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SHOWCASE YOUR ACCOMPLISHMENTS IN PRINT AND ONLINE WITH SUPER LAWYERS TURN THE HONOR INTO BUSINESS Super Lawyers, part of Thomson Reuters

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Page 1: TURN THE HONOR INTO BUSINESS - Super Lawyersdownloads.superlawyers.com/pdf/media_kits/ProductBrochure.pdfTURN THE HONOR INTO BUSINESS Super Lawyers, part of Thomson Reuters. ... Crumlish,

SHOWCASE YOUR ACCOMPLISHMENTS IN PRINT AND ONLINE WITH SUPER LAWYERS

TURN THE HONOR INTO BUSINESS

Super Lawyers, part of Thomson Reuters

Page 2: TURN THE HONOR INTO BUSINESS - Super Lawyersdownloads.superlawyers.com/pdf/media_kits/ProductBrochure.pdfTURN THE HONOR INTO BUSINESS Super Lawyers, part of Thomson Reuters. ... Crumlish,

2 FOR MORE INFORMATION (877) 787-5290

Connecting selected attorneys with consumers and referring colleaguesSuper Lawyers is a research-driven, peer-influenced rating service of outstanding lawyers who have attained a high degree of peer recognition and professional achievement. Attorneys are selected from more than 70 practice areas and all firm sizes, assuring a credible and relevant annual list.

Our mission is to provide visibility to attorneys who exhibit excellence in the practice of law.

PATENTED SELECTION PROCESSSuper Lawyers selects attorneys using a patented multiphase selection process. Peer nominations and evaluations are combined with third-party research, and each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Selections are made on an annual, state-by-state basis.

The objective is to create a credible, comprehensive and diverse listing of outstanding attorneysthat can be used as a resource for attorneys andconsumers searching for legal counsel.

1

2

3

4

INDEPENDENT RESEARCH

FINAL SELECTION

Diverse list of the top attorneys nominated by their own peers

Evaluated by third-party research across 12 key categories

Reviewed by a highly credentialedpanel of attorneys

5% of attorneys selected to Super Lawyers

2.5% of attorneys selected to Rising Stars

NOMINATIONS

PEER EVALUATION

OUR PATENTED SELECTION PROCESSSELECTION PROCESS

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SUPERLAWYERS.COM/ADVERTISING 3

ADVERTISING OPPORTUNITIES

printPlatinum Profile ................................................6 Premier Platinum Profile ..................................6Display Advertising ........................................... 7Ask Super Lawyers Print Advertising ............... 7Standard Profile ................................................8 Premier Impact Listing .....................................8Attorney Impact Listing ....................................8 Firm Impact Listing.. .........................................8

onlinePremium Online Attorney Profile ................... 10Expanded Online Attorney Profile .................. 10 Super Lawyers TopSpots ................................. 11Super Lawyers Spotlights ................................ 11Ask Super Lawyers Answer Page ....................12Premium Online Firm Profile ...........................13

content marketingLegal Leader.....................................................14

recognition and gift collection Recognition and Gifts ......................................15

VISIBILITYSuper Lawyers Magazines feature lists and profiles of selected attorneys and are distributed to all licensed attorneys in each state or region. Super Lawyers is also published as a special section in leading city and regional magazines across the country, reaching more than 17 million consumers annually.

Attorneys selected to a Super Lawyers or Rising Stars list can also be found on SuperLawyers.com. With more than 500,000 visits per month, online profiles are visible to both consumers and attorneys searching for a lawyer. Eighty percent of SuperLawyers.com traffic comes from major search engines.

All selected attorneys are listed on SuperLawyers.com and those who data verify are listed in print publications.

Attorneys selected to a Super Lawyers or Rising Stars list from any year have the exclusive opportunity to display attorney badges on their website, blog or other online property at no cost.

PROMOTE YOUR SELECTION

GET YOUR PERSONALIZED SUPER LAWYERS OR RISING STARS BADGEGo to your Super Lawyers online attorney profile and click the link at the bottom.

