Group Event Pwpt

7/28/2019 Group Event Pwpt

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Presented by River Falls Event GroupCourtney Brown

Ali Evans

Lauren Ide

Lauren Matask

Rachel Miles


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Overview

Local event that can help raise money to support the localmovie theatre.

All vendor tables as well as concession and donation boxes will

be placed at the entrance of the event.

Can make donation for the Falls Theatre

May purchase comfortable folding chairs, pop, candy, snow

cones, glow sticks, and popcorn.

Finding Nemo and The Hunger Games.


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Features/BenefitsFeatures:

2 family friendly movies

Variety of concession options

Glow sticks

Chairs available to purchase

First 10 people (one per family) who donate will receive a free chair

Raffle chance to win an all-inclusive package to the Falls Theatre

Benefits:

Outdoor Movies Virtually free

Suggested donations

Raise money for the Falls Theatre

Community event


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Schematic of Grounds


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Target Market Analysis Reaching adults between 25 to 45 years of age. They will have

2-4 kids anywhere from 0 to 14 years old.

Average income of $75,000 to $99,000.

Three main groups; Blue-Chip Blues

Kid Country, USA

Shotguns & Pickups

All have children in their household and enjoy spending largeportions of their income on their children.


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Logo


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Colors

C=15 M=100 Y=90 K=10 K=100

Only the above colors may be used for any marketingmaterial.


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Branding


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Branding


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Branding


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Branding


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Positioning


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Pricing Strategy -Merchandise

Chairs $20.00

Glow sticks $0.50


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Pricing Strategy - Admission

Free admission for attendees

However, there is a suggested donation for $3. All proceedswill go to the Falls Theatre.

A suggested donation of $3 because thats the entrance fee atthe Falls Theatre.


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Pricing Strategy -Concessions

Popcorn

Small - $1.00

Medium - $1.50

Large - $2.00 Jumbo - $2.50

Snow cones - $1.50

Pop - $0.75/can (selling by the can) Candy - $1.00/box


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Promotional Strategies andTactics - Advertising

Paid: $175 for printing our advertisements.

In-Kind: Everything is donated or bought from our sponsors


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Promotional Strategies andTactics - Publicity

Advertisement on the big screen at the Falls Theatre beforemovie begins

Boyd Huppert Kare 11 story on the Falls Theatre and event(home town)

News release in the River Falls Journal

News release in the UWRF Student Voice

Advertisement on City of River Falls website


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Promotional Strategies andTactics Public Relations

This is a public relations event benefiting the community andthe Falls Theatre.


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Promotional Strategies andTactics Sales Promotions

First 10 people (1 chair per family) who donate get a free chair.

Everyone who donates will be able to place their name into araffle.

The raffle prize is an all-inclusive package at the Falls Theatre.

The all-inclusive package includes 2 free tickets, 1 jumbopopcorn, and 2 large pops.


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Promotional Strategies and

Tactics Internet/Web ActivitiesInternet/Web activities:

Facebook page Twitter updates

City of River Falls website

Email blast to UWRF students, staff and teachers at all schools in

River Falls


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Promotional Strategies andTactics Direct Marketing

The Falls Theatre will hand out tickets for the event to eachcustomer

Tickets will be put into teachers and staff members mailboxesat all River Falls schools

Tickets will be handed out to local business to hand out to their

customers


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Promotional Strategies andTactics Direct Selling

Concessions pop, popcorn, candy, snow cones

Glow sticks

Chairs


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Direct Selling - SponsorshipsSponsorship Titles:

Director - $900 (Family Fresh)

Lead Role - $400 (Dairy Queen, River Falls School Board)

Supporting Actor - $150 ( Imaging World, Jimmy Johns, Dominos)

Extras $75 Chipotle, $75 Barkers, $50 Kwik Trip, $50 Yo Joes)


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Direct Selling - SponsorshipsBenefits of Being an Event Sponsor:

Logo presented on the banners at the event

Recognition in the Falls Theatre prior to the showing of current movies for 6

months after the event

Year-round logo inclusion and company website link on www.fallstheater.comwebsite

Large logo inclusion on the screen before movie starts

Logo heat pressed onto chairs

Ability to provide volunteer opportunities for your employees at the event

Voucher for a free popcorn and pop at the next showing of your choice at theFalls Theatre

Ability to do product/company displays at the event
http://www.fallstheater.com/http://www.fallstheater.com/


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Promotional Strategies andTactics Word of Mouth

School announcements ( River Falls High school, Junior High,and Elementary schools)

UWRF University Center TV in the cafeteria

Send out emails to teachers to announce to their students

P ti l B d t I fl


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Promotional Budget Inflowsand Outflow


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Objectives To work towards making this an annual benefit for the Falls

Theatre

To increase attendance at the benefit for the Falls Theatreevery year

To ensure financial stability for the Falls Theatre in River Falls

To work on reaching out to other towns for their support

Make the Falls Theatre more known throughout othersurrounding towns

To increase the amount of sponsors every year

Raise $4,500 from this event

Documents

Group Event Pwpt