

Bundled.................$450 with a print profile or Display Advertising

Without print bundle ...................$600

RATES

PREMIUM ONLINE ATTORNEY PROFILE

Best Online

Visibility

Page 11: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

11FOR MORE INFORMATION (877) 787-5290

PREMIUM ONLINE ATTORNEY PROFILEFeatures:•Attorney profile, photo and professionally written biography

•Office and contact information

•Ability to highlight up to three core practice areas

•Details of the attorney’s professional achievements and peer recognition

•Mapped office location

•Visually optimized contact form and prominently displayed phone number

•Ability to highlight nomination comments

•Social media and directory submissions

•Built with search engine optimization in mind

•Elevated visibility on SuperLawyers.com and within search engines

•Available as a monthly subscription

•Ability to integrate your social media and professional networks

•Heightened visibility of links to firm website, attorney blog, firm newsletter and online white papers

Bundled.................$900 with a print profile or Display Advertising

Without print bundle ................ $1,800

RATES

SPECIAL OFFERGet a FREE Premium Online Attorney Profile

for one of the selected attorneys at your firm when you order a

Online Firm Profile.

Page 12: GROW YOUR PRACTICE - Super Lawyersdownloads.superlawyers.com/pdf/sales/2012_Business_Edition.pdf · both attorney branding and firm branding. • Being listed is a great honor, but

FOLLOW SUPER LAWYERS

digital.SuperLawyers.com, Apple App store & Android Market

facebook.com/SuperLawyers

twitter.com/SuperLawyers

youtube.com/SuperLawyers

SuperLawyers.com/LinkedIn

blog.SuperLawyers.com

SuperLawyers.com/Googleplus

FOR MORE INFORMATION SuperLawyers.com/businesseditionCALL (877) 787-5290 OR CONTACT YOUR ASSOCIATE PUBLISHER

Super Lawyers, a Thomson Reuters businessRevised 6/21/2012