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Greenstone Real Insurance Pet Survey
Data Report
February 2016
The Australian Pet Survey Sample Profile
Half of Australia’s pet owners, owns a dog only, while about 1 in 4 (27.9%) owns a cat only. A further 1 in 5 (21.2%) owns a cat and a dog.
50.9
27.9
21.2
0 15 30 45 60
Dog/s only
Cat/s only
Cats and dogs
%
Source - CoreData Pet Survey (February 2016)Question - Do you currently own a cat and/or a dog as a pet?
Sixty percent owns one pet while about 1 in 8 owns at least three pets.
60.4
26.7
8.44.5
0
25
50
75
One Two Three Four andabove
%
Source - CoreData Pet Survey (February 2016)Question - How many cats and/or dogs do you own?
Half of Australia’s pet owners are married, one third are single and about 1 in 6 are in a relationship (not married). Furthermore, 6 in 10 have children, while 4 in 10 do not.
33.1
16.1
50.8
0 25 50 75
Single
Partner, not married
Married
%
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes your relationship status?
Source - CoreData Pet Survey (February 2016)Question - Do you have children?
59.7%have
children
The majority of Australian pet owners typically live in a house (83.6%) and around two thirds (64.3%) of pet owners live in a suburban neighbourhood.
83.6
5.8
5.6
2.6
2.4
0 25 50 75 100
House
Small apartment
Townhouse
Large apartment
Other
%
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes your current home residence?
64.3
11.3
10.3
7.8
5.8
0.5
0 25 50 75
Suburban
Country Town
Coastal
Rural
Inner City
Other
%
Source - CoreData Pet Survey (February 2016)Question - How would you describe the neighbourhood that you live in?
Pet Classification
Most dog owners have medium (45.6%) or small (40.8%) sized dogs. Interestingly, only one in five who lives in a house own a large sized dog, where dogs have a bigger space to move around.
40.8
45.6
19.8
0 10 20 30 40 50
Small
Medium
Large
% Yes
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes the size of your dog/s?
*Multiple answers allowed
40.244.7
21.3
43.3
53.3
3.3
47.4
57.9
5.3
38.2
55.9
14.7
52.6
31.6
21.1
0
15
30
45
60
Small Medium Large
% Yes
House Small apartment Large apartment Townhouse Other
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes the size of your dog/s?
*Multiple answers allowed
Almost half of all dog owners own a purebred (48.1%) or mixed breed (47.7%). Those living in apartments usually have purebred dogs while those living in townhouses have mixed breed dogs.
48.1
47.7
9.6
1.5
0 15 30 45 60
Purebred
Mixed breed
Designer breed
Don't know
% Yes
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes the breed of your dog/s?
*Multiple answers allowed
48.5 48.1
9.01.6
56.7
33.3
13.3
52.6
31.626.3
44.150.0
11.8
26.3
68.4
5.3
0
25
50
75
Purebred Mixed breed Designer breed Don't know
% Yes
House Small apartment Large apartment Townhouse Other
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes the breed of your dog/s?
*Multiple answers allowed
On the other hand, the majority of cat owners own mixed breeds (60.5%), and only one in five have purebred cats.
60.5
22.0
5.7
16.1
0 25 50 75
Mixed breed
Purebred
Designer breed
Don't know
% Yes
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes the breed of your cat/s?
*Multiple answers allowed
Three in five mixed breed owners are those living in houses (61.4%) and small apartments (64.1%).
61.4
20.3
4.6
17.0
64.1
20.515.4
10.3
46.740.0
13.36.7
50.0
40.0
6.713.3
61.5
15.423.1
0
25
50
75
Mixed breed Purebred Designer breed Don't know
% Yes
House Small apartment Large apartment Townhouse Other
Source - CoreData Pet Survey (February 2016)Question - Which one of the following best describes the breed of your cat/s?
