Typography Is it important?

What is typography?

Examples…

Can type make a difference?

Can type make a difference?

•  When you see this sign what happens?

•  Why? •  Consider decisions

made when designing this sign and why.

It is easy to spot typographic errors such as this.

Can a typeface make a difference?

Typefaces have personalities

Are the typographic�decisions correct here?�

If so, why?

Music Typography Discuss decisions made…

R&B

50 CENT

PARTY ON

REGGAE

70’S REGGAE

BLUES

BREAK UP SONGS

BEATLES

ELVIS

SKA

MADONNA WESTERN

STEREOPHONICS

DOVES

What other elements that enhance communication?

•  Colour •  Texture •  Size •  Rotation/Tilting • U/c or l/c •  Line breaks • Distortion

Film Typography Discuss decisions made…

Charlie & Choc

Clockwork Orange

Godfather

Lock, Stock

Res Dogs

Harry Potter

Star Wars

Rocky

Book Cover Typography Discuss decisions made…

Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness", a virtually indescribable concoction of anecdotes, quotes, images and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life.

Who would have thought a book about punctuation could cause such a sensation? Certainly not its modest if indignant author, who began her surprise hit motivated by "horror" and "despair" at the current state of British usage: ungrammatical signs ("BOB,S PETS"), headlines ("DEAD SONS PHOTOS MAY BE RELEASED") and band names ("Hear'Say") drove journalist and novelist Truss absolutely batty. But this spirited and wittily instructional little volume, which was a U.K. #1 bestseller, is not a grammar book, Truss insists; like a self-help volume, it "gives you permission to love punctuation."

Follows the trials and tribulations of a boy with a voracious appetite for books. �Henry discovers his unusual taste by mistake one day, and is soon swept up in his new-found passion. And better still, he realises that the more books he eats, the smarter he gets. But a book-eating diet isn't the healthiest of habits, as Henry soon finds out.

Edible Typography Discuss decisions made…

It is important to analyse shape and form of characters as well as the typeface and methods used to create logo types.

Conclusions…

• Typefaces can be informative, emotive, persuasive, encouraging, sympathetic, outrageous, scary, shy, feminine, masculine - in short, they build character.

PRIVATE STUDY ACTIVITY Collect a minimum of 3 good/bad typographic examples

of the following:

•  Music CDs • Film posters • Food/drink packaging •  Book covers •  … and any interesting findings •  Collate these into an A4 binder/folder

Annotate your findings,