SUPER LAWYERS MAGAZINESPECIAL SECTIONS IN CONSUMER PUBLICATIONS

SUPER LAWYERS SPECIAL EDITIONS SUPERLAWYERS.COMSUPERLAWYERS.COM

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4 FOR MORE INFORMATION (877) 787-5290

SUPER LAWYERS STUDIO TOOLStudio.SuperLawyers.com is an online tool designed to create a custom preview of print and online marketing solutions, allowing selected attorneys to preview what their custom ad or online profile would look like. This new tool uses all information loaded into My.SuperLawyers.com to show an attorney’s headshot image, contact information and practice areas within various print and online marketing solutions.

Studio.SuperLawyers.com features:• Preview a variety of custom print and online marketing solutions• Make purchases in the My.SuperLawyers.com online store• Send a link to share the custom preview with others• Print custom preview (or save as an image)

Print marketing solutions available for custom preview:• 1/3 page Standard Profile (10 design options available)• 1/9 page Standard Profile• Impact Listing• Firm Impact Listing

Online marketing solutions available for custom preview:• Premium Online Attorney Profile• Expanded Online Attorney Profile• Ask Super Lawyers Answer Page• Super Lawyers TopSpots• Super Lawyers Spotlights

Login today at Studio.SuperLawyers.com to get started!

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SUPERLAWYERS.COM/ADVERTISING 5

THE POWER OF PRINTTHE POWER OF PRINTA look at reader behavior trends with print advertising across city/regional magazines and Super Lawyers Magazine.

STAYING POWER

AUDIENCEENGAGEMENT

TARGETAUDIENCE

Magazines have a longer shelf life than other media.

Magazines engage readers through a tactile experience.

BRANDAWARENESS

Magazines rank #1 in commanding consumer attention

and advertising acceptance.

Print advertising is targeted by audience, location

and editorial content.

Super Lawyers Magazine readers spend an average of 30-60 minutes reading each issue.*

30-60

64% of readers pay more attention to advertising when reading magazines in print.

Consumers are more engaged when reading printed materials, unlike websites, which are often skimmed in as little as 15 seconds.

57%of Super Lawyers Magazine readers pass the magazine on to three or more people.*

88% of readers understand and retain information better in print.

95% of your competition does not have the opportunity to advertise with Super Lawyers, which provides third-party validation of your excellence in the practice of law.*

Super Lawyers Magazine reaches attorneys in the State Bar allowing you to get in front of a large audience of referring attorneys.

Super Lawyers’ special advertising sections in city and regional magazines reach specific consumer or business audiences based on geographic location.

Super Lawyers’ special advertising sections in national publications such as Wired and Today’s General Counsel reach niche audiences with topical content.

MAXIMIZE YOUR REACH AND IMPACT WITH PRINT + ONLINE MARKETING

An integrated marketing strategy allows you to reach consumers and referring attorneys several times through a multi-channel approach, in whichever way they prefer to consume content. Magazine advertising is an important component of your firm’s integrated marketing plan that will help build brand awareness and engage your audience.

67% of online searches are driven by printed marketing.

61% of readers take action after seeing a print magazine ad, including visiting an advertiser’s website.

2.5xAcross all 2015 Super Lawyers and Rising Stars selectees, a magazine advertiser averages 2.5x more page views to their Super Lawyers online profile compared to those without magazine advertisements.**

of Super Lawyers Magazinereaders keep the magazine for future reference.*

74%

An average magazine ad is viewed 2.5 times.

Magazines remain in houses and offices for months to years.

Magazine ads provide more value to readers and are more likely to drive purchase behavior.

MAGAZINEADVERTISERS

PROFILE VIEWS

Contact your Associate Publisher to learn more about Super Lawyers advertising solutions.

*Data for Super Lawyers Magazine only; gathered from the 2015 Super Lawyers Readership Survey

**Data gathered from a 2015 profile analysis of print vs. non-print advertisers

Sources: The Association of Magazine Media 2015 Factbook; Two Sides U.S. Survey; iProspect; Forbes “Print is Dead? Not so Fast”; GfK MRI Starch Advertising Research, Jul 2013-Jun 2014

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6 FOR MORE INFORMATION (877) 787-5290

Platinum Profile

Platinum Profiles provide high-impact visibility in both print and digital versions of Super Lawyers Magazine and special sections in leading city and regional magazines across the country. Platinum Profiles are offered in a wide variety of layouts and sizes to fit your brand and budget.