*Multiple answers allowed
When asked the reason why pet owners purchased purebreds or designer breeds, they are most likely to point towards the look and behaviour of their pet. About half claim they like the pets’ look (54.1%) and have the right temperament (49.6%); while about one in three (34.8%) say they are of the perfect size. Interestingly, two in three pet owners who live in a townhouse buy purebreds or designer breeds because of their temperaments.
54.7
51.0
36.3
17.2
14.7
9.3
5.9
4.7
9.8
53.8
38.5
34.6
26.9
19.2
11.5
3.8
11.5
47.1
23.5
23.5
35.3
17.6
17.6
17.6
5.9
5.9
53.3
63.3
26.7
20.0
13.3
10.0
6.7
3.3
54.1
49.6
34.8
18.6
14.8
9.6
6.1
4.7
9.4
0 25 50 75
I like the way they look
It has the right temperament
They are the perfect size
It is hypoallergenic/does not shedmuch fur
It does not have any known health risks
They have a longer lifespan
Owning a designer breed/purebred isunique
They are the most popular breed at themoment
Other
% Yes
House
Small apartment
Large apartment
Townhouse
Overall
Source - CoreData Pet Survey (February 2016)Question - Which one of the following statements best describes your reasoning for the purchase of your designer/purebred pet?
*Multiple answers allowed
There is a clear distinction between cat and dog owners as to where they purchase their pets. Two in five cat owners (41.9%) purchase from rescue shelters while almost half of all dog owners (45.0%) go to breeders.
19.0
41.9
15.19.7
3.6
15.8
45.0
24.4
14.3 13.8
5.7 4.7
36.831.6
19.3 21.7
7.1 5.7
36.030.8
15.6 14.3
5.4 8.0
0
20
40
60
Breeder Rescue shelter It was a gift Pet shop Private seller Other
% Yes
Cat/s only Dog/s only Cats and dogs Overall
Source - CoreData Pet Survey (February 2016)Question - Where did you purchase your pet(s)?
*Multiple answers allowed
The vast majority of those who purchased their pet from rescue shelters (81.2%) make this choice because they feel good about saving a life. Almost half (48.5%) of those drawn to pet shelters are influenced because the animal is microchipped, desexed and treated for worms, while a further 3 in 10 (29.4%) suggest this is a way to protest against pet breeding mills.
73.6
51.8
22.7
25.5
21.8
12.7
9.1
2.7
88.2
50.4
36.1
26.1
20.2
15.1
8.4
6.7
81.3
39.1
28.1
21.9
9.4
9.4
7.8
1.6
81.2
48.5
29.4
24.9
18.4
13.0
8.5
4.1
0 20 40 60 80 100
Knowing I have saved a life
Pet is microchipped, desexed, treatedfor worms etc.
It's a way to protest against petbreeding mills
I feel proud
It is respected by society
Pet is already housetrained
To save money
Other
% Yes
Cat/s only
Dog/s only
Cats and dogs
Overall
Source - CoreData Pet Survey (February 2016)Question - Which of the following reasons influenced your decision to adopt your pet from a rescue shelter?
*Multiple answers allowed
More than two in five (42.4%) pet owners let their pet sleep inside their room while a further two in five (37.4%) let their pet sleep somewhere else inside the house. One in three small apartment (32.8%) and townhouse (35.7%) dwellers allow their pet to sleep in bed with them.
37.4
23.3
20.2
19.1
0 15 30 45
Somewhere else insidethe house
In my room
Outside
In bed with me
%
Source - CoreData Pet Survey (February 2016)Question - Where does your pet(s) usually sleep?
37.7
23.1 22.117.1
37.9
22.4
6.9
32.8
50.0
26.9
7.715.4
28.6 25.0
10.7
35.733.325.0
20.8 20.8
0
25
50
75
Somewhere else inside the house In my room Outside In bed with me
%
House Small apartment Large apartment Townhouse Other
Source - CoreData Pet Survey (February 2016)Question - Where does your pet(s) usually sleep?
