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8/8/2019 Group 1 Market Research Quantitative Analysis Final
1/71
MARKET RESEARCH
CHIPS
By Group 1
Aditya Sheth
Kunal Bhansali
Neha Bhosle
Aditya Vardhan Gupta
Sonira Sheth1
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GENDER
66%
34%
Gender
Male Female
2
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AG
E
6%
70%
16%
8%
Age
15 20 years 21 25 years 26 - 35 years 36 - 55 years
3
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97%
3%
Do you eat between your meals?
Yes No
4
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HOW MANY TIMES A DAY YOU SNACK?
34
44
14
5
3
.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
1 2 3 4 5
P
e
r
c
e
n
t
a
g
e
No. oftimes peoplesnack 5
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WHAT KIND OF SNACKS DO YOU PREFER EATING?
6
63%68% 72%
53%
37%32% 28%
47%
0%
20%
40%
60%
80%
100%
120%
Fried Packaged Snacks Roasted Packaged Snacks Ready to cook Packaged Snacks Freshly cooked snacks
No Yes
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WHAT KIND OF SNACKS DO YOU PREFER EATING?
7
26%
22%
19%
33%
Chart Title
Fried Packaged Snacks Roasted Packaged Snacks Ready to cook Packaged Snacks Freshly cooked snacks
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WHAT DO YOU GENERALLY HAVE FOR SNACKS?
8
39%
77%
94%
80%
91% 90%
43%
68%
61%
23%
6%
20%
9% 10%
57%
32%
0%
20%
40%
60%
80%
100%
120%
Dry Snacks/ NamkeensSnack Nuts and Dry FruitsPulse based savory snacks PopcornSoy, Bajra, Ragi, Whole Wheat, etc. ProductsCereals Biscuits Bread based snacks
No Yes
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WHAT DO YOU GENERALLY HAVE FOR SNACKS?
9
28%
10%
3%
9%4%5%
26%
15%
Dry Snacks/ Namkeens
Snack Nuts and Dry Fruits
Pulse based savory snacks
Popcorn
Soy, Bajra, Ragi, Whole Wheat, etc. Products
Cereals
Biscuits
Bread based snacks
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WHAT FLAVOR DO YOU PREFER IN YOUR DAILY SNACKS?
10
49%
81%91%
41%
51%
19%9%
59%
0%
20%
40%
60%
80%
100%
120%
Salty Sweet Sour Spicy
No Yes
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WHAT FLAVOR DO YOU PREFER IN YOUR DAILY SNACKS?
11
37%
14%6%
43% Salty Sweet
Sour Spicy
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2.5
6.3 6.3
22.8
20.3
19.0
6.3
16.5
.0
5.0
10.0
15.0
20.0
25.0
Excellent Nutrition, Very Poor TasteVery Good Nutrition, Poor TasteGood Nutrition, not so poor TasteNeutral Nutrition and TasteNot so poor Nutrition, Good TastePoor Nutrition, very good TasteVery Poor Nutrition, excellent TasteExtremely poor Nutrition, Outstan
Ratetasteandnutritionas per preference?
12
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DO YOU BELIEVE THAT SNACKS CAN NEVER BE
NUTRITIOUS?
2.5
16.5
31.6
38.0
11.4
.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Strongly Agree Agree Neutral Disagree Strongly Disagree13
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WHAT KIND OF CHIPS DO YOU PREFER?
14
32%
68%76%
68%
32%24%
0%
20%
40%
60%
80%
100%
120%
Branded Local Brands Home made
No Yes
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WHAT KIND OF CHIPS DO YOU PREFER?
15
55%
26%
19%
Branded
Local Brands
Home made
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WHAT KIND OF FLAVOR DO YOU PREFER IN CHIPS?
16
47%
92% 92%
47%
63%71%
53%
8% 8%
53%
37%
29%
0%
20%
40%
60%
80%
100%
120%
Salty Sweet Sour Spicy Cheesy Tangy
No Yes
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WHAT KIND OF FLAVOR DO YOU PREFER IN CHIPS?
17
28%
4%
4%
28%
20%
16%
Salty Sweet
Sour Spicy
Cheesy Tangy
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WHAT IS THE MOST IMPORTANT ASPECT WHILE
CONSUMING CHIPS?
18
39%
51%
99%
43%
61%
49%
1%
57%
0%
20%
40%
60%
80%
100%
120%
Crispiness Freshness Shape Flavor
No Yes
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WHAT IS THE MOST IMPORTANT ASPECT WHILE
CONSUMING CHIPS?
19
36%
29%
1%
34%
Crispiness
Freshness
Shape
Flavor
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WHAT DO YOU USUALLY CONSUME WITH YOUR CHIPS?
20
68%
90%
68%
89%94%
49%
32%
10%
32%
11%6%
51%
0%
20%
40%
60%
80%
100%
120%
Dips Chutney Tea/Coffee Ketchup Meals By itself
No Yes
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WHAT DO YOU USUALLY CONSUME WITH YOUR CHIPS?