• Preparation services from a photographer and writer

• Complimentary practice area listing stands out in red and references profile page number

• 25 bonus copies of Super Lawyers Magazine and/or your state-appropriate consumer publication, 300 profile reprints, a framed profile reprint and up to three framed Super Lawyers or Rising Stars Certificates

Bainbridge, James S., The Bainbridge Law Firm, Plymouth Meeting, 484‑690‑4542

James s. BainBridge The BainBridge Law Firm, LLC Plymouth Meeting • 484‑690‑4542

www.thebainbridgelawfirm.com

Baumann, Bryan g., Knox McLaughlin Gornall & Sennett, Erie

Bazelon, richard L., Bazelon Less & Feldman, Philadelphia

Bernheim, 3d, daniel S., Wilentz Goldman & Spitzer, Philadelphia, 215‑636‑4468

Berry, Kevin F., White and Williams, Philadelphia

Bizar, Steven e., Dechert, Philadelphia

Bloom, Charles J., Stevens & Lee, King of Prussia

Bode, iii, Frederick w., Dickie McCamey & Chilcote, Pittsburgh

Bodzin, robert B., Kleinbard, Philadelphia

Bonekemper, andrew w., Fox Rothschild, Blue Bell

Borkovic, david a., Jones Gregg Creehan & Gerace, Pittsburgh

Boynton, alan r., McNees Wallace & Nurick, Harrisburg

Branthoover, Carolyn m., K&L Gates, Pittsburgh

Braver, Samuel w., Buchanan Ingersoll & Rooney, Pittsburgh

Brendel, neal, K&L Gates, Pittsburgh

Bankruptcy: consumerCorbett, Francis e., Attorney at Law, Pittsburgh

Sabatini, Carlo, Sabatini Law Firm, Dunmore

Young, Lawrence V., CGA Law Firm, York

Business Litigationabramson, gilbert B., Abramson & Abramson, Bala Cynwyd

adler, michael e., Law Office of Michael E. Adler, Wynnewood

alfano, gaetan J., Pietragallo Gordon Alfano Bosick & Raspanti, Philadelphia

allen, Kevin P., Eckert Seamans Cherin & Mellott, Pittsburgh

angstreich, Steven e., Weir & Partners, Philadelphia

applebaum, Lee, Fineman Krekstein & Harris, Philadelphia

aronchick, mark a., Hangley Aronchick Segal Pudlin & Schiller, Philadelphia Pg. 34, 38

axelrod, Sheryl L., The Axelrod Firm, Philadelphia Pg. 34, 36, 38

Bach, mitchell L., Eckert Seamans Cherin & Mellott, Philadelphia

Brier, daniel T., Myers Brier & Kelly, Scranton Pg. 34, 38

Brogan, James m., DLA Piper, Philadelphia

Brown, Kimberly a., Jones Day, Pittsburgh

Burke, robert a., MacElree Harvey, West Chester

Burns, gerald e., Buchanan Ingersoll & Rooney, Philadelphia

Busby, Leonard a., Montgomery McCracken Walker & Rhoads, Philadelphia

Calvert, Jr., Jay h., Morgan Lewis & Bockius, Philadelphia

Cavanaugh, Patrick K., Del Sole Cavanaugh Stroyd, Pittsburgh

Cavenagh, Teresa n., Duane Morris, Philadelphia

Charlson, noah h., Bazelon Less & Feldman, Philadelphia

Chirls, andrew a., Fineman Krekstein & Harris, Philadelphia

Colvin, david h., Fox Rothschild, Philadelphia

Comerford, david L., Akin Gump Strauss Hauer & Feld, Philadelphia

Coran, michael K., Klehr Harrison Harvey Branzburg, Philadelphia

Croner, george, Kohn Swift & Graf, Philadelphia

Crowley, Francis, Blank Rome, Philadelphia

Crumlish, iii, James C., Elliott Greenleaf, Blue Bell

CONTINUED ON PAGE 44

STaTe 2016SuPER LAWYERS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sit amet enim sed sapien consequat accumsan eget at quam. Sed id bibendum diam. Vivamus elementum mattis metus, nec ornare enim ornare sed. Vivamus vehicula bibendum ullamcorper.