Pets as Substitute Children More than two in five (43.9%) pet owners who have no kids agree that owning pets is a substitute for having kids.
14.6%
29.3%56.1%
Source - CoreData Pet Survey (February 2016)Question - Does owning your pet/s substitute in any way for having kids?
Yes, to some degree
Yes, to a large degree
No, not at all
Furthermore, they suggest their pet provides good company (65.5%) and unconditional love and affection (63.3%). While three in five (58.2%) say owning a pet is less stressful than having kids.
65.5
63.3
58.2
46.3
40.1
16.9
0 25 50 75 100
A pet provides good company
A pet provides unconditional love &affection
Owning a pet is less stressful thanhaving kids
I'm not ready/do not want children
A pet is cheaper than having children
I want children but unable to
% Yes
Source - CoreData Pet Survey (February 2016)Question - Why do you think your pet/s substitute for children?
*Multiple answers allowed
An overwhelming nine in ten (91.9%) Australian pet owners say that owning a pet doesn't affect the number of children they want to have.
2.5%
5.6%
91.9%
Source - CoreData Pet Survey (February 2016)Question - Does having a pet(s) affect the number of children you want/have?
Yes, to some degree
Yes, to a large degree
No, not at all
Interestingly, a little more than seven in ten (71.1%) say that a pet is good practice for having children.
25.4%
45.7%
28.9%
Source - CoreData Pet Survey (February 2016)Question - Do you think owning a pet is good practice for having children?
Yes, to some degree
Yes, to a large degree
No, not at all
Almost three in five say once a baby arrives they will still see their pet as part of the family but would not be top priority anymore, while one in 13 say the pet will be less important.
3.0
4.7
57.0
35.3
0 25 50 75
I’d consider finding a new home for my pet
My pet will be less important now and won’t receive much of our time
My pet will still be part of thefamily, just not top priority
anymore
My pet will be just as important asthe new baby
%
Source - CoreData Pet Survey (February 2016)Question - If you had your pet before having children, what is the most likely scenario once the baby arrives?
Two in three (62.1%) pet owners who have children say their pets are still part of the family but wouldn't be top priority anymore, in contrast to five in ten (49.4%) who don’t have children.
3.0 6.0
62.1
28.8
3.0 2.7
49.4 44.9
0
25
50
75
I’d consider finding a new home for my pet
My pet will be less important now and won’t receive much
of our time
My pet will still bepart of the family,
just not top priorityanymore
My pet will be just asimportant as the new
baby
%
Has children Does not have children
Source - CoreData Pet Survey (February 2016)Question - If you had your pet before having children, what is the most likely scenario once the baby arrives?
Pets as Substitute Partners
More than 2 in 5 (43.5%) pet owners believe that their pet substitutes for having a partner.
10.3%
33.2%56.5%
Source - CoreData Pet Survey (February 2016)Question - Does owning your pet substitute in any way for having a partner?
Yes, to some degree
Yes, to a large degree
No, not at all
Those who consider pets as substitutes for partners claim that they provide good company (83.3%), provide unconditional love and affection (79.2%) and are loyal and can totally trust them (72.2%).
83.3
79.2
72.2
42.4
38.2
27.1
15.3
0 25 50 75 100
Pets provide good company
Pets provide unconditional love &affection
They are loyal and I can totally trustmy pet/s
Relationships with pets are free ofstress
Pets don't argue or try to control me
It's hard to meet the right person
A relationship with a pet is muchcheaper
% Yes
Source - CoreData Pet Survey (February 2016)Question - Why do you think your pet/s substitute for a partner?
*Multiple answers allowed
Relationships and Properties vs Pets
Pet owners in a relationship spend on average 15 hours more quality time with their partners than they do with their pets.
49
34
0
20
40
60
Partner Pet
Hours
Have partners or married
Source - CoreData Pet Survey (February 2016)Question - How much quality time do you spend with your partner and pet per week?
