Gregg Burkhalter – Digital Marketing/Branding Consultant

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Marketing Yourself & Your Business

Gregg Burkhalter – Digital Marketing/Branding Consultant

LINKEDIN STATISTICS

Launched in May 2003 / 4500 first month.

Currently over 330 Million Users!

Percentage that check LinkedIn daily: 40%

Percentage that use LinkedIn daily: 13%

Average time on LinkedIn monthly: 17 min

Linked users: 56% Male / 44% Female

LINKEDIN STATISTICS

Millennials (15-34) who use LinkedIn: 13%

Percentage that’ve never worked at a

company with over 200 employees: 59%

Millionaires currently using LinkedIn: 41%

Percentage of LinkedIn users who make

household decisions (or think they do): 90%

LINKEDIN STATISTICS

Percent of LI visits via mobile device: 41%

1 out of every 20 profiles is a recruiter.

There are 1.5 Million Groups on LinkedIn.

LinkedIn has 3 Million company pages.

60% of users make over $75,000 a year.

25% of users have 500-900 connections.

LINKEDIN ACCOUNT OPTIONS

Personal Profile---------------------------------------

Company Page

THE “VOICE” FOR EACH

Personal Profile: I am very knowledgeable

in my industry and I want to help others.---------------------------------------

Company Page: I want to talk about my

company, what we sell & our special offers.

YOUR PERSONAL PROFILE

The center of ALL your LinkedIn marketing.

This is your personal, professional brand.

It follows you throughout your career.

A solid profile drives your company page.

It’s not “set it and forget it”. Update it often!

Please sign into your LinkedIn account

PERSONAL PROFILE BASICS

Must have a professional looking photo.

Summary covers career / not job specific.

Use bullets points instead of paragraphs.

Add categories necessary to tell your story.

Use correct grammar, spell check, etc.

Add multimedia elements where available.

PERSONAL PROFILE BASICS

Include all the major jobs in your career.

Use keywords throughout your profile.

Create your skills list for endorsements.

Review skills occasionally for repositioning.

Seek endorsements from valued sources.

Constantly expand your profile connections.

WRONG!

WHAT HAPPENS: LIKE

Forwards the update to all of your 1st level

connection’s news feed.

If they’ve already seen the original update,

they won’t see it again but your name gets

added to the bottom. Those who haven’t

already received it, see the whole message.

WHAT HAPPENS: COMMENT

Sends a message back to them and also

pushes the comment and the initial update

out to your 1st level connections again.

Reinforces your relationship with the person

or take the first steps in establishing one.

Share you knowledge, spread your brand.

WHAT HAPPENS: SHARE(Three Options To Share)

Redistribute the article as an update to your

1st level connections,

Post it to a group (or multiple groups).

Forward it in a message to your

connections which then arrives in their

inbox on LinkedIn.

WHAT HAPPENS: SHARE

Sharing an update starts a new thread,

which means a 1st level connection could

potentially see the update more than once.

With groups, multiple postings (where they

are not specifically relevant to the group)

can be regarded as spamming.

WHAT HAPPENS: SHARE

The messaging option can be a great direct

marketing method but it’s also imperative

that you use with caution. Of all the share

options this can get you disconnected from

people the quickest if they believe that you

are spamming them.

EXPANDING YOUR EXPOSURE

Post an update to your Personal Page ,

Company Page or a LinkedIn Group.

Like, comment, or share someone’s update.

Create a Personal Page “Long Form Post”.

“Sponsor An Update” (requires bidding and

payment) on your Company Page.

LONG FORM POST

Express your opinions / share experiences.

It becomes part of your professional profile.

Shared with your connections & followers.

Members not in your network can follow

you and receive updates when you publish.

It’s searchable both on and off of LinkedIn.

COMPANY PAGE REQUIREMENTS

You must have a LinkedIn personal profile.

Profile status “Intermediate” or “All Star”.

Your company position should be listed on

your personal profile’s employment history.

You’ll need to have a company email

address like john@yourcompany.com.

COMPANY PAGE BASICS

Validates the quality of your company.

Direct communication to your customers.

This is where you “sell” and “promote”.

Quality posts done at the proper frequency.

Page is uniformly branded with website.

Encourage followers of your company page.

LINKEDIN – PAID VERSION

Send InMails without an introduction.

Profiles in advanced search results: 300+

Who viewed your profile (Last 90 days).

Deeper advanced company search.

Save your searches to build sales pipeline.

Can get message from any LinkedIn user.

POSTING ON LINKEDIN

Best time to post to LinkedIn: Tuesdays &

Thursdays: 7:00-9:00 AM & 5:00-6:00 PM

Worst times to post on LinkedIn: Monday

through Friday: 9:00 AM to 5:00 PM.

ALWAYS include an image with every post.

THANK YOU!

FREE MARKETING REVIEW

LI 2014