• Phasellus pretium libero a mauris vehicula a laoreet turpis dictum

• Mauris at nisi lacus vitae, feugiat elit sed ullamcorper pharetra

• Sollicitudin proin in massa massa, at porta risus vestibulum rutrum velit non odio dapibus vehicula.

LEADING THECHARGE FORVICTIMS’ RIGHTS

Howe, Brackett & SimmsNew York, Washington, D.C.(000) 555-6789 | howebrackettsimms.com

Left to right: Jackie Reese, Joseph Reese, Chris Baker, Josephine Smith, Susan Johnson

SPECIAL ADVERTISING SUPPLEMENT

SuPer LawYerS magazine | 2016 43

FULL PAGE PLATINUM PROFILE

HALF PAGE PLATINUM PROFILE

print SOLUTIONS

The AnnuAl lisTThe Top Attorneys in Pennsylvania & Delaware Including Rising Stars

special advertising section

Pennsylvania & Delaware 2018

superlawyers.com

Personal Injury Defective Products Toxic Tort

Business Law Employment Law

PhiladelPhia | (215) 555-1212 | hatchkellerchoilawfirm.com

Leading the charge for victims’ rights

HATCH, KELLER & CHOI, LLP

left to right: Brian anderson**, Jim Matthews, lisa Keller*, Richard Jones*, Trevor hatch*, alice Miller*Selected to 2015 Super lawyers**Selected to 2015 Rising Stars

PREMIER PLATINUM PROFILEPurchase the opening page of a Super Lawyers special section within a regional/city magazine.

ONE SPOT PER CONSUMER PUBLICATION AVAILABLE.

LIMITED INVENTORY

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SUPERLAWYERS.COM/ADVERTISING 7

Display Advertising

Display Advertising allows impact and flexibility regarding the design of the advertisement. The firm may provide camera-ready ads, or Super Lawyers can assist with design (additional fees apply).

• Maximize your existing firm brand

• Available in five sizes

• Excellent solution for larger firms where a group photo may not be feasible

• Complimentary practice area listing appears in red and references ad page number

Ask Super Lawyers Print Advertising

Showcase your expertise in a specific area of practice with Ask Super Lawyers Print Advertising. This print solution includes advertorial-style Q&A within consumer publications, optimizing your exposure and credibility to consumers seeking legal advice.

• Available in a variety of layouts and sizes

• Custom answer provided by attorney

• Complimentary practice area listing appears in red and references ad page number

FULL PAGE DISPLAY AD

HALF PAGE DISPLAY AD

FULL PAGE PLATINUM

HALF PAGE DISPLAY

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8 FOR MORE INFORMATION (877) 787-5290

PREMIER IMPACT LISTING

• Fully customizable and can include firm contact info, website and all selected attorneys at a firm (space limited based on number of selectees)

• For individual attorneys, a photo can be included

• 2 ads per practice area listing are available (per publication)

ATTORNEY IMPACT LISTING

• Included in both the print and digital versions of Super Lawyers Magazine and the state-appropriate consumer magazine or newspaper supplement

• Includes attorney name, firm name, city, phone number and website

FIRM IMPACT LISTING

• Available in select publications

• Includes firm logo, city and state, phone number and website

Impact Listing

Standard Profile

Standard profiles provide a brief glance at an attorney’s practice with a color photo, biography and contact information.