While owners spend on average $893 on their partner’s gifts in a year, they spend $202 on their pet.
$893
$202
$0
$200
$400
$600
$800
$1,000
Partner Pet
Have partners or married
Source - CoreData Pet Survey (February 2016)Question - How much do you spend on gifts for your partner and pet in a typical year?
When asked whose company they prefer more, one in three (32.5%) prefer their pet’s company over that of their partners’.
5.1%
27.4%
67.6%
Source - CoreData Pet Survey (February 2016)Question - Do you prefer the company of your pet(s) over the company of your partner?
Yes, to some degree
Yes, to a large degree
No, not at all
Those who prefer the company of their pets over that of their partners, claim pets are more relaxed (52.5%), loving or affectionate (39.6%), and fun or active (39.2%). It is also noteworthy that almost two in five (37.8%) prefer their pets because they are less argumentative.
Source - CoreData Pet Survey (February 2016)Question - Why do you prefer the company of your pet(s) over the company of your partner?
60 45 30 15 0 15 30 45 60%
52.5
39.6
39.2
More relaxed
More loving/affectionate
More fun/active
20.3
31.8
37.8
Less controlling
Less annoying
Less argumentative
When it comes to moving to another property, three in four (75.3%) pet owners say that their pets influence their decision. More than half (51.4%) of all pet owners who are single say that pets have a lot of influence on their decision, while one in three (33.7%) pet owners who are married claim pets have no influence at all on their decisions.
39.8%
35.5%
24.7%
Source - CoreData Pet Survey (February 2016)Question - How much influence does your pet have when you move property?
Some influence
A lot of influence
No influence at all
51.4
32.9
15.7
44.740.4
14.9
30.735.6 33.7
0
15
30
45
60
A lot of influence Some influence No influence at all
%
Single Partner, not married Married
Source - CoreData Pet Survey (February 2016)Question - How much influence does your pet have when you move property?
On the other hand, pet owners are almost equally divided when asked if they will change their living situations for their pets. Interestingly, almost half (46.1%) of pet owners who are married say that they would not change their living situation for pets.
27.8%
37.4%
34.8%
Source - CoreData Pet Survey (February 2016)Question - Would you change your living situation for your pet?
Maybe
Yes
No
37.541.4
21.1
36.0 36.6
27.3
18.9
35.0
46.1
0
15
30
45
60
Yes Maybe No
%
Single Partner, not married Married
Source - CoreData Pet Survey (February 2016)Question - Would you change your living situation for your pet?
On the other hand, almost half (48.5%) are willing to change their living situation for a partner/potential partner. With two in three pet owners who have partners are ready to change their living situations for their counterparts.
48.5%
36.3%
15.2%
Source - CoreData Pet Survey (February 2016)Question - Would you change your living situation for your partner/potential partner?
Maybe
Yes
No
25.4
53.2
21.5
59.6
32.3
8.1
60.0
26.6
13.4
0
25
50
75
Yes Maybe No
%
Single Partner, not married Married
Source - CoreData Pet Survey (February 2016)Question - Would you change your living situation for your partner/potential partner?
Two in five pet owners who are single say that if a potential partner doesn’t like their family (45.0%) or pet (42.0%) it will be a problem, but they would give it some time to work otherwise their relationship is over.
Furthermore, 17.8% of singles would terminate the relationship immediately if their potential partner did not like their pet, while 13.6% of singles would terminate the relationship immediately if their potential partner did not like their family.
10.0
31.4
45.0
13.6
0 10 20 30 40 50
No problem. I’d pursue the relationship anyway
Slight problem, but I’m sure it will work out
We have a problem. I’d give it some time to work otherwise the relationship is over
I would terminate the relationshipimmediately
%Source - CoreData Pet Survey (February 2016)Question - If a potential partner did not like your family, what would the likely outcome be?