21
22%
7%
22%
8%
5%
36%
Dips
Chutney
Tea/Coffee
Ketchup
Meals
By itself
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PURPOSE BEHIND EATING CHIPS:
22
48%44%
97%
81% 78%
68%
52% 56%
3%
19% 22%
32%
0%
20%
40%
60%
80%
100%
120%
Hunger Time Pass Nervousness Movies / TV Temptations Accompanied with
Beverages
No Yes
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PURPOSE BEHIND EATING CHIPS:
23
29%
31%1%
10%
12%
17%
Hunger
Time Pass
Nervousness
Movies / TV
Temptations
Accompanied with Beverages
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59%
41%
Have you evertried Nutritious Snacks
Yes No
24
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WHAT NEW FLAVORS WOULD YOU WISH TO HAVE IN
YOUR CHIPS?
25
94%
76%
56%
65%
85%
6%
24%
44%35%
15%
0%
20%
40%
60%
80%
100%
120%
Ajwain Jeera Garlic Pav Bhaji Chole
No Yes
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WHAT NEW FLAVORS WOULD YOU WISH TO HAVE IN
YOUR CHIPS?
26
5%
19%
36%
28%
12%
Ajwain Jeera
Garlic Pav Bhaji
Chole
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23%
77%
I usally try to avoidchips orany kind of fried food
Agree Disagree
27
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11%
89%
Ifitisnot fried,thenitisnotsnacks
Agree Disagree
28
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46%
54%
I buy whatever my family likesto eat
Agree Disagree
29
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82%
18%
I eatanything thatisconveniently availableat home
Agree Disagree
30
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47%
53%
I munch onsnacks,when I havenothing to do
Agree Disagree
31
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48%
52%
I prefereating snacksthatdo notcontain preservatives
Agree Disagree
32
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72%
28%
If providedwith 100% roastedandnutritionalchipswould you liketo
substituteitwith yourregularsnacks.
Yes No
33
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HOW WOULD YOU RATE THESE CHIPS ON THE TASTE
ASPECT?
10.1
53.2
13.9 13.9
8.9
.0
10.0
20.0
30.0
40.0
50.0
60.0
Highly Satisfactory Satisfactory Neutral Less Satisfactory Not at all Satisfactory34
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FREQUENCY AND REASON FOR SNACKING
35
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FREQUENCY AND REASON FOR SNACKING
36
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FREQUENCY AND REASON FOR SNACKING
37
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FREQUENCY AND REASON FOR SNACKING
38
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FREQUENCY AND REASON FOR SNACKING
40
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FREQUENCY AND REASON FOR SNACKING
41
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FREQUENCY AND REASON FOR SNACKING
42
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FREQUENCY AND REASON FOR SNACKING
43
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FREQUENCY AND REASON FOR SNACKING
44
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FREQUENCY AND REASON FOR SNACKING
45
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FREQUENCY AND REASON FOR SNACKING
46
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FREQUENCY AND REASON FOR SNACKING
47
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FREQUENCY AND REASON FOR SNACKING
48
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FREQUENCY AND REASON FOR SNACKING
49
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FREQUENCY AND REASON FOR SNACKING
50
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FREQUENCY AND REASON FOR SNACKING
51
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FREQUENCY AND REASON FOR SNACKING
52
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BELIEF ABOUT SNACKS
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BELIEF ABOUT SNACKS
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BELIEF ABOUT SNACKS
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NUTRITION FACTOR
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NUTRITION FACTOR
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NUTRITION FACTOR
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NUTRITIOUS SNACKS TRY AND BUY
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NUTRITIOUS SNACKS TRY AND BUY
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SUBSTITUTION
61
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SUBSTITUTION
62
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SUBSTITUTION
63
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SATISFACTION WITH NUTRI CHIPS
64
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SATISFACTION WITH NUTRI CHIPS
65
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SATISFACTION WITH NUTRI CHIPS
66
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KEY FINDINGS
33% of the people prefer eating freshly cooked snacks
followed by 26% people who prefer to eat Fried
Packaged Snacks
More than 50% of people eat Dry Snacks/Namkeens and
Biscuits for snacks.
Most of the people would prefer to have salty and spicy
snack.
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KEY FINDINGS
More than 50% people prefer eating branded chips. Very
few prefer home made chips.
Similar to snacks, even in chips more than half the
people(56%) prefer salty and spicy chips. 20% and 16%
prefer cheesy and tangy flavours respectively. There are
hardly any people who prefer a sweet or a sour taste in
chips.
Crispiness and flavor of a chip has almost been given
equal weightage (36% and 34% respectively). Freshnessis also an important aspect while consuming chips while
the shape of the chip hardly matters.
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KEY FINDINGS
36% people consume chips by itself. 22% people
consume chips with Tea/Coffee and Dips.
31% people eat chips for time pass and 29% consume it
when hungry.
51% of the people have tried nutritional snacks
36% of the people would like to have garlic flavored
chips and 28% would like to have Pav bhaji flavored
chips.
23% said they try to avoid any kind of fried food
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KEY FINDINGS
77% disagreed with the statement I usually try to avoid
chips or any kind of fried food
89% of the people agreed with the statement that if it
is not fried then it id not snacks
54% disagreed with the statement I buy whatever my
family likes to eat
82% agreed with the statement I eat anything that is
conveniently available at home
53% disagreed with the statement I munch on snacks,
when I have nothing to do
52% disagreed with the statement I prefer eating
snacks that dont contain preservatives
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THANK YOU
71