• Available in two sizes: one-third page (up to 150 words) and one-ninth page (100 words)

• Features a full-color photo, biography and contact information

• Sorted as a standalone ad or within the practice area list pages

JOHN R. SMITH ATTORNEY AT LAW

Anytown • 123-456-7890 www.lawfirmname.com

Anytown‚ State • 123-456-7890 lawfirmname.com

ONE-NINTH PAGEONE-THIRD PAGE

SEVERAL DESIGN OPTIONS AVAILABLE

SUPER LAWYERS / ILLINOIS 2015

BY PRACTICE AREA

Wolven, Lauren J., Horwood Marcus & Berk, Chicago, 312‑606‑3239 Pg. S‑5

Zaluda, Jeffrey A., Horwood Marcus & Berk, Chicago, 312‑606‑3200

FAMILY LAW

Kimberly A. Cook*Jay P. DahlinTimothy M. DawCharles J. FleckMeighan A. HarmonBurton S. HochbergDavid H. HopkinsJennifer Dillon KotzJoshua M. Jackson*Michelle A. LawlessGregory C. Maksimuk*

Carlton R. MarcyanClaire R. McKenzieKaren Pinkert-Lieb**Patrick T. Ryan*Donald C. SchillerEric L. SchulmanTanya J. StanishArnold B. SteinAnita M. Ventrelli

*Rising Stars honorees**Top 50 Women

162 W. Grand Avenue, Chicago(312) 600-0000 | AnkinLaw.com

Adess, Jason G., Berger Schatz, Chicago, 312‑782‑3456

Ainley, David Clyde, Katz & Stefani, Chicago, 312‑364‑9000

Siegal, Barry P., Golan & Christie, Chicago, 312‑263‑2300

Simon, Gregg M., Much Shelist, Chicago, 312‑521‑2605

Stark, Blooma, Aronberg Goldgehn, Chicago, 312‑755‑3152

Stetter, Debra L., Schiff Hardin, Chicago, 312‑258‑5741

Stone, J. Andrew P., Kozusko Harris Duncan, Chicago, 312‑589‑2410

Strauss, Benton C., Strauss & Malk, Northbrook, 847‑562‑1400

Stuart, Jr., Robert A., Brown Hay & Stephens, Springfield, 217‑544‑8491

Such, III, Domingo P., Perkins Coie, Chicago, 312‑324‑8415

Sugar, Richard A., Sugar Felsenthal Grais & Hammer, Chicago, 312‑704‑9400

Thies, Richard B., Hamilton Thies & Lorch, Chicago, 312‑650‑8620

Tish, Martin H., Neal Gerber & Eisenberg, Chicago, 312‑269‑8031

Trost, Eileen B., Freeborn & Peters, Chicago, 312‑360‑6313

Turk, Mary Lee Jontz, Levin Schreder & Carey, Chicago, 312‑332‑6300

Weinberg, Neil H., Katten Muchin Rosenman, Chicago, 312‑902‑5646

Whitty, Michael D., Handler Thayer, Chicago, 312‑641‑2100

Williams, H. Randolph, Williams & Baerson, Chicago, 312‑629‑9003

Allen, Gemma B., Ladden & Allen, Chicago, 312‑853‑3000 Pg. S‑44

Ashmore, Laura N., Lake Toback, Chicago, 312‑726‑7111 Pg. S‑13

Beermann, Miles N., Beermann Pritikin Mirabelli Swerdlove, Chicago, 312‑621‑9700 Pg. S‑4

Benassi, A. Lou, Benassi & Benassi, Peoria, 309‑674‑3556

Bennett, Margaret A., Bennett Law Firm, Oak Brook, 630‑573‑8800 Pg. S‑4, S‑5, S‑44

Berger, Michael J., Berger Schatz, Chicago, 312‑782‑3456

Berman, Arthur M., Grund & Leavitt, Chicago, 312‑640‑0500

Birnbaum, Jacalyn F., Birnbaum Haddon Gelfman & Arnoux, Chicago, 312‑863‑2800

Block, Gloria E., Hoffenberg and Block, Chicago, 312‑853‑8000

Bognar, Erin J., Griffin McCarthy & Rice, Chicago, 312‑782‑4244

Bolon, Laurence J., Bolon Law Offices, Chicago, 312‑782‑1272

Botti, Stephen R., Botti Marinaccio, Oak Brook, 630‑575‑8585 Pg. S‑44

STEPHEN R. BOTTI BOTTI MARINACCIO, LTD. Oak Brook • 630‑575‑8585

www.bottimarinacciolaw.com

CONT’D FROM PAGE S-8

WILLIS TOWER, 233 S. WACKER DRIVE, SUITE 5210, CHICAGO, IL 60606

PH: (312) 258-9400 • FX: (312) 258-9444 • SPELLMIRELAW.COM

Spellmire Law Firm LLC represents attorneys, accountants

and other professionals—as well as businesses, organizations

and individuals—in litigation involving ethical and professional

liability disputes in all courts, arbitration and mediation.