6.9
33.2
42.0
17.8
0 10 20 30 40 50
No problem. I’d pursue the relationship anyway
Slight problem, but I’m sure it will work out
We have a problem. I’d give it some time to work otherwise the relationship is over
I would terminate the relationshipimmediately
%Source - CoreData Pet Survey (February 2016)Question - If a potential partner did not like your pet, what would the likely outcome be?
A little more than two in five (44.3%) dog owners who are single claim that a potential partner who is a cat person would impact their relationship.
13.2%
31.1%55.6%
Source - CoreData Pet Survey (February 2016)Question - If a potential partner was a cat person, would this have any impact on the potential relationship?
Yes, to some degree
Yes, to a large degree
No, not at all
While almost 4 in 10 (37.9%) cat owners who are single claim a potential partner who is a dog person would impact their relationship.
9.5%
28.4%
62.1%
Source - CoreData Pet Survey (February 2016)Question - If a potential partner was a dog person, would this have any impact on the potential relationship?
Yes, to some degree
Yes, to a large degree
No, not at all
Pet owners who have partners or are married (63.5%) claim their partner appreciates them more, while 36.5% feel better appreciation from their pets.
My pet36.5%
My partner63.5%
Source - CoreData Pet Survey (February 2016)Question - Who appreciates you more?
Humanising Pets
Almost half (46.9%) of all pet owners agree that there is some degree of truth that pets look like their owners.
5.1%
41.8%53.1%
Source - CoreData Pet Survey (February 2016)Question - How true is the suggestion that pets look like their owners?
Somewhat true
Extremely true
Not at all true
Furthermore, two in three (64.5%) pet owners agree that pets adopt the same personality to their owner.
9.7%
54.8%
35.5%
Source - CoreData Pet Survey (February 2016)Question - How true is the suggestion that pets have the same personality as their owners?
Somewhat true
Extremely true
Not at all true
Two thirds (65.7%) of pet owners in Australia agree that they humanise their pets. This is driven slightly by dog owners (70.9%).
Source - CoreData Pet Survey (February 2016)Question - Do you feel that you humanise your pet in any way?
65.7%humanise their pet
59.1
40.9
70.9
29.1
61.8
38.2
0
20
40
60
80
100
Yes No
%
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - Do you feel that you humanise your pet in any way?
Three in four (75.3%) pet owners often prepare food for their pets in a readymade tin/packet. This is often done by 90.7% of cat owners who prepares food this way.
75.3%
24.7%
Source - CoreData Pet Survey (February 2016)Question - How do you most often prepare food for your pet?
I prepare the food myself
It’s ready in the tin/packet
90.7
9.3
66.6
33.4
75.9
24.1
0
20
40
60
80
100
It’s ready in the tin/packet I prepare the food myself
%
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - How do you most often prepare food for your pet?
About one in seven (13.9%) buy clothes for their pets. This is more likely to be done by 95.7% of cat owners in contrast to 83.1% of dog owners.
Source - CoreData Pet Survey (February 2016)Question - Do you make or buy clothes/footwear for your pet(s)?
13.9%buy clothes/ footwear for
their pets
4.3
95.7
16.9
83.1
19.3
80.7
0
20
40
60
80
100
Yes No
%
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - Do you make or buy clothes/footwear for your pet(s)?
Burdens
On average, pet owners spend $91 on their pets monthly. Designer or purebred pet owners spend more than the average at $113 per month.
$113
$84$76
$91
$0
$50
$100
$150
Designer/Purebred
Mixed breed Don't know Overall
Source - CoreData Pet Survey (February 2016)Question - Approximately, how much do you spend on your pet in an average month?
Dog owners (63.3%) are more likely to spend at least $1,000 if their pets get sick and needed surgery compared to only 38.7% of cat owners.
4.35.7
2.6 5.7 4.1
20.811.6
17.5 15.4
30.5
21.420.3 23.7
22.9
34.631.1 30.6
15.828.7 24.5 24.2
0
25
50
75
100
Cat/s only Dog/s only Cats and dogs Overall
%
$5,000 and above
$1,000 - $4,999
$500 - $999
$100 - $499
Less than $100
Nothing
Source - CoreData Pet Survey (February 2016)Question - How much would you be prepared to pay if your pet got sick and needed surgery to survive?
Two in three pet owners agree that their pets limit the frequency or the length of the holidays they wish to take, regardless of what kind of pet they own.
17.4%
49.4%
33.2%
Source - CoreData Pet Survey (February 2016)Question - To what degree does your pet limit the frequency or length of the holidays you wish to take?
To some degree
To a large degree
Not at all
14.7
47.0
38.4
19.3
47.7
33.0
16.5
56.6
26.9
0
15
30
45
60
To a large degree To some degree Not at all
%
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - To what degree does your pet limit the frequency or length of the holidays you wish to take?
When pet owners go on a holiday for a week they are likely to leave their pets with friends or family (31.4%). One in five say they leave pets at home and have somebody housesit (19.8%), or have somebody come over each day (19.6%).
Two in five (41.1%) dog owners are likely to leave their dogs with friends or family, while one in three (35.1%) cat owners leave their cats at home and have somebody come over each day.
16.5
19.7
35.1
17.9
3.6
2.9
0.7
2.9
0.7
41.1
17.3
11.6
16.7
3.3
4.1
4.5
0.4
1.0
27.8
25.9
18.4
11.3
5.2
2.8
3.3
4.7
0.5
31.4
19.8
19.6
15.9
3.8
3.5
3.2
2.0
0.8
0 10 20 30 40 50
Leave with friends or family
Leave at home and have somebodyhousesit
Leave at home and have somebodycome over each day
Leave in a boarding kennel/cattery
Employ a pet minder
Leave at a luxury pet accommodation
Bring pet/s along on holiday
Leave at home alone with a food &water dispenser
Other
%
Cat/s only
Dog/s only
Cats and dogs
Overall
Source - CoreData Pet Survey (February 2016)Question - If you (and your family) were away on holiday for one week, what are you most likely to do with your pet/s?
When pet owners are at work during the day, one in three leave their pets at home. More than half (56.6%) of all cat owners leave their cats inside their houses, while two in five (43.0%) dog owners leave their dogs outside.
22.2
56.6
7.5
2.9
0.4
1.1
9.3
43.0
25.7
12.2
8.1
2.2
2.0
6.9
42.5
27.8
4.7
6.1
7.1
5.7
6.1
37.1
34.8
9.3
6.2
2.7
2.5
7.4
0 15 30 45 60
Leave it at home outside
Leave it at home inside
Retired/does not go to work
Leave it with friends/partner/family
Take it with me
Leave it with petminder/kennel/cattery
Other
%
Cat/s only
Dog/s only
Cats and dogs
Overall
Source - CoreData Pet Survey (February 2016)Question - When you are at work during the day, what are you most likely to do with your pet/s?
Two in three pet owners say they feel guilty, at least sometimes, when they leave their pets for extended periods during the day whether due to work or lifestyle commitments. However, two in five (41.2%) cat owners say that they never feel guilty when they do.
17.1%
50.7%
32.2%
Source - CoreData Pet Survey (February 2016)Question - Do you ever feel guilty leaving your pet/s alone for extended periods during the day, whether due to work or lifestyle commitments?
Yes, sometimes
Yes, often
No, never
9.3
49.5
41.2
21.2
50.1
28.7
17.5
53.8
28.8
0
15
30
45
60
Yes, often Yes, sometimes No, never
%
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - Do you ever feel guilty leaving your pet/s alone for extended periods during the day, whether due to work or lifestyle commitments?
To make up for it, the majority of pet owners give more love and affection (69.2%) once they come home, while two in five take their pets for walks (40.9%).