George Spellmire has handled hundreds of professional liability

cases from coast to coast. He is recognized by The National Law

Journal as one of the most prominent professional malpractice

lawyers in the United States. He is listed in The Best Lawyers in

America and selected to Illinois “Leading Lawyers.” Spellmire is

a Fellow of the American College of Trial Lawyers.

GEORGE W. SPELLMIREChosen to 2005-2015 Super Lawyers

LIMITED INVENTORY

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SUPERLAWYERS.COM/ADVERTISING 9

OPTIMIZE YOUR ONLINE PRESENCESuperLawyers.com directory solutions are built for search engines and are designed to engage and convert visitors into clients by providing critical information and engagement features. With more than 1.2 million page views each month, the SuperLawyers.com directory provides you an opportunity to promote your expertise in a way that 95% of your competition can’t. Super Lawyers online marketing solutions are available to any attorney or firm ever selected to Super Lawyers.

• Directory searches increased 65% from 2016 to 2017

• Visits to Superlawyers.com increased 40% from 2016 to 2017

• Visits to attorney profiles in the SuperLawyers.com online directory increased 28% from 2016 to 2017

SEE IT ONLINERead the latest digital editions of Super Lawyers Magazine

0 Digital.SuperLawyers.com

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10 FOR MORE INFORMATION (877) 787-5290

Premium Online Attorney Profile

The Premium Online Attorney Profile is the most comprehensive profile on SuperLawyers.com, providing information potential clients and referring attorneys need to know about an attorney’s practice.

• Prominence in the SuperLawyers.com attorney directory; excellent visibility in major search engines

• Optimized contact options and interactive map

• Ability to link all online properties and syndicate social media and blogs

• Enhanced user experience with mobile devices that is optimized for conversion

Expanded Online Attorney Profile

The Expanded Online Attorney Profile is designed to introduce an attorney to a potential client by providing contact information, biographical information and a photo.

• Enhanced exposure within SuperLawyers.com attorney directory

• Super Lawyers selections and top lists noted

• Contact information, photo and web link

• Enhanced user experience with mobile devices that is optimized for conversion

$174/month

$75/month

online SOLUTIONS

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SUPERLAWYERS.COM/ADVERTISING 11

TopSpots

TopSpots provide exclusive high value top-five placement of your Premium Online Attorney Profile in the SuperLawyers.com attorney directory, targeted by practice area and geographic location.

• Top placement with up to five rotating units per geographic location and practice area

• Automatically displays content from attorney’s introductory paragraph within paid profile

• Brief tagline distinguishing the attorney’s expertise

• Displays photo, name, location, profile/links, phone, email and tagline

Spotlights

Spotlights offer secondary placement in the SuperLawyers.com attorney directory, targeted by practice area and geographic location.

• Rotating units per geographic location and practice area within Spotlight tier (beneath TopSpot tier)

• Automatically displays content from attorney’s introductory paragraph within paid profile

• Brief tagline distinguishing the attorney’s expertise

• Displays photo, name, location, profile/links, phone, email and tagline

Pricing varies by location and practice area.

Pricing varies by location and practice area.

Attorneys may not purchase a TopSpot and Spotlight in the same geo/practice area combination.

TopSpots

Spotlights

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12 FOR MORE INFORMATION (877) 787-5290

online SOLUTIONS

Ask Super Lawyers Answer Page

Showcase your expertise online with an Ask Super Lawyers Answer Page. This advertorial spin on a traditional question-and-answer set uses optimized content to direct consumers with a specific legal issue to your personal Answer Page.

• Targeted content to reach a relevant audience with a particular legal question and answer

• Strategically placed contact buttons and excellent visibility in search results

• Links to your SuperLawyers.com online attorney profile and your firm’s website

$200/month

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SUPERLAWYERS.COM/ADVERTISING 13

Premium Online Firm Profile

The Premium Online Firm Profile provides instant online visibility for your entire firm. Establish credibility with potential clients by showcasing your law firm on SuperLawyers.com.