69.2
40.9
28.2
9.0
0 25 50 75
Giving them more love & affection
Taking them for walks
Giving them treats and/or gifts
Nothing
% Yes
Source - CoreData Pet Survey (February 2016)Question - What do you usually do to make up for feeling guilty about leaving your pet/s alone?
*Multiple answers allowed
Most cat owners (81.1%) tend to give their pets more love and affection, while only 65.0% of dog owners would do this. Other dog owners would make up for their guilt by taking their dogs for walks instead (53.7%).
81.1
4.9
18.39.8
65.053.7
35.0
9.4
66.2
49.0
22.5
7.3
0
30
60
90
Giving them morelove & affection
Taking them forwalks
Giving them treatsand/or gifts
Nothing
% Yes
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - What do you usually do to make up for feeling guilty about leaving your pet/s alone?
*Multiple answers allowed
Three in ten (29.3%) pet owners have taken time off work for a pet related reason.
Source - CoreData Pet Survey (February 2016)Question - Have you ever taken time off work for a pet related reason?
29.3%have taken time
off work for their pet/s
27.6
72.4
28.7
71.3
33.0
67.0
0
30
60
90
Yes No
%
Cat/s only Dog/s only Cats and dogs
Source - CoreData Pet Survey (February 2016)Question - Have you ever taken time off work for a pet related reason?
Dog owners (10 hours) are more likely to take time off for a pet related reason compared to cat owners (8 hours).
8
109 9
0
2
4
6
8
10
Cat/s only Dog/s only Cats and dogs Overall
Hours
Source - CoreData Pet Survey (February 2016)Question - How many hours per year would you estimate you typically take off work as paid leave for pet related reasons?
Almost 3 in 4 (71.5%) pet owners admit that they are more likely to comment on and show empathy towards a story relating to the mistreatment of animals compared to a story about a human rights issue (28.5%).
28.5%71.5%A story about animals
being mistreated A story about a human
rights issue
Source - CoreData Pet Survey (February 2016)Question - Which story on social media are you most likely to comment on and show more empathy towards?
Pet owners rank medical research as the top charity they prioritise the most. This is followed closely by animal welfare and human rights at a distant third.
9.5
9.4
6.6
5.6
2.0
0 2 4 6 8 10
Medical research
Animal welfare
Human rights
Environmental sustainability
Refugee support
Average Ranking Score (0-10)Source - CoreData Pet Survey (February 2016)Question - Which of the following charities are you likely to prioritise most?
Benefits
An overwhelming 93.1% of pet owners agree that their pets improve their physical and mental well-being.
50.9%42.2%
6.9%
Source - CoreData Pet Survey (February 2016)Question - To what degree does your pet improve your physical and mental well-being?
To some degree
To a large degree
Not at all
Most pet owners cite that their pets reduce stress and anxiety (73.1%) and are good companions to avoid loneliness (62.2%). About five in ten say that pets give them a sense of purpose and being needed (48.4%), and encourage them to exercise (45.0%).
73.1
62.2
48.4
45.0
24.0
3.7
2.0
0 20 40 60 80
Reduces stress/anxiety
Companionship to avoid loneliness
Sense of purpose and being needed
Encourages exercise
Physically protects me/keeps me safe
Specially trained to assist me
Other
% Yes
Source - CoreData Pet Survey (February 2016)Question - How do you think your pet improves your physical and mental well-being?
*Multiple answers allowed
Almost all pet owners agree that owning pets makes people happier and less isolated (96.9%) and makes them more compassionate (93.3%). Seven in ten claim that pets make them more environmentally conscious. Furthermore, about six in ten agree that people pamper their pets too much these days (62.1%) and seem to care more about animals than humans (62.5%).
Source - CoreData Pet Survey (February 2016)Question - How much do you agree or disagree with the following statements about the changing role of pets in our society?