• Increased visibility in the SuperLawyers.com directory

• Responsive design for desktop, mobile and tablet use

• Professionally written overview of the firm and pie chart of practice areas

• Visually optimized email contact form on every page, links to firm’s online properties and syndication of social media/blogs

• Separate Premium Online Firm Profile for each office location

$400/month

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14 FOR MORE INFORMATION (877) 787-5290

content MARKETING

CUSTOM SLIDESHAREPRESENTATION

CORE WHITE PAPER

BLOGPOSTS*

SOCIAL POSTS& PROMOTION

© 2014 by Roberts Law Group, PLLC . All rights reserved. Design and editorial services by FindLaw, a part of Thomson Reuters.9

The court also considers the methods used to

conduct the fraudulent scheme. One provision

in the guidelines calls for an enhancement if the

individuals used “sophisticated means” to carry

out the offense.8 What are sophisticated means?

They could be many different things, from fake

documents that allegedly cover up criminal

activity to programs used by computer hackers.

The more elaborate the scheme, the more likely

it is that this enhancement will apply.

If the enhancement does apply, there are

severe consequences for the defendant. The

guideline says that two points will be added

to the base offense level, with a minimum

level of 12 if it is used in any particular case.

That means that, even if the offender was at

nine after the two points are added, he or she

would automatically be raised to level 12 due

to the sophisticated means enhancement.

IMAGINE AN EXAMPLE: SENTENCING GUIDELINES AND A PONZI SCHEME

8 U.S.S.G. § 2B1.1(b)(10)(C)9 18 U.S.C.A. § 1343

WIRE FRAUDLevel 17 Offense

1ST-TIME OFFENDERLevel 1 Criminal History Category

BASE SENTENCE24 Months

MAX SENTENCE30 Months

To better understand how the sentencing

guidelines work, imagine a man with no criminal

history. He has never been in trouble with the

law before, but he is being charged with wire

fraud in connection with a Ponzi scheme.

In a Ponzi scheme, the organizer typically

makes promises of huge returns to investors

in exchange for their investments. When a

person invests in the fund, this money is then

used to pay off earlier investors and reward the

organizer. The scheme requires that

new people be constantly recruited in

order to maintain the funds necessary

to repay those already involved. In

many cases, the funds quickly dry

up, leaving investors broke.

The man may have sent emails to

100 potential investors, calling for a

$5,000 investment, with a promise of

a $7,500 return. If 20 people participated in the

proposal, he will have made $100,000.

Under the code, a conviction for wire fraud

carries a possible maximum sentence of 30

years.9 (Note that wire fraud is just one of the

possible code sections that might apply in this

case.) Because the man is a first-time offender,

he falls in the Level I criminal history category.

© 2014 by Roberts Law Group, PLLC . All rights reserved. Design and editorial services by FindLaw, a part of Thomson Reuters.6

Once a person’s criminal history category and

offense level are determined, judges can use

the Sentencing Table to see the number of

months that an individual could serve under

the guidelines.

THE NUMBERS COUNT. The addition

of even one criminal history point, or the

application of just one offense level increase,

can mean several more months in prison.

That is why it is critical that your attorney pay

attention to each and every detail, making sure

that nothing is wrongly counted against you. As

a former prosecutor as well as an experienced

defense attorney, I have seen many cases in

which the guidelines were applied to extend a

person’s prison sentence.

APPLYING THE GUIDELINES TO FRAUD CASES: WHY THE AMOUNT OF MONEY AT ISSUE IS THE ISSUEThe sentences imposed in many fraud cases are covered by the United States Sentencing Guideline

2B1.1. This guideline also applies to larceny, embezzlement, forgery and theft, as well as many other

types of white collar crimes.

CREDIT CARD FRAUD FRAUD PO

NZI S

CHEM

ES

FORG

ERY MAIL FRAUD

IDENTITY THEFT

LARCENY EMBE

ZZLE

MENT

BRIB

ERY

THEFT

EXTORTION

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