60.1 55.0 50.7 44.1
33.215.3
46.2
6.0
0
20
40
60
80
100
Owning pets makesus more
compassionate
Caring for animalsmakes us moreenvironmentally
conscious
Owning pets makespeople happier and
less isolated
Pets areinfluencing our
decision-makingand behaviour
around dating andrelationships
%
41.4 36.6 48.451.6
7.5 6.113.7 10.9
0
20
40
60
80
100
Dogs used to workfor us but now we
work for them
Pets have becomemore of a status
symbol
People pampertheir pets too much
these days
People seem tocare more about
animals thanhumans these days
%
% Strongly agree
% Agree
Demographics
Percent Percent
ACT 0.0% I am in full time work 34.7%
NSW 20.0% I am in part time work 17.1%
NT 0.3% I have retired from work completely 25.1%
QLD 20.0% I am transitioning to retirement and working on a part time basis2.8%
SA 15.3% I am in full time home duties 6.0%
TAS 4.4% I am a full time student 5.2%
VIC 20.0% I am not in work at present 5.0%
WA 20.0% Other 4.1%
Percent
Female 56.4% Living alone (never had children) 9.7%
Male 43.6% Living with flatmate(s) (never had children) 3.6%
Living with parents/siblings (never had children) 10.0%
Living with partner only (never had children) 14.7%
Percent Living with your children (under 18 years) at home15.2%
29 years old and below 17.9% Living with your children (over 18 years) at home 9.7%
30 - 39 years old 13.3% Living with your children (both over and under 18 years) at home3.7%
40 - 49 years old 12.2% Children have all left home 30.2%
50 - 59 years old 21.7% Other 3.2%
60 years old and above 34.9%
Percent
Percent Primary 0.4%
Generation Y 28.8% Part of high school 8.8%
Generation X 15.9% Completed high school 22.0%
Baby Boomers 47.9% Diploma or certificate qualification 34.8%
Pre-Boomers 7.4% Degree qualification 21.8%
Postgraduate qualification 12.2%
Percent
The capital city of my state / territory 59.1% Percent
A regional centre 27.6% Single 33.1%
A rural area 13.3% Partner, not married 16.1%
Married 50.8%
Educational Attainment
Marital Status
Living Situation
State
Gender
Age
Generations
Generations
Work Status
Percent Percent
I have no investments 32.4% $20,000 or less 26.1%
$50,000 or less 12.0% $20,001 to $30,000 16.5%
$50,001 to $150,000 11.4% $30,001 to $40,000 9.3%
$150,001 to $250,000 7.2% $40,001 to $50,000 9.1%
$250,001 to $350,000 5.5% $50,001 to $60,000 6.4%
$350,001 to $450,000 5.5% $60,001 to $70,000 7.1%
$450,001 to $550,000 5.8% $70,001 to $80,000 5.5%
$550,001 to $650,000 3.3% $80,001 to $90,000 6.3%
$650,001 to $750,000 3.1% $90,001 to $100,000 4.2%
$750,001 to $1 million 5.2% $100,001 to $125,000 4.4%
More than $1 million to $3 million 7.1% $125,001 to $150,000 1.8%
More than $3 million to $5 million 0.8% $150,001 to $200,000 1.8%
More than $5 million 0.7% More than $200,000 1.6%
Percent
$50,000 or less 33.9%
$50,001 to $75,000 16.7%
$75,001 to $100,000 15.1%
$100,001 to $125,000 12.1%
$125,001 to $150,000 10.1%
$150,001 to $200,000 8.1%
$200,001 to $250,000 2.3%
Household Income
Investment Portfolio Personal Income
Greenstone Real Insurance - Pet Survey Data ReportCoreData Research - February 2016The Australian Pet SurveySample ProfilePet ClassificationPets as Substitute ChildrenPets as Substitute PartnersRelationships and Properties vs PetsHumanising PetsBurdensBenefitsDemographics